Kadokawa will be showing off something unique at Niconico Chokaigi 2022, an event coming to Makuhari Messe for two days, on April 29 and 30.
This year’s Kadokawa booth is titled the ‘Cho-Da Vinci Store by Kadokawa,’ and is dubbed as a ‘bookstore of the future.’ Based on a model of sustainability, the shop utilizes DX.
VR Bookshelf Theater
*Rendition of Event
Bringing the ‘Bookshelf Theater’ and ‘Da Vinci Store’ found in Tokorozawa Sakura Town into the metaverse in VR, guests can enjoy AI-based book recommendations and full book searches on tablets. Each booth is a 1m x 1m space where visitors can actually purchase a book in a virtual space using VR goggles. Those enjoying this year’s event can also participate in certain demonstrations at home. The books purchased can be delivered in either paper or electronic formats (some restrictions apply).
The outer walls of the booth will feature 3D holograms with book motifs created by projection mapping, so visitors might want to snap some photos. Keep an eye out for the Live Bookshelf, a virtual bookshelf that will be projected on a massive screen outside of the booth. Books purchased by visitors will fill the shelves in real-time!
The publishing industry is currently dealing with the issue of mass production and mass consumption, and this project seeks to alleviate that problem. The company aims to create a sustainable publishing business while also making things more convenient for customers.
What do you think of the project?
Information
Niconico Chokaigi 2022 – Kadokawa Booth Special Site
▶Online Dates
April 23 – April 30, 2022
▶In-person Dates
April 29, 10:00-18:00 – April 30, 10:00-17:00
Location: Makuhari Messe Hall 4
Niconico Chokaigi 2022 Kadokawa Booth Special Site:
https://event.kadokawa.co.jp/chokaigi/
Niconico Chokaigi 2022 Official Site: https://chokaigi.jp/