As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

Hoshinoya Tokyo, a traditional ryokan in Otemachi, has announced the New Year’s Kabuki Plan, a two-day, one-night stay from January 5 until January 7, 2023. During the Edo Period, citizens enjoyed watching Kabuki plays during the New Year’s holidays, often sipping tea at connected teahouses. This event will invite visitors to experience what this was like, complete with traditional food and decorations.

Watching Kabuki was a chic way for those in Edo to ring in the new year. Theater teahouses were also a popular gathering place–along with arranging tickets, the teahouses offered plot notes, tea, sweets, boxed lunches, snacks, and other drinks.*

*Hiroshi Fujita, Yoshihide Tomizawa (2012) / The Updated Kabuki Dictionary, Kashiwa Shobo

Relax Before Enjoying Tea and a Play

Guests are invited to relax in the Ochanoma (Living Room) Lounge, decorated to look like a traditional teahouse with fans, ukiyo-e prints, and formal curtains. Hanabiramochi, or rice cakes with flower petals, will be served with green tea. These rice cakes are said to date back to the New Year’s tradition of eating hard foods like daikon and rice cakes in the hopes of prolonging one’s life. Characterized by its curious burdock root aroma, the cakes are sweetened with white miso bean paste. 

Enjoy a Post-Viewing Mont Blanc Shaped like Soba with Sweet Dessert Wine

At theater teahouses in the Edo period, sake, snacks, and desserts were served one after another. During this special event, a menu inspired by this practice and prepared by Hoshinoya Tokyo Executive Chef Noriyuki Hamada will be served! Soba noodles were often served after a play in the past. Inspired by this tradition, Mont Blanc made with chestnut paste and sponge cake will be served up to look like this popular dish. Paired with a dessert wine aged in oak barrels, the sweet will be served in a traditional lacquerware basket. In addition, the dish will be paired with Wasabi Pralines, Shichimi Meringue, and Ginger Pate de Fruits. 

Take a Rickshaw to the Kabuki-za Theater

Guests will be taken on an Edo-style tour on their way to the Kabuki-za Theater. Passing through the Nihonbashi area, the first stop will be the Fukutoku Shrine. It’s said that Hidetada Tokugawa paid a visit to and praised the shrine on New Year’s Day in 1614. The next shrine on the docket, Hodo Inari Jinja, was enshrined in Edo Castle during the Edo period to protect the heir to the Tokugawa family. It’s said that the shrine provides blessings for child rearing, matchmaking, and business prosperity. 

This tour will provide a more elegant way to explore Tokyo as guests enjoy exposition from their chauffeur. To make the rickshaw ride even more enjoyable, guests can rent kimonos for an extra charge.

Would you like to take a step back in time this New Year?

There are plenty of events going on in Tokyo to celebrate the holiday season, but this one might be the most peculiar. Elemis, a skincare brand from England, has teamed up with bus operator Upstar for Japan’s first bus tour featuring afternoon tea! This extremely limited event will drive guests around the city to see some of the most impressive Christmas lights in Shibuya, Roppongi, Omotesando, and other spots. Only 60 seats are available each day and the bus will run from December 1 until December 25, 2022.

5 Unique Features of the Elemis Special Christmas Afternoon Tea Bus Tour

① Enjoy a Special Christmas Afternoon Tea Menu by Elemis

A special Christmas menu will be available on board, including a Santa Claus shortcake and a party popper-inspired sandwich. 

② Travel on a Bus Filled with Elemis Christmas Decorations

Inside the bus, guests can enjoy fir trees and original decorations inspired by the Elemis holiday collection!

③ Best-Selling Elemis Goods will be Gifted to Guests!

Guests will receive a trial size of Elemis’ best-selling Pro-Collagen Cleansing Balm as a Christmas present!

④ A Special Gift Campaign will run from November 15 until December 25

Prior to the start of the bus tour, a campaign will be held on Instagram and Twitter. Winners will snag tickets for the bus tour and an Elemis makeup set worth over $12,000!

⑤ Travel on a Special Route to Enjoy Tokyo’s Christmas Lights!

The bus tour will take visitors to some of Tokyo’s best Christmas locales, from Shibuya and Omotesando to Keyakizaka and Roppongi. The 90-minute journey starts and ends in Omotesando.

