Nike’s Newest Sneakers Coming to atmos pink Locations, New Visual Featuring bala. Unveiled

27.May.2022 | FASHION

Nike’s newest sneakers, the ‘W AIR MAX 90 FUTURA,’ will be available at atmos pink locations nationwide starting May 28, 2022.

The W AIR MAX 90 FUTURA is an easy-to-wear sneaker combining classic Nike style and an updated patchwork design in a number of colors. Heavily inspired by Tokyo streetwear, the newest visual for the sneakers feature the up-and-coming artist group bala. The visual has been directed by OWNCEAN from the duo UNA+MATCHA, who is also active as a DJ and model. The five female members of bala. are known for their modern style and freedom of expression. For those interested, a new interview with bala. is available only on the official atmos pink Instagram page.

 

bala.

In 2022, the new project bala. was launched to gather artists and creators presenting cutting-edge music, fashion, and art from Japan to the rest of the world. bala. will link with the global music scene and present fans with an honest vision of Tokyo culture. The project aims to be a collective of artists that connects both underground and overground cultures, pop and alternative genres, and Japan and Asia with the world. The collective is led by MANON, an iconic presence in the Japanese rap scene; ASA Wu, a trilingual singer from Taiwan; SUNNY ONLY1, a Gen-Z alternative pop singer and model; and a creative crew called  ‘KissGelz’ (MANON, Dan, Kayno). They will create a new cultural hub under the bala. umbrella. 

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