On March 23, 2022, the color contact lens brand FAIRY will undergo a brand makeover! With a new logo and new packaging, two new color lenses will also be released. 

Package Designs

Venus Belt  18:12 #The City Lights Add Color to the Monochrome…

Jelly Coral 09:27 #Flutttering Water and the Beginning of an Exciting Day…

MAYUKI

ELENA

Diversity, self-love, and individual expression have become more important to young people in recent years. FAIRY’s rebranding emphasizes this, and the brand is aiming its products at Generation Z, who are caught between following society’s rules and being their authentic selves. The brand concept, logo, key visual, and packaging depict two Tokyo women with different personalities who are on the verge of adulthood and whose emotions waver between the present and the future.

Each new package has a different design depending on the color. The models featured in the key visuals and concept movie are Mayuki, who first gained attention after appearing in the music video for Aimer’s song Zankyou Sanka, and ELENA, who is active in fashion shows.

The cover of the May 2022 issue of B.L.T Magazine will be graced by second-generation members of the idol group Sakurazaka46! The new issue will go on sale on March 24.

The group will release its 4th single, Samidare yo, on April 6. Hono Tamura, Karin Fujiyoshi, Hikaru Morita, and Rena Moriya will be dressed in vivid red outfits against a bright blue sky on the new cover, and fans of the group won’t want to miss getting their hands on this commemorative issue! A 22-page long photoshoot is also included inside, so look forward to seeing the members in vintage clothing!

On November 18 and November 25, national free broadcasting service BS12 will air ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima.’ The host for the excursion will be popular model Shibata Saki (nicknamed Shibasaki), who is a well-known figure to women of all ages.

NEXT TRIP is a new travel program that helps travelers figure out where to go next. The theme of the series is “Where should I go once the world settles down?” From visiting popular city spots to faraway resorts in Japan and abroad, the show aims to introduce people to locations they haven’t discovered yet, showcasing what the world has to offer. Those watching should keep a lookout for spectacular scenery, gourmet local food, outdoor activities, and so much more. 

[Part 1] November 18, 2021, 9:00 – ‘NEXT TRIP: A Journey to Ise’

In this episode, Saki Shibata travels to Ise, Mie Prefecture, first visiting Ise Shrine to pay her respects. The shrine is one of the holiest and important sites in the Shinto faith and was said to be established in the year 4 BCE. After visiting the Inner Shrine on a bright and sunny morning, Shibata travels to the ancient Okage Yokocho street to find some souvenirs and enjoy a local cafe to enjoy Ise’s famous rice cakes and traditional Japanese sweets. For lunch, she visits a very retro western-style building. At the nearby Ise Ninja Kingdom, guests can wear ninja costumes, and Shibata does just that! As the day comes to an end, Shibata opts to stay at a luxurious ryokan, Ikyuu, and highlights the incredible dinner and other services the lodging offers.

Air Date: November 18, 2021 / 9:00-10:00

[Part 2] November 25, 2021, 9:00 – ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima’ 

The second part of the trip begins with cycling. Visiting the famous Married Couple Rocks on the coast of Futami, Shibata sets out for Shima. After enjoying the breathtaking view from the ‘Mailbox in the Sky’ on the Ise-Shima Skyline, she stays at a resort overlooking the Shima coast. Guests are welcome to take a leisurely stroll around the grounds and enjoy a luxury cruise or dinner. The sunset is something Saki Shibata will surely never forget.

Air Date: November 25, 2021 / 9:00-10:00

Where do you want to travel in Japan once the world settles down?

The new cafe TOKYO BOX CAFE&SPACE will open in Omotesando, Harajuku on November 21, 2019.

The cafe will serve as a space to promote artists, franchises and more by collaborating with them. For the grand opening, the cafe’s first collaboration will be with Japanese idol group Keyakizaka46 which will run for a limited period from November 21, 2019 to January 13, 2020. The collaboration will subsequently move to Osaka and Nagoya where it will open on November 22 and 28 respectively.

The names of cafe menu dishes below are translated from Japanese.

