Character-inspired Japanese confectionary series Tabemas has announced two new sweets inspired by Kirby and Waddle Dee from the popular game series! These will be available at select AEON and AEON Style locations starting November 18.

Kirby is celebrating his 30th anniversary in 2022, and the popular character has been seeing plenty of press time and special events to celebrate. Now, fans can snag these traditional sweets–though they might be too cute to eat!

The character’s round and puffy body have been recreated perfectly with mild sweetness and a smooth custard flavor.

While the bean paste inside the Kirby sweet is custard-flavored, Waddle Dee features a smooth chocolate flavor. Grab these while supplies last!

(C)Nintendo / HAL Laboratory, Inc. KB22-P4730」

A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

Goods at a Glance

This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

The eight members of BT21 are the latest to be picked up by the character-inspired Japanese confectionery series Tabemas. These tasty treats will go on sale at FamilyMart stores across Japan starting November 8, 2022. Two characters will be included in each pack, and fans can snag either KOYA & RJ, SHOOKY & COOKY, MANG & CHIMMY, or TATA & VAN. Each pack will cost ¥398 (Tax Included). 

About Tabemas and BT21

All eight characters from BT21, a globally popular character brand featured as part of LINE FRIENDS, have been transformed into Japanese sweets. KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN are cuter than ever before in these 3D treats, and this is the first time that the Tabemas series has revealed all eight characters in a collaboration. When all of the sweets are gathered together on a plate, it will look like the characters are having a party!

Why not enjoy a fun and tasty time with your favorite members of BT21?

(C)BT21

The official Chiikawa store, Chiikawa Land Tokyo Station, will open on September 16, 2022 on Tokyo Character Street beneath Tokyo Station!

Chiikawa is a popular character created by Japanese illustrator Nagano on Twitter. In December 2020, the character’s official online store, Chiikawa Market, was opened, and the many comics featuring the character posted on Twitter were compiled into a book. Now with a massive fanbase, Nagano’s follower count on social media has reached 1.3 million, and a number of collaboration cafes and exhibitions featuring his characters have popped up around Japan. Chiikawa even has his own anime series broadcast on Mezamashi TV!

Purchase Bonus

One Hologram Sticker included with each purchase.

Manmaru Bottled Water with each purchase of ¥3,300 (Tax Included) or more

Small Plushie Friends (6 varieties) with each purchase of ¥8,800 (Tax Included) or more

Not for Sale / Limited Quantities Available

Chiikawa Land Shopping Bag (4 varieties)

Chiikawa Land Tokyo Station Exclusive Items

Layered Acrylic Stand / Smartphone Ring

Square Magnet

Clear Folder

Washi Paper Sticker in Smartphone Size

Printed Card

Large Face Towel / Bath Towel

Towel (Set of 3)

Large Tote Bag

Cookie Set in Cube Box

Salt (Set of 5)

Japanese Paper-style Pin in Capsule (12 varieties)

Commemorative Opening Stamp

The Harajuku and Umeda, Osaka Chiikawa Land stores, which opened last August, have seen massive success. In June 2022, the Fukuoka PARCO store opened, followed by the Kyoto Shijo Kawaramachi store in July. In August, the limited-time Magical Chiikawa store opened on Tokyo Character Street, and due to its massive popularity, it will now be permanent.

The Chiikawa Land Tokyo Station store features special commemorative products using newly-drawn illustrations, including exclusive purchase bonuses and exclusive shopping bags.

©nagano / chiikawa committee

Cinnamoroll, Pompompurin, and Pochakko are the latest to be picked up by the character-inspired Japanese confectionery series Tabemas. These tasty treats will go on sale at Lawson stores across Japan starting August 2, 2022.

Tabemas Sanrio Characters 2022

Cinnamoroll with Ribbons

Pompompurin with Ribbon

Pochakko with Ribbon

Three of the most popular Sanrio characters have been transformed into traditional wagashi sweets! Pompompurin, Cinnamoroll, and Pochakko are dressed in their finest attire, complete with ribbons. Cinnamoroll’s filling is milk-flavored, while Pompompurin is pudding-flavored and Pochakko is filled with banana sweetness. Be sure to take some pictures before chowing down! Honestly, these might be too adorable to eat. 

