On March 19, the makeup brand KATE launched the Yoku Collection in limited quantities, featuring a total of six vivid and glittery products. To commemorate the launch, a new song titled YOKU written and performed by singer-songwriter Eve has been released as the collection’s inspiration song! The original music video is now available to watch on Eve’s official YouTube channel.
KATE Yoku Collection – ‘The Power of Makeup’ (30-second version)
KATE Yoku Collection – ‘The Power of Makeup’ (15-second version)
URL: http://youtube.com/watch?v=mIusuXNPcKk
The music video was animated by illustrator Mai Yoneyama, who also provided the package designs for the Yoku collection. “I focused on the colors and effects to show how these products can transform a person’s monochromatic daily life into something more exciting once their desires (yoku) are unleashed,” Yoneyama commented.
The newest collection from KATE is being advertised all over Japan, with the newest music video highjacking the massive TV screen in Shibuya. Original LINE stickers featuring the characters from the video are also available now!
Mai Yoneyama
Q. This music video’s storyline focuses on freely expressing your desires and becoming exactly who you want to be. With this in mind, is there anything in particular that you focused on during production?
A. The theme of this collection is ‘desire,’ and I wanted to express this common facet of life through different colors and effects. I was really particular about the composition–I focused on the colors and effects to show how these products can transform a person’s monochromatic daily life into something more exciting once their desires (yoku) are unleashed. I used a lot of slow-motion animation as well, so that people could really see the finer details.
Q. The theme of this collection is ‘desire.’ What’s something you desire lately?
A. I always have a desire to express how I feel in a way that completely satisfies me. Oh, also, I really want to travel.
Q. What’s your favorite product from the new collection? Who would you recommend these new products to?
A. The multi-diamond glitter was really unexpected. I’d never used it before, but it’s exactly what I always hear about cosmetics–once I put it on, I just felt so uplifted! I’d really love to give it to my family and friends who have supported me on this project and loved my work.
Q. This is your second time collaborating with Eve. What’s your impression of his work?
A. I was happy to bounce ideas and thoughts off of him. He wrote the music after seeing the illustrations I made, and I listened to his music while I drew the storyboards. I think the two of us were able to create something incredibly true to the theme and we expressed exactly what we wanted to express. I’ve always loved Eve’s sensibility and I’ve listened to his music for a long time, but this collab let me see a different side to him. He becomes more incredible every single day.
Eve
Q. You wrote YOKU to represent the new collection from KATE. What did you focus on while creating the track?
A. I have a tendency to make really powerful songs that turn up the passion to 120%, so I wanted to tone that intensity back this time. I want the listener to feel like they’re floating when they hear it.
Q. How did you come up with the lyrics? What was your inspiration?
A. The title of the song means ‘desire,’ and it made me think about what that really means. In this world with no right answers, I want everyone to develop their own unique style. I want these lyrics to inspire people to follow their own desires without being influenced by the opinions of others. It’s a chance to face yourself and love yourself in your own way.
Q. The theme of this collection is ‘desire.’ What’s something you desire lately?
A. I always want to eat sweets. Lately, all I desire are strawberries.
Q. This is your second time collaborating with Mai Yoneyama. What’s your impression of her work?
A. Yoneyama’s illustrations are incredibly appealing. I love her character’s expressions, the delicate texture of their hair, the strength they exhibit–everything. This video has so many scenes of makeup being applied and close-up shots, all of which pulled me into the music video’s world. I hope everyone enjoys the video and the song together!
RELATED ENTRIES
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Eve to Hold Largest-Ever Arena Tour in 2023, Unveils Limited Edition Jacket for Upcoming EP ‘Bokurano’
Singer-songwriter Eve has announced his biggest ever arena tour, Eve Arena Tour 2023 Kororon, along with a key visual. This will mark the artist’s first tour since the Eve Live Tour 2022, which also merited an additional performance at Nippon Budokan in August 2022. The arena tour will be held for two days at Osaka-Jo Hall in Osaka on August 19 and August 20 and at Pia Arena MM in Kanagawa on August 26 and August 27.
