From October 22, 2022 until January 15, 2023, the Sumikko Gurashi Studio Park Hide-and-Seek event is happening at Toei Kyoto Studio Park. During the event, guests are tasked with exploring the venue for hidden Sumikko characters. After finding them, they must write down the keywords on a special sheet in order to win a prize. Limited edition collaboration goods and special menu items are now available depicting the characters in traditional kimonos!

1. Limited Edition Goods with Exclusive Kyoto-Inspired Art

Along with original plushies, fans can pick up plenty of Kyoto-inspired goodies!

Acrylic Keychain: ¥800 (Tax Included)

Acrylic Magnet: ¥400 each (Tax Included)

Tea: ¥540 each (Tax Included)

Konpeito: ¥680 each (Tax Included)

Printed Cookies: ¥650 each (Tax Included)

2. Collaboration Menu

Fans will find plenty of cute food, desserts, and drinks inspired by Sumikko and Minikko characters when they’re ready to take a break from playing hide-and-seek. 

Desserts & Drinks

3. Collaboration Train Service for a Limited Time

Kyoto’s Randen streetcar connects Shijo-Omiya in the center of Kyoto with the sightseeing spots of Arashiyama and Kitanohakubaicho. During the event period, the train will be decorated with Sumikko Gurashi characters, and riders can even grab a special ticket and exclusive ticket case. 

Randen 1-day Ticket (6 varieties): Adults ¥880 / Children ¥440

For more details about the event, head to the official website.

Bandai’s Candy Division will open preorders for a new collection of Christmas cakes inspired by popular characters at the end of September! The five new cakes, part of the company’s Charadeco line, include Kamen Rider Geats, Precure, Sumikko Gurashi, BT21, and Avataro Sentai Donbrothers. All cakes come with original Christmas exclusive toys and bonuses, so you won’t want to miss out!

Charadeco Christmas Cake – Kamen Rider Geats / Precure Delicious Party / Avataro Sentai Donbrothers / BT21 / Sumikko Gurashi

These beautifully decorated cakes are perfect for celebrating this festive season, and each is packaged in a character-designed cake box and wrapped with a special film. 

*The Sumikko Gurashi cake does not include film. 

Customers can link separately sold toys with the special toy included with these cakes to hear exclusive character voices!

Why not grab one of these fun cakes to enjoy with your family this Christmas?

©2022 石森プロ・テレビ朝日・ADK EM・東映

©ABC-A・東映アニメーション

©テレビ朝日・東映AG・東映

©BT21

©2022 San-X Co., Ltd. All Rights Reserved.

From November 12, 2022, until April 2, 2023, visitors to Lake Sagami Pleasure Forest in Kanagawa Prefecture will be able to enjoy an incredible light-up event featuring Sumikko Gurashi characters! The outdoor resort is only an hour from Tokyo and won’t disappoint.

A World First! Illuminated Sumikko Gurashi Area

Visitors can enjoy riding the 250-meter-long Rainbow Lift for an aerial walk above the millions of lights. The adorable Sumikko Gurashi characters will be waiting for guests in a special themed area.

Goods Featuring Original Illustrations Available–with a Collab Menu!

The event will also offer goods decorated with newly-drawn art inspired by the Lake Sagami lights, with Sumikko and her friends enjoying the show. Along with merchandise, guests will also be invited to sample collaboration food and drinks at the park’s restaurant Wild Dining. Each dish will also come with a bonus!

Come enjoy these incredible lights along with everyone’s favorite Sumikko characters! With 6 million lights on display, this is one of the largest in the Kanto area. More details will be coming soon, so keep an eye out!

From August 6 until August 28, the handmade donut shop Floresta will be offering donuts inspired by characters from Sumikko Gurashi! These adorable treats will be available at Floresta locations and online.

For the first half of the event period, fans will be able to get two adorable donut and donut hole pairings featuring Neko & Zassou and Shirokuma & Furoshiki. During the second half, donut holes shaped like Tonkatsu and Ebifurai no Shippo will be on sale.

Part 1: August 6 – August 16
Donut & Donut Hole (2 varieties) / Neko & Zassou, Shirokuma & Furoshiki

Part 2: August 17 – August 28
Donut Holes (1 variety) / Tonkatsu & Ebifurai no Shippo

Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Each donut is made by hand by a skilled donut maker. 

