The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

■FOOD & DRINK

During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

<10/19~10/22 Exclusive Menu>
Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

<10/26~10/31 Exclusive Menu>
Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
French Fries with Monster Dip: ¥700 (Tax Included)

Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

■GOODS

New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

■EXPERIENCE

During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

■PHOTO SPOT

At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.

“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept  in New York City

Enjoy an Immersive Kawaii Experience

Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.

Opening in SoHo, the Trendiest Neighborhood in New York City

SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.

We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.

Sebastian Masuda

ANNA’S by Landtmann, a cafe located inside +Q Beauty on the 6th floor of Shibuya Scramble Square, has begun selling two Halloween cakes! These spooky sweets will be available until October 31, 2022.

Halloween Mont Blanc

Halloween Poison Apple

Guests will be able to snag the Halloween Mont Blanc and Halloween Poison Apple cakes, available for ¥580 each including tax. The Mont Blanc is filled with pumpkin custard and Chantilly cream. The Poison Apple is a sweet and sour cake featuring a blend of chocolate mousse covered in red glaze and applesauce with apple pulp.

Which of these two adorable cakes would you like to enjoy this autumn?

Nagasaki’s Huis Ten Bosch is now offering up some tasty and colorful autumn sweets! Visitors can enjoy the feel of an authentic European Halloween at the Netherlands-inspired theme park for a limited time only. 

Forest Fantasia Cafe’s Sorciere Sweet Potato au Lait

Cafe Deli Plus’s Halloween Party Parfait

Madame Chocolat’s Special Halloween Parfait at the Former Residence of Madame Chocolat

Chestnut Witch Hat at Bikken Bikken

Akanbe Burger at Bikken Bikken

The Exciting Halloween Burger with Colorful Veggies and Pumpkin at dam

Jack-o’-lantern Shrimp Cheese Fondue at Gokuu

Halloween Lunch and Dessert Buffet at Anchors Lounge

Ghostly Forest Carnival Pasta at Pinoccio

Halloween Ghost Curry at Tottotto

This Halloween menu features a wide variety of seasonal ingredients. Why not enjoy the autumn season to the fullest by having your fill?

In conjunction with the autumn segment of Setouchi Triennale 2022, the Yokai Halloween 2022 event will be held for the first time at the Yokai Art Museum in Shodoshima in Kagawa. During the event, guests can take part in the Halloween Night Yokai Tour on Saturdays, which will invite them to transform into terrifying ghouls! Each guest will receive a yokai mask and will be tasked to test their courage in this unique Halloween event. Those visiting the museum in costume will receive a discount, and visitors can also enjoy some spooky treats at the Yokai Bar. This is one museum horror fans won’t want to miss!

Visit the Yokai Art Museum at Night 

Unlike daytime, the Yokai Art Museum is filled with a mysterious energy at night. With a flashlight in hand, staff members will lead guests on a tour through the museum, which exhibits more than 800 yokai sculptures. Visitors can wear yokai masks and costumes, and unlike a haunted house, you won’t need to worry about yokai jumping out at you. However, the staff may ask you to keep an eye out for anything mysterious. Guests are permitted to take as many photos as they like inside the museum, so be sure to share your experience on social media!

Too Realistic! Enjoy Finger Cookies at the Yokai Bar

At the Yokai Bar attached to the museum, guests can find these terrifying finger cookies! These were made in collaboration with FUJI, a popular snack shop in Shidoshima. While tasty, they might be a little too realistic for some people. These will be available in two flavors: spicy and sweet. 

Rent a Halloween Lantern for Free

A Night Walk through the Shidoshima Maze will invite visitors to carry a Halloween-themed lantern through the town. This event is being held to promote tourism in the town at night, and lanterns will be free to rent! These will be available in different colors from the first floor of the nearby Shodoshima International Hotel. Shodoshima, known as the City of Mazes, has over 60 streets with three-way intersections and many mysterious alleys. Walking through the town at night will be an experience you’ll never forget, especially during the spookiest time of the year!

Digital art collective NAKED will hold a special Halloween projection mapping show at Tokyo Tower! The Tokyo Tower City Light Fantasia ~Halloween Party 2022~ event will run from September 16 until October 31 on the 2nd floor of the tower’s main deck. 

