Idol project KAWAII LAB. kicked off its new program, KAWAII LAB’s Road to Being Super KAWAII, on TV Asahi’s official YouTube channel ‘Douga, Hajimetemimashita.’

KAWAII LAB. groups FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, and CUTIE STREET will participate in the program, featuring projects that transcend group boundaries. In addition, a special third anniversary performance, KAWAII LAB. 3rd Anniversary Special LIVE ‘Watashitachino Ichiban Kawaiitokoro,’ will take place on February 22, 2025 at K Arena Yokoyama. All KAWAII LAB. groups will perform, including a mixed unit performance exclusively for the event. Tickets are now available for pre-order.

A collaboration cafe will be held at the EX Garden Cafe in the atrium on the first floor of TV Asahi’s headquarters from November 14 until December 26 to celebrate the start of the new program and the KAWAII LAB. special live performance at K Arena Yokohama. Visitors can enjoy food and drinks inspired by each group in the decorated restaurant, and original goods will also be available.

[Member Comments]
FRUITS ZIPPER: Yui Sakurai
“I’m so happy to start a new program with all of KAWAII LAB. We’ll keep updating ourselves to become super KAWAII!
We hope to make this a weekly program that everyone who watches will enjoy.”

CANDY TUNE: Nanako Ogawa
“When I heard about this project for the first time, I was happy & surprised! Every member of KAWAII LAB is so charming, and I hope that we can convey that through this program. I want to do my best so that everyone who watches this program will love it!”

SWEET STEADY: Nagisa Shoji
“I’m very happy and looking forward to the start of this new program! I haven’t been able to talk a lot with members from other groups yet, so I’ll be happy to take part in a lot of girl’s talk on this show. I’ll do my best to make sure everyone enjoys the show!”

CUTIE STREET: Emiru Kawamoto
“I’m nervous about starting this new program, but I want to make it something that will cheer up the people watching! We had a lot of fun and laughed so much during the first recording, so we’ll be sure to bring smiles to everyone’s faces.”

The new program Okashi Mogumogu will begin airing on October 24 on CBC TV, and the members of CANDY TUNE will appear regularly as MCs.

The music variety show will highlight the lyrics of guest artists’ songs and delve deeply into them through conversation. CANDY TUNE members will also travel to various regions around the country to listen to the favorite lyrics of people they meet. In the first installment, Kotomi Tachibana and Nanako Ogawa will visit Takayama in Gifu.

[Comments from First Episode’s Starring Members]
Mizuki Kirihara (Episode 1 MC)
“We had a guest artist on the program and heard their story behind the creation of their music and their interpretation of their lyrics. It was so fun to get a glimpse into the songwriter’s mind!”

Rino Fukuyama (Episode 1 MC)
“After recording Episodes 1 and 2, I was surprised to see that each guest artist wrote lyrics from a completely different vector! As I began my talk as the MC, it was such a wonderful thing to experience the virtues of the artists and their lyrics.”

Kotomi Tachibana (On Location)
“I’m often called the shyest member, so I was super nervous to just talk to people I’d never met before on the street in a new town. As I listened to the favorite lyrics of the people I met, I discovered that some were ones I knew, while others didn’t seem to fit with the person’s character. So many unique experiences!”

Nanako Ogawa (On Location)
“No music, no life! I listen to a lot of music, so I really enjoyed this opportunity to shoot on location! As I listened to people’s favorite lyrics, I thought to myself “I wonder if they live each day with those lyrics in their heart,” and I got very emotional!”

Idol group CUTIE STREET, which debuted this August, held its first solo concert CUTIE STREET Solo Live – 01 STREET – at Tokyo Hulic Hall on October 7, 2024.

CUTIE STREET is composed of eight members: Risa Furusawa, Aika Sano, Kana Itakura, Ayano Masuda, Emiru Kawamoto, Miyu Umeda, Nagisa Manabe, and Haruka Sakuraba. The girls made their debut as part of ASOBISYSTEM’s KAWAII LAB. idol project in Summer 2024, with the group’s concept being “KAWAII MAKER.” The eight members are all different ages and come from different backgrounds, and they aim to transmit KAWAII from Harajuku to the world. 

