Last October, FRUITS ZIPPER member Yui Sakurai began a one-year project titled ‘Yui Sakurai 10th Anniversary -IDOL OF IDOLS-’ to celebrate the 10th year since her idol debut. On October 2, the idol held ‘Yui Sakurai 10th ANNIVERSARY LIVE 2024’ at Zepp Divercity (Tokyo). 

Sakurai debuted in the entertainment industry in 2013 and currently boasts the mint green member color in the idol group FRUITS ZIPPER. With their adorable looks and unique personalities, the members have become popular with both men and women alike, and are currently seen as representatives of idol culture going into 2025. ‘Yui Sakurai 10th Anniversary -IDOL OF IDOLS-’ included a solo tour held in Tokyo, Nagoya, and Osaka, along with the release of her first photo book. 

The recent solo concert represented the culmination of the project, and understandably, many fans came to the venue to congratulate the idol. 

As the lights dimmed and green penlights filled the venue, Sakurai appeared in a dress resembling a bouquet of flowers, accompanied by the lively sounds of the band. The idol first performed her solo song Spotlight from FRUITS ZIPPER’s latest single NEW KAWAII  / Fruits Basket. The track expresses the singer’s desire to grow up after 10 years as an idol, and dares to feature a tune that Sakurai doesn’t excel at. The audience agreed that Sakurai performed Spotlight with a perfect score of 100 points, proving her growth before her fans. Continuing on, the idol won the hearts of the fans yet again with Zurui Kawayui, a pop tune with a distinctive sound. The live performance immediately invited fans into the ever-changing world of Yui Sakurai without holding back. 

After thanking the fans who had gathered at the venue, Sakurai continued with a cover of Seiko Matsuda’s classic Akai Sweet Pea. Her performance mesmerized fans, her voice soft, but she quickly raised the venue’s voltage with a cover of Hatsukoi Cider by Buono! After changing into an angelic costume complete with wings, she went on to perform Tokaikko Junjou (°C-ute) and More Kiss (Fairies). Her confidence amazed the crowd. 

In addition to these covers, Sakurai also performed You, You, You, a new song prepared for the concert. The dance number embodied a more mature Yui Sakurai, blending cuteness and sexiness and showing an entirely new side to the performer. As the atmosphere seemed to switch, Sakurai also performed covers of Tenshi wa doko e (≠ME) and Idol (YOASOBI.) The stage was a stunning sight, and loud cheers rang out from the entire audience.

The second half of the concert began with Caste Summer Session as silver tape fell from the ceiling. Even though fall had already begun, the venue was filled with summer-like enthusiasm. With the electricity in the venue at its highest level of the night, Sakurai sand FRUITS ZIPPER’s signature song Watashi no Ichiban Kawaiitokoro solo. The biggest KAWAII of the day had certainly appeared at Zepp Divercity (Tokyo), and for the last song of the show, the idol performed BABY I LOVED. Her crystal clear voice captivated every fan in the audience.

As soon as the idol left the stage, the fans immediately asked for an encore. These loud voices summoned the artist back, and she performed her new song You, You, You for a second time. An MC portion followed, in which Sakurai read a letter reflecting on the past decade, including the excitement she felt starting out as an idol, the heartbreak of leaving the stage at one point, and how it felt meeting the other members of FRUITS ZIPPER. “I’m only here because of those who support me and protect me. Even in my private life, I’m supported by so many people,” she said. “I continue to love and cherish each and every one of you!” Continuing, Sakurai concluded her letter hoping for future growth. “For my next anniversary, I’d like to truly embody what it is to be an eternal idol for everyone, inspired by the phrase “idol of idol” given to me by (producer) Misa Kimura.” 

The final encore was a second performance of Watashi no Ichiban Kawaiitokoro, and fans were allowed to record video. Yui Sakurai’s growth and cuteness are sure to spread around the world thanks to this footage taken by the audience. 

Sakurai’s 10 years as an idol have not been smooth. Nevertheless, she continued to work as hard as she could and has grown into an idol who can now fill Zepp Divercity (Tokyo), not only as a group but also as a solo artist. “If you don’t give up, your dreams will come true.” This Cinderella story was something the artist realized together with her fans. The story of Yui Sakurai will continue, into her 11th year, 15th year, 20th year, and beyond. “Someday, I’d like to hold a solo concert at the Nippon Budokan,” Sakurai said when the concert concluded. Fans are excited to see what other dreams she’ll make come true in the future.

In addition, the new digital single Zurui Kawayui will be available on all music streaming services on October 20, the 10th anniversary of Sakurai’s debut. The solo song You, You, You and Caste Summer Session will also be available.

FRUITS ZIPPER kicked off its nationwide tour, FRUITS ZIPPER JAPAN TOUR 2024 – AUTUMN – THE STORY OF SEVEN COLORS, on September 28 at Toda City Culture Hall in Saitama.