Eve has also released a limited edition jacket for his new Bokurano EP scheduled to be released on March 22, 2023. The EP contains the track Bokurano, the opening theme for the currently-airing season of My Hero Academia. The jacket art is an original drawing by the anime production company BONES.
All first edition copies of Bokurano will include a code that can be used to enter the lottery to snag tickets to the Eve Arena Tour 2023 Kororon.
Information
Eve Arena Tour 2023 Kororon
Date/Venue
August 19 – Osaka-Jo Hall, Osaka / Doors open 17:30, Show starts 19:00
August 20 – Osaka-Jo Hall, Osaka / Doors open 15:00, Show starts 16:30
August 26 – Pia Arena MM, Kanagawa / Doors open 17:30, Show starts 19:00
August 27 – Pia Arena MM, Kanagawa / Doors open 15:00 / Show starts 16:30Official Site: https://eveofficial.com/
Bokurano (EP)
Release Date: March 22, 2023
Preorder Links: https://tf.lnk.to/Bokurano_EP
Special Site: http://eveofficial-bokurano.com/ -
The sixth opening song for the anime series My Hero Academia, Bokurano, was added to all major streaming services on January 8, 2023. The track is performed by popular artist Eve.
Bokurano - Eve
Eve, a longtime fan of My Hero Academia, claims that the episodes in the second cour of the sixth season hold a “special place” in his heart. “The song Bokurano was created to inspire our favorite battered heroes, pushing them to overcome their hardships together,” he said. The track features Eve’s signature fast-paced guitar along with the singer's powerful voice and sensitive lyrics. Up-and-coming music video creator niL, who previously worked on Eve’s Yuseiboushi, provided the jacket art In the second cour of the sixth season, the protagonist Izuku Midoriya will face the aftermath of the deadly battle seen during the Paranormal Liberation War Arc. The opening shows Deku with an entirely new aura and fans are sure to be shocked by how the series progresses!Comment from Eve
“I’m happy to announce that I’ll be performing the sixth opening theme for the anime series My Hero Academia. The song Bokurano was created to inspire our favorite battered heroes, pushing them to overcome their hardships together. I have a personal attachment to this series and I’m so honored that I was asked to write a song for it!”Information
Bokurano – Eve (Digital Single)
My Hero Academia 6th Opening Theme
Release Date: January 8, 2023
Streaming Links: https://tf.lnk.to/Bokurano -
Popular singer Eve has released the music video for White Snow on his official YouTube channel. The track is being used as the theme song for the film Black Night Parade which opened in theaters on December 23, 2022. The music video was created by Haruka Fujita, known for her work on the Violet Evergarden anime series and film. CloverWorks helmed the animation production, and viewers will be pulled in by its natural landscapes and captivating characters. Between Eve’s gentle yet powerful voice and the orchestral portions of the track, this is a memorable addition to the artist’s discography. 「白雪」MV https://www.youtube.com/user/ooo0eve0ooo The Christmas comedy Black Night Parade was originally a manga series by Hikaru Nakamura, the creator of Arakawa Under the Bridge and Saint Young Men. The live-action film will be directed by Yuichi Fukuda, who has worked on several live-action film adaptations of manga series including Gintama and Kyo Kara Ore Wa! Fukuda also wrote the screenplay along with Tetsuo Kamata. The protagonist Miharu Hino will be played by Ryo Yoshizawa. Shino Hojo will be played by Kanna Hashimoto. Taishi Nakagawa will play Kaizer Tanaka and Keisuke Watanabe will play Teppei Kohira.
