Harajuku has earned a reputation globally for being the center of all things kawaii, the neighborhood’s cuteness spread worldwide via fashion designers and pop stars such as Kyary Pamyu Pamyu. The recently opened Kawaii Monster Cafe isn’t content to just remind visitors of the area’s status, however.
This spot wants to go beyond the already established tropes kawaii, and be something all its colorful own…and then share that with the world.
Opened in August, KAWAII MONSTER CAFE HARAJUKU looms five stories over the always-bustling Meiji-Dori street in Harajuku. Sebastian Masuda, a long-time champion of the neighborhood and one of the key architects of kawaii culture today, designed the cafe. Part of his idea for the venue is to represent kawaii physically in a space, though he isn’t simply recreating the colorful chaos found at his store 6%DOKIDOKI or in one of the videos he directed for Kyary Pamyu Pamyu. This is Japanese cuteness evolved.
The cafe envisions Harajuku as a monster of sorts, “engulfing the world’s most trendiest fashions and cultures.” Visitors first choose where they want to sit, selecting from four rooms — more on those in a second — and then they enter the belly of the beast. Quite literally, as a red carpet acting as the creature’s tongue guides customers inside.
Once in, brace for visual overstimulation. There is a lot to take in, though odds are the cafe’s centerpiece Sweets-Go-Round will most likely grab the most immediate attention. A Masuda creation, this sweets-inspired merry-go-round is great for photos, but is hardly the only standout spot around.
KAWAII MONSTER CAFE boasts four themed areas where visitors can sit — the colorful, fungi-themed Mushroom Disco, the Milk Stand corner featuring three giant animal heads sipping the titular beverage, the laboratory-inspired Bar Experiment and the sugar-overload Mel-Tea Room sporting melting ice-cream walls and biggie-sized macaroons. Customers can walk around and explore all these zones, but can only sit in one (the Mushroom Disco and Milk Stand, featuring booths with very high walls, offer a bit more privacy than the other two spots). Although they aren’t always there, chances are high customers will be escorted to their seat by one of KAWAII MONSTER CAFE’s “Monster Girls,” a quintet of women wearing Harajuku-appropriate clothes.
The place might be a feast for the eyes, but don’t forget that it is still a cafe, offering up food and drinks as colorful as any of the decor. The menu comes as an iPad cased in an oversized cake, and there are a lot of options to take in. Food choices tend towards shareable dishes that appear to have been dunked in a rainbow – KAWAII MONSTER CAFE’s most popular offering thus far is the Colorful Rainbow Pasta, featuring multi-colored noodles and a variety of colorful sauces to dip them in – plated like a painter’s palette.
Customers can also select from sandwiches, salads and various finger foods. Though, from this American writer’s perspective, the most surprising — (and welcome!) addition was a fried chicken and waffles plate. Dessert, fittingly, is every bit as rainbow bright. The biggest option might not have the tastiest sounding name – the Colorful Poison Parfait – but it definitely looks delicious. And intimidating, as it is a towering creation loaded with various flavors of ice cream, cake and fruits. If you aren’t ready to tackle that, there are plenty of other options coming in shades from all over the color spectrum, ranging from popcorn to ice-cream slathered pancakes.
On the drink front, the cafe sells a good variety of fruit-centric beverages. Dubbed Fruity Heavenly and served in a nice-sized jar-shaped glass, these feature flavors such as “mango” and “real fruits” (not to say the mangoes aren’t real, the latter is more of a mix featuring strawberries and various citrus offerings). They also have several signature cocktails — owing to the Bar Experiment area’s theme, they come in “non-druggy” (non-alcoholic) and “druggy” (alcoholic) form, and include the Experiment, featuring two test tubes of liquid one can add to the central glass of liquor – who knows what will happen, see the name! – and the Noctilucent, featuring a rainbow-sprinkle rim.