Cafe Menu

Break the Cheese! – ¥1,690

This cheesy pasta dish is made with crispy cheese, the spaghetti is bathed in a rich cheese sauce, and the plate is finished with delicious seafood. Break the cheese up and tuck in!

Black Vegetable Curry – ¥1,590

The quirk of this veggie-packed meal is the black colour of the curry. Topped with okra, tomatoes, Japanese mustard greens, sunny-side up egg and more, this nutritional dish is sure to fill your belly.

2 People Season Pancakes – ¥1,790

For the sweet-tooths out there, they can look forward to forking into some chocolatey pancakes lathered sweetly in blueberry sauce and blueberry cream. Between the pancakes are fruits and chocolate to create a pancake sandwich, and adorning the plate is more chocolate, fruit, and blue dragées.

Humility! Kindness! Bonds! Shining Brightly, Keyakizaka46 Parfait – ¥1,690

Named after one of the group’s catchphrases, this matcha parfait is green which is a colour that symbolises Keyakizaka46. It’s piled with chocolate, macarons, ice cream, warabimochi and more for a truly hearty and mouth-watering dessert.

Late-Night Herb Tea – ¥890

During those nights when you can’t fall asleep, there’s nothing better than some refreshing herbal tea.

Matcha Milk That Stays Hot Even When It Blows In The Wind – ¥890

Nothing beats a cup of hot matcha milk during the cold weather. Coloured green like the group’s iconic colour, this gorgeous, garden-like beverage is sure to warm up your mind and body.

Exclusive Merchandise

T-Shirt (White) – ¥3,100

Acrylic Keyring – ¥900

Tote Bag – ¥1,800

Bonus Items

Those who book a table in advance  (¥650 per person, tax excluded) and order something from the menu will randomly receive one of 26 possible trading cards pictured above.

If you order something from the food or dessert menu, you’ll also receive one of 26 possible signed mini cards, chosen randomly.

Finally, if you get a drink, you can get one of these 8 possible coasters, also chosen randomly.

This is just a small peek into what’s to come at the cafesーthere are more drinks, dishes and merchandise to get your hands on, so don’t miss out.

*All listed menu item prices do not include tax

*All listed merchandise items include tax

*Photos are for illustrative purposes only

©Seed & Flower LLC.

Japanese idol group Keyakizaka46 will release their 8th single Kuroi Hitsuji (“Black Sheep”) on February 27, 2019. In the meantime, fans can enjoy the music video for Heel no Takasa (“The Height of my Heels”) which is coupled on the single. It was released on the group’s official website.

The music video for the title track and Nobody, another song included on the single, both received huge attention the moment they were released.

Keyakizaka46 – “Heel no Takasa” Music Video
http://www.keyakizaka46.com/s/k46o/contents/6001930042001

The new music video features the group’s captain Yūka Sugai and vice captain Akane Moriya. This is the first time these two members from the 27-member group have performed on their own together. It’s also something the two of them publicly stated they wanted to do in the past.

The video tackles the innocence of a young girl and the melancholy of a young woman.

Popular dokumo: Anna Yano, Ayumi Seto, Natsume Mito, Shiho Takechi (from left)

When you hear the word “model” – they seem a little out of your reach, but here in Japan, we’ve got a sub-genre of models that make you think different: dokusha models (the term is shortened to “dokumo” and groups those who are readers of a certain magazine).

Although”dokumo” are considered amateur models, who only score a tiny square spread on magazines, in recent years “dokumo”s have been actively pursuing their career on TV, online as well as various other media outlets. In fact, “dokumo” are now being idolized more than ever before. But who are they exactly?

Ayumi Seto has produced her own brand “Aymmy in the batty girls”

Defining the “dokumo”

Usually “dokumo”s are the ones you find demonstrating ways to own the latest makeup, providing you with ideas of your day-to-day outfits, etc. Most of them are usually girls (although there are male dokumos as well), and you can now rarely find magazines without dokumos championing the latest fashion.

