A new commercial for Pokemon GO’s second ‘Let’s GO to the Hills’ campaign is now airing nationwide, calling on all players of the smartphone game to work up a sweat while exploring new scenery around Japan. Set in the Fukiya district of Takahashi, Okayama, the ad stars the popular actress Mitsuki Takahata. The ‘Let’s GO to the Hills’ campaign focuses on hills and slopes, and players might find some fun new Pokemon on their travels.

The new commercial began airing nationwide on January 20, and its setting–the Fukiya district of Takahashi, Okayama–has flourished since the Edo period as a leading copper and red ocher producer. Red ocher is a byproduct of copper production and is used in many traditional Japanese crafts, even called Japan Red by some.

Several popular Pokemon appear alongside Takahata in the ad, including Chimchar, Fletchling, Hisuian Voltorb, Nyabby, Darumaka, and Charizard. Be sure to listen out for Takahata’s Okayama accent!

From January 20 until July 19, a 4-meter-high real-world PokeStop will appear at the former Fukiya Elementary School in Fukiya Furusato Village. Yes, it will be linked to the game as well!

Curtains and tapestries featuring Pokemon silhouettes and dyed Japan Red will also appear in the village, and each will point the way to real PokeStops. While it might be a little off the beaten path, come enjoy Fukiya and see what kinds of Pokemon you can find!

©2023 Niantic, Inc.
©2023 Pokémon. ©1995-2023 Nintendo/Creatures Inc. /GAME FREAK inc.
ポケモン・Pokémon は任天堂・クリーチャーズ・ゲームフリークの登録商標です。

U-Treasure, a company offering proper jewelry inspired by pop culture, has announced a Pikachu engagement ring! The item was made available on December 13 and can hold large diamonds from 1-1.999 carats. Each ring features a male and female Pikachu, perfect for the Pokemon master in your life. Along with this, a silver version made from cubic zirconia featuring the same design is available to pre-order until January 31, 2023.

[Pokemon] Pikachu Carat Solitaire Ring

On December 9, Original Japan released 32 new patterns for the popular Pokemon Shirts line, this time from Pokemon Diamond & Pearl.

With the addition of these new designs, customers can choose from a total of 493 patterns. These patterns can also be used in masks and bandanas.

32 New Patterns from Pokemon Diamond & Pearl!

The new patterns were inspired by ‘Evolution and Legends.’ Fans can find popular Pokemon like Giratina, Rotom, and Weavile, so be sure to check out the website for more details. 

Dark Ball and Quick Ball Buttons are Now Available!

To celebrate these new patterns, new buttons inspired by the Dark Ball and Quick Ball are now available. Fans can also choose from the traditional Pokeball, Great Ball, Hyper Ball, Premier Ball, Moon Ball, and Dive Ball. 

Puma and Pokemon are joining forces for the first time. The Puma x Pokemon collection officially went on sale on November 12, offering fans a collection of sneakers, bags, apparel, and more.

The playful new collection incorporates iconic images of popular Pokemon like Pikachu, Bulbasaur, Charmander, and Squirtle. The shoe lineup includes popular models like the Slipstream, Suede Classics, and Rider FV. Pokemon can be found hiding on the shoe’s tongue, insole, and heel, and fans are sure to love these stylish kicks. For apparel, customers can grab cotton T-shirts, crew-neck sweatshirts, hoodies, sweatpants, and more. Complete your look with a beanie or messenger bag. 

The Puma x Pokemon collection is on sale at Puma Store Harajuku Cat Street, Puma Store Osaka, Puma Store Odaiba, Puma Store Fujimi, Puma Store Kyoto, Puma Sapporo Factory, Puma Store Fukuoka, and the official Puma online store. 

Mister Donut has revealed its annual Pokemon Christmas collaboration. This marks the 5th year that the popular sweets chain is teaming up with the legendary franchise, and starting on November 9, fans can find themed sweets and merchandise for a limited time. 

Pikachu Snowman Donut

Christmas Collection Donut Set

New to the lineup in 2022 is the Pikachu Snowman Donut. This will be sold alongside the always-popular standard Pikachu Donut which will be sold in a cute Christmas sleeve. Customers can also look forward to the sleepy Pikachu Donut and the fluffy Jigglypuff Donut this holiday season.

Mister Donut Blanket (White)

Mister Donut Glasses (Set of 2)

The Christmas Set will include the Mister Donut Pokemon Blanket, which is available in two patterns, as well as a pair of Pokemon glasses. Fans are sure to enjoy these new illustrations of Pikachu and Jigglypuff made exclusively for the collaboration. 

Pikachu Donut

The popular Pikachu Donut is back! The fluffy yeast pastry is filled with whipped cream with a pudding flavor and chocolate coating. 

Pikachu Snowman Donut

Also filled with whipped cream, the Pikachu Snowman Donut is coated with white chocolate.

Be sure to check out this exclusive collection of sweets and goods before they’re gone!

©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc.

ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。
Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。

Pokemon and Original Inc. are back with some new Pokemon Shirts in collaboration with the popular visual artist Yu Nagaba! Customers can head onto the official Pokemon Shirts website now to grab one of these cute new Pikachu-inspired designs. 

The apparel brand Original Stitch was created by an engineer working in Silicon Valley who wanted to make it easier to shop for clothes. After launching a test service in 2013 and establishing the brand’s parent company, Original Inc., in 2015, the company began developing its custom shirt service. Those buying from the site can customize every detail of their shirt and order in as little as five minutes. These shirts are carefully tailored by craftsmen at a factory in Japan.

