BG, an apparel brand directed by Toua, has officially launched. The online store began accepting orders on September 7, 2023.

The name ‘BG’ stands for ‘Borderless Gradation,’ implying that the brand’s creations represent freedom without boundaries. Buyers can expect unisex items with a playful and modern touch.

<CONCEPT>

No matter your age or your gender,

empower yourself just the way you are.

As sure as your heart beats, always keep your curiosity.

Make today the best day of your life.

On August 10, the apparel brand tiit tokyo released a short film titled ESCAPE starring model and talent Nagomi.

The film comes prior to tiit tokyo’s first solo pop-up shop at Shibuya PARCO, scheduled to open on August 24. The final scene of the film was filmed at Shibuya PARCO and features the location’s classic symbol–a neon ‘P.’

The story follows a woman who lives a strictly controlled life who, after witnessing an incredible scene, begins planning her escape and a new beginning. Nagomi plays the main character, a female vampire.

ESCAPE was written and directed by fashion event director and filmmaker Hajime Tsuda, who previously worked on the film Daughters. The creative director for tiit tokyo, Sho Iwata, served as fashion director.

『

ESCAPE (Part One)

*Part Two will be released on August 22

Tokyo Community Radio (TCR), an online radio platform run by Licaxxx, has announced a new event titled communities. The event will be held at Daikanyama UNIT / Saloon in Tokyo on June 30 and at Osaka JOULE on July 1.

The guest lineup includes re:ni and Laksa, two hot up-and-coming DJs and producers reshaping the UK music scene. The duo has a monthly program on NTS Radio titled re;lax, along with a party series of the same name. In February 2023, they released a new EP, Body Score, on their new label founded to explore music with faster tempos and to carry the torch of UK techno, jungle, dubstep, and grime. Each DJ is also active individually and the two have constantly been in the spotlight.

Music fans are invited to partake in this stunning musical event led by Licaxxx and targeted at the current generation of music makers as they extend beyond Asia and take their activities around the world.

re:lax (re:ni & Laksa)

Licaxxx

Licaxxx and Yutaro are currently appearing in a new ad for Meta Rubber, a new series of products from Mandom’s ‘Gatsby’ hair styling brand.

A total of nine cast members from all areas of the entertainment world appear in the ad, from voice actors and video creators to idols and DJs. The video features the song Kororon by the popular artist Eve.

Be sure to check out the ad for a glimpse into the Meta Rubber lineup, which aims to transcend standard hair styling techniques.

ZEROTOKYO, an entertainment mecca known for heating up Tokyo nights, is teaming up with ASOBISYSTEM to create an exciting new party! ASOBIZA, named after the origin of Kabukicho, will be held on April 28.

The lineup includes music artists as well as charismatic figures at the top of their fields in fashion, beauty, and art. Transcending musical genres and generations, this night will embody ZEROTOKYO’s concept of being a true “Entertainment Junction.”

Additional performers may be announced in the future.

Jimmy Choo has announced a new collection to commemorate the 30th anniversary of the internationally beloved Sailor Moon series.

Feminine style and power are important themes in Sailor Moon, and these inspiring elements are incorporated into Jimmy Choo’s beautiful shoes and accessories. The collection will include items inspired by Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Luna. These superheroines created by Naoko Takeuchi are ready to take the main stage, and there’s no doubt that fans around the world will be clamoring to get their hands on these items next week.

Sailor Moon boots/ VARENNE QUAD XS

Sailor Mercury ankle boots

Sailor Mars patent pumps

Sailor Jupiter boots

 Sailor Venus platform pumps

Each pair of shoes comes in a specific color inspired by one main character, instantly recognizable to fans. This collection was inspired by the limited-edition custom-made Sailor Moon boots released last year, with a pair shown off at the Sailor Moon Museum in Roppongi. With Jimmy Choo’s signature kick heel, Sailor Moon’s iconic crescent moon jewel, and bright pink all-over crystal embellishment, the boots unite the worlds of Sailor Moon and Jimmy Choo and give off some serious feminine energy.

Items in this exclusive collection will be available to purchase worldwide on Valentine’s Day, February 14. Major Jimmy Choo flagship stores will also be decorated in Sailor Moon style, and the collection’s limited-edition packaging will shimmer in the colors of the rainbow. In addition to fashion, Jimmy Choo has also collaborated with DJ Honey Dijon to create two remix tracks inspired by Sailor Moon.

If you grew up with Sailor Moon, you’ll want at least one pair of these stylish shoes!

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）

The Mine City Tourism Association has announced a Christmas & Valentine’s Day event at Akiyoshido Cave, one of the largest limestone caves in Japan. The event will see the natural wonder illuminated by a number of colorful lights. The Christmas event will run from December 21 to 25, 2022, while the Valentine’s Day event will run from February 10 to 14, 2023.

