As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

Born in Niigata and living in London, international singer-songwriter Rina Sawayama released her second album Hold The Girl on September 16. The album is Sawayama’s first in two and a half years and was written and recorded over the past year and a half. With an overarching pop sound, the album blends other genres expertly, from country, electro, and R&B to folk, metal, and rock. Hold The Girl manages to track Sawayama’s personal growth, sharing her goals for the future while fully accepting her past. The album has already received rave reviews from media outlets worldwide, including Rolling Stone, The Times, DIY, The Mail on Sunday, and more. “Among contemporary pop stars, Rina Sawayama certainly stands out,” The Times reads.

Sawayama has also announced that she will hold her first solo Japan tour in January 2023, stopping in Tokyo, Nagoya, and Osaka. Her performance at Summer Sonic 2022 was a smash hit, so don’t miss your chance to see her live if you couldn’t make it!

Taisho Pharmaceuticals has announced a new flavor of Vicks Medicated Drops available only in Japan! The Matcha flavor will be available starting October 1, 2022.

VICKS Medicated Drops are lozenges perfect to relieve sore throats, and in an attempt to make a product for everyone’s taste, 14 flavors have been developed so far–five fruit types, three refreshing types, and six sugarless types.

Matcha has become a more popular flavor among both young and old people in recent years, and this Japan-only flavor is sure to be a hit. The active ingredient, CPC, disinfects and sterilizes the mouth, so the next time you feel a cold coming on, try one of these lozenges out.

Behance, the world’s largest creative social media network, has started a new project to promote Japanese traditional culture and arts and crafts to the world. Works on Behance will be transformed into NFTs, with the goal to establish a new way for traditional craftsmen to profit from their work.

Japan’s traditional arts and crafts are well-known by many around the world. On the other hand, challenges still remain as many regions’ traditional manufacturing industries are digitized. Sharing more detailed information about these crafts with overseas markets has also been difficult.

According to the “Survey on the Revitalization of Local Traditional Manufacturing Industries” published by the Development Bank of Japan in 2018, Japan’s traditional arts and crafts industry peaked around 1980. Due to the recession caused by the burst of the bubble economy, the rise of inexpensive foreign products, and changes in lifestyle, the amount of production has been declining year by year. Compared with the peak period, current production has dropped to one-fifth or about 100 billion yen. The workers involved in traditional crafts are also aging, making it difficult to pass on their skills to younger creators.

On Behance, users can not only get inspiration from other people’s work but can also publish their own works and receive helpful feedback and comments. Marketing professionals also use Behance to find creators for campaigns and collaborations, and previously, a Japanese creator who had uploaded his work to the social media site was asked to illustrate the cover of the New York Times. 

This project is designed to promote traditional Japanese arts and crafts in the hopes of supporting their continued development in the face of many difficult conditions.

Mizu to Takumi, a company associated with the Toyama West Tourism Promotion Association, has teamed up with SKYTREK to offer guests a once-in-a-lifetime chance to visit the area via private jet. Reservations for the incredible experience began on June 17, 2022.

Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.

Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines.

After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time.

Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region.

Come enjoy a trip to Toyama with a whole new perspective!

Airbnb boasts one of the largest travel communities in the world, filled with users offering up lodging and those eager to visit somewhere new. The Japanese subsidiary of the company has revealed the top spots added to Japanese users ‘Favorites (Wish Lists)’ from May 1 to May 17, 2022. Where will travelers in the country be headed this summer?

Golden Week is long gone and users are starting to think about where to visit during the hottest part of the year. This national ‘Wish List’ might make it easier to pick a spot, with many locations highlighting lesser-known areas!

Gujo Hachiman Villa, Limited to 1 Couple Per Day (Gifu)

This completely private rental villa was made for sauna enthusiasts. One lucky pair per day can book this suite along the Yoshida River flowing through Gujo Hachiman, known as the “City of Water and Dance.” Currently booked through the end of August, reservations for September and beyond will be available in early June. Book a stay to enjoy the gorgeous autumn foliage!