This solo performance was held about two months after the girls made their stage debut. Tickets were sold out and many fans came to the venue way before the show, eager to see the girls perform on their big day.

As the Overture played, the members appeared on stage one after another, with the audience erupting with shouts of joy. Their first song performed solo was Devoted Cinderella! Despite clearly being nervous, the girls continued to smile, performing earnestly like princesses in a fairy tale.

After the song, the eight members greeted the fans gathered at the venue. Adorably, each girl introduced herself and announced what they had eaten for breakfast that day. “I’m so happy to see so many people here,” Manabe said. “I hope that even more people will come to love CUTIE STREET!” 

The second song performed was Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka? The track is getting rave reviews and recently ranked first in the ‘TikTok Popular Songs Ranking 50.’ The song is scheduled to be released via CD on November 13 and features a catchy pop melody and fun dialogue and phrases from the members. The performance was open to video recording, and the eight too-cute performers can be seen on TikTok and other social networking sites.

Following this, the group covered the song Nantene! by SWEET STEADY, another idol group belonging to the same label. They performed to the best of their ability, utilizing a different kind of charm than their seniors. The girls also showed off their diverse talents filled with unlimited potential, with Unlock My Heart, a cool song with a rock-style melody, and daylight, an emotional song with a fast pace. CUTIE STREET also performed the new song Happy World! for the first time, showing off choreography filled with fist-pumping and energy. The audience couldn’t help but smile, and the entire venue was filled to the brim with happiness.

The final part of the concert began with Hello Hello Mirai as Furusawa called out to the audience. “Are you ready to wave your penlights?” Penlights displaying the girl’s member colors twinkled like a starry sky throughout the venue. The light shone as if it was congratulating the girls on their future lives as idols. Lastly, the group performed their popular song Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka? one more time, with the girls charming the audience with their extreme cuteness.

CUTIE STREET announced a solo performance to commemorate the CD release of their first single, Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?, would be held at Hulic Hall Tokyo on November 13, with a second solo performance scheduled for December 5. The surprises did not end there, as the group also told fans that on October 16, they would release the music video for the song, getting the audience more excited. A teaser for the music video has already been revealed.

The eight idols have continued to grow at a rapid pace since their debut, and no one knows what the future holds. After seeing such an engaging solo performance, fans are excited to see what’s in store, as CUTIE STREET’s journey has only just begun.

CUTIE STREET, a new idol group that debuted in August, released its first digital single, Can’t We Just Be Cute? ~Kawaii Dakejya Damedesuka?~, on September 9. The group’s first single CD will also be released on November 13.

The group will perform at Hulic Hall Tokyo on October 7 and hold its first solo concert at Toyosu PIT on February 2, 2025.

The idol project KAWAII LAB. is now accepting applications from aspiring artists wanting to join a new idol group.

The KAWAII LAB project aims to introduce Japan’s growing idol culture to overseas audiences under the concept of ‘From Harajuku to the World.’ The project has spawned three groups so far–FRUITS ZIPPER, known for the TikTok smash hit Watashino Ichiban Kawaiitokoro; IDOLATER, comprised of the finalists of ASOBISYSTEM’s first audition; and CANDY TUNE, which made its debut this March.

The audition is open to females between the ages of 10 and 24. While dance and vocal skills are important, the project is also seeking unique applicants with a charm that extends beyond skill or ability. Both those with and without experience are welcome to apply. Those who pass the audition will work toward their debut in 2024 in a new idol group and as solo performers aiming toward a global debut.

This audition will also include the selection of candidates for a training group for a future debut. Successful candidates will be given basic lessons in preparation for their debut.

KAWAII LAB. Artists

IDOLATER

FRUITS ZIPPER

CANDY TUNE

IDOLATER, a group belonging to the KAWAII LAB. project, which aims to promote Japan’s growing idol culture to the world, will release its 12th single, Promise, on streaming services on July 20, 2023.