From August 19 until September 1, a special Chiikawa shop will open on Tokyo Character Street, located inside Tokyo Station!

Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. The artist’s creations have become massively popular, with Nagano’s follower count on social media reaching over 1.2 million fans. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!

Commemorative Stamp

Purchase Bonus: Holographic Card (6 varieties, random) *Not for Sale

Bonus for Guests Spending ¥3,300 (Including Tax): Heart Fan *Not for Sale

Bonus for Guests Spending ¥8,800 (Including Tax): Bath Towel (2 varieties) *Not for Sale
*Available while supplies last.

Exclusive Merchandise

At this limited-time Magical Chikawa shop, fans can find exclusive products featuring new illustrations, as well as special purchase bonuses and commemorative stamps for guests!

©nagano / chiikawa committee

Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.

Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!

Purchase Bonus

「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.

Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)

Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)

Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)

Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab

Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods

Chiikawa Land Osaka Umeda Limited Edition Goods

Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.

The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?

©nagano / chiikawa committee

From July 22 until August 21, fans of the adorable character Chiikawa will want to visit Shizuoka PARCO! The Chiikawa Chinese Restaurant and Drink Stand will be offering up some themed dishes for a limited time.

Original Menu at a Glance

Cream Soda with Winning Lottery Number

Otter’s Iced Cocoa

Hot Spring Style Hot Apricot Milk with Marshmallows

Chestnut Manju Alcohol-Free Drink

Chiikawa Meat Bun

Bonus for Drink Orders: Original Cafe Coaster (17 varieties)

Original Goods at a Glance

Mini Glass

Clear Folder

Acrylic Smartphone Ring

Silicon Ice Tray

Drawstring Bag

T-Shirt / Meat Bun

Goods Purchase Bonus

The Chiikawa Chinese Restaurant is a collaborative cafe project featuring a Chinese-inspired menu and newly-drawn illustrations. This cafe was a huge hit in Tokyo in the past, and those who missed out will have another chance to enter the world of this popular character!

The collaboration menu includes three kinds of cream soda with a winning lottery stick, iced cocoa similar to a strawberry parfait, and other items to enjoy the world of Chiikawa. Guests can also purchase goods featuring illustrations of Chiikawa, Hachiware, and Usagi in Chinese costumes.

Come have a tasty snack and a refreshing drink while you grab some limited Chiikawa merch!

©nagano / chiikawa committee

Pocky is one of the most popular Japanese snacks around the world, and a new way to enjoy it is here. Since the 1970s, Pocky on the Rocks has been a popular way to enjoy the tasty treats during the summer. A modern version has just been unveiled, and six special boxes with exclusive designs will be released on June 14 along with a new campaign, recipe submission contest, and a collaboration with select cafes around Japan. 

Pocky on the Rocks was first introduced in an ad campaign in 1976. People began putting Pocky sticks in a cool glass filled with ice or using the sticks as muddlers for alcoholic drinks. This stylish summer snack has been reimagined for 2022, and customers are inspired to pair the sticks with their favorite drink, stick them into ice cream, or add them to a cup of seasonal fruit!

Pocky on the Rocks in the 1970s

Pocky on the Rocks Today

Collaboration with 5 Cafes in Tokyo and Kansai

Cafe Roman – Takadanobaba, Tokyo

Cream Soda

Cafe Negura – Shimokitazawa, Tokyo
Dark Cherry Soda

DORSIA – Sannomiya, Kobe
Heart Strawberry Milk

Sunshine Cafe – Higashi-Umeda, Osaka
Almond Mixed Juice

Poem Cafe – Motomachi, Kobe
Lemon Squash

Pocky’s limited edition packaging, coming June 14, will feature a recipe for the 2022 Pocky on the Rocks. A recipe submission contest will also be held on Instagram, and anyone can participate. On the campaign website, fans can find collaboration recipes made in conjunction with five different cafes around Tokyo and the Kansai region. Of course, you can also grab these treats at each shop!

