The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

■FOOD & DRINK

During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

<10/19~10/22 Exclusive Menu>
Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

<10/26~10/31 Exclusive Menu>
Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
French Fries with Monster Dip: ¥700 (Tax Included)

Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

■GOODS

New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

■EXPERIENCE

During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

■PHOTO SPOT

At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

Jimmy Choo has announced a new collection to commemorate the 30th anniversary of the internationally beloved Sailor Moon series.

Feminine style and power are important themes in Sailor Moon, and these inspiring elements are incorporated into Jimmy Choo’s beautiful shoes and accessories. The collection will include items inspired by Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Luna. These superheroines created by Naoko Takeuchi are ready to take the main stage, and there’s no doubt that fans around the world will be clamoring to get their hands on these items next week.

Sailor Moon boots/ VARENNE QUAD XS

Sailor Mercury ankle boots

Sailor Mars patent pumps

Sailor Jupiter boots

 Sailor Venus platform pumps

Each pair of shoes comes in a specific color inspired by one main character, instantly recognizable to fans. This collection was inspired by the limited-edition custom-made Sailor Moon boots released last year, with a pair shown off at the Sailor Moon Museum in Roppongi. With Jimmy Choo’s signature kick heel, Sailor Moon’s iconic crescent moon jewel, and bright pink all-over crystal embellishment, the boots unite the worlds of Sailor Moon and Jimmy Choo and give off some serious feminine energy.

Items in this exclusive collection will be available to purchase worldwide on Valentine’s Day, February 14. Major Jimmy Choo flagship stores will also be decorated in Sailor Moon style, and the collection’s limited-edition packaging will shimmer in the colors of the rainbow. In addition to fashion, Jimmy Choo has also collaborated with DJ Honey Dijon to create two remix tracks inspired by Sailor Moon.

If you grew up with Sailor Moon, you’ll want at least one pair of these stylish shoes!

Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

◆About the FRUITS ZIPPER Valentine Pop-Up Shop

When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

◆Member Appearance Planned on Valentine’s Day

On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

FRUITS ZIPPER Pop-Up Shop Exclusive Goods

Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)

Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)

Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）

The Sailor Moon franchise’s 30th-anniversary museum is open from July 1 to December 30 at Tokyo’s Roppongi Museum. The series became a global phenomenon in the 1990s and remains incredibly popular with audiences around the world to this day. The museum itself is located near Azabu-Juban, where Sailor Moon took place.

　
Volume 3 of the museum, the final installment, will take place from November 12 until the museum closes on December 30. During this period, fans can see over 100 pieces of rare Sailor Moon goods from its run in Nakayoshi magazine.

All of the original color drawings currently on display will be replaced, with over 60 new pieces being added including previously unreleased works. Fans will also get a glimpse of the original drawing that appeared on the cover of Nakayoshi when the final chapter of Sailor Moon was published!

Christmas Menu

Sailor Moon Museum Christmas Pancake

Sailor Moon Museum Cheese Melt Muffin

Latte Art featuring Famous Quotes

THE ALLEY Collaboration Drinks

Christmas Tapioca Banana Pumpkin

Princess Serenity Cream Cheese Yogurt

New Christmas menu items will also be available during Vol.3. Guests can enjoy the cafe’s original Christmas tree-inspired pancakes and collaboration drinks with THE ALLEY. The main menu has also been overhauled and now includes plenty of dishes perfect for the cold winter months. The drink menu will also feature original coasters and straw tags only available at the museum.

Will you be visiting the museum during its last few weeks?

(c) Naoko Takeuchi

The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

 “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads. 

Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

About COJI-COJI BABY

“A snooze on the moon…

From childhood to the faraway future, 

Coji-Coji is always cozy-cozy.

Such a valuable life.

Grow together with your baby.

Snuggle up with your family. 

Be there to relax with those you love. 

Spend irreplaceable time together.

After all of these desires and thoughts came together,

COJI-COJI BABY was born.”

Product Release Information

Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

Coji-Coji Costume Romper: ¥9,900

COJI-COJI BABY Fair Now Open!

Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

PREMICO is known for creating collaborations between popular anime characters and traditional Japanese crafts. Now, to celebrate the 30th anniversary of Sailor Moon, some special items are available from around Japan at the PREMICO online store.

Special anniversary items created by master craftsmen around Japan are now available to order, all inspired by the theatrical release Sailor Moon Eternal. These five items come from Fukushima Prefecture, Ishikawa Prefecture, Tokyo, Kagawa Prefecture, and Fukuoka Prefecture, and you can see details of each below!

Be sure to get your hands on some of these exclusive collaboration items!