How would you like to enjoy Tokyo’s Christmas lights on a British bus enjoying some of the best beauty products on Earth? Get into the holiday spirit with this unusual and unique tour!

Hoshinoya Tokyo, a Japanese-style inn in Otemachi, Tokyo, will offer a strawberry-filled afternoon tea set from January 7 until May 31, 2023.

Fragrant Strawberry Afternoon Tea

The Fragrant Strawberry Afternoon Tea is a modern-day expression of the traditional Japanese tea ceremony. A major part of Edo culture, guests can enjoy small dishes, sweets, and more. All 10 dishes are made with seasonal strawberries and fermented foods. Visitors can enjoy a plethora of unique textures and flavors, from a French cake with four layers of strawberry sauce to a strawberry confiture in dough kneaded with amazake.

Enjoy Unique Pairings

Dim sum, sweets, and dried goods will each be served with a proper pairing. The oshizushi is paired with a sparkling sake that perfectly matches the seasonal ingredients, and accompanying the main sweets is original coffee brewed in a French press. This coffee was developed exclusively for the afternoon tea set by the specialty coffee shop Sarutahiko Coffee. 

Original Box

Since ancient times, the fuchidaka has been used as a sweets dish to accompany stronger tea. This afternoon tea will be served in an eye-catching original decorated stacked box decorated with jewel beetles. Come enjoy this elegant treat with a loved one to celebrate the new year!

Shin Yokohama Prince Hotel will be offering a special room and collaboration menu inspired by the popular anime series The Vampire Dies in No Time from September 22 until November 30, 2022. Reservations will open on the hotel’s official website starting September 12 at 1:00 PM. 

The Vampire Dies in No Time follows the hilarious adventures of the vampire Draluc and the vampire hunter Ronaldo. Set in the city of Shin-Yokohama, it makes sense that this collaboration would be taking place!

Original Goods

Collaboration Menu

Guests and fans of the series will be able to enjoy a fully-decorated room and collaboration menu inspired by characters from the popular anime series.

The concept room, located on an upper floor overlooking the Shin-Yokohama cityscape, is decorated with illustrations of Draluc, Ronaldo, and other characters. The guest-only goods feature newly-drawn illustrations. 

Sweets plates and drinks will be served at the restaurant on the top floor of the hotel. Guests can enjoy desserts shaped like Ronaldo’s red hat and Draluc’s ashes, so don’t miss it!

©盆ノ木至（秋田書店）／製作委員会すぐ死ぬ

Art subscription service Casie is collaborating with HOTEL SHE, KYOTO! A special art exhibition titled GALLERY HOTEL SHE, will be held from September 17 until October 16, inviting guests to enjoy the once-in-a-lifetime experience of staying in a gallery overnight!

During the event period, guests of HOTEL SHE, KYOTO will be able to select their favorite piece of artwork from an on-site gallery. The piece will then be hung in their guestroom, and visitors can spend the night appreciating it at their own pace. This is a great way to learn more about art appreciation, and guests can enjoy discussing the art world with their friends and family. 

“Although we may view art in museums and other venues, it is rare to have the opportunity to select and display a work of art of our own choice,” the project description reads. “Through this unique experience, we aim to provide guests the chance to actively engage with art and inspire them to make art a part of their daily life going forward.”

During the month of October, Grand Prince Hotel New Takanawa in Tokyo will be offering a special Autumn Afternoon Tea. Inspired by Halloween–and particularly black cats–Lounge Momiji on the first floor will invite guests to devour some tasty treats. 

This year’s Halloween theme is ‘black cats,’ which are said to be the messengers of witches. Guests will be able to enjoy Halloween-specific sweets and afternoon tea to fully enjoy the flavors of autumn.

In addition to sweet and sour macaroons filled with blackcurrant with a black cat motif, visitors can enjoy a bat-themed purple sweet potato Mont Blanc and cream puffs made with pumpkin. The black cat cookies are also perfect for posting to Instagram, so come enjoy lots of sweet and savory goods made with autumn fruits and vegetables such as grapes, persimmons, and figs.

Come enjoy afternoon tea and get into the Halloween spirit this October!

Art Grace Wedding Hills, a wedding venue in Kyoto, will be offering a ghostly Halloween Afternoon Tea experience in September and October!

