As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

A winter tradition in Izu, the capybara open-air bath at Izu Shaboten Zoo will be held again this year from November 19 until April 2, 2023. During the event period, guests can watch the adorable capybaras as they enjoy a hot bath once a day at 1:30 PM on weekdays and twice a day at 10:30 AM and 1:30 PM on weekends and holidays. 

This season marks the 40th anniversary of the popular event, though it all began as a happy accident. In 1982, an employee cleaning the enclosure with hot water noticed that the capybaras were huddling together in a warm puddle. Since then, each year, employees prepare a warm bath for the animals during winter and early spring. 

During the event period, in addition to the standard open-air baths, the water will be decorated with unique items depending on the season, from yuzu to rose petals.

40th-anniversary goods will available at the Animal Mart Gift Shop at the zoo, as well as the official Izu Shaboten Zoo online store. 

For more information about the event’s schedule, visit the official website.

From November 11, 2022 until August 2023, Izu Granpal Park in Shizuoka Prefecture will host the 8th Izu Kogen Grand Illumination event!

The Izu Kogen Grand Illumination was ranked #1 in the Walker+National Illumination Ranking for six consecutive years and is beloved by visitors of all ages. This isn’t just a collection of pretty lights–the Grand Illumination also includes a number of hands-on experiences for everyone to enjoy.

In 2021, the event won first place in the Ninth Illumination Awards for the second year in a row. Known as Japan’s first ‘hands-on illumination experience,’ the park has continued to evolve year after year, adding more attractions and finding its unique style. These attractions include a zip line through the lights, Dinosaur Go-Karts, and more.

This year, the Flower Lantern Area and Sweets Lantern Area have been completely redesigned and upgraded to be even more three-dimensional and colorful. Come enjoy this incredible world of lights and have some fun with the whole family!

Kimikura, a specialty tea shop in Shizuoka Prefecture, is collaborating with Laid-Back Camp Season 2! Fans will be able to purchase Kimikura’s popular green tea in limited edition packaging showing Rin Shima enjoying a piping hot cup. This limited edition item will be available at the Kimikura online store and Kimikura’s physical shops starting July 8, 2022. 

The high-quality Kakegawa tea is made from leaves picked after 88 nights and has a lovely mellow fragrance and a full-bodied flavor.

This is the third collaboration with Laid-Back Camp, and fans of the series or Rin won’t want to miss it.

Why not rewatch Laid-Back Camp with a nice cup of this tasty tea?

The globally popular slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ.

Set in Yamanashi and Shizuoka Prefectures, Laid-Back Camp is a relaxing series following a group of high school girls going camping and enjoying their daily lives. The original comic has sold over 7 million copies, and the series has helped people around the world destress. In 2018, the first anime series premiered, inspiring a spin-off Room Camp in 2020 and a second season in 2021. An animated film will arrive in theaters on July 1, 2022.

The series has announced a collaboration with Yamanashi and Shizuoka prefectures, which are both depicted in the work, as well as JR Central. The ‘Laid-Back Camp Dramatic Puzzle Solving Game: Two Treasure Maps and a Trip Down Memory Lane’ event will run from July 1 until August 31, 2022. The Rin Route will begin in Kofu and the Nadeshiko Route will start in Shizuoka. Participants will receive a small gift for completing each route.

In conjunction with the event, JR Central will sell special Laid-Back Camp one-day round-trip tickets, and a collaboration train will be decorated with illustrations from the series.

The poster for the event shows new illustrations of Rin and Nadeshiko made by Green House, the illustrators behind Bikkuriman. These illustrations will also appear on a variety of original goods!

When Japan opens again, how would you like to journey through these beautiful areas?

©あfろ・芳文社／野外活動委員会

Mizu to Takumi, a company associated with the Toyama West Tourism Promotion Association, has teamed up with SKYTREK to offer guests a once-in-a-lifetime chance to visit the area via private jet. Reservations for the incredible experience began on June 17, 2022.

Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.

Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines.

After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time.

Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region.

Come enjoy a trip to Toyama with a whole new perspective!