Fans can win retro goods in another ongoing campaign simply by snapping a picture of a Pocky receipt.

You’ve probably tried Pocky before, but have you ever tried Pocky on the Rocks? 

It’s hard to believe that Kirby is turning 30 today, bursting onto the video game scene back in 1992. To commemorate this special occasion, Bandai’s Candy brand Tabemas (meaning ‘Edible Mascot’) is selling some adorable sweets inspired by the character at Lawson stores nationwide starting April 26, 2022. The items will be available in the chilled dessert section, and these items won’t be available at LAWSON STORE100. 

Edible Mascot Kirby 30th: ¥353 each (Tax Included)

The Kirby sweets are made of mochi, the perfect food to express the character’s round and squishy form, and the Warp Star is made of nerikiri. Nerikiri is a traditional Japanese sweet made from mochi flour and white bean paste, and it’s especially easy to mold and carve into detailed shapes.

Kirby (Strawberry Flavored) Warp Star (Chocolate Flavored)

*Image for reference only. 

Kirby is filled with strawberry-flavored filling, while the Warp Star is stuffed with chocolate. Fans can find eight different expressions on Kirby’s face, including a big smile and a sleeping expression. The Warp Star features a 30th-anniversary logo, perfect for photos.  Which one is the most adorable?

What’s your favorite Kirby game?

© Nintendo / HAL Laboratory, Inc. KB22-P3638

Fujiya is celebrating 111 years with a special collaboration with Hoshino Resort! The sweets company is well-known for ‘Milky,’ one of the most popular candies in Japan, and now, fans of these sweets can surround themselves completely with retro vibes. To inspire younger generations to travel again, a Milky-inspired room plan is now available to book. 

Four Unique Features of the Milky Sweet Accommodation Plan

１. A Milky Sweet Room with a Retro Feel!

This sweet room is completely covered with retro Milky style! The candy’s mascot Peko-chan takes center stage in Taisho clothing, and guests can enjoy a Milky snack set and Milky bath salts to complete this one-of-a-kind experience.

2. Become Peko-chan with Adorable Costumes!

Dress up as Peko-chan with your best friend and take some hilarious pictures! These tops and overalls are included with the room, but feel free to wear them out and about.

3.  Milky-flavored Popcorn Available in Collaboration with TAMARIBA!

Popcorn sweetened with Milky powder is now available at TAMARIBA. Enjoy this tasty treat as you explore the grounds, and enjoy the special bag featuring Peko-chan. 

Location: TAMARIBA / Available: 15:00-19:00 / Price: Free
*Available while supplies last

4.  Enjoy Special Experiences at BEB5 Karuizawa and BEB5 Tsuchiura

BEB5 Karuizawa

Find Retro Peko-chan in Karuizawa Hoshino!

All-you-can-eat French Toast with Milky Sauce

BEB5 Tsuchiura

Make a Milky Smoothy on a Bike!

Peko-chan Retro Photo Cycling Tour in Tsuchiura!

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. Next month, the singer will finally take to the stage at Coachella 2022 in California. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. Finally making it to the northern Japan city of Hakodate, details surrounding the singer’s sweet new collaboration have been announced!

Kyary is teaming up with the traditional Japanese confectionary shop Senshu An in Hakodate, founded over 162 years ago. This time, the special collaboration logo was inspired by Kyary Pamyu Pamyu’s 2012 hit Candy Candy. The logo was originally written traditionally in black ink, but it’s recieved a major pop makeover in pastel shades of yellow and green to pay homage to the set of the Candy Candy music video.

The shop is well-known for its original Yama Oyaji, a popular souvenir from Hokkaido. The new collab product feature Kyary’s face and dancers, perfect for fans of the singer–though they might be a little too adorable to eat. Made one by one by skilled craftsman using carefully selected Hokkaido azuki beans as the base, each sweet features soft pastel colors to welcome spring. The sweets are placed in a special package wrapped in original collaborative wrapping paper. Be sure to grab them from the online store before they’re gone on April 18!

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. Get one from the LOCAL POWER JAPAN Project website by March 30!