The tour will feature 15 shows in 12 cities around Japan and is the largest hall tour in the group’s history. Tickets for all performances, except additional dates, are sold out. 

The members transformed into ‘NEW KAWAII Princesses’ for their 1st album released in April, with the 2nd single album’s artwork based on the theme of “the beginning of a fairy tale.” The tour’s theme is “Story,” and audiences will be treated to the tale of how these girls became princesses in the first place. Wearing dresses corresponding to their member colors, the group performed popular tracks like Watashino Ichiban Kawaiitokoro and NEW KAWAII, as well as the new songs Fruits Basket and Starlight Valkyrie from their 2nd single CD released on September 18. FRUITS BASKET performed a total of 20 songs, including solo and unit songs, sharing each member’s individuality along with the meaning of the title “THE STORY OF SEVEN COLORS.” 

For the encore, the group performed Fruits Basket for a second time, and during their performance, the members ran through the aisles of the venue, interacting with the fans. In the middle of the song, the music stopped and a screen suddenly appeared on stage. As the members looked at each other in confusion, an image appeared on the screen, announcing that FRUITS ZIPPER would hold a concert on June 3, 2025 at Saitama Super Arena to celebrate the group’s third anniversary. The venue was immediately filled with applause as fans screamed “congratulations,” with some in tears following the exciting announcement.

Member Suzuka Chinzei quickly responded to the crowd. “I didn’t expect this big of a surprise, but I’m so happy to be able to share this moment with all of you–the moment that my dream of performing at Saitama Super Arena came true,” she said. The first day of the tour ended with cheers as the group performed Watashino Ichiban Kawaiitokoro to conclude the night.

More details about the group’s 3rd-anniversary concert will be released on FRUITS ZIPPER’s official website soon.

Photo: Yuna Yoshimori

On September 18, FRUITS ZIPPER will release their second-anniversary concert at Nippon Budokan on DVD and Blu-ray. On the same day, the idol group will release its second single CD titled NEW KAWAII / Fruits Basket.

The release will be a double A-side single, including the popular song NEW KAWAII from the group’s album released on April 10, as well as the new song Fruits Basket.

The CD will be available in nine formats, including a Limited First Edition, Regular Edition, and seven unique Member Editions. The Limited First Edition will include the song Rainbow, which was performed for the first time during the group’s Budokan performance. In contrast, each Member Edition will include solo songs that the girls have performed at birthday events and unit songs performed at FRUITS ZIPPER’s first arena concert at the Tokyo Metropolitan Gymnasium. Additionally, the Limited First Edition will come with a unique jacket and high-quality booklet.

The theme of the album’s artwork is ‘the beginning of a fairy tale.’ For the group’s previous album, each member wore a dress of their own unique design to become a ‘NEW KAWAII Princess,’ but this album tells the story of these girls before they became royalty. The way the girls approach this classic fairytale-like concept will show their ‘NEW KAWAII’ side.

In addition, a release event will be held to commemorate the release of the second single CD. At Asobi Mall, which handles official FRUITS ZIPPER goods, a Blu-ray of the Budokan concert and the CD can be purchased simultaneously and will be paired with a group acrylic stand as a W-purchase privilege. Quantities of the bundle will be limited.

Standard Edition

Limited First Edition

Mana Manaka Edition

Yui Sakurai Edition

Karen Matsumoto Edition

Amane Tsukiashi Edition

Suzuka Chinzei Edition

Noel Hayase Edition

Having celebrated her 10th year in showbiz in 2023, Yui Sakurai, a member of the popular idol group FRUITS ZIPPER, will release her first photobook on February 20, 2024.

The photos were shot in Phuket, Thailand, and the Phi Phi Islands, which Sakurai had dreamed of visiting. On the world-class island of Phuket, the artist experienced riding an elephant along the beach and enjoyed a romantic floating breakfast in a warm pool. When visiting the Phi Phi Islands, Sakurai visited Maya Bay, which served as the location for the film The Beach and is known by many as ‘Phantom Beach.’ Along with some swimsuit shots, Sakurai also makes her first appearance in lingerie.

A special edition of the photobook including an acrylic stand, a special book, and an exclusive box will be sold exclusively at HMV&BOOKS online, HMV&BOOKS, HMV (participating stores), and Tower Records (the Shibuya store and online). The special book features an exclusive dialogue between Sakurai and the other members of FRUITS ZIPPER, snapshots of their many outfits, and other rare personal details. Those who purchase the special edition will also be invited to attend an exclusive event.

<Comment from Yui Sakurai>

“I am so excited to announce the release of my first photobook! Shooting this book overseas during the 10th anniversary of my idol career was a dream come true. The release date is February 20, which is the last day I’ll be 23 years old. I’m so lucky to be able to experience so many wonderful things!