A House Surrounded by Lush Greenery in the Countryside (Tottori)

Hosted by a family of musicians and architects, this guesthouse invites guests to enjoy gorgeous Nordic-inspired interiors and the serene quiet of the countryside. For those looking to escape the hustle and bustle of the city, this is the perfect spot.

Hoshina Satomachi, Limited to 1 Couple Per Day (Nagano)

There’s nothing like spending the summer in a traditional Japanese home. Enjoy a barbeque on the terrace and relax on the massive lawn. This is the perfect spot for families with children or pets!

Coastal Cabin (Chiba)

You can’t have summer without a pool. This luxurious coastal retreat boasts a 15-meter pool, outdoor Jacuzzi, bonfire space, and a barbeque. Relax by the pool while listening to your favorite songs or soak in the outdoor bath as you watch the waves crash along the shore.

An Elegant and Peaceful Log Cabin (Nagano)

Located at 1,300 meters above sea level on the Iizuna plateau, this log cabin is situated in the midst of a dense forest. A perfect space for couples, families, or small groups of friends, guests are welcome to enjoy hiking through this gorgeous landscape in the center of Japan!

JR Tokai Tours has released a new travel plan for fans of Laid-Back Camp Season 2, which aired from January to March 2021. The tour will take place in the Izu area, which was heavily featured in episodes 10, 11, and 12. Guests can enjoy a travel plan with single lodging and original goods starting May 23 until June 29, 2022.

Original Stickers

The slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ.

Set in Yamanashi and Shizuoka Prefectures, Laid-Back Camp is a relaxing series following a group of high school girls going camping and enjoying their daily lives. The series is based on the author Afro’s personal experiences and interviews, and since serialization in 2015, the series has attracted fans from around the world. The original comic has sold over 7 million copies. In 2018, the first anime series premiered, inspiring a spin-off Room Camp in 2020 and a second season in 2021.

Four years after it was announced in 2018, a Laid-Back Camp animated film will arrive in theaters this summer.

The EMOCAL project aims to support small-town areas of Japan. As a new initiative in the project, specific soundscapes only found in certain areas of the country have been combined with music to create some unique tracks. A selection of musical artists have collaborated with the project to bring these songs to life!

EMOCAL was created by ZOWA’s original label, CatchyStuck. The project supports local regions and communities by using ASMR soundscape videos recorded in each region to convey their particular charms to all of Japan. The sounds recorded in each place are considered to be very valuable and are intended to serve two purposes: to bring tourism back after the pandemic and to provide fans of ASMR a way to experience these areas from afar.

Check out each of these unique ambient tracks created by four up-and-coming musicians! Each song is available on viviON’s ASMR platform ZOWA and on Spotify.

Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu

Beard Driver created this ambient track with sounds recorded inside of Ikkyuu, a ramen shop.

ZOWA: https://zowa.app/play/20019
Spotify: https://open.spotify.com/track/1RP4RcpJwMrFzoYQbnfDYm?si=f1f1e816adb14db0

Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren

Powerless created this track, inspired by the sounds of waves crashing at Miyuki no Hama, a seaside recreation area 20 minutes from Odawara Station.

ZOWA: https://zowa.app/play/20016
Spotify: https://open.spotify.com/track/5DkQ9FeM7jQBacUf7Nbuxc?si=c7d771e73ddd44b6

Shizuoka, Shizuoka Prefecture / Wasabi Field x baker, On the silent hill

Utogi in Shizuoka city is surrounded by incredible nature. Known as the birthplace of wasabi cultivation, baker used sounds recorded in the area to create this ambient track.