Two New Designs Made in Collaboration with Popular Artist Yu Nagaba

Two printed patterns and one unique embroidery have been added to the collection for a limited time. Yu Nagaba’s designs can be used to cover entire shirts or can be used as accents on collars and sleeves. Customers can even use the embroidery on a plain shirt to make something more subtle. 

Yu Nagaba’s casual depiction of Pikachu shows why his art is so beloved. Silly and subtle, both Pokemon fans and fans of Nagaba’s art are welcome to snag one of these shirts before they’re gone. Check out the website for more details.

Pattern: Yu Nagaba (White)

Pattern: Yu Nagaba (Black)

Embroidery: Pikachu (Yu Nagaba)

ACCAMER released the song Nomic on streaming services on October 7. The track serves as the ending theme for the anime series I’m the Villainess, So I’m Taming the Final Boss, and on October 15, the music video was revealed!

The new music video was produced by the song’s writer Sheeno Mirin, and is a unique creation perfectly suited for the track. In the past, ACCAMER has worked with eminent video creators on her music videos, including sakiyama, Ryuuseee, and Yuma Saito. 

The music video was illustrated by up-and-coming artist Meri, who also created the cover art for Nomic. The video was edited by video director bondbond, and fans will also want to keep an eye out for ZAZA’s avant-garde CG work. The lyrics, which scroll vertically, are somewhat hypnotic, and this is certain to be one video you won’t forget!

Popular boys group BE:FIRST has released the music video for Message. The track was featured on the group’s chart-topping first album BE:1 released on August 31.

Message is BE:FIRST’s first love song, featuring a soundscape punctuated by sweet guitar riffs. The mid-tempo ballad is a collaboration between singer-songwriter eill, whose songs reflect elements of soul and R&B and whose silky, soulful voice is incredibly addicting; Matt Cab, whose musical sense and unique sound is perfect for a wide range of genres; and MATZ and SKY-HI, who have attracted attention as next-generation artists who lead the Japanese dance music scene.

The music video shows seven people in love and was filmed like a drama series. The seven performers portray their daily lives as they fall in love, struggle with love, and learn to move forward. The powerful dance is also a highlight. Check out the dramatic performances of the seven members in this elaborate setting.

BE:FIRST is currently on its first nationwide tour, titled BE:FIRST 1st One Man Tour “BE:1” 2022-2023. The tour will take the members to 17 cities nationwide for a total of 29 shows.

Be sure to watch this dance-filled music video, offering a glimpse at a new side of BE:FIRST.

Rock band BUMP OF CHICKEN has released the music video for the song SOUVENIR, the second opening theme for the popular anime series Spy x Family. The second cour of the series began airing on October 1.

SOUVENIR is the band’s first new song in about six months and was added to streaming services on September 29. Unsurprisingly, the track has been a hit, performing well on the charts.

The music video was directed by Spikey John, who is working with BUMP OF CHICKEN for the first time. 

Prior to the music video’s release, a fast-paced teaser video shot on a highway was released, and many fans have been anxious to see what the full-length video would look like.

Are you watching Spy x Family? How do you feel about the new opening song and animation? 

©遠藤達哉/集英社・SPY×FAMILY製作委員会

Born in Niigata and living in London, international singer-songwriter Rina Sawayama released her second album Hold The Girl on September 16. The album has already received rave reviews from media outlets worldwide, with NME calling it “the best British pop album of the year.” 

Sawayama has now released the music video for her single Hurricanes, which can also be found on her newest album. The impressive video features an incredibly powerful performance with the band in the middle of a violent storm. Be sure to check it out below!

Hurricanes – Rina Sawayama (Official Music Video)

https://youtu.be/LbB1Qtq3FHY　

A studio performance version of the song This Hell, the first single from the album and a fan favorite, has also been released. The video features incredible dancers and a live band.

This Hell (Live) – Rina Sawayama | Vevo Studio Performance

https://youtu.be/7cilizyYBdQ　

Sawayama has also announced that she will hold her first solo Japan tour in January 2023, which will stop in Tokyo, Nagoya, and Osaka. 

Monpoke, the official Pokemon baby brand, has released the lookbook for its 2022 Autumn/Winter collection! New items include pajamas, jackets, and other apparel and sundries for infants and toddlers. Monpoke, which launched in 2019, has added two new familiar Pokemon to the lineup this time around–Gengar and Mimikyu. 

Nighttime-only Diapers featuring Sleepymon Design

Pikachu and the Nighttime Adventure, the Second Book in Rikako Matsuo’s Monpoke Picture Book Series

The adorable diapers will help keep babies dry all night, and these helpful products will be released nationwide in early November 2022. The new picture book will be released on September 21, so be ready to add it to your nighttime reading routine.

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.

On August 31, 2022, the voice actor, hero, and music project PRELUDERS released the album By Your Side. Now, the music video for the song Horizon Climber by High Five has been released, and it’s absolutely gorgeous!

High Five is a group led by Asuka Morito (Junya Enoki), and Horizon Climber is a song filled with hope. Young people are encouraged to listen to imagine the kind of hero they’d like to become!

Horizon Climber Music Video

The music video for Horizon Climber depicts the fifth and final chapter of the voice drama Koubou (Beam of Light), in which the members of High Five and S-quad finally confront the two members of Vice Versa, voiced by Atsushi Tamaru and Shintaro Asanuma. The battle is ready to start, with Asuka (Junya Enoki) and Ko Kujikami (Yuma Uchida) taking on those who would threaten their friends. Be sure to keep an eye out for more from this exciting project!

Be sure to give this gorgeous video a watch!

（C)PRELUDERS