Information
White Snow – Eve (Digital Single)
Release Date: December 1, 2022
Streaming Links: https://tf.lnk.to/shirayuki
White Snow Special Site: https://eveofficial-shirayuki.com/
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Eve has announced a special YouTube LIVE scheduled to take place on December 24 at 19:00. The stream will take place on the artist’s official YouTube channel and those with YouTube Premium memberships will be able to take place in an Afterparty starting at 19:30. Starting at 19:00 on Christmas Eve, fans can enjoy a rare live studio performance complete with a full band. The Afterparty will include a special chat with Eve in which the artist reflects on the past year and gives hints on what’s to come. Fans won’t want to miss this exclusive opportunity!
Information
Christmas EVE Live on YouTube
Supported by YouTube | SoftBank
Streaming December 24 at 19:00~
Streaming URL: https://youtube.com/live/SX34pDlkGrQ
Christmas EVE YouTube Premium Afterparty
Supported by YouTube | SoftBank
Streaming December 24 at 19:30~
Streaming URL: https://youtube.com/live/xnpUGzqKjU4
*YouTube Premium Required to Join the Afterparty
https://www.youtube.com/premium
Official Site: https://eveofficial.com/
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Popular singer Eve will sing the theme song for the film Black Night Parade, coming to theaters nationwide on December 23, 2022. A new trailer featuring the track has also been released alongside the announcement. Eve’s YouTube channel has over 4.2 million subscribers with video views of over 1.9 billion. The new song, Shirayuki, was written by the singer himself, who has become incredibly popular with overseas music fans as well. The track manages to be both gentle and powerful in equal measure, combining an orchestra with Eve’s unique vocals. In conjunction with the release of the trailer, an exclusive pre-release version of the song has been posted to TikTok. Black Night Parade Trailer: https://youtu.be/57CkdVMky4o Black Night Parade was originally manga series by Hikaru Nakamura, the creator of Arakawa Under the Bridge and Saint Young Men. The live-action film will be directed by Yuichi Fukuda, who has worked on a number of live-action film adaptations of manga series including Gintama and Kyo Kara Ore Wa! Fukuda also wrote the screenplay along with Tetsuo Kamata. The protagonist Miharu Hino will be played by Ryo Yoshizawa, while Shino Hojo will be played by Kanna Hashimoto. Taishi Nakagawa will play Kaizer Tanaka and Keisuke Watanabe will play Teppei Kohira. The story follows Miharu Hino, a man who is completely hopeless at everything he does. He failed his entrance exam, failed at job hunting, and has no love life to speak of. After working at a convenience store for three years, he meets a man in a black Santa suit who kidnaps him, offering him a job. Miharu then begins working at Santa Claus House, a mysterious company at the North Pole that delivers gifts to children around the world.
Comment from Eve
"I’m incredibly honored because I loved both the original manga and Fukuda's past works. I wrote this song Shirayuki with the hope that Christmas could be an important day for everyone. I would be so glad if this song makes you nostalgic for winter, making you imagine the cold air that stings your nose and the stars in the clear night sky. I love Kunehito, so I am looking forward to seeing him in the film."©︎2022「ブラックナイトパレード」製作委員会 ©︎中村光／集英社 Information
Black Night Parade
Release Date: December 23, 2022
Official Site: https://bnp-movie.jpEve
Official Site: https://eveofficial.com/ -
ACCAMER released the song Nomic on streaming services on October 7. The track serves as the ending theme for the anime series I’m the Villainess, So I’m Taming the Final Boss, and on October 15, the music video was revealed! The new music video was produced by the song’s writer Sheeno Mirin, and is a unique creation perfectly suited for the track. In the past, ACCAMER has worked with eminent video creators on her music videos, including sakiyama, Ryuuseee, and Yuma Saito. The music video was illustrated by up-and-coming artist Meri, who also created the cover art for Nomic. The video was edited by video director bondbond, and fans will also want to keep an eye out for ZAZA’s avant-garde CG work. The lyrics, which scroll vertically, are somewhat hypnotic, and this is certain to be one video you won’t forget!
Information
Nomic – ACCAMER (Music Video)
Released: October 15, 2022
Music Video: https://youtu.be/MSNNBHugtag