To commemorate the 20th anniversary of Rilakkuma and his adorable friends, the Rilakkuma 20th Anniversary Cafe will open in Omotesando, Tokyo from March 9 until April 16, 2023. You’ll want to come and spend a peaceful time looking back at two decades of everyone’s favorite lazy bear!

The menu features colorful and festive dishes inspired by Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma. The characters express their thanks for 20 successful years, and fans can enjoy floats topped with Rilakkuma and friends wearing ribbons and topped with ice cream, a jelly soda inspired by Chairoikoguma and his friends in the honey forest, and a hot drink inspired by Rilakkuma’s favorite pudding.

Menu

Rilakkuma’s Honey Mustard Hamburger

コリラックマのクリームパスタ

Korilakkuma’s Cream Pasta

Kiiroitori’s Egg Burger

Chairoikoguma’s Cheese Curry　

Rilakkuma and Friend’s Celebratory Cake

Congratulatory Flower Parfait

You Can Choose♪ Rilakkuma and Friends Mini Ice Cream

You Can Choose♪ Rilakkuma and Friends Floats　

Honey Forest Jelly Soda

Relaxing Pudding Drink

Take-Out Drink Bottle

Original Merch

Acrylic Clip (7 varieties, random)

Acrylic Keychain (5 varieties, random)

Mini-Bottle / Muddler with Charm (4 varieties)

Lunch Tote / Drawstring Bag

Acrylic Stand with Clip / Cork Coaster

Stuffed Animal

In addition, the cafe will offer original goods, special offers, and a Twitter campaign to celebrate Rilakkuma’s 20th anniversary.

Come enjoy the elaborate original menu and goods while sharing memories at this limited time themed cafe!

©2023 San-X Co., Ltd. All Rights Reserved.

Snow Miku has teamed up with Sanrio’s popular character Kuromi to promote the beautiful prefecture of Hokkaido! A new collection of goods went on sale starting December 14, 2022. 

Goods

Clear Folder

Pen with Clip

Mini Sign Board

Mini Towel (Set of 2)

Pin

Framed Magnet with Stand

Sticker

T-Shirt

Tapestry

Acrylic Stand

Acrylic Keychain

Rubber Keychain

Silver Foil 2-Layer Magnet

Snow Miku debuted during the Sapporo Snow Festival in 2010 when an incredible snow sculpture of Hatsune Miku was unveiled. Ever since then, Snow Miku festivals have popped up in Hokkaido each winter, and the character dons costumes designed by popular internet creators.

Kuromi is back this year, with Miku’s outfit dyed black and tons of adorable art featuring the rock ‘n roll character. The life-size version of Miku was designed by illustrator PiPi, and the chibi character was designed by illustrator Yoi. Between Miku’s cute idol energy and Kuromi’s edginess, this is the perfect collab for all audiences!

The items are available in two versions: Day, featuring Hokkaido’s beautiful landscapes covered in snow, and Night, featuring twinkling winter lights. 

Don’t miss out on these exclusive items!

The Keio Plaza Hotel in Tokyo is celebrating Rilakkuma’s birthday in the sweetest way! The Strawberry Collection with Rilakkuma sweets buffet will be available from January 7 until March 31, 2023 at All-Day Dining Jurin on the hotel’s second floor. 

The most popular strawberry buffet will be back and better than ever in 2023. Sweets featuring Rilakkuma and his friends will be on full display, including strawberry tarts, tiramisu, and other strawberry-filled sweets. The lazy bear’s favorite pudding and pancakes will also be available along with soothing hot tea for the cold winter months. This will mark the first time that Rilakkuma’s sweets buffet will appear at a hotel.

Small tartlets featuring Korilakkuma and Kiiroitori will be too cute to eat, and Chairoikoguma will appear on cookie sandwiches.

The dessert plate will include gorgeous fondant chocolate with images of Rilakkuma and each of his friends to set the mood for the opening of the event.

