Felissimo’s KAWAII COMPANY to Sell Colorful Miwa Soumen Noodles for a Limited Time

27.June.2022 | FOOD

In late 2020, Felissimo teamed up with the ‘King of Kawaii’ Sebastian Masuda to create KAWAII COMPANY, a project selling adorable original items. The company is now teaming up with Ikeri, a long-running Miwa Soumen shop in Nara, to create some colorful noodles to enjoy this summer. Five colors will be available, and these noodles can be purchased online until September 30, 2022. 

The Kawaii Soumen box includes five scents and flavors of noodle–purple sweet potato, plum, Kabosu, Blue Beefsteak Plant, and plain. The adorable box is also reusable!

Ikeri has been selling soumen in Nara for over 170 years. This new collaboration aims to introduce more ‘kawaii’ into traditional pieces of Japanese culture. Ikeri’s thin soumen noodles are made by hand one by one and shine like jewels when boiled.

 

Customers are welcome to try different arrangements with these gorgeous noodles. These are the perfect summer gift for adults who love tasty food, tradition, and appearance! The wooden box is handmade by craftsmen in Nara Prefecture.

 

How would you like to not only eat these tasty noodles but post them all over social media?

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    Text: Masatoshi Mayuzumi Photo: Shinsuke Hayashi / Miki Higashi

     

    ■Setlist

    [IDOLATER] Kesenai…(short ver.) Endless Summer Vapor City Kimi ni MuCHU♡XX Mahouno Kagiwo Teniiretara DIAMOND Endrollwo Mukaeru Maeni   [FRUITS ZIPPER] RADIO GALAXY Sekaiwa Kimikara Hajimaru Happy Chocolate Kanpeki Shugide☆ Watashino Ichiban Kawaiitokoro   [CANDY TUNE] hanamaru Kiss Me Patissier Nanairo Prologue Mikanna Seishun hanamaru (MV.ver)   [KAWAII LAB.] Watashi no Ichiban Kawaiitokoro
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