Starting July 15, Sanrio Puroland will premiere a new show, Nakayoku Connect. The unique hands-on experience will blend both the real and virtual worlds.
The interactive show Nakayoku Connect is set to introduce a new type of entertainment that combines a real live show filled with twinkling lights and lasers set to pop dance music with a virtual world. This is the first new show to be performed at Puro Village in three years, since Wish me mell’s Chance for You began in September 2019. This will also be the first time in about two years–since the temporary closure in 2020–that regular shows will be held in Puro Village during business hours.
For the first time ever, this show will be presented not only in Puroland, but virtually as well. Visitors are welcome to enjoy this unprecedented experimental show incorporating the world around us and the world inside the computer.
In Japanese, Nakayoku means ‘to care about friends’ and ‘to get along happily.’ The creators of the show believe that this is an important value to think about today, and visitors will enjoy seeing their favorite characters, from Hello Kitty and Dear Daniel to Bad Badtz-Maru and Kogimyun. The live and virtual shows will be performed simultaneously, and the characters will wear new costumes inspired by the concept of retro-futurism.
For a more immersive experience, the show will utilize a ‘fiber beam’ for the first time ever. Harmless to the body, the entirety of Puro Village will be illuminated, with the lights and animations linked to the show’s music. Come enjoy this brand-new experience!
Information
Hands-on Show ‘Nakayoku Connect’
Running: July 15, 2022 – End Date TBD
Venue: Puro Village
Runtime: Around 15 minutes
Details: https://www.puroland.jp/nakayoku_connect/
Official Site: https://www.puroland.jp/
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A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24 and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.
Goods at a Glance
This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite? Information
Available at Sanrio stores, Sanrio corners in department stores, etc. (*Products are not carried at all locations.)
Release Date: November 25, 2022
Sanrio Online Shop
Available: November 24 at 10:00
Sanrio: https://shop.sanrio.co.jp/
Rakuten Marketplace: https://www.rakuten.co.jp/sanrio/
Yahoo! Shopping: https://store.shopping.yahoo.co.jp/sanrio/Official Site: https://www.sanrio.co.jp/
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The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023. A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events. The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!
Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland
・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!・The popular Sanrio Puroland parade will be performed in the virtual space with an original story! ・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held. ・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.) The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can. Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day
A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt.17 Artists Announced (So Far) to Perform During Virtual Music Festival!
Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December. Free areas will be open to the public. More details and ticket information is available on the official website. Information
SANRIO Virtual Festival 2023 in Sanrio Puroland
Running: January 13 – January 22, 2023
Venue: Virtual Sanrio Puroland
Official Site: https://v-fes.sanrio.co.jp
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60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Hokkaido Museum of Modern Art in February 2023
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60th Anniversary Sanrio Exhibition: The Beginning of Kawaii
Running: February 11 – April 2, 2023
Hours: 9:30 – 17:00 (Last entry at 16:30)
Venue: Hokkaido Museum of Modern Art (17-chome Kita 1 Jonishi, Chuo-ku, Sapporo, Hokkaido)
Official Site: https://stv.jp/event/sanrio
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The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now.
Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe. Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future! Information
#KuromifyTheWorld Week
・Kuromi’s Drink Stand:
Running:
Shinjuku, Tokyo: October 20 – October 24, 2022
Shinsaibashi, Osaka: October 29 – October 31, 2022
・#KuromifyTheWorld Ad Truck:
Running:
Tokyo: October 20 – October 24Nagoya: October 26 – October 27
Osaka: October 29 – October 31
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From September 9 until November 1, Sanrio Puroland is celebrating the spookiest season of the year with the Puro Halloween event. On the first day of the event, guests immediately showed up to enjoy the new additions to the park, including the light show, Halloween photo spot, and an exclusive food menu filled with autumn flavors. The theme of this year’s event is the popular Halloween phrase “Trick or Treat!” Popular Sanrio characters are all dressed up in spooky costumes, with each joining Team Trick or Team Treat!
First Set of Seasonal Goods (Costume ver.)
Light Show
At Puro Village, guests can see the incredible Trick or Treat light show, perfect for getting into the Halloween mood! Fairyland Theater will present the new ‘Let’s Trick or Treat’ stage show as well, with Hello Kitty and Dear Daniel dressed in new costumes as they dance and play games with each other.Special Greeting
'Vampire Butler Cafe ~Broken Rules~' Immersive Horror Experience
Along with these new shows, those looking for a fright can visit the Vampire Butler Cafe, Puroland’s first immersive horror show featuring handsome actors dressed as vampires. This will only be open after Puroland closes, and only on select dates. Younger children can also enjoy a special candy-catching event sure to excite! Starting October 1, a Halloween version of the Mewkledreamy March stage show will wow audiences. Everyone’s favorite characters Mew, Peko, and Su will appear in new costumes, so don’t miss it!Limited Time Food Menu
Limited Time Photo Spot
In the Rainbow Hall on the third floor, guests can take pictures a bright orange and purple photo spot. In the Character Food Court on the first floor, new menu items are available, served on decorated tables. The limited food menu offers everything from Meatball Curry to a Luxurious Sweet Potato Parfait. If you like autumn treats, be sure to enjoy while taking some pictures to post on social media! Come enjoy the Halloween season with your favorite Sanrio characters, and don't forget to say "Trick or Treat!" © 2022 SANRIO CO., LTD. TOKYO, JAPAN MMP,TX 著作 株式会社サンリオInformation
Puro Halloween
Running: September 9 – November 1, 2022
Details: https://www.puroland.jp/2022_halloween/
Official Site: https://www.puroland.jp
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On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll. A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag. Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.
New Products
Mascot Keychain (4 varieties): ¥1,980 each
Each mascot keychain shows a popular Sanrio character dressed in popular Gyaru fashion.
Accessory Case with Hole for Strap (4 varieties): ¥1,100 each
Hair Clip (4 varieties): ¥990 (Set of 2)
Pouch: ¥2,420
Secret Strap (8 varieties): ¥880 each
Each comes with a strap. The Cell phone can be opened and closed.
*Secret Straps are sold in a blind box.
Information
Tokimeki Heisei Kogyaru Design Series
Release Date: September 14, 2022
Limit: From September 14 until September 20, each person is limited to 2 items of each character.
Sanrio Goods Page:
https://www.sanrio.co.jp/news/goods/mx-tokimeki-kogal-202209