SHISEIDO is available in 88 countries and regions worldwide. SHISEIDO is launching a new line of skincare products called “WASO”, which will be sold all over Japan from Sunday 10th October 2017. There will be a commemoration event running from Friday 29th September to Sunday 1st October 2017. This event will be run by “Utsukushiku-nareru Yaoya WASO”, which will be held in DAIKANYAMA T-SITE GARDEN GALLERY. Here, you can try out and purchase WASO products in advance.
From the first half of the 20th century, WASO has been making products for our generation of youths. They have dedicated themselves to “extracting the goods from raw ingredients”. This is where the idea of a new skincare line made with natural ingredients was born. Carrots, loquat fruit tree leaves, tofu, white jelly fungus and honey are the 5 natural ingredients from which the products are made, allowing you to experience the maximum quality of beauty.
During the three-day limited period, the popup shop “Utsukushiku-nareru Yaoya WASO” will showcase products made with natural ingredients. The ingredients have been used to their full potential, allowing you to experience “beauty at its simplest”. This is the true essence of WASO. This venue, that exhibits vegetables in a beautiful manner, is located in the trendy Daikanyama region. The trendy people of Daikanyama have never come across a Greengrocer store quite like this one. The inside of the store is beautiful no matter where you look. You will soon be persuaded by the photogenic atmosphere to take a picture!
During the 3-day period, there will be a special guest each day. On day one (Friday 29th Sept), multitalented model and illustrator Lauren Tsai will be entertaining you from 17:00 to 18:00. Day 2 (Saturday 30th Sept) will feature millennial star Hikaru Yokota from 15:00 to 18:00. Finally, the SHISEIDO ambassador Saki Nishimoto will make her appearance on the 3rd and final day (Sunday 1st Oct) from 15:00 to 18:00. You can enjoy her company for her 1-day-limited shop managerial position!
There’s also an SNS campaign! By taking a photo at the event or commenting on the event with the designated hashtag and posting on the SNS site, you could win the “Delicious Skin Box” and an original WASO bag as part of a set! Only 30 winners are selected in a prize draw at random. This special-sized box includes face wash, makeup remover, face lotion and cream.
From 29th September, the WASO official line account will open so you can keep up to date with the latest information. Don’t miss out! Shishi Yamazaki, a manager of world famous fashion brand promotion, receives lots of support from trend-loving girls. That’s why stamp-creator Shishi Yamazaki will be also distributing her own stamp from Friday 6h October!
Mak sure you get your hands on some WASO products during this 3-day period!
■Information
Utsukushiku-nareru Yaoya WASO
・Venue: DAIKANYAMA T-SITE GARDEN GALLERY, 16-15, Sarugakucho, Shibuya, Tokyo
・Access: 5 mins walk from Tokyu Toyoko line Daikanyama station
・Event dates: Friday 29th September 2017 (17:00 ~ 21:00)
Saturday 30th September 2017 (10:00 ~ 20:00)
Sunday 1st October 2017 (10:00 ~ 20:00)
Further information can be found here:
http://www.shiseido.co.jp/waso/topics/20170908/
WASO official website:
http://www.shiseido.co.jp /waso /
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