New Food-Themed Sylvanian Families Exhibition Opens at Matsuya Ginza

15.March.2022 | FASHION / SPOT

The adorable Sylvanian Families characters are the subject of a new food-inspired exhibition at Matsuya Ginza in Tokyo! Until March 21, guests can enjoy tons of new merchandise for sale at the event space.

 

Key Visual

 

Sylvanian Families is a line of collectible animals made of flocked plastic, originally released in Japan in 1985. Made to place inside dollhouses, these little creatures have remained popular in over 70 countries since release. Over 200 million units have been sold over the years.

 

Key Illustration

 

The theme of this event is ‘delicious time,’ and guests can find adorable sets featuring popular characters cooking meals, preparing desserts, and baking cakes. 

 

 

“A Delicious, Happy Life” Photo: Keigo Morii

 

 

Ash Mimi “The Fairy’s Mysterious Sweets Shop” 

 

“Delicious Times with Friends in the Forest” Japan Dollhouse Association

 

 

In addition to panels and photos of unique combinations featured on social media, the exhibition features the first public showing of works by members of the Japan Dollhouse Association. A large photo spot also makes guests feel as though they’ve entered the world of Sylvanian Families!

 

[Only for Sale at the Venue] Baby Trio (Bakery) *Price to be Decided

 

A special store on-site will sell original merchandise, including dolls and illustrations. A limited number of special goods vouchers are also on sale for a short time, and guests exchanging one will receive an original hand towel!

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