If you visit Japan, you’ll likely find yourself in a Village Vanguard shop eventually. The popular chain sells just about everything under the sun for low prices, from apparel and toys to books and DVDs. Until January 6, 2022, visitors to Village Vanguard Online can peruse a special Rilakkuma pop-up shop named ‘My Imaginary Rilakkuma.’ Most importantly, a super long Rilakkuma stuffed animal will only be available from this shop!

Big Long Huggable Plush (Rilakkuma/Kiiroitori)

Plushie Keychain (5 varieties)

Plushie (Korilakkuma/Kiiroitori)

Acrylic Stand (2 varieties)

Shopping Bag​

Rilakkuma is known for always being lazy, but can you imagine if he decided to actually work hard for a day? You might fall in love with him a little more. The acrylic stands read “You look beautiful today,” and “Let’s make today a wonderful day.” Will you be snagging any of these items? 

Naomi Osaka is one of the fiercest young athletes in sports today. Now a four-time Grand Slam singles champion, she’s caught the attention of aspiring athletes all over the world with her authenticity and skill. Now, she’s teaming up with Levi’s® to release a new collection, available at select stores in Japan beginning August 24. The pieces will also be sold at the official online store. 

Crystal Fringe Short : ¥33,000 (Tax Included)

Lace-Up Short : ¥19,800 (Tax Included)

Trucker Jacket Bustier: ¥24,200 (Tax Included)

Denim Kimono : ¥40,500 (Tax Included)

The collection utilizes vintage or upcycled denim to capture Osaka’s preferred silhouette, with each piece utilizing her unique designs based in femininity and sportiness. 

The Denim Kimono is a respectful homage to traditional Japanese culture. “I loved wearing kimono as a child,” Osaka commented. “I thought if I included one made of denim in the collection, it would be super unexpected and surprising.” 

This collection also includes two denim shorts: the Lace-Up Short is sportier, and is a clever reimagining of the classic Levi’s® denim shorts. They feature cutouts above the knees, a feminine lace-up back, and were made from upcycled men’s Levi’s® jeans. For those wanting something more girly, the Crystal Fringe Short features a collection of shimmering fringe gracefully dropping down the sides of the cut-off pants. 

Rounding out the collection is the Trucker Jacket Bustier, a denim bustier with a lace-up back. This is a remake of the Levi’s® trucker jacket, cut in the traditional corset style with classic lines, flap pockets, and recognizable buttons. “When I was sketching, the idea of the bustier came to me and I absolutely loved it. Now that it’s been made and is actually real, it’s so much cuter than I imagined. I love it even more!” Osaka commented. 

This blend of sporty and feminine makes the collection a perfect shoutout to Naomi Osaka’s rich heritage. Most importantly, the collection is made from vintage and upcycled denim, breathing new life into already existing Levi’s® items and reducing impact on the environment. “Sustainability initiatives are important to me. What I love most about the collection is how responsibly the pieces were made,” the tennis star said. 

Which of these four pieces would you like to rock this summer? 

Popular Japanese illustrator Yuki Tokuda, who is known for their adorable artwork, released a collection of items exclusively on Village Vanguard on Friday.

The Line-Up

Girl & Animals Mug | ¥1,430 (Tax Included)

Densetsuno Usagi Tote Bag | ¥2,310 (Tax Included)

Ebiten iPhone Case  (12/12 Pro/12mini) | ¥2,530 (Tax Included)

Densetsuno Usagi Acrylic Key Ring | ¥715 (Tax Included)

Sankakukin Acrylic Key Ring | ¥715 (Tax Included)

Densetsuno Usagi Pin | ¥385 (Tax Included)

Sankakukin Pin | ¥385 (Tax Included)

Hitogata-kun Pin | ¥385 (Tax Included)

Sticket Sheet | ¥605 (Tax Included)

Yuki Tokuda is a Japanese illustrator whose line-up of original characters have proven extremely popular with people on Japanese social media, including Hitogata-kun, his unnamed girl character, and line-up of mysterious animals and creatures. His work spans books, illustrations, 3D sculptures, and more.

©ＹＵＫＩ　ＴＯＫＵＤＡ

Japanese cosmetic brand Lovisia has released its New Styley collection in mid-April this year. The collection is based on the popular anime series Detective Conan, also known as Case Closed outside Japan, in promotion of the upcoming film Detective Conan: The Scarlet Bullet.

Detective Conan Eyeshadow – Conan & Kid Gold and Brown | ¥2,200 (Tax Included)

Detective Conan Eyeshadow – Conan & Kid Gold and Brown | ¥2,200 (Tax Included)

Detective Conan Lipsticks – Clear, Coral Pink, Beige Pink, Scarlet Red, Nude Beige | ¥1,320 Each (Tax Included)

The popular Japanese LINE sticker character series USGMEN is now taking orders for a new collection of merchandise on Village Vanguard for a limited time. The collection dropped on March 13.