Akiyoshido Cave is one of Yamaguchi Prefecture’s most popular tourist attractions. The interior will be decorated with colorful lights and unique soundscapes, creating a once-in-a-lifetime setting for visitors. These illuminations and sounds were directed by world-renowned lighting designer Motoko Ishii, known for her work on Tokyo Tower and the Akashi-Kaikyo Bridge.

A story-based digital GPS rally inspired by Chainsaw Man will be held within Tokyo’s subway system from November 1 until November 28. Fans of the anime series won’t want to miss it!

Participants will be tasked with one vital mission: to find five senior devil hunters who are currently undercover at subway stations around the city.

Participants will download an app from the special website and follow the instructions within to find stamp locations at stations throughout Tokyo. When they reach the designated location, they’ll find a special poster, and they’ll just need to press a button in the app to earn a stamp. By collecting stamps in all six locations, fans will receive a unique key visual which can only be obtained through this event. 

Pop-Up Shop

During the event period, fans will also find a limited-time pop-up shop inside Ikebukuro Sunshine City. Original collaboration items will be on sale, and a game will be set up with winners able to walk away with unique prizes. From November 1 to November 20, admission to the shop will be by advance reservation only on a first-come, first-served basis to reduce crowding. Reservations can be made through the official website.

©藤本タツキ／集英社・ＭＡＰＰＡ

HELLO KITTY SHOW BOX, a theater and restaurant offering Hello Kitty-themed shows and meals on Awaji Island, and HELLO KITTY APPLE HOUSE, an apple-shaped observation theater based on the popular character’s home, are both currently holding the Apple Halloween 2022 event until October 31! 

Guests can enjoy a mystery-solving event and some adorable photo spots inspired by apples and the Halloween season. By solving certain riddles, visitors will be rewarded with candy!

Come have fun this Halloween with Hello Kitty, friends, and family!

Started in October, the New Show ‘HELLO KITTY THE PARTIES’ Gets Rave Reviews

HELLO KITTY THE PARTIES, a new show at the theater and restaurant HELLO KITTY SHOW BOX, will run until December 30, 2022. The show features a new theme each month and currently features a jazz band.

October’s theme is Happy Halloween Party, and visitors can listen to a number of famous songs while enjoying tasty and healthy dishes packed with autumn flavors. At the end of the performance, a meet and greet with Hello Kitty will be held. November’s theme will be Hello Kitty’s Birthday Party, while December will focus on a Christmas Party!

The popular anime series Free! will celebrate its 10th anniversary with a special event at Saitama Super Arena on August 13, 2023. Cast members from the series, including Nobunaga Shimazaki, Tatsuhisa Suzuki, Mamoru Miyano, Tsubasa Yonaga, and Daisuke Hirakawa, will be in attendance. Free! -the Final Stroke- The Second Volume will be released on Blu-ray and DVD on April 5, 2023, and will include a priority purchase application ticket for the special event. Check out the official website for details!

The Free! anime franchise, which is loosely based on the High Speed! light novels by Kouji Ooji, began in 2013 and includes three TV series and multiple films produced by Kyoto Animation. The three anime series–Free!, Free! Eternal Summer, and Free! Dive to the Future–have been incredibly popular around the world. The first part of Free! The Final Stroke was released in theaters last year, with the second part hitting theaters in April 2022. Fans won’t want to miss out on the exciting 10th-anniversary activities in 2023!

©おおじこうじ・京都アニメーション／岩鳶町後援会2021

WADE, known as the virtual artist behind LINE FRIENDS, has announced that he will participate in the 2022 A/W collection as the first virtual model for the global street fashion brand ©SAINT Mxxxxxx. The campaign video includes music produced by WADE himself and was released on August 22. 

WADE is a DJ and producer whose creative activities transcend genre. He continuously inspires artists around the world to pursue different fields and to stay open-minded, earning him a large fanbase. Previously, WADE participated as a virtual artist for a Leica photo exhibition in Korea and has also worked extensively on the PEACEMINUSONE x Nike KWONDO 1 F&F Special Shoe Box and Air Max 1 x Kashina Won-Ang campaigns.

WADE × ©SAINT Mxxxxxx 

©SAINT Mxxxxxx was co-founded by Yuta Hosokawa, the designer behind READYMADE, a company that upcycles vintage military fabrics and transforms them into new and fashionable items, along with American visual artist Cali Thornhill. The company is known for its artistic graphics and vintage feel.

For this collaboration, WADE acts as the first ever virtual model for ©SAINT Mxxxxxx and the music producer for the unique campaign video.

WADE and ©SAINT Mxxxxxxxx share a common respect for diversity and a desire to break away from stereotypes. Anyone who feels similarly shouldn’t miss out on this unique collab!

©SAINT Mxxxxxx official