Will you be grabbing these for yourself, or as a gift for a friend?

The characters of Sumikko Gurashi are celebrating an incredible decade! A 10th-anniversary cafe will open in Tokyo on July 1 and in Osaka on July 22 for a limited time.

Sumikko Gurashi characters have become popular with children and adults alike. Anyone who enjoys cute goods has likely been aware of these little critters as they’ve continued to become a global phenomenon. In November 2021, the second Sumikko Gurashi film premiered to celebrate the franchise’s 10th anniversary, pulling in over a million viewers. 

Bonus for Guests Reserving a Spot in Advance / Purchase Bonus for Cafe Visitors

Menu at a Glance

10th Anniversary Celebration♪ Hamburger Plate

French Fry Bowl

Chilly☆Sumikko Shaved Ice

Sumikko Bouquet Parfait

Sumikko Milk Drink

Tapioca Orange Soda

Hot Cafe Latte

Takeout Menu

Sumi-cone Ice Cream (Limited Time Only)

Drink in Original Bottle

Original Goods

The cafe menu includes three unique items inspired by the popular characters Shirokuma, Penguin?, Tonkatsu, Neko, or Tokage. These treats range from parfait and ice cream to bowls of french fries and fluffy pancakes. Snap some photos of your favorite dishes for social media while you’re there, and pick up some exclusive 10th-anniversary merchandise!

© 2022 San-X Co., Ltd. All Rights Reserved.

You’ve heard of character-themed stamps, but what about character-themed branding irons? Hankos, an online hanko stamp shop, is now offering branding irons inspired by Sumikko Gurashi characters for use on food, small items, and more!

The Sumikko Gurashi Branding Iron Collection was created for fans asking for stamps that could be used on sweets and bread. By using heat, you can decorate anything with images of your favorite characters! Children and adults alike will love these useful items.

Shirokuma, Penguin?, Tonkatsu, Neko, and Tokage are the animals that appear in the new collection, along with five more cute creatures–Ebifurai no Shippo, Tapioca, Zassou, Yama, and Ajifurai no Shippo. 

Application Examples

Care Instructions

The branding stamp itself is 2.5 x 2.5 cm and made of brass. Enjoy stamping things like pancakes, bread, dorayaki, sponge cakes, omelets, and other foods, along with fabric, leather, and wood products! Anything can become a piece of Sumikko Gurashi merchandise with this handy-dandy item.

Ⓒ2022 San-X Co., Ltd. All Rights Reserved.

The Daimaru location in Shimonoseki, Yamaguchi Prefecture, will soon begin selling limited edition Rilakkuma and Sumikko Gurashi goods! About 1,400 rare goods previously only available at 10 locations around Japan will be available in Shimonoseki from May 25 until May 30. Inspired by locales around the country, these adorable items will inspire you to travel when you can!

Limited Edition Sumikko Gurashi Goods

Ise Shop Exclusive

Dangling Stuffed Animal

Dangling Stuffed Animal

Jisho-ji Shop Exclusive

Dangling Stuffed Animal

Kyoto Kiyomizu-Zaka Shop Exclusive

Dangling Stuffed Animal

Shrine and Temple Stamp Book

Castella Manju

Dazaifu Shop Exclusive

Dangling Stuffed Animal

Rilakkuma’s Teahouse & Rilakkuma’s Bath Exclusive Goods

Arashiyama Shop Exclusive

Honey Castella Manju

Miyajima Shop Exclusive

Stuffed Animal

Roasted Mochi Pieces, Soy Sauce Flavor (with Can)

Kurokawa Shop Exclusive

Japanese Pattern Towels

Dogomachi Shop Exclusive

Stuffed Animals

Kusatsu Shop Exclusive

Stuffed Animal

With over 700 Sumikko Gurashi goods available, each symbolizing a specific locale with a cherry blossom theme, it won’t be easy to choose which items you’ll want to take home. Photo spots will also be set up at the venue, so come snap some pics for social media! Also, look forward to the Summer Bread and Sweets Festival 2022 in the adjacent venue!