Dokumos range anywhere from students to office employees who want to dabble into the entertainment industry whilst having a normal life of their own on the side. So how did these dokumos climb the road to stardom? How they won the ticket in varies from one another, but one common way they get in is by being scouted on the streets, being asked for permission whether it’s okay to snap a picture of them as a portion of their “street snap” section. Those who are interested can also apply by flipping to the end pages of the magazine where you can apply to become one on your own.

AMIAYA are models/artists that are now loved all over the world

Keeping an eye out for the unique fashion

There’s no doubt that the popularity of dokumo has been setting a cultural agenda – though they only appeared on smaller portions of the magazine a couple of years back, now they seem they’ve won the spotlight. You can find books where dokumo introduce their make up techniques line the stands at book stores, as well as books where the dokumo’s sneak a peek into their private lives.

Trends are also being sprung by dokumos. “Aomoji-kei” is a general term that rounds up the fashion you see on the streets of Harajuku, but the ones who lit the trend fire were Rina Tanaka, Fumiko Aoyagi, Ayumi Seto – all of which are “dokumo.” Natsume Mito has also bred the trend, and has now gained massive popularity for her signature look where she dons the “short bangs” that has been cut up above her eyebrows.

What keeps these dokumos interesting is that they don’t pull the brakes with just the modeling. If there’s an opportunity, they’ll act, they’ll sing, they’ll produce their own-branded items; realizing infinite possibilities, keeping fans amused at for their next step. They’ll obviously loved for their looks, but they’ve got a sheer sense of charisma which have propelled the whole sub-genre into one big movement.

Dokumo may be the next star that goes up the ladder

Why are they so popular?

Yet you’re still wondering how they’ve earned so much freedom in pursuing not only a modeling career but an acting career, a singing career and becoming a brand producer – sometimes being in charge of all four for the exceptionally talented – when they used to be hidden in the corners of magazines. You may even question whether they’re actually the same as models who’ve landed exclusive contracts with highly-acclaimed magazines.

Here, the huge difference perceived from the reader’s perspective is that the “dokumo”s are a lot more within reach. If you idolize an actress or a model – all you can do is wait for the next time they appear on TV or on your favorite magazine, but with “dokumo”s, you’ve frequently got opportunities to meet with them.

Career-wise, they lead similar lives to those around you – it’s not rare to find them working at clothing stores, cafes, etc. They definitely feel a lot more within reach when you see them going on tasks that you could otherwise be doing. This may be another explanation as to why “dokumo”s have become so popular.

It’s incredible to see those who were initially “dokumo”s to propel into stardom, and lead a life as an international-acclaimed artist or even an actress at that. Kyary Pamyu Pamyu, who represents the “kawaii” culture the world has come familiar with, was also a dokumo to start. What can we say? Once you’re on the modeling grid, you’re a slept on gem ripe for discovery. Be sure to keep an eye out for the Harajuku-based “dokumo”s because who knows when they’ll soar into becoming worldly-loved starlets?

—

Writer：MoMo（SHUTTER）

MOSHI MOSHI NIPPON FESTIVAL 2015 in Tokyo has revealed the third wave of artists confirmed to perform at its Tokyo edition! The festival, organized by the MOSHI MOSHI NIPPON PROJECT, will showcase the latest J-pop culture and trends at Tokyo Metropolitan Gymnasium from Nov. 6 – 8.
 
【MOSHI ANI】 on Nov. 6 will be headed by nine J-pop artists and idols, including LinQ, Rinne Yoshida, drop and livetune+, which is livetune’s latest project with Harajuku-based model Anna Yano. This will be their first performance as livetune+.

【MOSHI COOL】 on the Nov. 8 will invite seven more artists, including HSMS＜HISASHI(GLAY)×DJ Mass MAD Izm*.

MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO will offer all kinds of shows and content on the stage, including a Wadaiko team called DIA＋, Nihon Buyo performer Kotoomi Hanayagi, Syamisen artist Yuji Kubota and several ukiyoe artists as well as something more edgy in the form of a fashion show accompanied by Eiichi Saeki’s modern music. For anime fans, the festival will also hold a special runway show featuring professional cosplayers, and the World Cosplay Summit Stage, where Japanese representatives of the summit will showcase a special performance.
 
