On March 23, 2022, the color contact lens brand FAIRY will undergo a brand makeover! With a new logo and new packaging, two new color lenses will also be released. 

Package Designs

Venus Belt  18:12 #The City Lights Add Color to the Monochrome...

Jelly Coral 09:27 #Flutttering Water and the Beginning of an Exciting Day...

MAYUKI

ELENA

  Diversity, self-love, and individual expression have become more important to young people in recent years. FAIRY’s rebranding emphasizes this, and the brand is aiming its products at Generation Z, who are caught between following society's rules and being their authentic selves. The brand concept, logo, key visual, and packaging depict two Tokyo women with different personalities who are on the verge of adulthood and whose emotions waver between the present and the future.   Each new package has a different design depending on the color. The models featured in the key visuals and concept movie are Mayuki, who first gained attention after appearing in the music video for Aimer's song Zankyou Sanka, and ELENA, who is active in fashion shows.

The cover of the May 2022 issue of B.L.T Magazine will be graced by second-generation members of the idol group Sakurazaka46! The new issue will go on sale on March 24.   The group will release its 4th single, Samidare yo, on April 6. Hono Tamura, Karin Fujiyoshi, Hikaru Morita, and Rena Moriya will be dressed in vivid red outfits against a bright blue sky on the new cover, and fans of the group won’t want to miss getting their hands on this commemorative issue! A 22-page long photoshoot is also included inside, so look forward to seeing the members in vintage clothing!

On November 18 and November 25, national free broadcasting service BS12 will air ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima.’ The host for the excursion will be popular model Shibata Saki (nicknamed Shibasaki), who is a well-known figure to women of all ages.NEXT TRIP is a new travel program that helps travelers figure out where to go next. The theme of the series is “Where should I go once the world settles down?” From visiting popular city spots to faraway resorts in Japan and abroad, the show aims to introduce people to locations they haven’t discovered yet, showcasing what the world has to offer. Those watching should keep a lookout for spectacular scenery, gourmet local food, outdoor activities, and so much more.    [Part 1] November 18, 2021, 9:00 - ‘NEXT TRIP: A Journey to Ise’ In this episode, Saki Shibata travels to Ise, Mie Prefecture, first visiting Ise Shrine to pay her respects. The shrine is one of the holiest and important sites in the Shinto faith and was said to be established in the year 4 BCE. After visiting the Inner Shrine on a bright and sunny morning, Shibata travels to the ancient Okage Yokocho street to find some souvenirs and enjoy a local cafe to enjoy Ise’s famous rice cakes and traditional Japanese sweets. For lunch, she visits a very retro western-style building. At the nearby Ise Ninja Kingdom, guests can wear ninja costumes, and Shibata does just that! As the day comes to an end, Shibata opts to stay at a luxurious ryokan, Ikyuu, and highlights the incredible dinner and other services the lodging offers.   Air Date: November 18, 2021 / 9:00-10:00   [Part 2] November 25, 2021, 9:00 - ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima’ The second part of the trip begins with cycling. Visiting the famous Married Couple Rocks on the coast of Futami, Shibata sets out for Shima. After enjoying the breathtaking view from the ‘Mailbox in the Sky’ on the Ise-Shima Skyline, she stays at a resort overlooking the Shima coast. Guests are welcome to take a leisurely stroll around the grounds and enjoy a luxury cruise or dinner. The sunset is something Saki Shibata will surely never forget. Air Date: November 25, 2021 / 9:00-10:00   Where do you want to travel in Japan once the world settles down?

The new cafe TOKYO BOX CAFE&SPACE will open in Omotesando, Harajuku on November 21, 2019. The cafe will serve as a space to promote artists, franchises and more by collaborating with them. For the grand opening, the cafe's first collaboration will be with Japanese idol group Keyakizaka46 which will run for a limited period from November 21, 2019 to January 13, 2020. The collaboration will subsequently move to Osaka and Nagoya where it will open on November 22 and 28 respectively.   The names of cafe menu dishes below are translated from Japanese.  

Cafe Menu

Break the Cheese! - ¥1,690

This cheesy pasta dish is made with crispy cheese, the spaghetti is bathed in a rich cheese sauce, and the plate is finished with delicious seafood. Break the cheese up and tuck in!

Black Vegetable Curry - ¥1,590

The quirk of this veggie-packed meal is the black colour of the curry. Topped with okra, tomatoes, Japanese mustard greens, sunny-side up egg and more, this nutritional dish is sure to fill your belly.

2 People Season Pancakes - ¥1,790

For the sweet-tooths out there, they can look forward to forking into some chocolatey pancakes lathered sweetly in blueberry sauce and blueberry cream. Between the pancakes are fruits and chocolate to create a pancake sandwich, and adorning the plate is more chocolate, fruit, and blue dragées.

Humility! Kindness! Bonds! Shining Brightly, Keyakizaka46 Parfait - ¥1,690

Named after one of the group's catchphrases, this matcha parfait is green which is a colour that symbolises Keyakizaka46. It's piled with chocolate, macarons, ice cream, warabimochi and more for a truly hearty and mouth-watering dessert.

Late-Night Herb Tea - ¥890

During those nights when you can't fall asleep, there's nothing better than some refreshing herbal tea.

Matcha Milk That Stays Hot Even When It Blows In The Wind - ¥890

Nothing beats a cup of hot matcha milk during the cold weather. Coloured green like the group's iconic colour, this gorgeous, garden-like beverage is sure to warm up your mind and body.  