Thank you so much to the fans and all of the people whose support has made this dream come true! In the book, you’ll see plenty of photos that show not only my on-stage self, but also my more relaxed self and a more personal side of me! I hope this release will give more people an opportunity to get to know me…I hope you’ll enjoy it…”

Upon my arrival on Thursday, November 16, I wondered if the intimate space of the Amsterdam Bar & Hall in downtown St. Paul, Minnesota would be able to contain the massive personalities of ATARASHII GAKKO! The four members never hold back–either on or off the stage, it seems–and as fans began to arrive en masse, it was clear that the Twin Cities wasn’t lacking a fanbase for the dance-vocal group currently taking the world by storm.

Just under three weeks prior, ATARASHII GAKKO! had performed for a whopping 8,000 fans at their first arena concert, held at the famed Tokyo Metropolitan Gymnasium. Now, they were preparing to walk out to a crowd of only a few hundred, most with cocktails in hand and lyrics memorized. The majority of the concertgoers seemed more than passingly familiar with the group, though a few bewildered onlookers couldn’t possibly have been prepared for what the night would bring. Needless to say, although the stage was quaint, the concert was anything but. None of the members’ usual energy had diminished, and despite this being the final stop on the U.S. portion of the tour, there wasn’t a hint of fatigue to be found during the hour-long set.

The show was sold out weeks in advance, and plenty of eager fans equipped with glowsticks and wearing the group’s signature socks rushed toward the stage to secure the best spot. Other attendees swarmed the merch booth, eager for a hoodie or bag to show their pride.

For the show to be standing room only was a boon–it’s unlikely anyone in the audience could have remained seated once the four girls appeared following the intro, quickly leading into the high-energy number Seishun wo Kirisaku Hado. Fans were instantly chanting in unison, responding eagerly as Suzuka addressed the room, her enthusiasm bordering on contagious.

Nine years after its formation, ATARASHII GAKKO! Recently announced that the group would be making its Kouhaku debut at this December’s 74th Kouhaku Uta Gassen. The New Year’s Eve staple features performances from the most popular musical acts of the year, proving that the group has found its footing both domestically and abroad.

Fans swatted balloons around and jumped in time to the beat as saisyu jinrui, one of the group’s older songs, began to a sea of applause. Suzuka, Rin, Mizyu, and Kanon didn’t seem phased to hear the largely American audience singing along in Japanese, though their appreciation and joy were palpable as they moved in perfect unison. CANDY and The Edge followed, with the members taking turns asking the audience to raise their hands or clap along. Anyone who wasn’t already a fan was likely converted by the commanding energy sweeping the room, making it impossible not to move along.

During the MC portion, the members showed off their English, asking the audience “do you know Seishun?” They explained that it means “to live your life to the fullest,” and quickly invited the audience to celebrate this important idea. Throughout the show, they would often initiate a call and response, teaching those assembled a few words in Japanese and expressing their interest in returning to America for another tour in the future. Given how quickly the tickets sold out this time around, the sky’s the limit for concerts in the future.
In January, ATARASHII GAKKO! will perform at Nippon Budokan for the first time, ushering in a new era of popularity for the four members. It makes me wonder what massive U.S. venues may someday play home to another of their unforgettable shows. Madison Square Garden? Radio City Music Hall? The Hollywood Bowl?

As the question “Suki?” rang out, the crowd cheered, as Suki Lie has become a fan favorite since its release earlier this year. The girl’s choreography, as usual, was a highlight of the show, with Fantastico and the Yohji Igarashi remix of Pineapple Kryptonite quickly sending the audience into a rhythmic frenzy.

Just in front of me, I watched a couple mimic the vast majority of moves in perfect unison, taking time to laugh and joke when they failed to hit the mark. That’s the essence of ATARASHII GAKKO!–fun. The group represents ‘fun’ in its purest form, asking fans to recall the freedom of youth and to reach out to grasp it one more time, without fear of failure or embarrassment. Dance as if no one is watching, sing along in a language you cannot understand, and dress up in a school uniform despite being in your upper 30s. Why not?

As expected, the entire building shook as fans marched along during the group’s newest release Tokyo Calling. It had been enough of a warm-up, and as each of the girls placed a hand behind their heads, Otona Blue, the group’s magnum opus, rang out to a sea of screams. The track has amassed an incredible response on TikTok over the past year; this, despite being released way back in 2020. ATARASHII GAKKO! performed the song on THE FIRST TAKE, with the YouTube video now sitting at 50 million views. Everyone likely woke up with a sore neck after mimicking the classic choreography during the chorus.

After the explosive energy of WOO! GO! and NAINAINAI, the girls began to say their goodbyes, asking their fans to visit Japan someday and promising to return to St. Paul sometime in the future. Exiting the stage, they returned only a few minutes later after the audience demanded an encore, this time dressed more casually and eager to chat with a few fans at the front, one of whom was holding up a skilled drawing of Suzuka. The singer accepted the gift gladly, with other fans handing bouquets to the other members. As the lights in the venue brightened, the group snapped a few photos with the audience, creating the perfect keepsake for such a perfect night.

