The second Tabekko Doubutsu Cafe Stand event opened in Omotesando on November 1, 2022. Paying homage to the classic snack first released in 1978, the cafe features a number of tasty snacks inspired by the thin animal-shaped cookies popular around the world.

This second event will run through January 9, 2023. Reservations are required, and many dates were completely sold out prior to the event’s start date, particularly on weekends. We decided to visit, anxious to see what the fuss is all about.

We were first shocked to see the popular animals enjoying oden! Original goods featuring the characters enjoying the quintessential Japanese winter dish are only available at the cafe. From acrylic keychains to figures, visitors can snag some adorable merchandise to commemorate their trip to the exclusive event. Why not snag some items that would be useful on a daily basis, like a notebook or an apron?

For food, visitors can snag a special Oden Set and Chinese Dumplings, both perfect for the winter. The oden features popular ingredients like egg, daikon, fish cake, and mochikinchaku, each branded with the popular animal characters. Drinks include soy milk, green tea milk, and milk tea. 

In addition to the exclusive Lion Cake which is limited to 25 servings a day, guests can find chocolate bananas and other sweets on the menu, including a Sweets Set limited to those reserving special seats at the venue. For every ¥1,000 spent on food and drink items, customers will receive one Tabekko Doubutsu trading card!

The exhibition space is a must-see for fans of this legendary snack, filled with rare works including an adorable and very colorful print of every animal holding a bowl of oden. Of course, a photo spot has been set up for visitors to take some prime shots for social media!

Don’t miss the animal meet and greet, which is making its triumphant return from the last event! Visitors can interact with different animals on different days, so check the official Twitter page (@tabekko_cafe) for the schedule and more information! The number of visitors per day is limited, so make a reservation as early as you can.

Come enjoy these heartwarming treats while you have the opportunity!

A new concept cafe for the popular snack Tabekko Doubutsu will be opening in Omotesando for a limited time, from July 5 until August 21. The snack is similar to animal crackers in the west, though these little creatures are a little cuter.

Korean-style Macaron Set

Tabekko Doubutsu Cafe – Omotesando Goods Set (4 varieties)

Tabekko Doubutsu Cafe – Omotesando Mini Drawstring Pouch (9 varieties)

Tabekko Doubutsu has been hugely popular with young children and adults alike since the snack was first released in 1978. Guests visiting the collaboration cafe can enjoy themed sweets and new merchandise along with a special photo spot perfect for social media!

Two Sega Collaboration Cafe locations will be offering new menu items and goods inspired by the popular snack food Tabekko Doubutsu for a limited time!

During the event period, guests can enjoy original food items, desserts, and drinks inspired by the adorable animal biscuits.

Drink Menu

Food Menu

Dessert Menu

Menu Bonus

Exclusive Merchandise

An original coaster will be gifted to those who purchase any menu item. The shop located near the cafe will also be offering exclusive merchandise, so be sure to take a look!

©ギンビス
©GENDA GiGO Entertainment Inc, All rights reserved.

Everyone’s favorite Japanese snack Pocky is teaming up with the Sanrio Character group Hapidanbui for a special campaign! Starting March 29, the snack will be available in limited-edition packages featuring a special mini-game. A Pocky Spring Election will also be held, in which fans choose their favorite flavor.

Hapidanbui consists of Tuxedosam, Badtz-Maru, Hangyodon, Pochacco, Keroppi, and Pekkle. To bring everyone a little happiness this spring season, this adorable lineup includes six limited-edition packaging designs, each including one of these popular Sanrio Characters having fun.

Found a Hapi Pocky Mini-game

Pocky Spring Election

Hapi Pocky Present Campaign Prizes

The Found a Hapi Picky mini-game invites people to go on a scavenger hunt of sorts. This can be accessed by going to the special campaign website using the code on select Pocky packages,

Fans will also be able to participate in the Pocky Spring Election to vote for their favorite Pocky flavor. Each Hapidanbui character represents a particular flavor of Pocky, so you might end up voting for your favorite character instead. 

© 2022 SANRIO CO., LTD. APPROVAL NO. L625424

Telacoya, a company promoting traditional Japanese culture through the sale of souvenirs, is opening a new Miffy-themed snack shop on March 30, 2022. The adorable concept store is coming to Gion, Kyoto’s famed downtown district.

Miffy Buckwheat Cookies

Miffy’s Snack Medley

Miffy’s Sugar-coated Biscuits

Miffy’s Marshmallow Sweets

Miffy Cube Bread

Snuffy’s Milk Breadstick

Miffy’s Anko Roll

The shop caters to those needing a pick-me-up during the day, from children tired of studying to company employees trying to get through the day. Snacktime doesn’t only have to be for children.