NAKED has collaborated with Tokyo Tower in the past to create shows inspired by the seasons. These incredible illuminations captivate audiences at night, and this fall, visitors will be captivated by autumn leaves dancing in the breeze along with silvergrass swaying and the sound of chirping insects. The scene will eventually change into something more spooky–a ghost will appear alongside witches, bats, and pumpkins! The main deck will be enveloped in Halloween colors perfect for a fall photoshoot!

From September 30 until October 2, 2022, artist Sebastian Masuda will present a hands-on live performance work titled Polychromatic Skin – Minitsukeru, nugisuteru at kagoo in Kitakagaya, Osaka. 

Masuda, who currently resides in New York, is returning to Japan temporarily to prevent this colorful and experimental participatory live performance, inspired by the street style of the 90s. The title of the artwork is pulled from the artist’s intention to break through and liberate people’s unconscious stereotypes that stand in the way of gender freedom. This work is the second in a series following Polychromatic Skin -Gender Tower- and Polychromatic Skin -Gender Wall- to be exhibited at Roppongi Art Night 2022.

The theme of this art piece is ‘wearing something by taking it off.’ Audience members will participate in the live performance by wearing masks, tops, and bottoms based on the idea of androgyny, or the body of a human before it is divided into male or female. 

Upon entering the art space, guests will be surrounded by live music consisting of drums and violins and visuals, while being invited to act accordingly to create their own art. Each session lasts 60 minutes, and participation in the live performance must be reserved in advance. Tickets to view the works without participating in the performance will be sold at the venue on the day of the event.

The performance will take place at kagoo, a former warehouse space in Kitakagaya, an artistic area of Osaka. A free area at the entrance will feature a pop-up store filled with Sebastian Masuda’s art, along with items from 6%DOKIDOKI, a popular Harajuku apparel brand celebrating its 27th anniversary in 2022.

<Comment from Sebastian Masuda>

“In Brooklyn, New York in 2018, I wandered off to go to the restroom at a club. The male and female signs on the restroom doors had been smashed together, and the sign only said ‘non-gender.’ Bewildered by the unexpected instructions, I opened the door with the usual color and found a completely different sight than I was expecting. Shocked to realize that there were stereotypes hiding unconsciously within me, I returned to the club floor to find the space is as fun as ever. Since then, I’ve wondered if there is a way to break the stereotypes I have. I can’t stop thinking about it. 

Is breaking down the walls the only shortcut?
The right answer is inside all of us.
Sometimes, to see the truth, you just need to put something on.
Cast off the self by taking it off.”

From September 9 until November 1, Sanrio Puroland is celebrating the spookiest season of the year with the Puro Halloween event. On the first day of the event, guests immediately showed up to enjoy the new additions to the park, including the light show, Halloween photo spot, and an exclusive food menu filled with autumn flavors. 

The theme of this year’s event is the popular Halloween phrase “Trick or Treat!” Popular Sanrio characters are all dressed up in spooky costumes, with each joining Team Trick or Team Treat!

First Set of Seasonal Goods (Costume ver.)

Light Show

At Puro Village, guests can see the incredible Trick or Treat light show, perfect for getting into the Halloween mood!

Fairyland Theater will present the new ‘Let’s Trick or Treat’ stage show as well, with Hello Kitty and Dear Daniel dressed in new costumes as they dance and play games with each other.

Special Greeting

‘Vampire Butler Cafe ~Broken Rules~’ Immersive Horror Experience

Along with these new shows, those looking for a fright can visit the Vampire Butler Cafe, Puroland’s first immersive horror show featuring handsome actors dressed as vampires. This will only be open after Puroland closes, and only on select dates. Younger children can also enjoy a special candy-catching event sure to excite!

Starting October 1, a Halloween version of the Mewkledreamy March stage show will wow audiences. Everyone’s favorite characters Mew, Peko, and Su will appear in new costumes, so don’t miss it!

