Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

◆About the FRUITS ZIPPER Valentine Pop-Up Shop

When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

◆Member Appearance Planned on Valentine’s Day

On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

FRUITS ZIPPER Pop-Up Shop Exclusive Goods

Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)

Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)

Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

TSUBAME has worked as a producer for JUBEE, TOKYO HEALTH CLUB, and BUGS (WEEKEND CITY PLAY BOZ), and has written songs for numerous artists. On May 18, the artist released a single under his own name for the first time in a year! shopaholic feat. MANON, JUBEE is available to stream now.

The song was used for the Harajuku Grand Bazaar held at the end of January 2022. The theme of the track is ‘shopping addiction,’ and has a different sound than TSUBAME’s previous track HELLO NEW WORLD.

The artwork is by yasudatakahiro, an art director who has worked on various projects for NIKE, FamilyMart, and Red Bull’s ‘RASEN.’ The music video is by kanta mochida, who also works on TOKYO HEALTH CLUB and PLEATS PLEASE ISSEY MIYAKE videos. Both artists are close friends with TSUBAME.

From March 12 until April 3, chocolate lovers will want to visit Laforet Harajuku! 30 different stores are celebrating the 95th anniversary of Meiji Milk Chocolate with over 80 new pieces of collaborative apparel, toys, and snacks.

Collaboration Items at a Glance

Laforet Staff in Unique Collaboration Outfits

Wind and Sea Pop-up Shop

Laforet Harajuku continues to be a place to discover local fashion and culture. Meiji spearheaded this collaboration after realizing the potential to create new and exciting pieces for fashionable chocolate lovers to enjoy! A wide range of products from clothing to chocolate block-shaped home goods are available now, along with Meiji White Chocolate and Meiji Black Chocolate items!

A Wind and Sea pop-up shop will open for the first time at Laforet Harajuku during the event and will also be selling chocolate-themed items. Fashion model and YouTuber Noah Sato will also be featured in event ads as a Meiji Chocolate ambassador! Those purchasing collaboration items will receive a special Meiji Chocolate bar in unique packaging while supplies last.

The sixth piece of apparel in the Perfume Closet fashion project officially went on sale on March 1, and the popular Fashion Truck pop-up store has made a comeback after being introduced last spring. The truck will travel to seven cities across Japan carrying new items.

With fans already excited, the three members of Perfume decided to surprise everyone by appearing at the Laforet Harajuku pop-up shop! Appearing on stage, each wore a new item and took selfies with their cell phones before strolling around the store and chatting with customers. Perfume also autographed the truck’s interior and wrote personal messages.

The members on the second floor of the CONTAINER store. On display are costumes worn by Perfume while performing Polygon Wave.

Perfume in front of the fashion truck set up in front of the store.

The girls pose with items from the collaboration menu at Laforet Harajuku.

Participating restaurants at Laforet Harajuku are offering Perfume-themed menu items for a limited time. Guests buying select items will receive a special Perfume lunch mat!

Which Perfume track is your favorite?

Laforet Harajuku will hold a new tie-up campaign with the upcoming film ‘Midnight Maiden War’ from January 8 until January 21, 2022, the day the movie hits theaters. The Tokyo location will feature a panel display of photos from the highly-anticipated movie. Fans can also enjoy a photo spot on-site. 

During the campaign period, flyers will be handed out at the event space which will contain ‘morning ticket vouchers,’ a 10% coupon that can be used at LAFORET GRAND BAZAR from January 22 until January 30, 2022. 

‘Midnight Maiden War‘ is based on the popular novel by F and tells the story of a university student named Ren Nagase who has no friends, no girlfriend, and no dreams. Working hard as a day laborer at a construction site, he meets two mysterious strangers who surprise him with a new goal–destroy Tokyo. 

©2022『真夜中乙女戦争』製作委員会

Apparel brand KANGOL has begun selling a hoodie, sweatpants, and a long-sleeve T-shirt inspired by Tokyo Revengers! These items are available at the KANGOL STORE Laforet Harajuku and online.

Hoodie Parka

Long Sleeve T-Shirt

Sweatpants

KANGOL originated in the United Kingdom in 1938 and is recognizable by street fashion fans around the world by its trademark kangaroo logo. 

This lineup blends popular street trends with the smash-hit series Tokyo Revengers and will only be available for a limited time. 

Golden Week is almost here in Japan, and so Laforet Harajuku is readying itself for its special LAFORET GOLDEN WEEK event which will run from April 24 to May 9.