No one wanted such an energetic time to end, and the group knew just how to bid farewell to America–with the lively rock track Free Your Mind. The venue became a sea of clapping hands, and the concert came to a close on the highest possible note.

With a performance at Kouhaku fast approaching and their first-ever Budokan show only two months away, it’s almost certain that ATARASHII GAKKO! will return to the U.S. in the future. Until then, American fans will continue to support these four powerhouses from afar, eager for the day we meet–and dance–again.

Report: Carley Garcia

 

USA

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ATARASHII GAKKO! 新しい学校のリーダーズ(@japan_leaders)がシェアした投稿

On October 28, the idol group FRUITS ZIPPER held their first arena concert at the Tokyo Metropolitan Gymnasium and announced that they would perform a solo show at Nippon Budokan on May 18, 2024 to celebrate the group’s second anniversary.

During the concert, the group also performed the new song Kimikoi (Dear you) for the first time. The track is filled with gratitude for the legions of fans who have supported the group since their debut and is available to stream now.

This September, FRUITS ZIPPER’s first nationwide tour ‘FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-’ took the girls to Osaka, Aichi, Fukuoka, Hiroshima, Hokkaido, and Kanagawa. The tour culminated in a sold-out show at the Tokyo Metropolitan Gymnasium, the first arena performance for the group. Presale tickets also sold out, and around 8,000 people attended the event. Even before the show started, there was plenty of excitement both inside and outside the venue.

When the show’s opening video began to play, the crowd’s fervor exploded. Penlights incorporating wireless lighting were introduced for this concert, and once the entire venue was flooded with beautiful, unified light, the members appeared. The concert began with Pure in the World, which has been popular throughout the tour. Continuing with Kanpeki Shugide☆ and Kimino Akaruimiraiwo Oikakete, the girls were ready to show off their skills in their first-ever arena show.

Once the girls had a chance to breathe, the audience’s cheers echoed throughout the venue. Each member asked the crowd if they were excited, and the fans quickly responded as loudly as they could.

During Fre-Fru Summer!, the girls rode in a giant float that traveled around the arena, bringing the members and fans even closer. Despite the show taking place at the end of October, the vibes inside the arena were entirely mid-summer. As the excitement of the fans grew, RADIO GALAXY began, featuring lasers and other flashy effects, turning the Tokyo Metropolitan Gymnasium into a dance hall. Not letting up, the group transformed the atmosphere into something more emotional, performing Roller Coaster Heart, We are Frontier–remixed for the tour–and Zutto, Zutto, Zutto! The final song of the first half was CO-Kosei, which was performed for the first time at the Kanagawa concert in September and shows off FRUITS ZIPPER’s individuality.

During the halfway point titled WORLD KAWAII CLASSIC, the seven members were divided into three groups and performed a unit song for the first time. First on stage were the friendly Amaren Sisters (Amane Tsukiashi, Karen Matsumoto) to perform their song Pinky Red. The song’s comical lyrics and catchy melody transformed the venue into a sea of cuteness, playing into the pair’s standard interactions. The audience was also excited to see the world’s most adorable JoJo Pose during the performance. The next unit was comprised of Suzuka Chinzei, Yui Sakurai, and Mana Manaka, who performed their song Tenshinranmanwhile showing off both their cute idol-like appearance and their uniqueness. Finally, Luna Nakagawa and Noel Hayase performed Bye-Bye, showing off a next-level melody and rap segment not heard in any FRUITS ZIPPER songs in the past. Fans couldn’t take their eyes off the girls’ performance, which was completely unexpected for an idol concert. During the MC, the members shared the story behind each song and praised one another.

The second half of the show continued with the same incredible momentum as the first. Each member appeared in new costumes covered in ribbons before performing Sekaiwa Kimikara Hajimaru, Welcome to the ♡ Furuppa, and the incredibly popular Happy Chocolate. Yui Sakurai’s line ‘Naani, naani,’ which trended on TikTok earlier this year as ‘Naaze, naaze,’ immediately struck a chord with fans.

During the second half of the show, the girls gave an energetic and cool performance of Re→TRY & FLY as flames illuminated the stage. The voltage in the venue continued to ramp up as the group performed skyfeelan and Going!, making it the perfect environment for FRUITS ZIPPER to perform their new songKimikoi (Dear you) as a surprise. The track is packed with gratitude for the group’s fans who have supported them from the start and urged them to aim higher, through their first CD release, nationwide tour, and solo concert at the Tokyo Metropolitan Gymnasium. Kimikoi (Dear you) was produced with the hope of “continuing to make dreams come true together with the fans.” The lyric-like posts that have been posted on FRUITS ZIPPER’s Twitter over the past few days caused a stir among fans, and all foreshadowing led to this new song. The girls thanked everyone from the bottom of their hearts as they sang the moving lyrics with all of their might.

The concert came to a close with FRUITS ZIPPER’s signature track Watashino Ichiban Kawaiitokoro. As the members danced along to their signature track, many people in the audience did as well. 8,000 people dancing in unison truly embodied the heart of “NEW KAWAII.”

