New Sanrio Character Goods Inspired by Showa-Era Retro Candies

30.June.2022 | FASHION

Sanrio has announced a line of adorable items inspired by retro candies. In Japan, dagashi refers to cheap candies, also known as ‘penny candies.’ Shops selling these treats still exist, but their heyday was in the Showa era. These adorable items will be available to purchase at Sanrio stores and department stores nationwide starting July 6, and they can also be found at select online stores. The lineup includes 22 items from fluffy keychains to drawstring pouches with a nostalgic feel. 

 

Goods Lineup

Mascot Keychain (6 varieties)

Secret Mascot (8 varieties)

Drink Case Display Shelf

Keychain with Mirror (6 varieties)

3-piece Drawstring Bag Set

Tissue Holder

Letter Set

Ramune & Glass Bottle (4 varieties)

Sticker Set

 

Fans can grab a mischievous mascot keychain of their favorite Sanrio characters holding classic treats. Available characters are My Melody, Pompompurin, Cinnamoroll, Kuromi, Pochakko, and Hangyodon. The Secret Mascot figures are sold randomly, so fans will want to grab a bunch to find all of the available characters! These can be displayed in the available Drink Case Display Shelf. 

 

Other items include keychains containing mirrors, a drawstring bag set, a tissue case, and plenty of fun stickers.

RELATED ENTRIES

  • CANDY TUNE Releases First Album ‘CANDY TUNE’

    09.March.2023 | MUSIC

    CANDY TUNE, the newest group from KAWAII LAB, released their first album on March 7. KAWAII LAB is continuing to introduce Japanese idol culture to fans around the world.

     

    The seven-member group is comprised of members Rino Fukuyama, Mizuki Kirihara, Natsu Minami, Nanako Ogawa, Bibian Murakawa, Shizuka Miyano, and Kotomi Tachibana. Just like candy, which comes in tons of different flavors and shapes, the members will bring their own unique personalities and quirks to their pop tunes as they carry on KAWAII LAB’s mission of sharing Harajuku style with the world.

     

    Two songs on the group’s first album CANDY TUNE were produced by Naoki Kubo and Suu, former members of SILENT SIREN–the sweet and playful Kiss Me Patissier and the inspiring song hanamaru. Hirotaka Hayakawa, who has produced hit songs for countless artists, also contributed. Nanairo Prologue tells the story of the seven members moving forward across a rainbow-colored bridge, andMikan na Seishun (Unfinished Youth) has a fast-paced sound sure to be a hit with new fans. The group’s artist photo and the jacket art for the album were provided by Yuko Takayama (yenter).

     

    CANDY TUNE will hold its debut concert titled KAWAII LAB. SESSION ~CANDY TUNE~ on March 14 at Spotify O-EAST. To commemorate the special occasion, IDOLATER and FRUITS ZIPPER will also perform. The three groups will perform the FRUITS ZIPPER hit track Watashi no Ichiban Kawaiitokoro together during the event, and tickets are now on sale.

     

    Additionally, new interviews with the members and behind-the-scenes footage have been uploaded to CANDY TUNE’s official YouTube channel.

  • Chiikawa and Sanrio Characters Collaborate for Special Merch Collection

    19.November.2022 | FASHION

    A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.  

    Goods at a Glance

    This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?
  • Sana Natori and Sanrio Characters Open Second Collaboration Store in Akihabara

    12.October.2022 | ANIME&GAME / SPOT

    A new collaboration store is now open in Akihabara, bringing together the popular YouTuber Sana Natori and everyone’s favorite Sanrio characters. The shop will be open until October 19, and this second collaboration features Halloween-inspired goods. This time around, seven new goods are available, with 21 designs available in total. The illustrations were drawn exclusively for the collaboration.  

    Goods at a Glance

      Pin (3 varieties)   Acrylic Keychain (3 varieties)   Acrylic Card (7 varieties)   Acrylic Figure Plate (3 varieties)

    Sana Natori x Kuromi

    Sana Natori x Pompompurin

    Sana Natori x Lloromannic

      Sticker (Set of 3)   Clear Case   Long Sleeve T-shirt   Purchase Bonus - Postcard (2 varieties)Sana Natori is a VTuber who has become popular with audiences of all ages. Her aim is to live a proper life online, and she’s known largely for her livestreams, gaming, and music. Following the well-recieved first collaboration, these spooky designs are sure to be a hit this holiday season. Which goods are you after? (C) Sana Natori (C) 2022 SANRIO CO.,LTD. APPROVAL NO. L634678
  • Sanrio Characters, Representatives of Japanese Pop Culture, Gather in Kyoto

    09.October.2022 | SPOT

    The 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii will be held at the Kyoto City KYOCERA Museum of Art from October 7 until December 11, 2022. Cinnamoroll, the grand prize winner of the 2022 Sanrio Character Awards, visited the event on opening day, and second place winner Pompompurin visited on October 8.    The exhibition itself traces the long and storied history of Sanrio, as the company celebrated its 60th anniversary in 2020. Guests will be able to learn more about ‘kawaii culture,’ something that has since garnered worldwide attention and become massively popular with audiences around the globe. Fans of specific Sanrio characters will be able to see how each was designed, and rare drawings and products will be on display. Visitors will be able to trace how Sanrio developed each character’s personality and style over time, and will surely see how the company placed major importance on communication with audiences. Sanrio’s characters continue to transcend time, popular with people of all ages.
  • Godiva Cafe Collaborates with Sanrio Characters Badtz-Maru and Keroppi

    22.September.2022 | FOOD

    Godiva Cafe has collaborated with Sanrio’s character unit Hapidanbui twice since February, and the third collaboration is scheduled to start on September 15! All locations nationwide will sell hot or cold cocoa milk with a special sleeve and sticker featuring everyone’s favorite Sanrio characters.   The third collaboration will focus on Badtz-Maru and Keroppi. The shop’s cocoa milk combines smooth Godiva chocolate with milk and fresh cream, so why not grab one this fall?
  • Maison de FLEUR Announces Sanrio Characters Collaboration

    13.September.2022 | FASHION

    Starting September 30, the popular accessories brand Maison de FLEUR will begin selling items made in collaboration with everyone’s favorite Sanrio characters at stores nationwide and online!   Currently, Maison de FLEUR is celebrating its 9th anniversary, and what better way to party than with Hello Kitty, My Melody, My Sweet Piano, Kuromi, Pompompurin, and Cinnamoroll?    Fans are sure to love these elegant original designs of the characters wearing black dresses and tuxedos, along with Maison de FLEUR’s iconic ribbon.   

    Collection

    The lineup includes five unique tote bags, pouches, and handkerchiefs. The brand’s popular Double Ribbon Tote Bag shows off the characters surrounded by flowers in reference to the word Fleur, which means flower in French. Two colors were selected to represent the brand: pink and black. A square tote bag with the same artwork printed in color will also be available. These tote bags are perfect for everyday use, and each character is surrounded by good friends. Who wouldn’t smile when looking at these gorgeous items? Come celebrate Maison de FLEUR’s 9th anniversary by picking up some of these adorable goods!   ©’2022 SANRIO CO., LTD. APPROVAL NO. L633775