The location itself will also be decked out in sweet decorations, with guests being welcomed at the door. Taking pictures is encouraged, so make a reservation today if you’re looking to impress on Instagram!

 ©2022 San-X Co., Ltd. All Rights Reserved.　

The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. 

“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. 

This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”

The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website. 

Maholova Minds Miura, a hot spring resort on the Miura Peninsula in Kanagawa Prefecture, celebrated its 30th anniversary in June 2022. Royal Salon Yamato, a popular spot for coffee and parties since its opening, was transformed into the Rita Cafe this summer.

On September 23, Rita Cafe will begin selling its own original cream soda!

Rilakkuma’s Miura Ocean Cream Soda / Korilakkuma’s Watermelon Cream Soda

Rilakkuma Room (Bedroom/Living Room)

To celebrate the special Rilakkuma room and Korilakkuma room, guests can enjoy two new drinks: Rilakkuma’s Miura Ocean Cream Soda and Korilakkuma’s Watermelon Cream Soda. The rooms aren’t too easy to book, but even if you can’t, at least you can see plenty of adorable pictures on social media!

New performers and events have been announced ahead of the start of Tomakomai Mirai Fest 2022 in Tomakomai, Hokkaido on September 17 and 18. The event will be held in one of the most gorgeous towns on the island and excitement is building!

The purpose of this event is to promote the appeal of the Tomakomai region, not only to those living in Japan but to those living abroad. In addition to music, the event will also feature art, food, technology, and more content that can be enjoyed by kids, families, and people of all ages and genders.

Tomakomai Civic Hall, Large Hall

Incredible live performances will be held in a futuristic setting. Along with Awesome City Club, Kyary Pamyu Pamyu, and Little Glee Monster, guests can look forward to seeing HY, Wednesday Campanella, Taichi Mukai, and Atarashii Gakko!

Tomakomai Civic Hall, Parking Lot

DJ performances and food trucks will welcome guests to the futuristic area, and the illuminations are sure to impress!

Kirakira Park

An AR system accessible by smartphone will allow guests to take pictures of the Tomakomai Mirai Fest logo for a surprise. During the daytime, a food truck area will provide visitors with different types of gourmet offerings and a stage will showcase local dancers and musicians from Tomakomai. A family-friendly picnic area will allow guests to relax and enjoy good food and live music.

At night, in addition to impressive illuminations and a live stage showcasing Hokkaido’s best talent, an island bar will amplify the mood.

O-machi/Nishiki-machi

During the daytime, a gourmet area will feature Tomakomai’s famous curry ramen, local craft beer, craft spices, and more. At night, visitors can enjoy restaurants in the O-machi and Nishiki-machi areas while still enjoying the vibe of the event.

And More!

A stamp rally will be held during the event, and guests finding stamps at each location will be eligible to win fantastic prizes. A bus service is also planned.

More performers and details will be announced soon, so stay tuned!

Netflix will begin streaming the stop-motion series Rilakkuma’s Theme Park Adventure on August 25, 2022. 

The series is a continuation of the 2019 series Rilakkuma and Kaoru, which became incredibly popular around the world. The heartwarming story of the cuddly, lazy bear, the office worker Kaoru, and friends Korilakkuma and Kiiroitori, struck a chord with audiences. The new series will depict a day in the lives of Kaoru and Rilakkuma as they go have fun at an amusement park. Not everything will go according to plan, and the characters get caught up in a number of hilarious hijinks. 

The trailer and key visual for the series have been revealed, highlighting Rilakkuma, who is always completely relaxed no matter what kind of trouble he’s in. The theme song for the series will be Inside Your Pocket by Quruli. Additional cast members include Takayuki Hamada as Hayate and Reina Ueda as a mysterious new character.

The trailer shows the craziness that will be happening during the series, including an epic car chase. Both adults and children are sure to fall in love with this series.

Trailer

Rilakkuma has the power to make anyone feel warm and fuzzy, so be sure to tune in. It will do your soul some good.