But the concert wasn’t over yet. The members returned to the stage after hearing the audience loudly begging for an encore, thanking the fans for their support. “We’re not done yet, so I’d like to show everyone an even more incredible performance,” said Yui Sakurai. The group filmed a TikTok with the 8,000 audience members as they performed Watashino Ichiban Kawaiitokoro, so visit FRUITS ZIPPER’s social media to check it out!

For the encore, the girls performed Kimikoi (Dear you) again, this time allowing the audience to record video. “Let’s get this trending,” said Matsumoto as the performance began.
Suddenly, a video began playing on the large screen on stage, announcing that FRUITS ZIPPER would be celebrating its second anniversary with a performance at Nippon Budokan on May 18, 2024. The members were also speechless, as they hadn’t been made aware of this exciting news. As some of the girls were moved to tears, the fans congratulated them with loud voices and warm applause. Fittingly, the group then sang Chou Medetai Song ～Konnani Shiawasede Iinokana?～, and the entire venue celebrated the overwhelmingly exciting news. The shouts of “Congratulations” rang out louder than ever before at the massive Tokyo Metropolitan Gymnasium.

Luna Nakagawa commented on the final performance of the tour with tears in her eyes, expressing her joy at being able to stand on the stage she had always dreamed of. Yui Sakurai, who celebrated her 10th idol anniversary on October 20, also reflected on the day she passed her first idol audition and the day she quit her part-time job to pursue showbiz. “I’m so happy to be able to stand before you all today as an idol, and I’m so glad I came back. Today, I was able to fulfill my dream of making so many people happy, and I hope I was able to repay everyone for their incredible kindness.” Suzuka Chinzei continued with her final remarks. “I want everyone here tonight to be happy,” she yelled with a huge smile on her face before the group launched into their debut song Kimino Akaruimiraiwo Oikakete. The girls showed their determination to strive towards the next stage of their careers, and after the song, Luna Nakagawa asked that the lights in the venue be turned off so that the girls could only see the penlights in the crowd. The seven-colored lights illuminating the venue may as well have been beacons leading FRUITS ZIPPER towards their bright future.

FRUITS ZIPPER has had a total attendance of over 16,000 people since its nationwide tour began in September, and is scheduled to perform at Nippon Budokan in May. Fans look forward to seeing what kind of happy performances await them in the future as the girls continue to evolve.

<Member Comments>

Comment from Suzuka Chinzei
“It’s a miracle that we’ll be able to perform at Nippon Budokan on our second anniversary, and it’s all thanks to the fans and people who have always supported us that this dream is coming true. We’ll give the best possible performance as a girls’ idol group worthy of standing on stage at such a legendary venue, so I hope that everyone in the world and the universe comes!”

Comment from Yui Sakurai
“I can’t believe that we’ll soon be standing on stage at Budokan. It’s the goal of every idol, and we’re doing it just two years after our debut. I hope that the fans will look forward to that special day–we’ll work hard and do our best to truly become idols worthy of Nippon Budokan!”

■Set List
OP OVERTURE
M01 Pure in the World
M02 Kanpeki Shugide☆
M03 Kimino Akaruimiraiwo Oikakete
M04 Fre-Fru Summer!
M05 RADIO GALAXY
M06 Roller Coaster Heart
M07 We are Frontier -Tour Remix ver-
M08 Zutto, Zutto, Zutto!
M09 CO-Kosei
M10 Pinky Red (Amane Tsukiashi, Karen Matsumoto)
M11 Tenshinranman (Suzuka Chinsei, Yui Sakurai, Mana Manaka)
M12 Bye-Bye (Luna Nakagawa, Noel Hayase)
M13 Sekaiwa Kimikara Hajimaru
M14 Welcome to the ♡ Furuppa!
M15 Happy Chocolate
M16 Re→TRY & FLY
M17 skyfeelan
M18 Going!
M19 Kimikoi (Dear you)
M20 Watashino Ichiban Kawaiitokoro

Encore
M21 Kimikoi (Dear you)
M22 Chou Medetai Song ～Konnani Shiawasede Iinokana?～
M23 Kimino Akaruimiraiwo Oikakete

Kimikoi (Dear you) – FRUITS ZIPPER (New Digital Single)

The idol group FRUITS ZIPPER has been picking up steam since its debut in February 2022. On September 13, 2023, the group’s first single CD Watashino Ichiban Kawaiitokoro was released, ranking 3rd on the Billboard Japan Top Single Sales chart and 4th on the Oricon Weekly Single Ranking chart. Yui Sakurai, one of the group’s members, celebrated her 10th year as an idol on October 20, 2023. For the next year, the Yui Sakurai 10th Anniversary -IDOL OF IDOLS- project will be held.