Mischievous Ghost Halloween Parfait *Sample Image

Sweets *Sample Image

Savory Dishes *Sample Image

Adorable ghosts and Halloween-inspired sweets made with autumn flavors such as pears, apples, chestnuts, pumpkins, and sweet potatoes will be on the menu. The Mischievous Ghost Halloween Parfait has a refreshing finish with blackcurrant mousse and blood orange jelly. The marshmallows, made to look like ghosts wearing witch hats, are perfect for posting on social media.

How would you like to spend a sweet time in Kyoto this Halloween season?

From September 1 until October 31, the District Brasserie, Bar, and Lounge at the Kimpton Shinjuku Tokyo will be offering a spooky Halloween-themed afternoon tea set. The tasty treats won’t be the only scary thing on the plate–the event will incorporate AR technology! By holding up your phone, you’ll be able to see monsters moving around on your plate.

The goodies will also be available for take-out, making them perfect for souvenirs or at-home Halloween parties! Nine types of Halloween sweets, six small dishes, and two tea sachets will be included. Why not spend Halloween in a more elegant way in 2022?

The Grand Prince Hotel Takanawa in Tokyo will offer a special suite inspired by the upcoming Toshio Suzuki Studio Ghibli Exhibition from July 1 until August 31, 2022. This will include tickets to the exhibition, which will take place at Warehouse Terrada in Shinagawa from July 1 until September 7. 

Toshio Suzuki, a producer at Studio Ghibli, has worked with both Hayao Miyazaki and Isao Takahata on a number of beloved masterpieces. The exhibition will feature a large bookshelf housing 8,800 of Suzuki’s publications and favorite tomes. Many of these were published before Suzuki joined Studio Ghibli, and guests are invited to see how the producer was inspired to join the legendary studio after working as an editor at a manga magazine. To commemorate the exhibition’s opening, this special suite is filled with books written by Suzuki along with other books that visitors may enjoy during their relaxing stay. 

In the suite, guests will find a list of 106 books that influenced Suzuki the most. This list will be available to take home. Visitors will also find reproductions of Suzuki’s calligraphy. 

©TS ©Studio Ghibli

Kawagoe Prince Hotel, located in an Edo-period castle town in northwest Tokyo, will begin offering a special afternoon tea set starting July 1, 2022. Inspired by the Japanese folktale Momotaro, the summer fruit-filled tower of treats will be available until August 31, 2022.

Top Plate

Middle Plate

Bottom Plate

Savory

The top plate of the three-tiered set features tasty peach and cheese mousse, peach meringue, macadamia nut chocolate, and Kibi Dango put together to resemble the hero of the story, Momotaro. On the middle tier, visitors will find sweets inspired by the many animals found in the story, from the monkey and dog to the pheasants. Guests can enjoy many summer fruits including mango and kiwi. 

Those who come to the store in a yukata (summer kimono) and follow the official Kawagoe Prince Hotel Instagram will receive a special fruit platter.

Come enjoy the world of Momotaro as you wander around this historical Japanese town!

Located along the Meguro River, Haute Couture Cafe is known for serving up some of the best afternoon tea in Tokyo. The location is incredibly photogenic and often pops up on social media, covered in flowers welcoming guests to what feels like a fairy tale land. From July 1 until September 4, visitors to the cafe can enjoy a Peach and Shine Muscat Afternoon Tea set, perfect for summer and incorporating seasonal fruits. 

The fresh peaches and shine muscat (a type of luxurious grape found in Japan) are delivered from a nearby market daily. By using peaches without heating them, such as in the compote, guests can enjoy the juiciness of the raw fruit in a new way.

The lineup of delicately prepared and hearty savory dishes includes Peach and Prosciutto Cappellini, and guests wanting to enjoy more can order this as a lunch or dinner course as well. There are six courses in total, including the fresh-squeezed grape and muscat Mont Blanc plan and a Peach Cheesecake plan with a drink included. The cafe also offers anniversary plans, so why not bring your sweetheart?

The theme of this summer afternoon tea is ‘an adorable purple space.’ Guests will be surrounded by light purple wisteria as they enjoy this colorful spread.

Why not enjoy this summer treat as you look out over the river?