On September 17 and September 18, the Tomakomai Urban Renewal Project Committee will hold Tomakomai Mirai Fest 2022, inviting guests to celebrate the area around Tomakomai in Hokkaido. 

The purpose of this event is to promote the appeal of the Tomakomai region, not only to those living in Japan but to those living abroad. In addition to music, the event will also feature art, food, technology, and more content that can be enjoyed by kids, families, and people of all ages and genders.

The main venue of the event will be the Tomakomai Civic Hall. Musical acts announced so far include Awesome City Club, Kyary Pamyu Pamyu, and Little Glee Monster.

In the Tomakomai Civic Hall parking lot and the nearby Kirakira Park, guests can enjoy free DJ performances, mini-concerts, art and technology installations, food trucks, picnic areas, and more. In addition, the Nishikimachi and Omachi areas will be decorated with digital art, and food and beverages will be available.

Advanced 2-Day tickets are available now on Ticket Pia by lottery. More performers and additional content will be announced soon, so keep an eye on social media and the official website.

In an effort to clean up areas around Japan, everyone’s favorite lazy bear is teaming up with the Social Sports Initiative’s SpoGOMI! Rilakkuma is currently on his own nationwide tour, traveling from the northernmost to the southernmost points in Japan over 18 months. Guests visiting each event will be able to find unique prefecture-based environmentally-friendly merchandise. 

SpoGOMI is an entirely new sport started in Japan, combining a traditional sport with trash pickup! It’s always more fun to turn a chore into a game, and participants compete to see who can pick up the most garbage. 

Merchandise at a Glance

Mug

Pin

Fan

Round Coin Purse

Merchandise (Exclusive to the Hokkaido Area)

T-Shirt

Canvas Tote Bag (S)

Hand Towel (M/L)

Along with the standard rules, a new version of the game inspired by Rilakkuma will be introduced, perfect for both children and adults to enjoy.

After helping to clean up, why not enjoy some delicious local food and sightseeing? Join Rilakkuma in his efforts to clean up Japan and connect local communities. 

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Hokkaido Ballpark F Village, a commercial space coming in 2023 and located on the south side of ES CON Field Hokkaido, will feature a unique attraction. Visitors to Hokkaido won’t want to miss checking out THE LODGE, an information center focusing on unique experiences and attractions that can only be found on Japan’s northernmost island.

THE LODGE will be located in the center of F Village, connecting the ES CON Field to the waterfront area. Guests will be able to get valuable tips about local attractions and one-of-a-kind experiences.

In addition to a showroom where visitors can discover the charms of neighboring areas, the building will also serve as a tourism hub where tenants can enjoy outdoor activities and workshops. The location hopes to create a larger sense of community, and guests are encouraged to learn more about each unique and distinct area of Hokkaido. 

Materials unique to Hokkaido (Hokkaido larch, local cedar wood, Ebetsu bricks) were used to create the space, and the roof was made to reflect the local mountain range. The creators are excited to welcome guests to this warm and inviting space next year!

Everyone’s favorite lazy bear Rilakkuma is bringing fans a new merchandise collection! These items show the character and friends in an amusement park filled with sweets, and these goods will be on sale at retail stores nationwide and online in early July.

Everyone would love to visit an amusement park filled with desserts, and these items are sure to add some retro pop flare to your daily life.

Product Lineup at a Glance

Memo Pad: ¥385 (Tax Included)

Memo Pad with Clipboard: ¥660 (Tax Included)

These cute memo pads are available in four designs, and fans can also grab a special set including a colorful clipboard.

Camera Shoulder Strap: ¥2,750 (Tax Included)

Give your camera some extra pizazz with this cute camera strap! Each comes with a decorated synthetic leather pad made to reduce neck and shoulder strain.

Ferris Wheel Cushion: ¥3,850 (Tax Included)

This cushion also includes pockets for small stuffed animals!

These new items were made in conjunction with the Netflix series Rilakkuma’s Theme Park Adventure, scheduled to stream on Netflix worldwide starting August 25, 2022.

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.