The Line-Up

USGMEN White T-Shirt | Medium, Large | ¥4,180 (Tax Included)

USGMEN Yellow T-Shirt | Medium, Large | ¥4,180 (Tax Included)

USGMEN Black Suuetto T-Shirt | Medium, Large | ¥5,830 (Tax Included)

USGMEN Hoodie | Medium, Large | ¥6,380 (Tax Included)

USGMEN Cap | ¥3,630 (Tax Included)

USGMEN Face Mask | ¥1,430 (Tax Included)

USGMEN Clear Pencil Case | ¥2,200 (Tax Included)

USGMEN – Usagi & Same Acrylic Key Rings | ¥770 Each (Tax Included)

USGMEN Tote Bag | ¥2,530 (Tax Included)

USGMEN Sacoche | ¥2,420 (Tax Included)

©︎うさぎメン

Village Vanguard has released a new collection of eco bags featuring designs of long-time classic and nostalgic Japanese candy brands.

Marukawa Fusen Bubble Gum (Orange) | ¥968 (Tax Included)

Marukawa Fusen Bubble Gum (Strawberry) | ¥968 (Tax Included)

Marukawa Fusen Bubble Gum (Grape) | ¥968 (Tax Included)

Kuppy Ramune | ¥968 (Tax Included)

Cocoa Cigarette | ¥968 (Tax Included)

The popular Japanese illustrator UZNo, who is known for their cute original character art, has teamed up with Village Vanguard to release a collection of merchandise. The items are available to order until March 14.

UZNo T-Shirts (Medium/Large) | ¥3,850 Each (Tax Included)

UZNo Mug Set | ¥3,300 (Tax Included)

UZNo Acrylic Coasters | ¥935 Each (Tax Included)

UZNo Acrylic Key Rings | ¥770 Each (Tax Included)

UZNo Tote Bags | ¥2,420 Each (Tax Included)

The adorable made-to-order line-up captures the warm and fuzzy world of UZNo’s characters – a must have for the collection!

© UZNo

Japanese attire brand Relier81 began selling its “OBI Square Sandals” on the official UNITED TOKYO online store on Thursday. The sandals are made using dead stock obi which are the sashes used to tie kimono.

Who are Relier81?

Relier81 is a Kyoto-based upcycling brand which aims to maintain Japanese tradition, culture, and the original craftsmanship of its creations.

In today’s era, there are less opportunities for people to wear kimono in Japan. Beautiful and breathtaking kimono, obi, and other kimono related items are gathering dust in people’s wardrobes. So Relier81 began to think of a way that would enable them to still make use of kimono and kimono accessories that would fit the modern lady. That’s where their upcycling skills come into play.

OBI Square Sandals – ¥29,700 (Before Tax) | Size 1: 23cm-23.5cm, Size 2: 24cm-24.5cm

Relier81 have collaborated with UNITED TOKYO for these new OBI Square Sandals, a brand which prides themselves on products that are “Made in Japan.” The sandals use Relier81’s “OBI Sandals” as the base which have been wrapped in carefully selected dead stock obi by UNITED TOKYO’s designers. There are 12 sandal designs in total with two different kinds of elastic insoles used. The sandals lighten the burden of the feet and are super comfortable to ensure that your feet don’t get tired easily.

The sandals are shipped in a special “kiribako” box with both company’s logos branded on it to keep with the traditional theme.

All of these sandals are manufactured in Japan, but the ageing of artisans and lack of successors is of real concern. UNITED TOKYO’s official online store has posted photos of the manufacturing process of one shoes to show people how it’s done.

Laforet Harajuku has announced that its next “Kimono IN LAFORET” kimono and furisode pop-up shop will run from January 4 to 22 next year.

Iroca Kimono “Leopard Gecko” – ¥63,800 (Tax Included) / Half-Width Obi – ¥26,400 (Tax Included)

Pure Silk Butterfly Black Cloth Furisode – ¥132,000 (Tax Included)

Light Blue Dove Print Polyester Furisode – ¥128,150 (Tax Included)

Eight brands will line the shelves of the annual pop-up shop, with kimono, furisode, accessories and more available for purchase, including new items.

Model and actress Shen Tanaka features as the star of the main visual for Kimono IN LAFORET 2020, mixing colourful kimono with western clothing to create a unique look. Marie Higuchi, who was the stylist for the visual, has also released some dress advice for those who love kimono or those who are beginners and newcomers to the scene.

Mixing kimono with the kind of regular clothing that screams you

Marie Higuchi is a stylist who also writes columns in Nylon Japan and Sozen. Her advice can be used by both beginners and experts alike: by mixing kimono with some of your own clothing, you can simply and easily create a stylish look that’s you. This makes for a perfect outfit for a special occasion.

Styling Point

This outfit combines fishnet tights with sandals that have thick metallic soles to create an edgy kimono style. Using thick sandals makes them really stand out when wearing kimono, so you can easily incorporate them with any kimono you wear.

Items Used

Kimono/Obi/Other: iroca

Haneri: C.H.O.K.O

Obi Clip: conoco

Styling Point

The gorgeous flower head dress brings a strikingly elegant touch to the overall look of this outfit. Whether used with kimono or in your regular day-to-day outfits, it’s sure to bloom beauty with whatever style you go with.