Around 60 stores inside the Harajuku-based shopping centre are participating in this event where shoppers can get their hands on a new wardrobe full of outfits, a stock of items and accessories, and more. There is also a special item available at Charles Chaton on Floor 4F of Laforet that is made as part of a triple collaboration between the store, DJ and music producer Night Tempo, and Rie Kanou, the author of the manga series Slow Motion wo Mou Ichido. At FRAPBOIS on Floor 1.5F, there’s a selection of t-shirts, shirts, one pieces and other must-grabs created in collaboration with Osamu Goods. And that’s just a taste of the many exclusives to be sold and doesn’t take into account all the other events that will take place at this year’s LAFORET GOLDEN WEEK. Let’s dive deeper.

The Little Cat Shop by MILKBOY | April 30 – May 9 | Floor 1F Entrance Space

The Little Cat Shop by MILKBOY is a cat-themed shop by three brands: MILK, MILKBOY, and LAND. It will incorporate hit motifs from the brands’ past line-ups as well as introduce all-new trends. As well as clothes, there are accessories, sofvi toys, and other items, each woven with each of the brand’s touch. There will also be a raffle to win exclusive sofvi toys made by notable sofvi artists like IZUMONSTER and Konatsuya. Plus, all customers who spend over ¥10,000 will get an original sticker.

Cat eyes dress ¥32,450 / CAT EYES SHIRTS ¥19,250 / CAT TOWER TEE ¥8,800 / MISCHIEF cat Frill TEE ¥13,200 / Ribbon CAT TEE ¥7,920 (Tax Included)

Kuttsuketemiyou Picture Book Pop-Up Shop | May 1 – May 16 | Floor 2F POP UP SHOP SPACE

Kuttsuketemiyou is a picture book by contemporary artist Ken Kagami and it’s getting its first pop-up shop at Lofret Harajuku. The humorous book sees Kagami seeing what would happen if he tried attaching certain things to animals. It’s a work of artistic nonsense enjoyed by children and adults alike, and fans of the quirky story can get their hands on a range of merchandise featuring the cute creatures. Kagami will also be doing signings.

Kuttsuketemiyou Book ¥1,650 / Mug ¥2,750 / Tote Bag ¥4,180 / T-Shirt ¥4,950 (Tax Included)

ABEMA 5th Anniversary Laforet Harajuku Campaign

In celebration of ABEMA’s 5th anniversary, it is holding a limited-time campaign in collaboration with several popular Japanese TV shows such as Koi to Ookami ni wa Damasarenai and Black Cinerella. ABEMA is a Japanese video streaming website. During the campaign, customers who spend over ¥2,000 at select stores will receive a limited-edition Black Cinderella sticker and a ticket to an online event centred on Koi to Ookami ni wa Damasarenai. They can also enter a raffle to win signed merchandise from the shows if they show their receipt and have spend over ¥2,000.

Harajuku Shopping Week 2021 | April 28 – May 7

Shoppers who spend over ¥1,000 at select stores will receive a scratch card that may net them a ¥1,000 coupon.

UNDER GROUND SNAP Photoshoot | April 29 – May 8 @ 12:00-16:00

A photoshoot will take place down on Floor B1.5F. Those who sign up can have their photo taken professionally by Gothic and Lolita Market which will be featured in the early June 2021 edition of Laforet Harajuku’s tabloid as well as on HARAJUKU POP WEB. Info on how to apply can be found on LAFORET GOLDEN WEEK’s official website.

Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender.

4.23 | New Store Opening
《Floor 3.5F》circle in circle

circle in circle welcomes a diverse selection of brands such as l’atelier du savon, CHILD WOMAN, and more. The new store’s concept is to act as the perfect place for an appointment with your wardrobe. Every month, the store will collaborate with various different people, and line the shop floor with outfits that will have customers feeling like a kind in a candy store. For its initial opening, circle in circle is collaborating with photographer Kensuke Hosoya.

4.9 | New Store Opening

《Floor 1.5F》LIBERTY TOKYO

“Freedom” is the keyword at LIBERTY TOKYO, where customers are encouraged that it’s great to get your hands on the things you want, and great to wear the things you want to wear. The shop stocks a range of apparel and items that combine accessories and fashion. They even sell stickers, merchandise, and more. This custom select shop offers made-to-order products, making each and every one unique and the only one in the world. It also collaborates with artists and other brands.

3.12 | New Store Opening

《Floor 5F》OSEWAYA TOKYO

OSEWAYA TOKYO is an accessory shop offering everything from basics to trends. Their motto is “bring your happiness” which is melded into their range, spanning the latest trends to must-have dailies. They have everything you hope a store specialising in accessories would have.

