The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP - Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.   KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.   The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.  

■FOOD & DRINK

During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.   The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event. <10/19~10/22 Exclusive Menu> Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO   <10/26~10/31 Exclusive Menu> Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included) French Fries with Monster Dip: ¥700 (Tax Included) Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]  

■GOODS

New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!   In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.  

■EXPERIENCE

During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

■PHOTO SPOT

At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories. Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.

“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept  in New York City

Enjoy an Immersive Kawaii Experience

Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.

 

Opening in SoHo, the Trendiest Neighborhood in New York City

SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.

We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.

Sebastian Masuda

ANNA’S by Landtmann, a cafe located inside +Q Beauty on the 6th floor of Shibuya Scramble Square, has begun selling two Halloween cakes! These spooky sweets will be available until October 31, 2022.   Halloween Mont Blanc   Halloween Poison AppleGuests will be able to snag the Halloween Mont Blanc and Halloween Poison Apple cakes, available for ¥580 each including tax. The Mont Blanc is filled with pumpkin custard and Chantilly cream. The Poison Apple is a sweet and sour cake featuring a blend of chocolate mousse covered in red glaze and applesauce with apple pulp.   Which of these two adorable cakes would you like to enjoy this autumn?

Nagasaki’s Huis Ten Bosch is now offering up some tasty and colorful autumn sweets! Visitors can enjoy the feel of an authentic European Halloween at the Netherlands-inspired theme park for a limited time only.    Forest Fantasia Cafe's Sorciere Sweet Potato au Lait   Cafe Deli Plus's Halloween Party Parfait   Madame Chocolat's Special Halloween Parfait at the Former Residence of Madame Chocolat   Chestnut Witch Hat at Bikken Bikken   Akanbe Burger at Bikken Bikken   The Exciting Halloween Burger with Colorful Veggies and Pumpkin at dam   Jack-o'-lantern Shrimp Cheese Fondue at Gokuu   Halloween Lunch and Dessert Buffet at Anchors Lounge   Ghostly Forest Carnival Pasta at Pinoccio   Halloween Ghost Curry at TottottoThis Halloween menu features a wide variety of seasonal ingredients. Why not enjoy the autumn season to the fullest by having your fill?

In conjunction with the autumn segment of Setouchi Triennale 2022, the Yokai Halloween 2022 event will be held for the first time at the Yokai Art Museum in Shodoshima in Kagawa. During the event, guests can take part in the Halloween Night Yokai Tour on Saturdays, which will invite them to transform into terrifying ghouls! Each guest will receive a yokai mask and will be tasked to test their courage in this unique Halloween event. Those visiting the museum in costume will receive a discount, and visitors can also enjoy some spooky treats at the Yokai Bar. This is one museum horror fans won’t want to miss!

Visit the Yokai Art Museum at Night 

Unlike daytime, the Yokai Art Museum is filled with a mysterious energy at night. With a flashlight in hand, staff members will lead guests on a tour through the museum, which exhibits more than 800 yokai sculptures. Visitors can wear yokai masks and costumes, and unlike a haunted house, you won’t need to worry about yokai jumping out at you. However, the staff may ask you to keep an eye out for anything mysterious. Guests are permitted to take as many photos as they like inside the museum, so be sure to share your experience on social media!

Too Realistic! Enjoy Finger Cookies at the Yokai Bar

At the Yokai Bar attached to the museum, guests can find these terrifying finger cookies! These were made in collaboration with FUJI, a popular snack shop in Shidoshima. While tasty, they might be a little too realistic for some people. These will be available in two flavors: spicy and sweet.   

Rent a Halloween Lantern for Free

A Night Walk through the Shidoshima Maze will invite visitors to carry a Halloween-themed lantern through the town. This event is being held to promote tourism in the town at night, and lanterns will be free to rent! These will be available in different colors from the first floor of the nearby Shodoshima International Hotel. Shodoshima, known as the City of Mazes, has over 60 streets with three-way intersections and many mysterious alleys. Walking through the town at night will be an experience you’ll never forget, especially during the spookiest time of the year!

Digital art collective NAKED will hold a special Halloween projection mapping show at Tokyo Tower! The Tokyo Tower City Light Fantasia ~Halloween Party 2022~ event will run from September 16 until October 31 on the 2nd floor of the tower’s main deck.    NAKED has collaborated with Tokyo Tower in the past to create shows inspired by the seasons. These incredible illuminations captivate audiences at night, and this fall, visitors will be captivated by autumn leaves dancing in the breeze along with silvergrass swaying and the sound of chirping insects. The scene will eventually change into something more spooky–a ghost will appear alongside witches, bats, and pumpkins! The main deck will be enveloped in Halloween colors perfect for a fall photoshoot!