The Y’s SEEULATER X GSG9–the newest collaboration sneaker between Y’s and Adidas–will go on sale on June 3, with preorders starting on May 28. 

Designed with military elements in mind, the Y’s SEEULATER X GSG9 was based on the more rugged SEEULATER model. The new sneakers incorporate the GSG9 sole, and pairs will be available in black on black or white on black. Featuring detailed finishes and an urban feel, these high-performance kicks can be paired with any and all outfits. 

The SEEULATER, a hiking shoe from the ADVENTURE series, was originally launched in 1995. Not originally released in Japan, many now regard it as a legendary masterpiece in footwear. The sturdy shoe’s name comes from the phrase “see you later,” usually said when passing a fellow runner on the trail. Originally made for the German tactical police, the GSG9 features shock-absorbing soles that help to maintain a stable, strong grip on any terrain. 

The sneaker’s body features a combination of smooth cowhide leather and breathable mesh. This perfect blend of function and design showcase the best parts of both Y’s and Adidas. Will you be grabbing a pair of these classic and contemporary kicks?

Vogue Japan has launched a special collaboration between actor Mugi Kadowaki and ballet dancer Shoko Nakamura for its YouTube channel. The video is now available to watch and shows how dance is bringing new life and light to the stillness caused by two years of the pandemic. This project is also linked to the April issue of Vogue Japan released on March 2 which features newly-shot photos of the performers that can only be seen in the magazine.

The first collaboration featured Mitsuki Takahata and RIEHATA. Kadowaki, who once dreamed of becoming a professional ballet dancer, later gave up on that dream. In this collab, she challenges that part of herself again as a form of self-expression. The video shows pro dancer Shoko Nakamura meeting with the actress to warm up and practice. Check out the full video on the Vogue Japan YouTube channel, complete with performances, interviews, and behind-the-scenes footage.

The choreography theme is ‘the past and the future,’ with the first half of the dance inspired by two people meeting in the past and crossing paths again. In the second half, the artists try to express themselves using paint.

“I made it a priority to move freely,” Nakamura said. Drenched in colorful paints, the two danced playfully. “I feel so refreshed,” Kadowaki said after filming ended. “If you’re stressed  or in a situation where you’re having a hard time being around people, just to the park and dance.”

Nakamura reflected on the collaboration with a smile. “I think each of us went into this with our own thoughts and goals, but the second the music started, we just let it move us.”

A new pair of kicks based on the iconic symbol of Shibuya, Hachiko, will be released for round three of the SHIBUYA PACK! This collaboration between Adidas Originals and sneaker shop atmos will be sold at A.T.A.D, atmos stores and atmos Online on September 18, with lottery registration open now. The sneakers will also be available from the Adidas App and the Adidas Online Shop starting September 25. 

Adidas Originals SUPERSTAR DOG atmos “HACHI”: ¥15,400 (Tax Included)

These exclusive Superstars, a timeless pair of sneakers from the Adidas Originals brand, will feature a unique texture that expresses the character of the dog Hachiko. The shoe’s tongue features a silver Trefoil logo, while the midsole has the address of where Hachiko’s statue is located. Of course, there’s a special Hachiko design on the insole! 

Hachiko is a famous symbol of Shibuya, with his statue being a popular meetup point for friends and couples. Known for his loyalty to his owner, the dog waited for over nine years for the man to return after his death. 

Proceeds from the sale of these sneakers will be used to support the YOU MAKE SHIBUYA souvenir program, which is helping to revitalize the local community by selling products marked with the special YOU MAKE SHIBUYA logo!

Inspiration can be found anywhere: the ‘adidas Originals ZX 8000/FORUM LOW “YOYOGI PARK” PACK’ sneakers will release on August 7, 2021 at select atmos and Adidas shops, as well as A.T.A.D in Harajuku. Those wanting to enter the lottery to snag a pair of these funky kicks can register now. 

adidas Originals FORUM LOW atmos “YOYOGI PARK”: ¥13,200 (Tax Included)

adidas Originals ZX 8000 atmos “YOYOGI PARK”: ¥15,400 (Tax Included)

Yoyogi Park is one of the great symbols of Tokyo, having opened to the public in 1967. The natural space is the perfect place to escape from the hustle and bustle of the crowded city, and these sneaker designs are rooted in the rich colors found with the trees and greenery each season. Adidas and atmos have collaborated plenty of times in the past, and never fail to impress with their creative releases. 

These are the perfect pair of shoes to wear as you stroll through the park, standing on the edge of the always changing urban landscape of the Japanese capital. Don’t miss out!