ZOWA: https://zowa.app/play/20017
Spotify: https://open.spotify.com/track/0oIU4x7MjVKmpouRwEPaXZ?si=04dcb805cea540b7

Ibusuki, Kagoshima Prefecture / Cape Tara x SeA0, Akushu

Cape Tara is a popular spot featuring an 800-meter-long sandbar at low tide. The sounds captured here were used by artist SeA0, and this track is sure to make you miss the water.

ZOWA: https://zowa.app/play/20018
Spotify: https://open.spotify.com/track/1Utz5j0oB4GmSDOMVdUcXU?si=eafa1949b3ea44d0

Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. The singer has now returned to Japan for the second half of her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. The tour will conclude with a solo performance at Budokan in October. 

In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. Kyary’s newest collaboration in Yamagata has been announced ahead of her concert there on May 13!

The singer will be collaborating with Shelter Nanyo Hall in Nanyo, Yamagata, a small town of only around 30,000 people. The hall is the world’s largest wooden concert hall, made entirely from laminated local cedar. It uses the most advanced fire-resistant technology for wood in Japan and was certified as the world’s largest by Guinness World Records in December 2015. The multi-functional hall can seat over 1,400 people, and the property also features a Japanese-style tea room, meeting rooms, an open tree-growing space, and more.

“I want the local population to be incredibly proud of this magnificent wooden structure,” said Norihito Shimanuki, the hall’s director. “Through this concert hall, we’d like to promote Nanyo and Yamagata Prefecture both domestically and internationally.” 

The collaboration logo for the newest partnership was inspired by the ‘KPP NANDA COLLECTION LIVE in HAWAII’ visual. The one-night-only concert was held in July 2014. Since the main focus of this team-up is ‘wood,’ the visual’s palm tree has been transformed into a cedar tree!

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting May 12. Support Japanese businesses and pick one up while you can!

The Banyan Tree Rooftop Bar, located at Hoshino Resort Risonare Kohamajima on Japan’s southernmost island, is holding a special stargazing event until April 20, 2022. Visitors can enjoy a cocktail as they gaze at the countless twinkling stars overhead.

Kohama Island is located within the Yaeyama Islands. With a warm climate, it’s comfortable to spend long hours outside, even at night. Kohamajima was also the first island in Japan to be protected by the IDA (International Darkness Association), meaning that no bright manmade lights can interfere with stargazing. Visitors can see 84 of 88 constellations! 

Enjoy a Boundless Starry Sky

The Banyan Tree Terrace will bring guests together to feel the sea breeze and taste colorful mojitos as they enjoy the pleasant weather. Why not spend a relaxing time in a fantastic space lit with faintly glowing candles as you stargaze?

Taste Colorful Mojitos

A limited number of colorful mojitos will be available at a bar counter set up on the terrace for this event only. You can also enjoy Okinawan original mojitos with made with Okinawa lime, brown sugar instead of sugar, non-alcoholic mojitos for children, and tropical fruit mojitos with pineapple and passion fruit.

Munch on Snacks Perfect to Pair with Cocktails

Guests can also enjoy a snack set with salty nuts perfect for enjoying with alcohol!

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. Kyary’s tour made it to Shimane on March 12, and the details of her next collaboration have been revealed!

Kyary will be teaming up with Nakaura Foods and their delicious local delicacy Dojou Sukui Manju. Known as the representative treat of the San’in region, the name is a reference to the mask worn during local performances of the Yasugibushi folk song. The steamed buns were developed by Nakaura Foods in 1967 and have been loved by locals ever since. In the 2000s, the company began experimenting with new flavors by teaming up with other local creators.

The company’s logo is being reimagined for the project, inspired by Kyary Pamyu Pamyu’s 2013 Furisodeshon music video. 

The name of the popular product has also been changed to Kyary Sukui Manju! Each box has a pop design and would make a perfect souvenir for Kyary fans.

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. A special LINE collaboration is also underway, and 50 people who order the new Kyary-themed treats from the official Nakaura Foods online store will be entered to win a shirt!