Limited Time Food Menu

Limited Time Photo Spot

In the Rainbow Hall on the third floor, guests can take pictures a bright orange and purple photo spot. In the Character Food Court on the first floor, new menu items are available, served on decorated tables. The limited food menu offers everything from Meatball Curry to a Luxurious Sweet Potato Parfait. If you like autumn treats, be sure to enjoy while taking some pictures to post on social media!

Come enjoy the Halloween season with your favorite Sanrio characters, and don’t forget to say “Trick or Treat!” 

© 2022 SANRIO CO., LTD. TOKYO, JAPAN MMP,TX 著作 株式会社サンリオ

From October 1 until October 31, Yokohama Royal Park Hotel will hold a special Halloween Fair at its delicatessen and lounge Coffret. In addition to six playful sweets from the Halloween Frankenstein to the Halloween Mummy, two types of autumn bread featuring pumpkin and purple sweet potato will be available, allowing guests to enjoy the taste of the season!

Halloween Frankenstein

Halloween Cat

Halloween Mont Blanc

Halloween Mummy

Halloween Pudding

Halloween Pound Cake

Pumpkin Cream Fondue / Halloween Anpan

Come enjoy this Halloween with some cute and silly sweets!

Q-pot CAFE in Omotesando will be offering up some Halloween treats to celebrate the location’s 10th anniversary! Guests will be able to sample these special sweets from September 3 until October 31, 2022.

Happy Halloween! Afternoon Tea Set

The festive Happy Halloween afternoon tea features pink Jack-o’-lantern macarons and other Halloween-inspired sweets.

Fluffy Floating Ghost Plate (Drink Included)

The adorable ghost is made from fluffy milk mousse covered with gyuhi, a typical ingredient in Japanese sweets made from rice flour. Inside is blackcurrant and redcurrant jelly with an incredibly sweet and sour flavor.

Black Devil Tea Mocha

Featuring large devil wings, this tasty and eye-catching beverage is a mix of black tea, chocolate, and milk. When the cocoa cream melts, the taste changes to something creamy and cozy, perfect for the autumn months.

Shimmering Blueberry & Grapefruit Soda

This refreshing sweet and sour drink combines blueberries and pink grapefruit along with soda and pearl powder.

Come enjoy Halloween while celebrating the cafe’s 10th anniversary!

Namco will be releasing some exclusive Halloween prizes featuring everyone’s favorite Sanrio characters! The Halloween event will run from September 9 until October 31 at around 200 Namco Amusement Centers nationwide and on the Torumo online crane game mall.

During the campaign, exclusive prizes featuring brand-new designs of popular Sanrio characters will be available in crane game machines!

When ¥500 is inserted into select crane games using the link function of the Namco Point app, an original sticker will be gifted to players! Starting September 16, those collecting three of these original stickers will receive an original pin that looks just like candy! All guests need to do is show their stickers to the staff. 

Collaboration Goods

Exclusive Clear Shopping Bag (3 varieties)

Original Sticker (5 varieties)

Original Candy Pin (5 varieties)

Blanket

Prizes will also be available from Torumo, an online crane game mall. In addition, a present campaign will be held to select winners to receive a special blanket! To enter, all you need to do is play the target machine three times. During the campaign period, by following a participating store on the Namco Point app, customers will receive a limited edition shopping bag!

Come grab some of these Halloween goods and show off your Sanrio love!

ⓒ ’22 SANRIO CO., LTD. APPR. NO. L633490
©Bandai Namco Amusement Inc.

During the month of October, Grand Prince Hotel New Takanawa in Tokyo will be offering a special Autumn Afternoon Tea. Inspired by Halloween–and particularly black cats–Lounge Momiji on the first floor will invite guests to devour some tasty treats. 

This year’s Halloween theme is ‘black cats,’ which are said to be the messengers of witches. Guests will be able to enjoy Halloween-specific sweets and afternoon tea to fully enjoy the flavors of autumn.

In addition to sweet and sour macaroons filled with blackcurrant with a black cat motif, visitors can enjoy a bat-themed purple sweet potato Mont Blanc and cream puffs made with pumpkin. The black cat cookies are also perfect for posting to Instagram, so come enjoy lots of sweet and savory goods made with autumn fruits and vegetables such as grapes, persimmons, and figs.

Come enjoy afternoon tea and get into the Halloween spirit this October!