Along with the many sweet offerings available at the new shop, fans of Miffy will find exclusive Miffy merchandise, including limited-edition kitchen goods!

Japanese snack company Befco, known for popular treats like Bakauke, Hoshi Tabeyo, and Seto Shio, has announced a collaboration with popular anime series The Quintessential Quintuplets ∬ and omurice-flavored Bakauke rice crackers. The snacks will go on sale starting August 30.

The five heroines from the series–Ichika, Nino, Miku, Yotsuba, and Itsuki–will make appearances on the colorful packaging. These bite-sized crackers were inspired by the omurice made by Miko in the show.

Each package also comes with a sticker sheet, perfect for decorating notebooks, folders, and smartphone covers.

With 15 designs in total, will you collect them all?

©Negi Haruba・Kodansha／The Quintessential Quintuplets ∬ Production Committee

Snack company Meiji has announced a collaboration between the popular six-member pop group Strawberry Prince (shortened to SutoPuri) and their newest sweets, Strawberry & Chocolate Kinoko no Yama and Strawberry & Chocolate Takenoko no Sato! While these sweets are celebrating their one-year anniversary, Strawberry Prince has already been putting out catchy songs for five years! Can you believe it? 

The Kinoko no Yama/Takenoko no Sato Super Strawberry Festival is happening for a limited-time, from August 3, 2021 to October 2, 2021. 

Strawberry & Chocolate Kinoko no Yama

Strawberry & Chocolate Takenoko no Sato

How to Play

 Campaign Prize: Kinoko Takenoko Super Strawberry Festival Set

How to Enter the Photo Campaign

Special Collaboration Video

A popular name on streaming sites, SutoPuri currently has more than 1.48 million followers on their official YouTube channel, with over 4 million views between its six members. Their third full-length album ‘Strawberry Prince’ was released in November 2020, and reached #1 on the Oricon Weekly Album Ranking chart on November 23, 2020. They also hit the top of the Yahoo Kids People’s Search Ranking in 2020! It seems that their popularity won’t end any time soon. 

A special AR Fireworks Display will also be held, where you can celebrate these two exciting anniversaries from the comfort of your own home! Just hold your smartphone over the package of your favorite participating Meiji sweets, and SutoPuri will appear in front of your eyes, with fireworks launching to the tune of ‘Strawberry Color Summer Fireworks!’ Not enough? You’ll also be able to take pictures of SutoPuri while you chat with the members! Using just one of the participating products will summon a member of SutoPuri at random, but using two will invite all six to enjoy the event together with you! Depending on the product, the fireworks will change, so be sure to experience them all!

Be sure to follow Kinoyama-san (@kinoko_meiji), the Takesato Brothers (＠takenoko_meiji), and Apollo (@meiji_apollo_pr) on Twitter! During the event, post your favorite AR fireworks photos on Twitter with the tag #KinokoTakenokoSuperStrawberryFestival (#きのこたけのこ超いちご祭り), and 450 people will be selected at random to receive the original goods set! 

With many fireworks displays cancelled this year due to the Coronavirus pandemic, this is a way to still create some happy summer memories at home with SutoPuri!

Chuoken Senbei released its limited-edition “Arare Jumpin!” rice flavoured roasted mochi pieces snack last Wednesday online at Makuake.

Arare Jumpin! (Set of 3) | Cheese, Dadacha Mame Soybean, Corn | ¥2,540 (Tax Included)

Arare Jumpin! (Set of 6) | Two boxes of each flavour | ¥4,320 (Tax Included)

Chuoken Senbei is a Japanese rice cracker manufacturer that has been around for 100 years. Their new “Arare Jumpin!” snack was created as a way to get more people enjoying the taste of arare, roasted mochi pieces, and so it came up with a new version that goes well with soup.

The snack is made with fibrous genmai rice and is combined with lactic acid bacteria. It arrives in three flavours all of which are so tasty they can be eaten everyday without getting bored of them. Each tiny piece has a cute face printed on it.

“Arare Jumpin!” solves many problems for Japanese people, especially for those who have no time to prepare their own arare, are able to make them easily but are worried about getting enough nutrients, or can’t get their kids to eat them, since it’s made to be eaten in soup, adding a delightfully crunchy texture.