What’s more, a food festival titled JAPAN FOOD FESTIVAL, will take place in the outdoor area. Aside from offering a wide variety of delicious Japanese dishes, the area will also present some of the most well-known meat dishes with the help of Niku Fes. At Niku Fes, a total of nine restaurants will join the festival, including Kadozaki Jukuseiniku Kakunoshin, which won three awards in autumn 2014 and spring 2015, Nishi-Azabu Kimuratetsu Aburiya Midori, a t op-notch sirloin katsu restaurant and Shibuya Horuichi, which is famous for its grilled beef tongue topped with spring onions and sesame oil.

More exciting news will be released in the weeks leading up to the event!

Free admission for foreign-passport holders!
＞＞Click here to register for the festival!

■MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO
Date: Nov. 6 (Fri.) – 8 (Sun,), 2015 　
Nov. 6:　Open 4:00pm　(main stage opens at 5:00pm and starts at 6:00pm)
Nov. 7 & 8: 12:00pm　（main stage opens at 12:00pm and starts 2:00pm）
Venue: Tokyo Metropolitan Gymnasium (1-17-1 Sendagaya, Shibuya-ku, Tokyo)
 
▼Participating artists

Nov. 6【MOSHI ANI】
Afilia Saga・Shinjuku・TEMPURA KIDZ・drop・Hachioji P・Runa Haruna・May’n・Nagi Yanagi・Rinna Yoshida・Yun*chi livetune+・LinQ・Luce Twinkle Wink☆・Wasuta　…and more

Nov. 7【MOSHI POP】
Misaki Iwasa・Osaka☆Shunkashuto・Caramel・Cupitron・Silent Siren・sora tob sakana・Cheeky Parade・Devil ANTHEM TEMPURA KIDZ・Shiho Namba・Niji no Conquistador・NEKO PUNCH・Hanae・Natsumi Hanaoka・Hayabusa・ PiiiiiiiN・Faint⋆Star・predia・Natsume Mito・Musubizm・Tsukasa Mogamigawa・Yamaguchi Kassei Gakuen・Lovely★DOLL LisaMelody, Devil ANTHEM, Faint Star PiiiiiiiN, Osaka☆Shunkashuto, predia and more…

8^th【MOSHI COOL】
Leaders・AMIAYA・HSMS＜HISASHI(GLAY)×DJ Mass MAD Izm*＞・m-flo（DJ SET）・OOPARTZ・CAPSULE・Charisma.com・Kyary Pamyu Pamyu・CREAM ・CTS・Suiyobi no Campanella・DAISHI DANCE・TEMPURA KIDZ・TeddyLoid・TEMPURA KIDZ・hy4_4yh・vivid undress・MAAKIII・Una・Yoshida Brothers(Young brother Kenichi Yoshida)・RAM RIDER・WORLD ORDER and more…
 
◯Participating models（listed in Japanese alphabetical order）
Nov. 7【MOSHI POP】
Fumiko Aoyagi・Hiko Achinami・AMIAYA・Hitomi Ueno・Nana Ikeda・Miyu Ikeda・Airi Otsuka・Tetsuko Okuhira・Misa Kimura・Ren Koseki・Natsuko Kondo・Saki Sato・Saki Shibata・Hikari Shibata・Ayumi Seto・Shiho Takechi・Rina Tanaka・Ema Tanioku・Eri Tanioku・Asaka Taniguchi・Mai Nakaseko・Culumi Nakada・Himezawa・POCHI・MANON・Rinko Murata・Anna Yano・Yuna Yabe・Una・Yura・YuRi・Chisato Yoshiki・Ryucheru and more…
 
◯JAPAN FOOD FESTIVAL ※Free admission※
Niku Fes …and more
 
▼Admission（All prices include tax）
Advanced one-day ticket (Nov. 6) ¥4,320 (Nov. 7 or 8) ¥4,860
Nov. 7 & 8 two-day ticket ¥8,100 Three-day ticket ¥10,800

Free admission for foreign-passport holders!
＞＞Click here to register for the festival!

MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO Official Website
http://fes15.moshimoshi-nippon.jp

MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO Official English Website
http://fes15.moshimoshi-nippon.jp/en

As part of the “MOSHI MOSHI NIPPON Project,” aiming to deliver Japanese pop culture to the world, “MOSHI MOSHI NIPPON FESTIVAL 2015” took place in a total of four cities in the months of July and August.

MOSHI FES first took part in “JAPAN EXPO 2015,” Europe’s largest expo exhibiting Japanese culture, in Paris, France from Jul. 2 (Thurs.) – 5 (Sun.). A “MOSHI MOSHI NIPPON area” was set up at the said event. The booth provided an all round fulfilling experience for all J-pop culture fans with kawaii products lined up for purchase, an opportunity to try out a variety of cosplay outfits, and a polaroid photo shoot/meet-and-greet with popular model, Saki Sato and POCHI, who has also been attracting attention in the J-DJ scene. The “Get your name in KANJI” also displayed popularity, where foreigners could have their names written in Kanji with a fude (writing brush).

MOSHI FES made their next appearance at the London-held “HYPER JAPAN” from Jul. 10 (Fri.) – 12 (Sun.) “HYPER JAPAN” is the second largest expo exhibiting Japanese culture, following “JAPAN EXPO.” Here, we found a lot of our fans from both in and out of London having a great time at the photo shoot with Zipper model YuRi, and fans enjoying trying out a range of cosplay outfits – the booth also allowed fans to shoot polaroid pictures for free, and provided fans with MOSHI MOSHI NIPPON-selected items.

Come August, “MOSHI FES” took their stage to the U.S. of A! Heading out to Magic Box located in Los Angeles, MOSHI FES took place on the weekend of Aug. 1st. We witnessed an endless wave of fans come in and out of the “Pure” booth, which displayed a collection of cosplay outfits they could try on and get pictures taken of. A fashion show took place on the mini stage with AMIAYA, Ayumi Seto, YuRi, and Hiko Achiha strutting up and down the catwalk. Fans crowded around stage to sneak a look of their favorite models. There were a total of 5,000 J-pop culture fans that gathered at the LA rendition of MOSHI FES.

On Aug. 8th (Sat.) and 9th (Sun.), MOSHI FES participated in San Francisco-held “J-POP SUMMIT 2015.” The booth had a LIVE DAM stage open to anyone for a free mini karaoke session. Fans crowded the stage with eager singers anticipating their turn, creating an endless flow of people in and out of the booth. In line with the Ministry of Agriculture, Forestry, and Fisheries’ PR event, the booth provided samples of “Onigirazu (a new and creative take on the original “onigiri” rice ball) where curious foodies came to get a taste. The stage was as eventful as ever with Musubism performing their first overseas performance followed by Anna Yano and AMIAYA’s performance and finally wrapping it up with a fashion show starring Ayumi Seto and many others. Sharing an exciting look into Japan’s pop culture with a total 32,000 fans who attended the event called it for a wrap to a successful string of MOSHI FES events.

“MOSHI MOSHI NIPPON FESTIVAL 2015” will be held in Singapore this September, followed by events in Paris, France and London, U.K. in October, and finally in Tokyo, Japan in November.

《Information》

■Details on upcoming ”MOSHI MOSHI NIPPON FESTIVAL 2015” events

“MOSHI MOSHI NIPPON FESTIVAL 2015 in SINGAPORE”

Dates：Sept. 5（Sat）-6（Sun）

Location：Singapore

Venue：*SCAPE The Ground Theatre / *SCAPE Playspace

Ticket information：http://www.sistic.com.sg/events/cmoshi0915

Lineup：

Sept. 5（Sat.）CAPSULE / Yasutaka Nakata（CAPSULE）/ WORLD ORDER / TEMPURA KIDZ

Sept. 6（Sun）Yanaginagi / kz(livetune) feat. Anna Yano / Hachioji P / TEMPURA KIDZ

Free event：AMIAYA / Anna Yano and more…

“MOSHI MOSHI NIPPON FESTIVAL 2015 in PARIS”

Date：Oct.3（Sat.）- 4（Sun.）

Location：Paris, France

Venue：Le TRIANON

Ticket information：http://www.fnacspectacles.com/place-spectacle/manifestation/Variete-internationale-MOSHI-MOSHI-NIPPON-TRMOS.htm#/calendrier

Lineup：

Oct. 3（Sat.）CAPSULE / Yasutaka Nakata（CAPSULE）/ BOOM BOOM SATELLITES

Oct. 4（Sun.）WORLD ORDER / Charisma.com / TEMPURA KIDZ

“MOSHI MOSHI NIPPON FESTIVAL 2015 in LONDON”

Date： Oct. 11（Sun.）

Location：London, U.K.

