The Y’s SEEULATER X GSG9–the newest collaboration sneaker between Y’s and Adidas–will go on sale on June 3, with preorders starting on May 28. 

Designed with military elements in mind, the Y’s SEEULATER X GSG9 was based on the more rugged SEEULATER model. The new sneakers incorporate the GSG9 sole, and pairs will be available in black on black or white on black. Featuring detailed finishes and an urban feel, these high-performance kicks can be paired with any and all outfits. 

The SEEULATER, a hiking shoe from the ADVENTURE series, was originally launched in 1995. Not originally released in Japan, many now regard it as a legendary masterpiece in footwear. The sturdy shoe’s name comes from the phrase “see you later,” usually said when passing a fellow runner on the trail. Originally made for the German tactical police, the GSG9 features shock-absorbing soles that help to maintain a stable, strong grip on any terrain. 

The sneaker’s body features a combination of smooth cowhide leather and breathable mesh. This perfect blend of function and design showcase the best parts of both Y’s and Adidas. Will you be grabbing a pair of these classic and contemporary kicks?

A new pair of kicks based on the iconic symbol of Shibuya, Hachiko, will be released for round three of the SHIBUYA PACK! This collaboration between Adidas Originals and sneaker shop atmos will be sold at A.T.A.D, atmos stores and atmos Online on September 18, with lottery registration open now. The sneakers will also be available from the Adidas App and the Adidas Online Shop starting September 25. 

Adidas Originals SUPERSTAR DOG atmos “HACHI”: ¥15,400 (Tax Included)

These exclusive Superstars, a timeless pair of sneakers from the Adidas Originals brand, will feature a unique texture that expresses the character of the dog Hachiko. The shoe’s tongue features a silver Trefoil logo, while the midsole has the address of where Hachiko’s statue is located. Of course, there’s a special Hachiko design on the insole! 

Hachiko is a famous symbol of Shibuya, with his statue being a popular meetup point for friends and couples. Known for his loyalty to his owner, the dog waited for over nine years for the man to return after his death. 

Proceeds from the sale of these sneakers will be used to support the YOU MAKE SHIBUYA souvenir program, which is helping to revitalize the local community by selling products marked with the special YOU MAKE SHIBUYA logo!

Inspiration can be found anywhere: the ‘adidas Originals ZX 8000/FORUM LOW “YOYOGI PARK” PACK’ sneakers will release on August 7, 2021 at select atmos and Adidas shops, as well as A.T.A.D in Harajuku. Those wanting to enter the lottery to snag a pair of these funky kicks can register now. 

adidas Originals FORUM LOW atmos “YOYOGI PARK”: ¥13,200 (Tax Included)

adidas Originals ZX 8000 atmos “YOYOGI PARK”: ¥15,400 (Tax Included)

Yoyogi Park is one of the great symbols of Tokyo, having opened to the public in 1967. The natural space is the perfect place to escape from the hustle and bustle of the crowded city, and these sneaker designs are rooted in the rich colors found with the trees and greenery each season. Adidas and atmos have collaborated plenty of times in the past, and never fail to impress with their creative releases. 

These are the perfect pair of shoes to wear as you stroll through the park, standing on the edge of the always changing urban landscape of the Japanese capital. Don’t miss out!

Adidas Japan is releasing new sportswear collection in collaboration with Japanese sneaker select shop atmos pink and Japanese illustrator JENNY KAORI. The collection pays homage to dance culture.

The collection will be available at adidas retail shops, Adidas app and the adidas online shop from August 7 and at the atmos stores from July 31.

To celebrate the launch of collection, exclusive items will be distributed as purchase benefits at atmos pink shops and atmos online shop from July 31. JENNY KAORI’s art exhibition will be held at atmos pink Flagship Harajuku from July 31 and atmos pink Shinsaibashi from August 21. 

W atmos pink x Jenny Kaori Collection

Windbreaker jacket ¥9,898 (Tax Included)

Windbreaker jacket ¥9,898 (Tax Included)

Detachable Trousers ¥9,339 (Tax Included)

Detachable Trousers ¥9,339 (Tax Included)

Utility Vest ¥8,239 (Tax Included)

Utility Vest ¥8,239 (Tax Included)

Mini T-shirt ¥5,489 (Tax Included)

Mini T-shirt ¥5,489 (Tax Included)

Hoodie ¥8,239 (Tax Included)

スウェットプルオーバーフーディー8,239円  (税込)

Sweatshirts ¥8,239 (Tax Included)

Sweatshirts ¥8,239 (Tax Included)

Sakosh ¥4,059 each (Tax Included)

Reversible Jacket ¥4,059 (Tax Included) 

This collaboration was born out of a desire to bring surprise and newness to the women of today, who are full of potential. Inspired by the sport of dance, the collection draws on Adidas’ heritage of sport, style and culture to create a collection dedicated to the next generation of women, from the field to the street, who are living in the present and will be the future.