Yui Sakurai has amassed incredible support over the past year. Her line “Nani Nani” from the song Happy Chocolate inspired “Naze Naze,” which hit the top spot in the SNS Trending Word Ranking for 2023. Sakurai was also voted #1 in the “Idols Who are Simply Cute” ranking seen on Fuji TV’s program Neru, Shuzai Ittekimasu ~Tokyo Idol Times~.
FRUITS ZIPPER was formed in April 2022, but Yui Sakurai’s roots as an idol began before the group came together. Over the next year, a number of projects and events will take place to celebrate her incredible idol milestone.

The project’s official website was unveiled today and features commemorative goods for sale, as well as comments from the members of FRUITS ZIPPER. A request page has also been opened, allowing fans to send requests to Yui Sakurai detailing what they’d like to see her do for her 10th anniversary.

A live event is also scheduled for December 24, 2023. For the latest information, check FRUIT ZIPPER’s social media.

<Comment from Yui Sakurai>

“I, Yui Sakurai, have been an idol for ten years.

Thank you so much for your continued support!

I treasure sooooo many of the memories I’ve made with all of you, both during the tough times and the happy times. Those treasures have supported me in the past, and they continue to support me now.

This year, to show my gratitude to all of you, I’m beginning my “10th Anniversary Year!”

I just want to give something back to all of you, and I hope that you’re excited to see much more of me in the future.

I’m working with everyone on staff to come up with a lot of ideas, so please look forward to it!” ♡♡♡

Yui Sakurai 10th Anniversary -IDOL OF IDOLS- Official Site
URL: https://yuisakurai-10th-anniversary.com/

On September 13, 2023, popular idol group FRUITS ZIPPER released its first single CD Watashino Ichiban Kawaiitokoro. Immediately upon release, the album reached the #3 spot on the Billboard JAPAN Top Singles Sales chart and #4 on the Oricon Weekly Single Ranking chart. The titular track was released digitally in April 2022 and has received over 900 million views on TikTok and 13 million music video views on YouTube.

FRUITS ZIPPER is currently holding its first nationwide tour, FRUITS ZIPPER 1st JAPAN TOUR 2023 -AUTUMN- The parlor of FRUITS ZIPPER. The long-awaited tour began on September 3, and on September 16, the group held a semi-final show at KT Zepp Yokohama in Kanagawa.

The title of the tour, ‘The Parlor of FRUITS ZIPPER,’ hopes to inspire the audience to discover the individuality of each member, akin to a parfait with different layers. Tickets for the Osaka, Aichi, Fukuoka, Hiroshima, and Hokkaido shows have completely sold out. Tickets for the Kanagawa performance were also sold out, and the show was held in front of a completely packed house, even when accounting for the second-floor seats.

Multicolored lasers inspired by the member’s colors swept across the venue, cueing the group to start the show with the hit song Pure in the World, which was released digitally in August. The peppy track instantly captured the hearts of fans in the audience, and that excitement carried into the following songs: Kanpeki Shugide☆ and Fre-Fru Summer!

During the MC, the members took the time to explain the theme of the tour and their new costumes prepared exclusively for the long-awaited event. Each member has a representative fruit, and their flashy costumes feature adorable aprons and other details reminiscent of parlor clerks. “Welcome,” the members yelled, inviting fans into their unique world for a few hours to have a happy and sweet time.

The concert resumed immediately following the MC with Happy Chocolate, and inspired by the TikTok trend, many fans danced along during the chorus. Transforming the energy into something gentler, Sekaiwa Kimikara Hajimaru began soon after, captivating fans with its addictive sweetness. The girls showed their sexy dance moves during We are Frontier and their cooler side during the upbeat Going! With incredible momentum, FRUITS ZIPPER powered through six songs in a row, including the hyper RADIO GALAXY and Roller Coaster Heart. The audience was lucky enough to experience all sides of this multifaceted idol group, subverting expectations and wowing everyone lucky enough to attend.

After the impressive performance, Mana Manaka and Luna Nakagawa shared memories of the national tour, including a moment in Hokkaido when the two felt their lives were in danger from an enzyme bath, drawing laughter from the audience. Suzuka Chinzei also excitedly announced that she would play the starring role in the upcoming CBC drama Link!, and that the theme song for the drama would be the group’s popular track Sekaiwa Kimikara Hajimaru. Mana Manaka touchingly reflected on the group’s past performances, which visited each member’s hometown. “It felt like our triumphant return home. It was such a great experience, to show everyone how much we’ve grown.”

After the members and audience calmed down after the MC, Nakagawa eagerly began the second half of the show. “Are you excited, Yokohama,” she called out. The group ignited fans’ hearts with Welcome to the ♡ Furuppa! and Re→TRY & FLY, leading into one of the happiest songs in recent memory, Chou Medetai Song ~Konnani Shiawasede Iinokana?~ The audience called out the members’ names in loud voices and clapped in unison, creating a deep sense of unity between FRUITS ZIPPER and their fans. As many would expect, the final song performed was Watashino Ichiban Kawaiitokoro, the group’s most popular song which was just released as a physical single. TikTok photography was allowed for this song, and legions of fans kept their phones pointed at the stage. Check TikTok to see the colorful and adorable performance!