Exclusive Merchandise

T-Shirt (White) - ¥3,100

Acrylic Keyring - ¥900

Tote Bag - ¥1,800

 

Bonus Items

Those who book a table in advance  (¥650 per person, tax excluded) and order something from the menu will randomly receive one of 26 possible trading cards pictured above. If you order something from the food or dessert menu, you'll also receive one of 26 possible signed mini cards, chosen randomly. Finally, if you get a drink, you can get one of these 8 possible coasters, also chosen randomly.   This is just a small peek into what's to come at the cafesーthere are more drinks, dishes and merchandise to get your hands on, so don't miss out.   *All listed menu item prices do not include tax*All listed merchandise items include tax*Photos are for illustrative purposes only©Seed & Flower LLC.

Japanese idol group Keyakizaka46 will release their 8th single Kuroi Hitsuji ("Black Sheep") on February 27, 2019. In the meantime, fans can enjoy the music video for Heel no Takasa ("The Height of my Heels") which is coupled on the single. It was released on the group's official website. The music video for the title track and Nobody, another song included on the single, both received huge attention the moment they were released.   Keyakizaka46 - "Heel no Takasa" Music Videohttp://www.keyakizaka46.com/s/k46o/contents/6001930042001 The new music video features the group's captain Yūka Sugai and vice captain Akane Moriya. This is the first time these two members from the 27-member group have performed on their own together. It's also something the two of them publicly stated they wanted to do in the past. The video tackles the innocence of a young girl and the melancholy of a young woman.

[caption id="attachment_7309" align="aligncenter" width="580"] Popular dokumo: Anna Yano, Ayumi Seto, Natsume Mito, Shiho Takechi (from left)[/caption]

 

When you hear the word "model" - they seem a little out of your reach, but here in Japan, we've got a sub-genre of models that make you think different: dokusha models (the term is shortened to "dokumo" and groups those who are readers of a certain magazine).

Although"dokumo" are considered amateur models, who only score a tiny square spread on magazines, in recent years "dokumo"s have been actively pursuing their career on TV, online as well as various other media outlets. In fact, "dokumo" are now being idolized more than ever before. But who are they exactly?

 

[caption id="attachment_7307" align="aligncenter" width="580"] Ayumi Seto has produced her own brand "Aymmy in the batty girls"[/caption]

 

Defining the "dokumo"

Usually "dokumo"s are the ones you find demonstrating ways to own the latest makeup, providing you with ideas of your day-to-day outfits, etc. Most of them are usually girls (although there are male dokumos as well), and you can now rarely find magazines without dokumos championing the latest fashion.

Dokumos range anywhere from students to office employees who want to dabble into the entertainment industry whilst having a normal life of their own on the side. So how did these dokumos climb the road to stardom? How they won the ticket in varies from one another, but one common way they get in is by being scouted on the streets, being asked for permission whether it's okay to snap a picture of them as a portion of their "street snap" section. Those who are interested can also apply by flipping to the end pages of the magazine where you can apply to become one on your own.

 

[caption id="attachment_7313" align="aligncenter" width="580"] AMIAYA are models/artists that are now loved all over the world[/caption]

 

Keeping an eye out for the unique fashion

There's no doubt that the popularity of dokumo has been setting a cultural agenda - though they only appeared on smaller portions of the magazine a couple of years back, now they seem they've won the spotlight. You can find books where dokumo introduce their make up techniques line the stands at book stores, as well as books where the dokumo's sneak a peek into their private lives.

Trends are also being sprung by dokumos. "Aomoji-kei" is a general term that rounds up the fashion you see on the streets of Harajuku, but the ones who lit the trend fire were Rina Tanaka, Fumiko Aoyagi, Ayumi Seto - all of which are "dokumo." Natsume Mito has also bred the trend, and has now gained massive popularity for her signature look where she dons the "short bangs" that has been cut up above her eyebrows.

What keeps these dokumos interesting is that they don't pull the brakes with just the modeling. If there's an opportunity, they'll act, they'll sing, they'll produce their own-branded items; realizing infinite possibilities, keeping fans amused at for their next step. They'll obviously loved for their looks, but they've got a sheer sense of charisma which have propelled the whole sub-genre into one big movement.

[caption id="attachment_7311" align="aligncenter" width="580"] Dokumo may be the next star that goes up the ladder[/caption]

 

Why are they so popular?

Yet you're still wondering how they've earned so much freedom in pursuing not only a modeling career but an acting career, a singing career and becoming a brand producer - sometimes being in charge of all four for the exceptionally talented - when they used to be hidden in the corners of magazines. You may even question whether they're actually the same as models who've landed exclusive contracts with highly-acclaimed magazines.

Here, the huge difference perceived from the reader's perspective is that the "dokumo"s are a lot more within reach. If you idolize an actress or a model - all you can do is wait for the next time they appear on TV or on your favorite magazine, but with "dokumo"s, you've frequently got opportunities to meet with them.

Career-wise, they lead similar lives to those around you - it's not rare to find them working at clothing stores, cafes, etc. They definitely feel a lot more within reach when you see them going on tasks that you could otherwise be doing. This may be another explanation as to why "dokumo"s have become so popular.

It's incredible to see those who were initially "dokumo"s to propel into stardom, and lead a life as an international-acclaimed artist or even an actress at that. Kyary Pamyu Pamyu, who represents the "kawaii" culture the world has come familiar with, was also a dokumo to start. What can we say? Once you're on the modeling grid, you're a slept on gem ripe for discovery. Be sure to keep an eye out for the Harajuku-based "dokumo"s because who knows when they'll soar into becoming worldly-loved starlets?

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Writer：MoMo（SHUTTER）