The graphics used in this collection are based on the image of the “empowered woman”. Each print has a message to empower women in the world and Jenny’s iconic graphic, which is used throughout the product, glows in the dark.

Don’t miss out on these playful and empowering fashion items. 

©2021 adidas Japan K.K. adidas and the Badge of Sport are registered trademarks of adidas.

adidas Originals released an exclusive model of its Forum Low trainers at ABC Mart in Japan on March 18. The brand teamed up with Kamiyado, a Japanese idol group from Harajuku, to create a concept video in promotion of the trainers. Check it out below.

adidas Originals x Kamiyado Concept Movie

The video features each member wearing completely different styles, but all with a sense of Japanese pop culture to them as you’d expect from a group who formed in the hub of Japanese pop and kawaii culture – Harajuku!

adidas Originals x ABC Mart Limited-Edition Models

FORUM LOW GX2722 10,989円（税込）

FORUM LOW GX0214 | ¥10,989 (Tax Included)

FORUM LOW GX4991 | ¥10,989 (Tax Included)

FORUM LOW GX4992 | ¥10,989 (Tax Included)

FORUM LOW GX4993 | ¥10,989 (Tax Included)

The trainers reimagine the original colours of the Forum Lows for the new season. The shoelaces and mid-soles are decked out with vibrant colours, and the iconic adidas Three Stripes glimmer in glitter.

This year marks 20 years since the major debut of the Japanese pop and hip-hop group Ketsumeishi, who launched a clothing collaboration with adidas on Friday (March 5) to release a tracksuit and T-shirt. The items are available for a limited time until March 28.

The collection is available to fan club members of the mobile website Club Ketsumeishi only on the KTM STORE.

BAPE® has teamed up with adidas Originals once again for a 2021 Spring/Summer Collection which includes the release of a collaborative model of Superstar model sneakers at A BATHING APE® stores and online on Saturday (February 27).

The Superstar sneakers come in two colour variations. This includes a fusion of the BAPE signature “STA” and adidas Originals’ iconic three stripes. The heels bear both brand’s logos.

There’s also a camo design of black and white contrast which pays respect to the OG Superstar models released in 1969 known as the “Celean & Celassic.” The sneakers are also laced with red and blue mystic tones.

adidas Originals, BAPE, and UNDEFEATED are re-firing their partnership this month with the release of the new ZX 8000 sneakers, as part of the A-ZX series, donning BAPE’s signature camo print.

They are also releasing an apparel collation which fuses classic and college looks. It’s an homage to street fashion that incorporates BAPE and UNDFTD’s branding.

Available in green and black, the new ZX 8000’s feature breathable nylon uppers with BAPE’s signature camo print and are coupled with suede overlays. Other details include branding found on the collar, tongue, laces, and heel.

The apparel collection arrives in the same colours as the sneakers, green and black, with a line-up ranging from T-shirts to jackets. The varsity jacket features a woollen body with leather sleeves, BAPE’s camo once again, and company logos.

The adidas Originals ZX 8000 and BAPE x UNDFTD collaboration will be released at A BATHING APE® stores, BAPE’s official website, Undefeated stores, and their official website on November 14.

Alpen Co., Ltd. is currently holding its longest brand campaign in collaboration with characters from various media. This time around, it is joining hands with the upcoming anime film Gintama: The Final. A special campaign website launched on November 13 which sees the film’s three main characters donning adidas clothes.

adidas x Gintoki x Kagura x Shinpachi

The three main characters of Gintama, Gintoki, Kagura, and Shinpachi, are all wearing sporty items from the 2020 fall/winter adidas CASUAL Collection in the promotional images.

There was much hype amongst speculative Gintama fans in the run up to the collaboration when it was first teased with a picture of Shinpachi’s glasses. The post trended on Japanese social media, gaining over 5,000 retweets and over 10,000 likes.

adidas brand has been parodied on numerous occasions in both the Gintama anime and manga with Shinpachi wearing clothes that looked just like the brand’s. In promotion of the new film, which will wrap up the series, adidas wanted to do a real collaboration.