Fukushima Prefecture – Aizu Lacquer Music Box

Aizu lacquer ware has a history of over 400 years in the Aizu region of Fukushima Prefecture. Sailor Moon’s Crisis Moon Compact has been painted on glossy black lacquer, and the symbols of the ten Sailor Soldiers surround it. By opening the lid, fans will hear the show’s theme song, Moonlight Densetsu. 

Ishikawa Prefecture – Kutani ware Dishes (Set of 3)

Kutani ware, a style of Japanese porcelain, is produced in the Kaga region of Ishikawa Prefecture. The vivid colors seen on these plates were inspired by the brightness of the Sailor Moon franchise. The set includes three plates: one inspired by the inner soldiers, one featuring both the inner and outer soldiers, and one displaying everyone’s favorite cats, Luna, Artemis, and Diana. 

Tokyo – Edo Faceted Glass

This Edo faceted glassware depicts the twinkling of the stars, each made with care by a dedicated craftsman. Two colors are available: a light crimson color with the symbols of the inner soldiers and Super Sailor Chibi Moon and a lapis lazuli color with the symbols of the outer soldiers.

Kagawa Prefecture – Wooden Kagawa Lacquerware Bowls (Set of 2)

Kagawa lacquerware is characterized by its use of colorful lacquer to create delicate and detailed patterns. This pair of bowls feature the symbols of Super Sailor Moon and Tuxedo Mask on bright vermilion and black backgrounds.

From the Crisis Moon Compact and the Silver Crystal to the famous Mask, these bowls are decorated with gorgeous gold and silver coloring and traditional maki-e finishing.

Fukuoka Prefecture – Hakata Woven Long Wallet

Hakata cloth is a silk fabric made by weaving a thin warp yarn and a thicker weft yarn together in a tightly-packed weave to create a stiff, ribbed appearance. This beautiful wallet features feminine colors and powerful symbols such as the legendary silver crystal and the inner soldier’s symbols, along with a golden crescent moon. 

(c)武内直子・PNP／劇場版「美少女戦士セーラームーンEternal」製作委員会

On September 6, orders opened for a new collection of Sailor Moon Ear Cuff sets! Each set comes with two ear cuffs, one shaped like a Sailor Scout’s bow and the other like a tiara. Currently, the lineup includes the five inner scouts: Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, and Sailor Venus. 

The ribbon ear cuffs feature each character’s signature color, and wearing both is sure to show off your love for the iconic series.

The Cosmic Heart Compact appears in the middle of Sailor Moon’s ribbon, and each set’s simple design makes them easy to match with any outfit. 

Match them with ear accessories you own or use a combination of your favorite characters for a super-special look!

Stay tuned for information about Volume 2 of the new Sailor Moon jewelry line!

©武内直子・PNP・東映アニメーション

©Naoko Takeuchi

LDFS Co. Ltd., which operates six cafes and brands in Tokyo, has opened a new location! The company currently operates THE GREAT BURGER, a gourmet burger shop in Harajuku, The Little BAKERY Tokyo, and GOOD TOWN DONUTS. Now, they’ve brought the old-school burger store Jennifer Seven to Harajuku!

Jennifer Seven is a combination general store and burger store that sells apparel, kitchen items, and groceries. While it may seem like a general store with a coffee stand at first glance, the back door opens to reveal a secret burger shop! The innovative location will serve simple burgers, not the hearty and massive gourmet burgers available next door at THE GREAT BURGER.

General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.

The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!

Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.

Come enjoy a classic burger at this secret burger joint!

The Sailor Moon franchise’s 30th-anniversary museum is open from July 1 to December 30 at Tokyo’s Roppongi Museum. The series became a global phenomenon in the 1990s and remains incredibly popular with audiences around the world to this day. The museum itself is located near Azabu-Juban, where Sailor Moon took place. 

The museum is divided into three volumes, with the second starting on September 10. During this phase, the many original color drawings currently on display will be replaced by 60 color drawings mainly from the third and fourth parts of the original work. All 10 main characters will be on display, including Sailor Uranus, Sailor Neptune, Sailor Pluto, and Sailor Saturn.

New Merch at a Glance

Hand Cream

Clear Shoulder Bag

Fluffy Socks (Super Sailor Moon)

MA01 (NV) ※Available to Order

StyleDoll Princess Serenity

Postcard Set (B)

Clear Folder (Set of 2, B)

Sailor Moon & Tuxedo Mask Plushie Set

Bento Box with Cutlery

Sailor Moon Case

Cafe Menu at a Glance

Outer Senshi Plate

Sailor Soldier Duo Soda Float

With the start of Vol. 2, new goods and a new cafe menu will be available. More than 70 goods will be available, including a wide variety of items using original drawings of the 10 Sailor Soldiers. A cafe menu featuring the four Outer Senshi will also be revealed, so why not come show your love of this classic series?

© Naoko Takeuchi