The product comes in cute colourful packaging with the characters swimming in soup. Each bag contains Shield Lactic Acid Bacteria® which is made up of 10 billion lactic acid bacteria. The bateria has mostly no taste or odour so the delicious flavour of the snack isn’t compromised. Genmai rice also contains six times more fibre than ordinary Japanese white rice, so is a healthy everyday option. Available in cheese, soybean, and corn flavours, the arare can be used as toppings in salad and other foods too.

The mochi rice used is called Miyakoganemochi which is produced in Miyagi Prefecture. It’s white and smooth and is popular for its viscosity and flavour. It takes over eight days to create this “Arare Jumpin!” and that’s why it’s limited in stock. Everything from cooking the rice to refrigerating, cutting, baking, bagging, and boxing up.

Niwaka Senpei, a popular biscuit from Fukuoka, has teamed up with Dragon Quest to release a Slime version of their confection.

Slime Niwaka Senpei

Niwaka Senpei was first released 115 years ago. This collaboration with Square Enix’s Dragon Quest is the first time the confection’s shape has been changed.

Slime Niwaka Senpei Packaging

Each of these snacks are branded with the Slime’s iconic eyes, and each is packaged in a cute Slime box.

Disney SWEETS COLLECTION by Tokyo Banana, a joint confectionery shop between GRAPESTONE and Tokyo Banana, released its new Mickey & Friends collection on Thursday.

Tokyo Banana Mickey & Friends Collection | ¥1,300 (Tax Included)

Mickey, Minnie, Donald, Daisy, Goofy, and Pluto join hands in a heart-warming new collection of Tokyo Banana, a cream-filled sponge cake and the official souvenir sweet of Tokyo’s official souvenir sweet: Tokyo Banana.

Mickey & Friends arrive in all the colours of the rainbow

The colourful packaging features the Disney group of best friends including Mickey, who loves his friends, his girlfriend Minnie, the anger-prone Donald, stylish Daisy, silly Goofy, and trusty Pluto.

Six cute patterns decorate the sponge cakes

There are six super cute Mickey & Friends designs you could get in your Tokyo Banana, and each one is random. They are filled with chocolate banana-flavoured custard cream.

Collect all the postcards

All boxes of these treats come with two of eight possible postcard designs which you can use for sending to someone or even as room decoration.

 © Disney

House Food Groups has announced that it will roll out limited-time packaging of its popular Tongari Corn snack in early July in collaboration with the upcoming anime film Belle which will be released in Japanese cinemas on July 16, 2021.

There will be six packaging designs in total with three each for both the salted and the grilled corn chips. The designs include the poster for the anime film on the front and scenes from the film and the 10th anniversary poster for Studio Chizu, who are animating the film, on the back.

The film is being directed by Mamoru Hosoda who is known for such hit anime films as The Girl Who Leapt Through Time (2006), Summer Wars (2009), Wolf Children (2012), The Boy and the Beast (2015), and of course his 2018 hit Mirai which was nominated for an Academy Award in the category Best Animated Feature Film at the 91st Academy Awards.

Studio Chizu describes the story: “The protagonist of this story, Suzu, is a 17-year old high school girl living with her father in a rural town of Kochi — their town is a textbook definition of depopulation in the Japanese countryside. Wounded by the loss of her mother at a young age, Suzu one day discovers the massive online world, “U,” and dives into this alternate reality as her avatar, Belle. Before long, all of U’s eyes are fixed on Belle (Suzu), when one day the mysterious and infamous Dragon-like figure appears before her.”

Product Line-Up

Assari Shio (Salted)

Delightfully seasoned with sea salt, 50% of which comes from the deep ocean, to perfection so you never get bored of the chip’s moreish flavour.

Yaki Toumorokoshi (Grilled Corn)

Grilled corn flavoured and seasoned with umami-packed soy sauce.

The Packaging

Assari Shio Packaging

Yaki Toumorokoshi Packaging

Enjoy a packet of Tongari Corn or some Japanese snacks while you watch Belle!

TIROL-CHOCO is collaborating with the Shaman King anime series this spring with a special bag of chocolates releasing in Japan on May 17.

Shaman King (Fukuro) | ¥130

The Shaman King manga series written and illustrated by Hiroyuki Takei has over 38 million copies in circulation. This marks TIROL-CHOCO’s second collaboration with its anime adaptation.

Inside each bag are individually wrapped chocolates each with a different character on the packets. There are eight designs in total, but one bag contains just seven. The chocolates are stuffed with adzuki bean paste, adzuki bean chocolate, and marshmallows.

©武井宏之・講談社／SHAMAN KING Project.・テレビ東京