Items Used

Kimono: MIKI SAKURA

Head Dress: Atelier Senka

One Piece Shirt: Ank Rouge (Laforet Harajuku Floor 4F)

Styling Point

Coloured turtlenecks are in right now for the current season in Japan, and this kimono look incorporates one underneath the kimono. The mix of loose socks and thick-sole sneakers really adds to the flavour of this style, even more so with the addition of personal items like the vinyl record headband and lip clutch bag which make it unique.

Items Used

Kimono/Obi: Tamao Shigemune

Headband/Clutch Bag: SINZ (Laforet Harajuku Floor B0.5F)

Other: Personal items

If you’re looking for kimono and furisode when visiting Japan in January, be sure to hit up Kimono IN LAFORET at Laforet Harajuku, located in Tokyo’s fashion central: Harajuku.

Hi, MOSHI MOSHI NIPPON readers! Banako here again from the MOSHI MOSHI Friends group.

I have a question to ask you all. If you’ve been to Japan, did you ever dress up in a kimono or yukata to go sightseeing? It’s become common to see not only Japanese people, but foreign travellers and tourists clad in traditional Japanese ware snapping photos in the country’s historical locations. Dressing up in a kimono and walking the streets really immerses you in that Japanese spirit and transforms your experience entirely.

I visited kesatokyo in Asakusa which rents out kimono that are somewhat different from the norm, got myself a kimono, and took a trip to Denkiya Hall, a long-standing cafe in Asakusa.

Denkiya Hall is located along Senzoku-dori Shopping Street which is a 10-minute walk from the Tsukuba Express side of Asakusa Station. The street is quiet and peaceful since it’s away from the hustle and bustle of the station front.

The kimono at kesatokyo are renowned through the town as they give off cute retro-antique vibes with their combination of things like lace necks, head dresses and berets.

You can get some romantic co-ords which you won’t find with other kimono by matching with your friend in terms of design and accessories. I headed into the cafe excited with my kimono choice which matches the old-fashioned design of the cafe exterior.

A standout feature of this cafe is that some of the tables have arcade games attached to them. If there’s a free seat at one of them, pick your favourite-looking, slot in a coin and start playing! Be sure to ask the staff to switch it on for you beforehand.

While gazing through the nostalgic games, I ordered the cafe’s popular omumaki (¥700) and cream soda (¥650) while my friend got hot cakes.

Stuffed and wrapped inside the omelette is a hearty serving of fried noodles. The noodles themselves are on the thicker side and have a rich seasoning like that from the Showa period. You can also pick between different noodles.

The cream soda had deliciously sweet syrup and vanilla ice cream inside it.

Your kimono will match the atmosphere of the cafe really well, so you can take some really great pictures at any time.

Denkiya Hall opened over 100 years ago and incorporates styles from three different historical periods: Meiji, Taisho and Showa, giving it a nostalgic feeling.

Another one of Denkiya Hall’s specialities is their boiled adzuki, the perfect treat to warm yourself up as the weather gets colder.

It was fun strolling around Asakusa after our cafe visit, as well as searching for more modern towns like Ginza and Omotesando.

We returned our kimono to kesatokyo at 18:40, right before the final return time. The basic rental plan for one person is ¥6,050 and it even includes hair styling! You can make reservations either via DMs on the store’s official Instagram or by telephone. You’re certain to get a reply on Instagram so it’s recommended going that route. The shop has more details on their plans on their website.

Wearing a beautiful kimono and warming up inside a cafe during wintertime. How does that sound?

Disney Store Japan has announced that it will begin selling a range of original yukata and miscellaneous items for summer. Sales in-store begin on June 18 with pre-sales hitting the online store a week earlier on June 11.

Ariel/Rapunzel

The line-up sees the return of the Ariel and Rapunzel Disney princess yukata which were a hit in Japan last year as well as the new Mickey Mouse and Minnie Mouse versions. This year’s assortment of accessories and miscellaneous items to co-ordinate with the yukata is also even bigger than last year.

Mickey Mouse/Minnie Mouse

The designs are chic and subtle while still celebrating the characters of the Disney world. The Mickey and Minnie yukata in particular feature retro patterns which can be enjoyed by people of all ages. The obi sash that come with the outfits also play into the story of each character.

The other items in the mix include fans, bags, and a range of cute accessories to make your yukata even more glamorous.

It would be super fun to co-ordinate the yukata together with friends. So if you’re heading to Japan this summer then why not pay a visit to the Disney Store and ready yourself for the fireworks and festivals?

©Disney

Village Vanguard is well known for their collaborations with characters and their animal-themed designs. This time, they’ve made a Kabuki-themed soy sauce dish that you can order online.

Young, old, male or female, Japanese people love their traditional theatre shows called “Kabuki”. One fascinating feature of Kabuki is the impressive makeup of the actors and actresses called “Kumadori

They made animal-themed soy sauce dishes, then character-themed ones, and now finally, we’ve got Kabuki-themed ones! There are many different designs in this new series ー you can enjoy all their different expressions! This is bound to make your dinner table a thousand times more exciting!

There are a total of six designs. Please come and choose from this wonderful selection!