In typical FRUITS ZIPPER fashion, the show didn’t end there! After fans begged for an encore, the members returned to the stage to perform the new song CO-Kosei. Composed by Sho Yamamoto, the composer of Watashi no Ichiban Kawaiitokoro, the track fit the tour’s theme perfectly. The lyrics are filled with overwhelming individuality from each member, and the catchy choreography instantly grabbed the audience’s attention, with easily mimicked moves sure to be the next trend. Following the performance, the members showed their eagerness to make the ‘CO-pose’ more popular.

Following the TikTok shoot with fans throughout the venue–a popular trend during FRUITS ZIPPER concerts–the group performed a few more tracks, including Zutto, Zutto, Zutto! Sending love to the fans, Yui Sakurai announced the last song, asking fans to “make memories together with them.” The performance finally came to an end with a heartfelt rendition of Kimino Akaruimiraiwo Oikakete. The audience couldn’t help but dance along, making it the most earnest moment of the performance.

After the show ended, Yui Sakurai and Luna Nakagawa were so moved that they immediately hugged each other. “The song Kimi no Akaruimiraiwo Oikakete was where everything started for us, and every time I sing it, I just have so many flashbacks of the past year and a half,” Suzuka said with tears in her eyes. “The tour isn’t over, and I can’t wait to meet the fans at the Tokyo Metropolitan Gymnasium! Let’s keep making memories together, all of you and FRUITS ZIPPER.” The sweet and incredibly action-packed performance came to an end amidst a sea of loving applause.

During this tour, FRUITS ZIPPER has grown to new heights. Their next appearance on the national tour will take place on October 28 at the Tokyo Metropolitan Gymnasium, the group’s first arena performance and their largest venue to date. There’s no telling what to expect!

Text: Masatoshi Mayuzumi

Photo: Yuuna Yoshimori

Limited First Edition

Standard Edition

Seven-member edition

On September 13, FRUITS ZIPPER will release its first single CD, Watashino Ichiban Kawaiitokoro. The idol group has released a song from the album titled Pure in the World ahead of this exciting date.

Pure in the World was created by Tamaya 2060% from the rock band Wienners, who was inspired by the ‘pureness’ of the idols. Even when life has you feeling troubled or aimless, this happy track has the power to imbue any listener with instant positivity.

Teaser Video

A teaser for the song’s music video has also been posted to YouTube, with the full video set to premiere on August 16 at 20:00 JST. Directed by Eri Yoshikawa, the video represents the stylish neighborhood of Harajuku, perfect for FRUITS ZIPPER. After all, the group’s concept is ‘From Harajuku to the World.’

Teaser videos focusing on each member will be released in the coming days, along with a dance practice video and more. For this release, the choreography was co-written by SACO MAKITA and Saki Kamiya, who are well-known for their work with FRUITS ZIPPER’s music. For the latest FRUITS ZIPPER information, please follow the group on social media.

FRUITS ZIPPER’s nationwide tour is scheduled to begin in September. All shows have completely sold out except for the finale, which will be held at the Tokyo Metropolitan Gymnasium. This marks the group’s first arena show, and tickets are now available.

FRUITS ZIPPER will release Watashino Ichiban Kawaiitokoro as the group’s first single CD on September 13, 2022. The popular song has amassed over 800 million views on TikTok and over 12 million music video views on YouTube since its release in 2022. Now, the concept for the photobook that comes paired with the Limited First Edition has been revealed along with the jacket cover. The Standard Edition jacket covers have also been revealed along with the seven-member variations.

Limited First Edition

Standard Edition

Seven-member Variations

Those purchasing the Limited First Edition as part of the ‘Ichiban Kawaii Package’ will
receive a 40-page photobook. The themes for the book are ‘Your Cutest Part’ and ‘My
Cutest Part,’ and two different sides of the FRUITS ZIPPER members are featured on the
A-Side and B-Side.

The A-Side features a collaboration with Sebastian Masuda, the globally-known ‘King of
Kawaii’ and global proponent of Japanese Kawaii culture currently residing in New York City. By chatting with each member before the photo shoot, Masuda explores “the individuality
and cuteness that lies beneath the cuteness that we can see,” expressing it through his art. The artist hopes that the girls will keep the cuteness exhibited during their debut while
focusing on their unique inner charms that continue to shine as their careers progress.

“Kawaii is your own microcosm. I believe that the girls are so much more than their
superficial cuteness. Their charm comes from what lies beneath the surface–the cuteness
that overflows from within,” said Masuda. This marks the first time that the idol group and Masuda have joined forces to present ‘Kawaii’ culture to the world.

The B-Side features a ‘cuter than usual FRUITS ZIPPER,’ including fresh visuals linking to
each of the member’s fruit-inspired colors. The graphics were created by yenter, a creative team with a long history of working on logos, merchandise design, and artist photos. The
Limited First Edition has a holographic three-sided case and Digipak with A-side packaging, while the Standard Edition and seven-member edition jackets display the B-side visual.