The ‘Sumikko Gurashi ~Let’s Go to the Magic Island!~ event is being held on the VARK application until September 30, 2022! By passing through a magical door in the Metaverse by using VARK, users can teleport to the world of Sumikko Gurashi and friends. 

Interior of Paid Area

Your Usual Sumikko

Sumikko Tea House

Stage

Camp

The VARK app can be downloaded for free on iOS and Android devices. Even those without a VR headset can enjoy this event! Admission to specific areas may require a fee, but the main island can be experienced for free. 

Come and meet Sumikko and friends, no matter where you are!

Popular Rilakkuma and Sumikko Gurashi characters will be taking over Tokorozawa Sakura Town in Saitama from April 16 until May 22 during the Rilakkuma & Sumikko Gurashi Festival! Guests will be greeted by the characters themselves, and will be able to participate in tons of fun activities, photo spots, and more!

The festival will have a full lineup of exclusive merchandise only available at Tokorozawa Sakura Town, from cute and useful items like clear folders to fans to use during the summer heat.

A limited collaboration menu with Kadokawa Shokudou will also be available during the event. The ‘Rilakkuma & Sumikko Gurashi Festival Picnic Plate’ is full of fun finger foods that are easy for both adults and children to eat and includes a special lunch mat. Guests can also participate in a commemorative photo session with the characters dressed in new costumes!

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Kura Sushi is one of the most popular revolving sushi restaurants in the world, with many locations in the United States as well as Japan. Now, the new global Kura Sushi flagship store will open near Tokyo Skytree featuring in-store entertainment!

The restaurant takes up two stories and boasts the largest amount of floor space for a conveyor-belt sushi restaurant at 834 square meters. Kashiwa Sato, one of Japan’s leading creative directors, designed the interior, which is filled with photo spots and a light-up lantern wall.

Seating is available in semi-private rooms, each with a curtain to offer a cozier atmosphere and protection against germs. Be sure to come and experience this massive location the next time you’re in Tokyo!

Internet-based hanko shop Hankoz has added nine new Sumikko Gurashi designs to its collection! These stamps are used as official signatures in Japan, so why not liven yours up with one of these cute characters?

All 29 Designs

All 3 Fonts

The Sumikko Gurashi collection includes 29 unique designs to choose from. Popular characters like Shirokuma, Penguin?,Tonkatsu, Neko, Tokage, Ebifurai no Shippo, Tabi, Yama, Mogura, Fukurou, Kinoko, and Furoshiki are available to decorate your name stamp! In addition to first names and surnames, customers can also add old-fashioned characters, pen names, or messages like ‘OK’ or ‘Thank you!’

The Sumikko Gurashi Hanko Collection comes in two types: a self-inking type perfect for signing for packages, and a wood-carved type that can be registered with most financial institutions in Japan. Each stamp comes with a case that is also decorated with these popular characters!

Ⓒ2022 San-X Co., Ltd. All Rights Reserved.

Starting January 8, Tokyu Hands stores in Tokyo are holding a special Valentine’s Day event called Chocolino Chocoliya featuring a variety of sweets! These aren’t just for giving to your sweetheart, but are perfect for friends and family too.

Products at a Glance

Tokyo Zoological Gardens Association / Ueno Zoo
Panda Set with Petit Gaufre & Chocolate Crunch: ¥1,188 (Tax Included) / Panda Baked Cookies: ¥997 (Tax Included)

Urusei Yatsura
Tote Bag: ¥1,760 (Tax Included) / Mug: ¥1,760 (Tax Included) / Star Chocolate: ¥486 (Tax Included)
Chocolate Assortment (5 pieces): ¥756 (Tax Included) / Chocolate Assortment (15 pieces): ¥1,620 (Tax Included)

Merry Chocolate Company
Merry Candy Chocolate Box: ¥378 each (Tax Included) / Assortment: ¥1,944 (Tax Included) 

 Mint Style

30-piece Handmade Kit Series: ¥1,620 each (Tax Included)

Mint Style

Make-at-Home Kit Series: ¥697 (Tax Included) 

Sumikko Gurashi

Silicon Mold Series: ¥935 (Tax Included)

This year’s project includes confections that can only be purchased at the Ueno Zoo, where twin baby pandas were recently born. Chocolates with retro-style packaging and those with motifs from popular anime series will also be available, so be sure to swing by and have a look!