Airbnb boasts one of the largest travel communities in the world, filled with users offering up lodging and those eager to visit somewhere new. The Japanese subsidiary of the company has revealed the top spots added to Japanese users ‘Favorites (Wish Lists)’ from May 1 to May 17, 2022. Where will travelers in the country be headed this summer?

Golden Week is long gone and users are starting to think about where to visit during the hottest part of the year. This national ‘Wish List’ might make it easier to pick a spot, with many locations highlighting lesser-known areas!

Gujo Hachiman Villa, Limited to 1 Couple Per Day (Gifu)

This completely private rental villa was made for sauna enthusiasts. One lucky pair per day can book this suite along the Yoshida River flowing through Gujo Hachiman, known as the “City of Water and Dance.” Currently booked through the end of August, reservations for September and beyond will be available in early June. Book a stay to enjoy the gorgeous autumn foliage!

A House Surrounded by Lush Greenery in the Countryside (Tottori)

Hosted by a family of musicians and architects, this guesthouse invites guests to enjoy gorgeous Nordic-inspired interiors and the serene quiet of the countryside. For those looking to escape the hustle and bustle of the city, this is the perfect spot.

Hoshina Satomachi, Limited to 1 Couple Per Day (Nagano)

There’s nothing like spending the summer in a traditional Japanese home. Enjoy a barbeque on the terrace and relax on the massive lawn. This is the perfect spot for families with children or pets!

Coastal Cabin (Chiba)

You can’t have summer without a pool. This luxurious coastal retreat boasts a 15-meter pool, outdoor Jacuzzi, bonfire space, and a barbeque. Relax by the pool while listening to your favorite songs or soak in the outdoor bath as you watch the waves crash along the shore.

An Elegant and Peaceful Log Cabin (Nagano)

Located at 1,300 meters above sea level on the Iizuna plateau, this log cabin is situated in the midst of a dense forest. A perfect space for couples, families, or small groups of friends, guests are welcome to enjoy hiking through this gorgeous landscape in the center of Japan!

The EMOCAL project aims to support small-town areas of Japan. As a new initiative in the project, specific soundscapes only found in certain areas of the country have been combined with music to create some unique tracks. A selection of musical artists have collaborated with the project to bring these songs to life!

EMOCAL was created by ZOWA’s original label, CatchyStuck. The project supports local regions and communities by using ASMR soundscape videos recorded in each region to convey their particular charms to all of Japan. The sounds recorded in each place are considered to be very valuable and are intended to serve two purposes: to bring tourism back after the pandemic and to provide fans of ASMR a way to experience these areas from afar.

Check out each of these unique ambient tracks created by four up-and-coming musicians! Each song is available on viviON’s ASMR platform ZOWA and on Spotify.

Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu

Beard Driver created this ambient track with sounds recorded inside of Ikkyuu, a ramen shop.

ZOWA: https://zowa.app/play/20019
Spotify: https://open.spotify.com/track/1RP4RcpJwMrFzoYQbnfDYm?si=f1f1e816adb14db0

Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren

Powerless created this track, inspired by the sounds of waves crashing at Miyuki no Hama, a seaside recreation area 20 minutes from Odawara Station.

ZOWA: https://zowa.app/play/20016
Spotify: https://open.spotify.com/track/5DkQ9FeM7jQBacUf7Nbuxc?si=c7d771e73ddd44b6

Shizuoka, Shizuoka Prefecture / Wasabi Field x baker, On the silent hill

Utogi in Shizuoka city is surrounded by incredible nature. Known as the birthplace of wasabi cultivation, baker used sounds recorded in the area to create this ambient track.

ZOWA: https://zowa.app/play/20017
Spotify: https://open.spotify.com/track/0oIU4x7MjVKmpouRwEPaXZ?si=04dcb805cea540b7

Ibusuki, Kagoshima Prefecture / Cape Tara x SeA0, Akushu

Cape Tara is a popular spot featuring an 800-meter-long sandbar at low tide. The sounds captured here were used by artist SeA0, and this track is sure to make you miss the water.