4.9~6.6 | New Store Opening

《Floor B0.5F》GLAZE KOHL x NUTTY VINTAGE

GLAZE KOHL x NUTTY VINTAGE is a limited-time collaboration shop between chic apparel brand GLAZE KOHL and NUTTY, a vintage shop that first opened in 1995. They line-up features new Spring 2021 items as well as the “GLAZE KOHL add VINTAGE” corner which features a selection of vintage items picked out by designers who themselves are vintage buyers. NUTTY VINTAGE is also offering a huge selection of the best authentic vintage items. Customers can enjoy some little limited-edition gifts when shopping there which are being given out to commemorate the shop’s opening.

5.22~6.4 | New Store Opening

《Floor 4F》Mansion Mikura

Mansion Mikura’s main store is located at Harajuku Cat Street. This limited-time rendition is a ‘mansion’ with four tenants – a collection of four second-hand shops including SAUCE which stocks miscellaneous items and second-hand clothes, top ranking vintage name STEP A HEAD, side car charlie which specialises in ‘maniac items,’ and the long-selling brand vintagesheets.

6.5~7.25 | New Store Opening

《Floor 4F》SAUCE

SAUCE is another vintage store located behind Cat Street. For its limited-time opening, it’s selling hats in collaboration with Antage which previously sold out, as well as its own upcycled vintage clothing, as well as vintage clothes, rugs, and more from overseas.

5.22~5.30 | New Store Opening

《Floor 0.5F》vanilla（B0.5F）

vanilla will provide a diverse line-up of unique fashion as well as brands such as att production, room boy pony, phemesaccessories, and more.

5.31~6.6 | New Store Opening

《Floor 0.5F》Ochame Department

At Ochame Department, they believe simply being cute is being, and being the same as others is boring. Their fashion stock and handmade bits and bobs are imbued with the magic to make customers smile.

CLEAN KEEPERS Regular Member Uniforms

CLEAN KEEPERS is a cleaning project that takes place every Saturday at Laforet Harajuku in the hopes of creating a clean town and in turn clean hearts for all. Their uniform worn by regular members has changed into a blouson and one piece produced by ehka sopo on Floor B1F of Laforet. The blouson has a retro feel to it while the one piece has long sleeves and is inspired by 19th century British maids.

CLEAN KEEPERS

Running: Saturdays @ 10:30-12:30 (Booking Required/Cancellation if it rains)毎

Book Here

Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender. This spring will see the opening of Lois CRAYON, a brand that emphasises individuality and will be celebrating its 50th anniversary next year, as well as “circle in circle,” a new spot that will serve as a gathering place for a variety of clothing brands like l’atelier du savon, CHILD WOMAN, and more.

Laforest will also welcome LOVE PIECE CLUB to Tokyo for the first time, a shop which opened as Japan’s first centring on Femtech. It offers a variety of items to help support women’s health through technology.

AIR will offer a diverse wardrobe of unisex items from popular street brands such as REVENGE STORM, STARWALK, THEATER8, and more. CHOA ONNI is exhibiting South Korean culture like wearing K-pop idol clothes to take photos, and ovgo B.A.K.E.R is serving up vegan food and gluten-free cookies.

Public toilets will display photos by photography unit Toki to Yamikaya and Alexander Julian.


March 6 | New Store Opening
《Floor 1F》Lois CRAYON

4.23| New Store Opening
《Floor 3.5F》circle in circle

March 26 | New Store Opening
《Floor B0.5F》LOVE PIECE CLUB

February 11 | New Store Opening

《Floor 3F》『　　　　』AIR

February 25 | New Store Opening
《Floor B0.5F》ME’VE the store
　

March 12 | New Store Opening
《Floor B0.5F》

February 25 | New Store Opening
《Floor 5F》SpRay/Libby&Rose

February 25 | New Store Opening
《Floor B1F》CHOA ONNI

March 6 – April 4 | New Store Opening
《Floor 2F》ovgo B.A.K.E.R

《Floor B1F》Women’s & Men’s Gallery Toilets

 Toki with Alexander Julian

Alexander Julian
Yamikaya / FLOWER PUSHER

■Laforet Harajuku 2021 SS Promo Visual

Laforet Harajuku’s Spring/Summer 2021 promo visual was created by Japanese art director Uenishi Yuri. Following the Autumn/Winter 2020 theme, Uenishi has conceived a new concept: ‘CHARGE.’ This theme focuses on the roots of plants that spread underground, with the yellow colour used in the visual reminiscent of electricity or lightning flashes.

