Kyary Pamyu Pamyu Collaborates with Mentaiko Manufacturer Fukuya for LOCAL POWER JAPAN Project

04.March.2022 | FASHION / MUSIC

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is having a busy year. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and released her first full-length album in three years ‘Candy Racer’ in October 2021.  On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan.

 

 

In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities.  The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows. On March 5, Kyary will perform in Fukuoka, and will also be collaborating with Fukuya, the oldest mentaiko producer in Japan. Fukuya has been selling the pollock roe product since 1949.

 

The company’s logo has been reimagined, paying homage to the artwork associated with Kyary’s 2016 song Sai & Co.

 

 

Fukuya’s most popular product, pickled cod roe in oil, will be sold in an original collaborative package with new Kyary-inspired branding. Mentaiko and dried mentaiko will be packed in two unique packages that can be stacked to form one image. A message from Kyary is also included. These will be available at select Fukuya locations and online for a limited time, as well as at the March 5 concert in limited quantities.

 

A T-shirt with a collaboration logo and design has also been unveiled featuring the new color scheme and Kyary’s 10th-anniversary logo. This shirt will only be available on the LOCAL POWER JAPAN Project website for two weeks and at certain Fukuya stores starting March 8.

 

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    [Setlist]

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