ZOWA: https://zowa.app/play/20018
Spotify: https://open.spotify.com/track/1Utz5j0oB4GmSDOMVdUcXU?si=eafa1949b3ea44d0

The Banyan Tree Rooftop Bar, located at Hoshino Resort Risonare Kohamajima on Japan’s southernmost island, is holding a special stargazing event until April 20, 2022. Visitors can enjoy a cocktail as they gaze at the countless twinkling stars overhead.

Kohama Island is located within the Yaeyama Islands. With a warm climate, it’s comfortable to spend long hours outside, even at night. Kohamajima was also the first island in Japan to be protected by the IDA (International Darkness Association), meaning that no bright manmade lights can interfere with stargazing. Visitors can see 84 of 88 constellations! 

Enjoy a Boundless Starry Sky

The Banyan Tree Terrace will bring guests together to feel the sea breeze and taste colorful mojitos as they enjoy the pleasant weather. Why not spend a relaxing time in a fantastic space lit with faintly glowing candles as you stargaze?

Taste Colorful Mojitos

A limited number of colorful mojitos will be available at a bar counter set up on the terrace for this event only. You can also enjoy Okinawan original mojitos with made with Okinawa lime, brown sugar instead of sugar, non-alcoholic mojitos for children, and tropical fruit mojitos with pineapple and passion fruit.

Munch on Snacks Perfect to Pair with Cocktails

Guests can also enjoy a snack set with salty nuts perfect for enjoying with alcohol!

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. Kyary’s tour made it to Shimane on March 12, and the details of her next collaboration have been revealed!

Kyary will be teaming up with Nakaura Foods and their delicious local delicacy Dojou Sukui Manju. Known as the representative treat of the San’in region, the name is a reference to the mask worn during local performances of the Yasugibushi folk song. The steamed buns were developed by Nakaura Foods in 1967 and have been loved by locals ever since. In the 2000s, the company began experimenting with new flavors by teaming up with other local creators.

The company’s logo is being reimagined for the project, inspired by Kyary Pamyu Pamyu’s 2013 Furisodeshon music video. 

The name of the popular product has also been changed to Kyary Sukui Manju! Each box has a pop design and would make a perfect souvenir for Kyary fans.

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. A special LINE collaboration is also underway, and 50 people who order the new Kyary-themed treats from the official Nakaura Foods online store will be entered to win a shirt!

Booking.com Japan has revealed its top four picks for the Japanese accommodations with the best outdoor baths and snow views! 

Zao Kokusai Hotel (Zao Onsen, Yamagata Prefecture)

Located 900 meters above sea level and surrounded by the gorgeous natural beauty of the Zao mountains, this resort has long been renowned for its spectacular view of seasonal scenery. During winter, guests can enjoy a fully spring-fed open-air bath while gazing at the snow-capped mountains. The milky white waters of the Zao Hot Springs have high sulfur content which will improve the texture of your skin. The resort also has a bath large enough to accommodate up to seven people at a time and a private bath for families or lovers. 

Midorinokaze Resort Kitayuzawa (Date, Hokkaido)

The Midorinokaze Resort Kitayuzawa is surrounded by nature and contains one of the largest open-air baths in Japan, along with 20 unique fragrant baths for guests to enjoy. In winter, the surrounding trees seem to glisten with snow, and visitors are sure to find plenty of peace and relaxation while lounging beneath the grey skies. 

Akakura Kanko Hotel (Myoko, Niigata Prefecture)

This highland resort sits on a 1,000-meter peak, offering unmatched views of Niigata Prefecture. The natural hot spring flows from the inside of Mt. Myoko, with healing waters perfect for soaking in during the cold winter months. The large baths are also equipped with a sauna and deck, and those wanting to view the scenery from their room can enjoy guest accommodations with private baths as well!

Satoyama Jujo (Minamiuonuma, Niigata Prefecture)

Winning a design award for its facilities, Satoyama Jujo has a different feel when compared to most hotels and ryokan. Booking.com recommends it for travelers looking for new experiences! In the open-air bath, visitors can relax while enjoying a panoramic view of Mt. Makihata, one of Japan’s 100 most famous peaks. Guests can also enjoy the starry skies at night. This is a perfect location for couples!

Each season in Japan offers uniquely beautiful scenery. How would you like to enjoy winter in one of these luxurious baths?