The Outfits

Gintoki

​Gintoki is wearing a women’s white long jacket over a stand-up collar and with sporty trousers. The colours are reminiscent of his usual style.

Kagura

Kagura’s sweater is red just like the Chinese dress she wears in the series. Over it she’s layered a beige-coloured long gown together with black pants which bring the look together.

Shinpachi

Shinpachi’s navy jersey has the iconic adidas stripes down the sleeves. The combination of the white shirt and sneakers as well as the beige pants makes for a casual look.

Gintama The Final will be released into Japanese theatres on January 8, 2021.

©Hideaki Sorachi / Gintama The Final Production Committee

adidas Japan and Pokémon have collaborated to create a new apparel collection featuring the Pokémon games’ first generation graphics. The items dropped today in Japan at adidas store branches and its online shop, Sports Authority, G-FOOT, and Pokémon Centre.

PKM PXL Unisex T-Shirt – ¥3,490 / Released: January 22, 2020

PKM PXL Unisex T-Shirt – ¥3,490 / Released: January 22, 2020

The collection includes adidas tracksuits, t-shirts, pants, short pants, and three types of footwearーwhich kids and adults alike can get behind.

ADIHOOPS MID 2.0 PKM Kids – ¥5,490 / Released: January 22, 2020

ADVANCOURT PKM Kids – ¥4,990 / Released: January 22, 2020

PKM Kids Tracksuits – ¥6,990 / Rolling out March 2020

For the kids sneakers, the adidas Advantage and Hoops Mid 2.0 uppers feature Pokémon pixel graphics, redefining the adidas shoes to give them a retro feel.

ADVANCOURT PKM Unisex – ¥7,990 / Released: January 22, 2020

PKM TRAINER Unisex T-Shirt – ¥2,990 / Released: January 22, 2020

For the adults, they can enjoy the adidas Phosphere running shoes, which feature a distinct pixel design.

You Pokémon Trainers out there that pick up an item from this collection in Japan will receive one of five possible A5-size stickers. They are limited in stock, so catch ’em all before they run out!

©2020 Pokémon. ©1995-2020 Nintendo/Creatures Inc. /GAME FREAK inc.

adidas Japan is collaborating with atmos—Tokyo’s streetwear and sneaker focused boutique—to open a new shop called A.T.A.D in Harajuku on December 20, 2019.

adidas Japan has collaborated with countless artists to date, and this will be its first with atmos, together with whom it will showcase streetwear sneakers the likes of which people have never seen.

A carefully selected line-up of adidas’ newest shoes will be displayed at the counter where customers order their shoes like they would a drink at a bar. They can pick the model, colour, and size, and can try them on before making a purchase. The current designs, logos and other items in the store were created by YAR, a creative studio spearheaded by Japanese graphic artist YOSHIROTTEN.

The store also plans to sell items exclusive to A.T.A.D in collaboration with Japanese artists. More information will be posted on the store’s official Instagram page.

adidas is joining hands with Japanese pop artist Keiichi Tanaami for the very first time for the spring/summer season to release the new “adicolor by Tanaami” collection on March 21.

Active since the 1960’s, Keiichi Tanaami’s skills span a wide variety of media and genres. He is a pop artist, graphic designer, animator and illustrator whose works have been displayed all over the world including places such as MoMA, Walker Art Center and The Art Institute of Chicago in the US, M+ Museum for Visual Culture in Hong Kong, Berlin State Museums in Germany and so on.

Tanaami put his unique character and life experience into his designs, and this he is putting into the iconic silhouette of adidas Originals to create wholly original designs.

Nine pieces of apparel will be released in the collection including the California T-shirt―probably the most symbolic item of adidas Originals―the Firebird Tracksuit which is making a comeback for the first time in 4 years, and more.

Before the items’ official release they will go on pre-sale at BEAMS Y HARAJUKU on March 8. Keiichi Tanaami himself will also do a reception and signings. Attendees will get their hands on a sheet of limited edition stickers too.

Speaking about the collaboration, Keiichi Tanaami said: “I was very excited to get the opportunity to collaboration with adidas Originals on this project. Their logo being at the core of the production was my creative catalyst. I believe I have been able to evolve wearable art and create something new and wonderful together with adidas Originals.”