Laforet Harajuku is always first in line when it comes to the latest brand trends. This week, from December 1 to 7, Japanese zipper bag brand Pake® is running a pop-up shop at the Harajuku-based shopping centre.

Pake® launched its brand in October 2019 and became incredibly popular on Japanese social media for its simple yet stylish designs. The brand has gone on to collaborated with various artists like Yumi Matsutoya as well as cosmetic and fashion brands such as ADDICTION BEAUTY.

The Quantum Tone Dark Cyan | ¥400 (Tax Included)

The Filler Tone Olive Drab | ¥600 (Tax Included)

The zipper bags come in a variety of colours and sizes. They are made with a barrier film that cuts 80% UV which protects the items inside from sunlight. They are also waterproof, dust-proof, and odour-resistant. Making the product as strong and resistant as possible means the zipper bags are reusable, not only for storing at-home bits, but for camping, water sports, and more.

HUMANMADE®︎×Pake®︎ Set 1 | ¥2,500

UNDERCOVER×Pake®︎Set 2 ¥2,200

The pop-up shop will also sell two sets made in collaboration with fashion brand UNDERCOVER (pre-sales) and NIGO® brand HUMAN MADE®.

Get the best and most stylish zipper bags around with Pake®.

15 shops at Laforet Harajuku are set to celebrate the 40th anniversary of Kodansha’s Weekly Young Magazine from August 29 to September 13 by selling a range of merchandise from manga series serialised in the magazine.

Over 50 fashion items will be sold from a whole range of different series including, but not limited to, Ping-Pong Club, Initial D, Prison School, My Roomie Is a Dino, Ghost in the Shell, Zashiki Onna, Ciguatera, Kaiji, Flowers & Bees, Himizu, Be-Bop High School, and xxxHOLiC. The line-up ranges from t-shirts to one pieces and more.


Jouetie / 4F
Prison School Hoodie | ¥6,600 (Tax Included)
ⒸAkira Hiramoto /Kodansha

SILAS HARAJUKU / 3F
Ghost in the Shell T-Shirt | ¥6,600 (Tax Included)
ⓒMasamune Shirow / Kodansha

lilLilly TOKYO / B0.5F
Flowers & Bees Sweater | ¥18,480 (Tax Included)
ⒸMoyoco Anno / Cork

Angelic Pretty / B1.5F
xxxHOLiC One Piece | ¥51,480 (Tax Included)
ⓒCLAMP・ShigatsuTsuitachi CO.,LTD. / Kodansha

A special exhibition centred on Weekly Young Magazine will also be displayed up on the 6th floor of Laforet Harajuku at Laforet Museum from August 29 to September 6. Over 30 works from the magazine spanning the past 40 years will be showcased, with a whole line-up of illustrations drawn by over 60 manga artists for the exhibition. Exclusive merchandise will also be sold featuring visuals created by Japanese collage artist Kosuke Kawamura who has put together some special 40th anniversary artwork.

If you’re in Tokyo this summer, don’t miss out on ‘Weekly Young Magazine 40th Anniversary in Laforet Harajuku.’

Eight shops inside Laforet Harajuku are participating in the shopping mall’s midsummer takeout dessert event which is taking place from August 1 to 31. This includes the new milk dessert shop “MILK MILK MILK” which opened as the first branch in Japan on July 17 this year. Desserts and merchandise of Sanrio’s popular character Cinnamoroll, who won this year’s 2020 Sanrio Character Ranking, will also be sold.

café de paris | Floor B1F

Many Many Fruits Sandwich: Mango ¥626 / Green Grape ¥561 (Tax Included)　*Takeout only

Fresh fruit is packed onto these adorable looking sweet sandwiches.

CAFE CREPE | Floor 1F

Honey Summer Orange: ¥730 (Tax Included)　*Takeout only

Another cute summer dessert finished with swirls of fresh cream, fresh orange, and a round dollop of ginger ice cream.

MILK MILK MILK! | Floor 2F

Milk Bottle Smoothie: ¥880 (Tax Included)　*Takeout and have-in

Served in a cute milk bottle, what better way to cool down than with a cool strawberry smoothie?

Cinnamoroll Milk Pudding: ¥1,078 (Tax Included)　*Takeout and have-in

Cinnamoroll Sky Beaker Parfait: ¥1,048 (Tax Included)　*Have-in only

There are two tasty Cinnamoroll desserts to choose from, including the milk pudding made with Hokkaido milk and a parfait with a gradient or jelly and chocolate mint ice cream, topped with mint, and served in a beaker.

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