Adidas Japan is releasing new sportswear collection in collaboration with Japanese sneaker select shop atmos pink and Japanese illustrator JENNY KAORI. The collection pays homage to dance culture.

The collection will be available at adidas retail shops, Adidas app and the adidas online shop from August 7 and at the atmos stores from July 31.

To celebrate the launch of collection, exclusive items will be distributed as purchase benefits at atmos pink shops and atmos online shop from July 31. JENNY KAORI’s art exhibition will be held at atmos pink Flagship Harajuku from July 31 and atmos pink Shinsaibashi from August 21. 

W atmos pink x Jenny Kaori Collection

Windbreaker jacket ¥9,898 (Tax Included)

Windbreaker jacket ¥9,898 (Tax Included)

Detachable Trousers ¥9,339 (Tax Included)

Detachable Trousers ¥9,339 (Tax Included)

Utility Vest ¥8,239 (Tax Included)

Utility Vest ¥8,239 (Tax Included)

Mini T-shirt ¥5,489 (Tax Included)

Mini T-shirt ¥5,489 (Tax Included)

Hoodie ¥8,239 (Tax Included)

スウェットプルオーバーフーディー8,239円  (税込)

Sweatshirts ¥8,239 (Tax Included)

Sweatshirts ¥8,239 (Tax Included)

Sakosh ¥4,059 each (Tax Included)

Reversible Jacket ¥4,059 (Tax Included) 

This collaboration was born out of a desire to bring surprise and newness to the women of today, who are full of potential. Inspired by the sport of dance, the collection draws on Adidas’ heritage of sport, style and culture to create a collection dedicated to the next generation of women, from the field to the street, who are living in the present and will be the future.

The graphics used in this collection are based on the image of the “empowered woman”. Each print has a message to empower women in the world and Jenny’s iconic graphic, which is used throughout the product, glows in the dark.

Don’t miss out on these playful and empowering fashion items. 

©2021 adidas Japan K.K. adidas and the Badge of Sport are registered trademarks of adidas.

adidas Originals released an exclusive model of its Forum Low trainers at ABC Mart in Japan on March 18. The brand teamed up with Kamiyado, a Japanese idol group from Harajuku, to create a concept video in promotion of the trainers. Check it out below.

adidas Originals x Kamiyado Concept Movie

The video features each member wearing completely different styles, but all with a sense of Japanese pop culture to them as you’d expect from a group who formed in the hub of Japanese pop and kawaii culture – Harajuku!

adidas Originals x ABC Mart Limited-Edition Models

FORUM LOW GX2722 10,989円（税込）

FORUM LOW GX0214 | ¥10,989 (Tax Included)

FORUM LOW GX4991 | ¥10,989 (Tax Included)

FORUM LOW GX4992 | ¥10,989 (Tax Included)

FORUM LOW GX4993 | ¥10,989 (Tax Included)

The trainers reimagine the original colours of the Forum Lows for the new season. The shoelaces and mid-soles are decked out with vibrant colours, and the iconic adidas Three Stripes glimmer in glitter.

This year marks 20 years since the major debut of the Japanese pop and hip-hop group Ketsumeishi, who launched a clothing collaboration with adidas on Friday (March 5) to release a tracksuit and T-shirt. The items are available for a limited time until March 28.

The collection is available to fan club members of the mobile website Club Ketsumeishi only on the KTM STORE.

BAPE® has teamed up with adidas Originals once again for a 2021 Spring/Summer Collection which includes the release of a collaborative model of Superstar model sneakers at A BATHING APE® stores and online on Saturday (February 27).

The Superstar sneakers come in two colour variations. This includes a fusion of the BAPE signature “STA” and adidas Originals’ iconic three stripes. The heels bear both brand’s logos.

There’s also a camo design of black and white contrast which pays respect to the OG Superstar models released in 1969 known as the “Celean & Celassic.” The sneakers are also laced with red and blue mystic tones.

VOGUE GIRL is a leading new-generation web magazine picking up the latest in international trends for women. Its most popular feature is Girl of the Month which offers a close-up of a different girl every month where they serve their own fashion stories.

Donning the February 2021 issue is Japanese singer-songwriter milet. The J-pop and indie pop artist made her major debut in 2019 and is known for her deep, husky voice and global song writing. She released her first studio album in 2020 and went on to perform on the Japanese New Year’s Eve special Kōhaku Uta Gassen. Now, the successful singer makes her first front cover appearance in VOGUE GIRL where she is serving a modern look with monochrome stripes and a chicness reminiscent of the kabuki industry. Her eye-catching scarlet cape is lined with feathers while her floral dress gives us romantic vibes. It’s a seamless combination of striking red, black, and white.

