BG, an apparel brand directed by Toua, has officially launched. The online store began accepting orders on September 7, 2023.

The name ‘BG’ stands for ‘Borderless Gradation,’ implying that the brand’s creations represent freedom without boundaries. Buyers can expect unisex items with a playful and modern touch.

<CONCEPT>

No matter your age or your gender,

empower yourself just the way you are.

As sure as your heart beats, always keep your curiosity.

Make today the best day of your life.

On August 10, the apparel brand tiit tokyo released a short film titled ESCAPE starring model and talent Nagomi.

The film comes prior to tiit tokyo’s first solo pop-up shop at Shibuya PARCO, scheduled to open on August 24. The final scene of the film was filmed at Shibuya PARCO and features the location’s classic symbol–a neon ‘P.’

The story follows a woman who lives a strictly controlled life who, after witnessing an incredible scene, begins planning her escape and a new beginning. Nagomi plays the main character, a female vampire.

ESCAPE was written and directed by fashion event director and filmmaker Hajime Tsuda, who previously worked on the film Daughters. The creative director for tiit tokyo, Sho Iwata, served as fashion director.

『

ESCAPE (Part One)

*Part Two will be released on August 22

Licaxxx and Yutaro are currently appearing in a new ad for Meta Rubber, a new series of products from Mandom’s ‘Gatsby’ hair styling brand.

A total of nine cast members from all areas of the entertainment world appear in the ad, from voice actors and video creators to idols and DJs. The video features the song Kororon by the popular artist Eve.

Be sure to check out the ad for a glimpse into the Meta Rubber lineup, which aims to transcend standard hair styling techniques.

The Spring 2023 issue of the revived fashion creator magazine Zipper was released on March 23.

This issue focuses on the major fashion and beauty trends this spring and the globally-popular eight-member boy group ATEEZ appears on the cover clad in retro-pop Harajuku fashion. The deluxe edition also comes with a double-sided poster.

Zipper ended its 24-year history in December 2017, but in March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

BiSH, a popular punk band without instruments, will release its final single Bye-Bye Show on March 22, 2023.

In BiSH’s Bye-Bye Show Document posted to YouTube, it was revealed that the title track was written and produced by Kazuya Yoshii of The Yellow Monkey. It also features performances by Hideaki Kikuchi, Yoichi Hirose, and Eiji Kikuchi, the guitarist, bassist, and drummer of The Yellow Monkey, respectively.

Bye-Bye Show – BiSH Document

Nearly eight years ago, BiSH began with the song Spark, with the band citing The Yellow Monkey as a major influence. Fittingly, the members will bid farewell to the group with Bye-Bye Show, performed by musicians who had such major impacts on their careers and music.

In addition, a cover of The Yellow Monkey’s famous track SPARK will be included as a coupling track on the new single. Bye-Bye Show was pre-released on all major streaming services on February 20, and the music video was released on the same day.

Bye-Bye Show – BiSH

At the end of the video, it was also announced that the name of the final BiSH concert to be held at Tokyo Dome on June 29 would be titled Bye-Bye Show for Never.

The epic finale of BiSH’s eight-year career is coming soon, and you won’t want to miss it.

Jimmy Choo has announced a new collection to commemorate the 30th anniversary of the internationally beloved Sailor Moon series.

Feminine style and power are important themes in Sailor Moon, and these inspiring elements are incorporated into Jimmy Choo’s beautiful shoes and accessories. The collection will include items inspired by Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Luna. These superheroines created by Naoko Takeuchi are ready to take the main stage, and there’s no doubt that fans around the world will be clamoring to get their hands on these items next week.

Sailor Moon boots/ VARENNE QUAD XS

Sailor Mercury ankle boots

Sailor Mars patent pumps

Sailor Jupiter boots

 Sailor Venus platform pumps

Each pair of shoes comes in a specific color inspired by one main character, instantly recognizable to fans. This collection was inspired by the limited-edition custom-made Sailor Moon boots released last year, with a pair shown off at the Sailor Moon Museum in Roppongi. With Jimmy Choo’s signature kick heel, Sailor Moon’s iconic crescent moon jewel, and bright pink all-over crystal embellishment, the boots unite the worlds of Sailor Moon and Jimmy Choo and give off some serious feminine energy.

Items in this exclusive collection will be available to purchase worldwide on Valentine’s Day, February 14. Major Jimmy Choo flagship stores will also be decorated in Sailor Moon style, and the collection’s limited-edition packaging will shimmer in the colors of the rainbow. In addition to fashion, Jimmy Choo has also collaborated with DJ Honey Dijon to create two remix tracks inspired by Sailor Moon.