The new track is upbeat with a cozy and rhythmic electro sound. Promise was first performed at the KAWAII LAB SESSION event held by KAWAII LAB. at Zepp Shinjuku in June, where members of the group donned new costumes for the track’s reveal. The comical and easy-to-imitate choreography by SACO MAKITA is sure to make this song a hit at live concerts, and a certain member’s adorable first attempt at rapping is a major highlight.

A live video of IDOLATER performing the new song has been uploaded to YouTube, so be sure to check it out!

[Live Footage] Promise – IDOLATER (Live at Zepp Shinjuku)

Yukino Fushiki

Ayu Okuda

Kurumi Tsukishiro

Ririka Satsuki

Fuka Oishi

On June 26, FRUITS ZIPPER held a one-man live performance at the “Sayonara Nakano Sunplaza Music Festival,” marking the culmination of Nakano Sunplaza’s rich history as it undergoes a fresh transformation in honor of its 50th anniversary this year.

With the opening SE playing, laser beams filled the venue, creating an atmosphere brimming with anticipation as the live performance kicked off with “Sekaiwa Kimikara Hajimaru.” Popular upbeat songs like “Kanpeki Shugide☆,” “Cho Medetai Song – Konnani Shiawasede Iinokana?-” and “Fure Furu Summer!” followed, captivating the audience from the beginning and keeping the excitement alive.

During the MC segment, it was announced that their hit song “Watashino Ichiban Kawaiitokoro,” which garnered a staggering 800 million views on TikTok and surpassed 12 million views on the music video since its digital release last year, would be released as the group’s first-ever CD single in this September. The announcement of the release consisting of a first-press limited edition, regular edition, and member edition featuring solo jacket designs for each member, heightened the excitement of the audience even further. With smiles on their faces, the group delivered an outstanding performance of all 14 songs, bringing the live show to a close.

As the encore calls echoed through the venue, a sudden news program-style video began playing on the screen, and the expressions of the members reflected a sense of nervousness. Within the homage-like footage resembling the moment of the Olympic host city announcement, it was revealed that the Tokyo Metropolitan Gymnasium had been chosen as the venue for the grand finale of their nationwide tour in this fall. Suzuka Chinzei expressed, “Having the opportunity to perform in such a large venue in our second year since debut is an amazing challenge, and we were able to make this decision because of all of you being here. We will train together as a group leading up to this day, so please stay excited!” The audience responded with warm applause to her heartfelt words.

During the encore, they unveiled their new song “Pure In the World,” which is sure to become a new staple that energizes their live performances. The song was produced by Tamaya2060% from Wienners. At the finale of the event, which was filled with “super celebratory” announcements for both fans and members, they performed “Cho Medetai Song -Konnani Shiawasede Iinokana-?” once again. The audience joined in with loud handclaps and responded to Luna Nakagawa’s shout of “FRUITS ZIPPER Arena Live Show!” with chants of “Congratulations!” The entire venue came together as one, closing the curtain on a memorable night.

FRUITS ZIPPER will kick off their first nationwide tour in September. The pre-sale of tickets for the tour finale at the Tokyo Metropolitan Gymnasium has begun and will run until July 3.

On May 31, IDOLATER’s 11th single, Aimai Silhouette, was released. A massive departure from the group’s mature love songs of the past, the new track is packed with fresh energy, cute lyrics, and unforgettable choreography. We sat down to interview the members about the new song and their newly-unveiled costumes.

ーーAimai Silhouette just released. How would you describe it?

Yukino Fushiki: “It’s unlike any IDOLATER song to date! It’s a fast-tempo,
bittersweet, pop love song. The chorus is super catchy and the choreography is so cute, I want everyone to see it live! There are already tons of Aimai Silhouette
videos on TikTok, and I hope you’ll try to learn the dance!” ♡

ーーDo you have a favorite lyric?

Ayu Okuda: [In my call history, all I see is your name / Little by little, you occupy more space, When we meet, hey, your voice is so close, my heart starts pounding / But I won’t say that aloud]

“I think those lyrics are so cute. They tell the story of a first love that’s unrequited.”

ーーThe choreography is also adorable! What part of the dance should fans focus on?