Venue：Roundhouse

“MOSHI MOSHI NIPPON FESTIVAL 2015 in TOKYO”

Dates：Nov. 6（Fri.）- 8（Sun.）

Venue：Tokyo Gymnasium（1-17-1 Sendagaya, Shibuya, Tokyo）

Ticket Information: Foreigners can enter for free upon showing their passports Japanese citizens can get their tickets from the website starting Aug. 31 (Sun):

http://fes15.moshimoshi-nippon.jp

Aomoji-kei has been sweeping Harajuku fashion by storm in recent years. Here on MOSHI MOSHI NIPPON today, we speak with Ema＊Eri, trendsetters of the said fashion genre. Being recognized as the face of Harajuku, they’ve been freshly appointed as Harjauku ambassadors this spring! What are their ambitions now that they represent Harjauku more than ever with their ambassador reign – and how did they get into fashion in the first place? Find out from our interview with them below.

***

When did you become interested in fashion?

The first time I bought the magazine “Furugi MIX Girl,” I saw Natsume Mito-san on it and fell in love with secondhand clothing!

What fashion were you into back when you got into it?

Secondhand clothing for sure!

Aomoji-kei has been sweeping Harajuku fashion by storm in recent years. Here on MOSHI MOSHI NIPPON today, we speak with Ema＊Eri, trendsetters of the said fashion genre. Being recognized as the face of Harajuku, they’ve been freshly appointed as Harjauku ambassadors this spring! What are their ambitions now that they represent Harjauku more than ever with their ambassador reign – and how did they get into fashion in the first place? Find out from our interview with them below.

***

When did you become interested in fashion?

The first time I bought the magazine “Furugi MIX Girl,” I saw Natsume Mito-san on it and fell in love with secondhand clothing!

What fashion were you into back when you got into it?

Secondhand clothing for sure!

(Ema＊Eri / First ever shoot)

Did you know about HARAJUKU KAWAii to begin with?

I knew of the HARAJUKU KAWAii!! events that took place, and it’s unbelievable to think I’m actually a part of it now!

What made you come to Tokyo?

Eri: I happened to run into Kyary Pamyu Pamyu and the president of the model management company I’m in right now when I was at a secondhand clothing store in Osaka, and they came up to me and scouted me then and there. That’s what made me move to Tokyo.

Ema: I was planning on going to a vocational college, but Kyary-san and the president came up to us right before I handed my application in, so I figured why not? And headed over to Tokyo instead! (Ema)

What do you think makes Harajuku so appealing?

Definitely the fashion. You can’t find anything like that anywhere else in the world. No one cares if they don’t look like everybody else. That’s what makes it so unique!

What are your ambitions as Harajuku ambassadors?

Eri: As Ema＊Eri, we’d love to spread the Harajuku culture to places both in and out of Japan that aren’t yet aware of its wonders! We’re in hopes of letting everyone in the world know about Harajuku!

Ema: I also am willing to give it my all to spread Harajuku culture to the world!

Where would you recommend tourists to visit when they’re in Harajuku?

Eri: Takeshita Street is obviously a road you cannot miss when you visit Harajuku, but be sure to drop by the Meiji Shrine whilst you’re here! You’ll be surprised by the nature that can surround you in a concrete jungle.

♡Follow Ema＊Eri on Instagram and Twitter♡
Twitter
Ema：http://twitter.com/catloveema
Eri：https://twitter.com/eritanioktu

Instagram
Ema：http://instagram.com/ematanioku
Eri：https://instagram.com/eritanitani/