Kyary Pamyu Pamyu Collaborates with 252-year-old Tsujun Brewery for LOCAL POWER JAPAN Project

08.March.2022 | FOOD / MUSIC

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is having a busy year. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and released her first full-length album in three years ‘Candy Racer’ in October 2021.  On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. After concluding her performance in Kumamoto on March 6, Kyary is now collaborating with a local business in the area.

 

 

In the center of Yamato, a city in Kumamoto, lies the Tsujun Bridge, an important cultural property. The local Tsujun Brewery derived its name from this landmark and has been in business for 252 years. A special collaboration logo has transformed the breweries logo into an homage to Kyary’s 2014 third original album, Pika Pika Fantajin. Commemorative T-shirts featuring the new logo are also on sale! 

 

 

A special beverage inspired by Kyary is also available. Despite coming from a brewery, this amazake is alcohol-free!

 

While the beverage is branded with Kyary’s likeness, this particular Ama-no-Tamuzake Hotarumaru is a big seller for the brewery. Made from Kumamoto rice and purified at a nearby shrine, this sweet beverage is sure to lift your spirits, just like Kyary’s music. This drink is also more nutritious than other alcohol, containing no sugar or additives, and can be enjoyed by children. Each purchase also comes with an original shopping bag, making it the perfect souvenir!

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      Photo:Ruriko Inagaki  

    [Setlist]

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