Fuka Oishi: “Just like the song itself, the choreography is much more cutesy than previous IDOLATER dances. My favorite thing about it is how many times we make cute heart shapes♡ You’ll need to watch carefully to spot how many heart shapes appear! The choreography has a lot of parts that fans can easily imitate, so I hope you’ll come to see us live and dance with us in the audience!”

@ofu_chan 天使とあいまいシルエット👼🏻💛 @のえさん #あいまいシルエット #fyp #fruitszipper #IDOLATER #アイドル #おすすめ #おすすめにのりたい ♬ あいまいシルエット – なんで！？ ver. – IDOLATER

Dance with Noel Hayase (FRUITS ZIPPER)

ーーYour new costumes are so different from IDOLATER’s past outfits. What did you think when you saw them for the first time?

Kurumi Tsukishiro: “I couldn’t believe how cute they were!
We didn’t know the fabric, the color, the shape–we had to wait to see. Once we
did, all the members screamed “They’re so cute!” (Laugh)
I’ve always loved idols who wear frilly outfits, so finally being able to wear one
myself is really a dream come true.”

@official_idlt 今日のダンスの先生はぱんちゃん😸‼️@月代来実 (ぱん) #IDOLATER #あいまいシルエット #KAWAII #アイドレちゃん #idol ♬ オリジナル楽曲 – IDOLATER

ーーLastly, do you have anything you’d like to say to the fans?

Ririka Satsuki: “I don’t think anyone expected this new song and these new
outfits. This summer, let’s have lots of fun with this exciting song and these sparkly
costumes!

I want to make this the best possible summer for both the members and the fans! I hope everyone will keep supporting the renewed IDOLATER!”

While they’ve shown a more mature side in the past, we hope you’ll keep an eye on IDOLATER as they show off their cutesy side.

On May 31, the idol group IDOLATER released its 11th single, Aimai Silhouette.

Unlike the group’s more mature love songs released in the past, this new track is packed with cuteness and a fresh sound.

IDOLATER, the idol group from KAWAII LAB., released their new single, Before the endroll.

This song is a powerful declaration of their determination to continue advancing towards the future, expressing the various emotions they have accumulated so far as their driving force, including the loneliness and frustration that they have shouldered while running as idols, as well as their gratitude towards those who have supported them.

The NFT project City Pop TOKYO is inspired, fittingly, by City Pop, a music genre from Japan that is immensely popular worldwide, particularly among Gen Z. Now, the project is collaborating with the incredibly popular idol group FRUITS ZIPPER!

Starting at the end of April, Legendary NFTs inspired by the members of FRUITS ZIPPER will be released sequentially as part of the City Pop TOKYO NFT collection. These collaborative NFTs feature rare designs that are unique among the other characters in the City Pop TOKYO NFT collection and were drawn by Natsumi Sato, the illustrator who oversaw character design for the collection.

This collaboration will commemorate the release of City Pop TOKYO’s main collection, which will be available starting at the end of April. City Pop TOKYO will allow both NFT holders and non-holders to participate in new character development through a series of Twitter posts after the main NFT collection is sold. Characters will level up by earning training points when they post on Twitter, which will also be reflected in their NFT properties. The final ranking will be based on level, and a subsequent audition will be held, with winners being invited to join ASOBISYSTEM as new talents.

For this collaboration, the wildly popular FRUITS ZIPPER is sure to bring some new excitement to this incredible project.

Idol group FRUITS ZIPPER will embark on its first nationwide tour, FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-, this September.

FRUITS ZIPPER has been climbing to the top of the idol scene at a breakneck pace. Their first overseas solo performance in Taiwan was recently a huge success, and tickets for their first anniversary live shows at Toyosu PIT in Tokyo and Namba Hatch in Osaka in May sold out immediately after going on sale.

The tour will begin with a concert in Osaka on September 3, followed by performances in Aichi, Fukuoka, Hiroshima, Hokkaido, and Kanagawa. Tickets for the presale lottery are now on sale for members of the KAWAII LAB fan club.

FRUITS ZIPPER’s single Watashino Ichiban Kawaiitokoro, released last year, has inspired over 700 million related videos on TikTok, while the music video has been viewed over 10 million times. Keep an eye on their activities in the near future!