Kyary Pamyu Pamyu Announces Collaboration with 165-Year-Old Confectionary Shop ‘Koeido’

15.February.2022 | FOOD

Celebrating the 10th anniversary of her major-label debut, Kyary Pamyu Pamyu is back in the news. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and recently released her first full-length album in three years ‘Candy Racer’ in October 2021.  On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities. Following a T-shirt collaboration with a 156-year-old kamaboko shop in Kanagawa, Kyary has teamed up with Gunma-based ekiben maker Oginoya to release her own bento box!

 

On February 6, Kyary held a concert in Okayama–the next stop on the LOCAL POWER JAPAN Project. This time, the singer is collaborating with a 165-year-old Japanese confectionary shop named Koeido. The store is famous for its original kibidango, a type of sweet mochi dumpling.

 

As part of the ‘Collaboration Logo’ project, partner companies see their traditional logos transformed as a tribute to Kyary Pamyu Pamyu’s works. This time, the motif was inspired by ‘KPP BEST,’ an album released in 2016.

Original Kyaridango: ¥1,300 (Tax Included) / 15 pieces 

 

 

These tasty ‘Original Kyarydango’ have the same taste as traditional kibidango, but feature Kyary’s face printed in edible ink. These sweet sets were sold in limited quantities at the Okayama Civic Hall, and are now available to purchase on the LOCAL POWER JAPAN Project website until February 20.

 

A T-shirt featuring the collaboration logo has also been revealed. The front features the Original Kyarydango and the updated logo, while the back is decorated with the Kyary 10th Anniversary logo and project logo. The shirt is also available on the LOCAL POWER JAPAN Project website. 

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      Photo:Ruriko Inagaki  

    [Setlist]

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