Worth squeezing in: KAWAII MONSTER CAFE features a point card system, allowing those who come frequently to earn special privileges other can not. These include discounts and the ability to make a reservation (non-card holders just have to show up and hope there isn’t a long line), yet the top card grants the holder access to a special VIP room hidden away from the other four zones. To add a bit of intrigue to the system, I’ll just say the room is extremely pink, cozy and offers one of the best views of the Tokyo skyline I’ve ever seen. Start earning those points.)
In the near future, KAWAII MONSTER CAFE aims to incorporate a special dinner menu, along with a nightly show that customers can watch while munching on technicolor pasta. Yet at the moment, it offers up one of the more unique dining experiences in Tokyo…and Harajuku. If your definition of kawaii ends at mismatched clothes and the “PonPonPon” video, prepare to have your idea of the word expand in a thousand directions after a visit here.
■Information
KAWAII MONSTER CAFE HARAJUKU
Address: 4th floor, YM Square Building, 4-31-10, Jingumae, Shibuya, Tokyo.
Opening hours: Weekdays & Saturdays: Lunch/ 11:30〜16:30（Last entries: 15:30 Last orders: 16:00 – 90 minute seating period）
Dinner: 18:00 〜 22:30（Last orders: 22:00）
Sundays & national holidays: 11:00 〜 20:00 (Last orders: 19:30)
※ During peak times it is possible that seating time period will be increased to 2 hours
No closing days
TEL：03-5413-6142
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Rainbow sweets are now trending. As well as being very popular overseas, a large variety of shops that sell rainbow sweets have also been opening in Japan. Today we’ll be looking at rainbow sweets that you can eat in Tokyo! The impact of their vivid colours makes them perfect for an Instagram shot!
LE SHINER (Takeshita Street, Harajuku)
This shop has appeared many times on TV for its Instagram-worthy aesthetics. The pink bear is a real eye-catcher! The exterior is also cute ♡
The shop's speciality is the rainbow soft serve ice cream. Colourful rainbow ice cream spirals around the base of pink ice cream.
Their colourful menu also includes rainbow cake sticks, rainbow sandwiches and much more!
Further information: https://www.moshimoshi-nippon.jp/ja/93444
◼︎Information
LE SHINER (レ・シヤナー)
Address: COXY176 Building 1st floor, 1-7-10, Jingumae, Shibuya, Tokyo
Opening hours: Weekdays - 11:00 — 18:00 / Weekends & national holidays - 10:30 — 19:00
Access: 3-minute walk from Harajuku station Takeshita Street exit (JR Yamanote line)/ 4-minute walk from the 5th exit of Meiji-Jingumae Station (Tokyo Metro Chiyoda line)
TEL：070-1361-8686
Totti Candy Factory (Takeshita Street, Harajuku)
Totti Candy Factory has cute petit cakes, cotton candy and much more. There must be so many people who have tried this! Whatever you may have heard about this place, their showstopper is definitely the huge colourful cotton candy!
If you're looking for a present or souvenir, we recommend you get one in a cup!
◼︎Information
Totti Candy Factory
Address: RYU Apartment 2nd floor, 1-16-5, Jingumae, Shibuya, Tokyo
Opening hours: Weekdays - 11:00 — 20:00
Weekends & national holidays: 10:00 — 20:00
Access: 3-minute walk from Harajuku station Takeshita Exit (JR Yamanote line)
TEL：03-3403-7007
The KAWAII MONSTER CAFE is a new famous spot in Harajuku that has attracted many from all over the world.
One of their specialities is the colourful poison parfait, which is a photogenic masterpiece that is topped with ice cream, fruit, and even a piece of roll cake.
There are even rainbow cakes, rainbow pasta dishes, and much more!
Further information: https://www.moshimoshi-nippon.jp/ja/64096
◼︎Information
KAWAII MONSTER CAFE（カワイイモンスターカフェ）
Address: YM Square 4th floor, 4-31-10, Jingumae, Shibuya, Tokyo
Opening hours: Lunch: 11.30 — 16:30 (last orders: 16:00 ), dinner: 18:00 — 22:30 (last orders: 22:00) (Monday — Saturday and the day before national holidays
※ 90-minute seating slots, last entry: 15:30
Sundays & national holidays 11:00 — 20:00（Last orders: 19:30）
No regular closing days. It is possible that customers will not be allowed to enter the cafe when certain events take place.