■Comment from Sebastian Masuda

“Kawaii is your own microcosm. If we chat with 100 people, we’ll find 100 different types of kawaii. With that in mind, I chatted with each member of FRUITS ZIPPER one-on-one to
explore their personalities and individual charms. I hope you’ll open the photobook and
compare their words to the artwork on the pages. Their charm comes from what lies
beneath the surface–the cuteness that overflows from within.”

FRUITS ZIPPER is preparing for its first national tour in the fall and has announced a solo
concert at Tokyo Metropolitan Gymnasium as the tour finale. CD pre-order events will also be held throughout Japan in conjunction with the tour, so check out FRUITS ZIPPER’s
official NOTE for the schedule and details!

The idol project KAWAII LAB. is now accepting applications from aspiring artists wanting to join a new idol group.

The KAWAII LAB project aims to introduce Japan’s growing idol culture to overseas audiences under the concept of ‘From Harajuku to the World.’ The project has spawned three groups so far–FRUITS ZIPPER, known for the TikTok smash hit Watashino Ichiban Kawaiitokoro; IDOLATER, comprised of the finalists of ASOBISYSTEM’s first audition; and CANDY TUNE, which made its debut this March.

The audition is open to females between the ages of 10 and 24. While dance and vocal skills are important, the project is also seeking unique applicants with a charm that extends beyond skill or ability. Both those with and without experience are welcome to apply. Those who pass the audition will work toward their debut in 2024 in a new idol group and as solo performers aiming toward a global debut.

This audition will also include the selection of candidates for a training group for a future debut. Successful candidates will be given basic lessons in preparation for their debut.

KAWAII LAB. Artists

IDOLATER

FRUITS ZIPPER

CANDY TUNE

Soon after wrapping up their successful first-anniversary concert, FRUITS ZIPPER released Chou Medetai Song ~Konnanni Shiawasede Iinokana?~ as a digital single on May 4, 2023. New teaser trailers for the song’s music video have been released every day since June 29, with the final product scheduled to drop on July 7 at 21:00 JST. Ahead of this exciting day, we sat down with the members to commemorate the music video’s official release!

–Just listening to Chou Medetai Song ~Konnanni Shiawasede Iinokana?~ is enough to put a smile on anyone’s face! How did you feel when you heard it for the first time?

Suzuka Chinzei: I thought it was the happiest song of the Reiwa era! I love the lyrics that
tell people they can choose their own happiness. The question in the song’s title–Is it okay
to be this happy?–was answered by the amazing Sho Yamamoto, who wrote the song’s
lyrics. “Yes, it’s okay, because it’s something I chose myself.” I think he’s a genius for that answer.

–What’s your favorite lyric in Chou Medetai Song?

Yui Sakurai: “It feels impossible to feel this way without expecting something a little bad!” Whenever you’re SO happy that you feel like something bad must be on the way, that’s some powerful happiness. The lyrics in this song are so fluffy and packed with joy, I just love it.

–What’s the main thing audiences should focus on when they see Chou Medetai Song’s choreography?

Mana Manaka: Everything! The choreography is really fun, catchy, and easy to imitate!

@fruits_zipper 8/4(金)『TGC teen 2023 Summer』 @国立代々木競技場 第二体育館に出演させて頂きます✨#FRUITSZIPPER #ふるっぱー #ちょめでた #ちょめでたダンス ♬ 超めでたいソング 〜こんなに幸せでいいのかな？〜 – FRUITS ZIPPER

–The music video will be released soon! What are the vibes?

Luna Nakagawa: I feel like our fans have been really excited about this one. I just hope that this music video will make everyone happy–remember to congratulate yourself sometimes!

–Is there a specific scene in the video that you’d like fans to watch out for?

Amane Tsukiashi: I love Luna and I wearing fun sunglasses when we sing “First, can we start being bolder today?”

–Share something super happy that’s happened to you lately!

Noel Hayase: That has to be our performance at Nakano Sunplaza!

宝物

ありがとうございました#AYAKARNIVAL #AYAKARNIVAL2023 pic.twitter.com/ikL3EfStza

— 月足天音 (FRUITS ZIPPER) (@amane_fz1026) June 17, 2023

Karen Matsumoto: Amane really loves Arin from Momoiro Clover Z, and getting to perform with her was so wonderful! I was happy too!

–Lastly, do you have anything you’d like to say to the fans?

Suzuka: The music video for Chou Medetai Song ~Konnanni Shiawasede Iinokana?~ is
finally here! Whether you’re a man or woman, young or old, an earthling or an alien, it
doesn’t matter–this song will make you happy! I love all of you so much♡♡So lucky!!!”

FRUITS ZIPPER is continuing their incredible success, recently announcing their first CD release, first national tour, and first arena show. Keep an eye out for what they’ll do next!