If you grew up with Sailor Moon, you’ll want at least one pair of these stylish shoes!

BiSH, a punk band without instruments, has unveiled the cover art for the BiSH OUT of the BLUE Blu-ray. Fans can get their hands on this incredible release on February 15, 2023. The band has also revealed some special bonuses available at CD shops while supplies last.

DVD盤

BiSH OUT of the BLUE was the group’s largest-ever outdoor solo concert and was held at
the Fujikyu Highland Conifer Forest on October 22, 2022. Fans can also find a limited
edition Blu-ray/DVD which will also include live footage from the annual FiNE NATURE
SENSATiON (previously TOKYO BiSH SHiNE) free concert held at Zepp DiverCity.

Preorders are now open so be sure to check out the details below!

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）

BiSH, a punk band without instruments, has unveiled its disbandment date. The announcement was made during the group’s solo concert at Yoyogi National Gymnasium on December 22. The group will cease to be following a performance at Tokyo Dome on June 29, 2023.

BiSH Disbandment Date Decided! (June 29, 2023 at Tokyo Dome)

https://youtu.be/kwTUqromelA

During an MC at the beginning of the encore, Sentochihiro Chicchi announced that a one-man concert will be held at Tokyo Dome on June 29, 2023, the same day the group will disband.

Read the full transcript of the announcement below: 

“All of us have had big dreams from the very beginning.

BiSH will disband on June 29 at Tokyo Dome, a place we’ve always dreamed about.

The goal has been set, but BiSH has always pushed forward with all of our strength. That won’t change in 2023, and we’ll keep giving our all with love and gratitude. We’ll do our best and the flame of each BiSH member will keep burning bright through next year. Keep supporting us! We love you!”

Check out the video below to see snippets of the MC.

BiSH / December 22, 2022 – The Most Beautiful BiSH in the World at Yoyogi National Gymnasium:https://youtu.be/TOvZWZzPK_U

The recent concert was the first time in BiSH’s history that every song was performed by a full orchestra in addition to the band.

Be sure to follow BISH until the very end!

BiSH, known as a punk band without instruments, has unveiled the release date, artwork, and artist visual for their 12th consecutive release in 2022.

After releasing twelve consecutive singles each month for the past year, the newest and final entry is here, titled ZUTTO. The song was composed by Kenta Matsukuma with lyrics by JxSxK.

BiSH is set to suspend its activities in 2023, making these releases all the more precious. The final line of the song is fitting–”I have to go but I’m not alone.” The future of each of the six members may not be certain, but this fast-paced track is sending them off with excitement.

The new artist visuals show the members against a pitch-black background. The artwork for the CD has also been released along with the design of the sticker for the 12-month series of releases.

BiSH, known as a ‘punk rock band without instruments,’ has released a behind-the-scenes video that fans won’t want to miss! Below, you can see the making-of digest video for Sayonara Saraba, with the full making-of video included with the Limited First Edition release of the new track. Sayonara Saraba is the 8th single released across 12 consecutive months.

Sayonara Saraba – BiSH (MAKiNG MOViE DiGEST)

https://youtu.be/ahgpvlRC_h4

Sayonara Saraba was created in collaboration with Taka from ONE OK ROCK and MEG from MEGMETAL and features lyrics written by KENTA from WANIMA. This is the first time BiSH has collaborated with an outside producer for a series of releases, and this electrifying rock number shows a totally different side of the group. The music video was directed by Kento Yamada, who has produced a number of other videos for the group. Aina The End also provided choreography.

The Limited First Edition release includes the full making-of video as well as live footage from BiSH SPARKS “DAYDREAM NATiON” at Makomanai Sekisui Heim Ice Arena in Sapporo. It also includes the music videos for Sayonara Saraba and SEE YOU, so be sure to grab your copy!

Sayonara Saraba is available to stream now. What do you think about the new track?

BiSH, known as a ‘punk rock band without instruments,’ will hold two more concerts ahead of its disbandment. The girls will play at Osaka-Jo Hall on September 21 and Yokohama Arena on October 25. This will be the second consecutive year that BiSH performs at Osaka-Jo Hall, with BiSH SPARKS “my BiSH Forever” Episode 6 taking place on July 20 and 21, 2021.

The title of the Osaka show is ‘And yet BiSH moved.’ Conversely, the Yokohama Arena show is titled ‘TO THE END TO THE END.’

The performance at Yokohama Arena will be the largest ever for the group, and the perfect way to close out the band’s incredible career. Both shows sold out on the day tickets were announced.

BiSH has announced that it will disband in 2023.

A video announcing the concerts has been released on BiSH’s official Twitter and YouTube channels, so check it out!