Pocky is one of the most popular Japanese snacks around the world, and a new way to enjoy it is here. Since the 1970s, Pocky on the Rocks has been a popular way to enjoy the tasty treats during the summer. A modern version has just been unveiled, and six special boxes with exclusive designs will be released on June 14 along with a new campaign, recipe submission contest, and a collaboration with select cafes around Japan.
Pocky on the Rocks was first introduced in an ad campaign in 1976. People began putting Pocky sticks in a cool glass filled with ice or using the sticks as muddlers for alcoholic drinks. This stylish summer snack has been reimagined for 2022, and customers are inspired to pair the sticks with their favorite drink, stick them into ice cream, or add them to a cup of seasonal fruit!
Pocky on the Rocks in the 1970s
Pocky on the Rocks Today
Collaboration with 5 Cafes in Tokyo and Kansai
Cafe Roman – Takadanobaba, Tokyo
Cream Soda
Cafe Negura – Shimokitazawa, Tokyo
Dark Cherry Soda
DORSIA – Sannomiya, Kobe
Heart Strawberry Milk
Sunshine Cafe – Higashi-Umeda, Osaka
Almond Mixed Juice
Poem Cafe – Motomachi, Kobe
Lemon Squash
Pocky’s limited edition packaging, coming June 14, will feature a recipe for the 2022 Pocky on the Rocks. A recipe submission contest will also be held on Instagram, and anyone can participate. On the campaign website, fans can find collaboration recipes made in conjunction with five different cafes around Tokyo and the Kansai region. Of course, you can also grab these treats at each shop!
Fans can win retro goods in another ongoing campaign simply by snapping a picture of a Pocky receipt.
You’ve probably tried Pocky before, but have you ever tried Pocky on the Rocks?
Information
New ‘Pocky on the Rocks’ Campaign
Running: June 14 – July 7, 2022
Details: https://cp.pocky.jp /2022ontherock/
New ‘Pocky on the Rocks’ Campaign – Win Retro Goods!
Running: June 14 – August 29, 2022
Details: https://cp.pocky.jp /2022smr/
Official Site: https://www.pocky.jp/
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https://sensyuan.official.ec/items/59594025
Collaboration T-shirt
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https://store-localpowerjapan.com/Official Site: https://localpowerjapan.com