“I wore clothes, makeup, and a hairstyle I never usually wear,” explains milet speaking about her feature in the magazine. “But I discovered a side of myself I never knew before. I had a lot of fun. It made me want to challenge myself to express in other ways too.”

An editor at VOGUE GIRL said: “milet’s well-polished beauty and combination of white, black, and red, which are strong, powerful colours, created this magical chemistry that resulted in the finished photoshoot. I want people to experience her unique charm in the photos and video for themselves. She wears the clothes; the clothes don’t wear her, no matter what they are.”

milet featured in VOGUE GIRL‘s “90 Second Challenge” video series where she talks about the songs she likes to listen to in the morning to give her energy, introduces her favourite spots in Tokyo, what she would like to eat as her final meal, and more.”

Fans can watch a special performance by milet over on VOGUE GIRL + Live! here.

adidas Originals, BAPE, and UNDEFEATED are re-firing their partnership this month with the release of the new ZX 8000 sneakers, as part of the A-ZX series, donning BAPE’s signature camo print.

They are also releasing an apparel collation which fuses classic and college looks. It’s an homage to street fashion that incorporates BAPE and UNDFTD’s branding.

Available in green and black, the new ZX 8000’s feature breathable nylon uppers with BAPE’s signature camo print and are coupled with suede overlays. Other details include branding found on the collar, tongue, laces, and heel.

The apparel collection arrives in the same colours as the sneakers, green and black, with a line-up ranging from T-shirts to jackets. The varsity jacket features a woollen body with leather sleeves, BAPE’s camo once again, and company logos.

The adidas Originals ZX 8000 and BAPE x UNDFTD collaboration will be released at A BATHING APE® stores, BAPE’s official website, Undefeated stores, and their official website on November 14.

Alpen Co., Ltd. is currently holding its longest brand campaign in collaboration with characters from various media. This time around, it is joining hands with the upcoming anime film Gintama: The Final. A special campaign website launched on November 13 which sees the film’s three main characters donning adidas clothes.

adidas x Gintoki x Kagura x Shinpachi

The three main characters of Gintama, Gintoki, Kagura, and Shinpachi, are all wearing sporty items from the 2020 fall/winter adidas CASUAL Collection in the promotional images.

There was much hype amongst speculative Gintama fans in the run up to the collaboration when it was first teased with a picture of Shinpachi’s glasses. The post trended on Japanese social media, gaining over 5,000 retweets and over 10,000 likes.

adidas brand has been parodied on numerous occasions in both the Gintama anime and manga with Shinpachi wearing clothes that looked just like the brand’s. In promotion of the new film, which will wrap up the series, adidas wanted to do a real collaboration.

The Outfits

Gintoki

​Gintoki is wearing a women’s white long jacket over a stand-up collar and with sporty trousers. The colours are reminiscent of his usual style.

Kagura

Kagura’s sweater is red just like the Chinese dress she wears in the series. Over it she’s layered a beige-coloured long gown together with black pants which bring the look together.

Shinpachi

Shinpachi’s navy jersey has the iconic adidas stripes down the sleeves. The combination of the white shirt and sneakers as well as the beige pants makes for a casual look.

Gintama The Final will be released into Japanese theatres on January 8, 2021.

©Hideaki Sorachi / Gintama The Final Production Committee

Vogue Japanーthe Japanese edition of the world’s most influential fashion magazine Vogueーhas teamed up with Hiroshi Fujiwara-led brand fragment design and his concept store THE CONVENI to create two T-shirts and hoodies. This is the first time Vogue Japan has collaborated to release an item with its logo branding.

VOGUE MAGAZINE TEE: ¥8,500 (Before Tax) / COLOR: BLACK, WHITE / SIZE: S, M, L, XL

This is Vogue Japan’s first ever triple-collaboration and celebrates the 20th anniversary since it launched. THE CONVENI is known for its creative packaging, which has spilled into this collaboration too with the hoodie being packaged in a cereal box and the t-shirt in a milk carton.

VOGUE MAGAZINE HOODIE: ¥18,000 (Before Tax) / COLOR: BLACK, WHITE / SIZE: S, M, L, XL

Both the T-shirts and hoodies are available in black or white. The front reads “VOGUE JAPAN,” the back features the 20th anniversary logo, and the sleeves read “FRAGMENT.” The release dates for the items will be announced on THE CONVENI’s social media, so follow them on Instagram to keep up to date.