Access: 1-minute walk from the 5th exit of Meiji-Jingumae station (Subway)/ 5-minute walk from JR Harajuku station Omotesandō exit
TEL: 03-5413-6142 ※It is possible to make reservations（Excluding Weekends and national holidays）
LOLA’S Cupcakes (Roppongi, Harajuku)
It is possible to say that LOLA'S Cupcakes are the instigators for the rainbow sweets trend. Their cupcakes may be famous, but their rainbow cakes are also a popular choice!
Seven different colour layers of cake are sandwiched together with buttercream.
◼︎Information
LOLA’S Cupcakes
Harajuku
Address: Cascade, 2nd floor, 1-10-37, Jingumae, Shibuya, Tokyo
Opening hours: 11:00 — 20:00
Access: 2-minute walk from 3rd exit Meiji-Jingumae station (Tokyo Metro Fukutoshin line/ Chiyoda line), 2-minute walk from Harajuku station Omotesando exit (JR Yamanote line)
TEL：03-6447-1127
Roppongi
Address: Roppongi Hills Metro Hut floor B1, 6-4-1, Roppongi, Minato, Tokyo
Opening hours: 11:00 — 21:00
Access: Direct access from the concourse of Roppongi station (Tokyo Metro Hibiya line), 4-minute walk from Roppongi station (Toei Ōedo Line)
TEL：03-3475-1127
A WORKS (Gakugei-daigaku Station)
What makes this cafe appear so Instagram-worthy is its resemblance to a traditional Japanse-style house. In this popular cafe, all the cakes are made by hand. Sales end once all the cakes are gone.
This place has more to offer than just a rainbow-coloured cheesecake — there are also unicorn cakes, Cheshire cat cakes and much more ♡
◼︎Information
Address: 3-3-7, Takaban, Mguro, Tokyo
Opening hours: Monday, Tuesday Friday & Sunday: 11:30 — 22:00
Thursdays: 11:30 — 16.00
Saturdays: 11:30 — 23:00（Last orders: 22:00)
Regular closing days: Wednesdays
Access: 2-minute walk from Gakugei-daigaku Station (Toyoko line)
TEL：050-5570-3475
NEW NEW YORK CLUB (Azabu-Jūban/ Jiyūgaoka station)
This shop was built for those who want to experience and taste New York culture in a New York atmosphere. Their signature treat is the rainbow-coloured bagel. However, they are only available on the weekends!
◼︎Information
NEW NEW YORK CLUB
Azabu-Jūban
Address: 3-8-5, Azabu-Jūban, Minato, Tokyo
Opening hours: 9:00 — 18:00 (Sales will end once all have been sold)
No regular closing days
Access: 3-minute walk from the A1 exit of Azabu-Jūban station (Tokyo Metro Namboku line)
TEL：03-6873-1537
Jiyūgaoka
Address: TF 2-15-14, Midorigaoka, Meguro, Tokyo
Opening hours: 11:30 — 20:00
Regular closing days: Tuesday
Access: 5-minute walk from Jiyūgaoka station
TEL：03-6459-5669
What are you waiting for? Get your hands on some rainbow sweets!
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Over at the MOSHI MOSHI BOX, Harajuku's tourist information center, we are always asked about ice cream and soft cream shops. These cute and Instagrammable shops are currently experiencing a huge boom with the younger generation!
Here are 7 popular ice cream and soft cream shops that you can visit during your trip to Harajuku.
Eddy’s Ice Cream
Located in Ura-Harajuku, Eddy's Ice Cream completely is pasted in pink and white. Wherever you turn to look, you're going to want to take a photo. The grand menu of Eddy's Ice Cream, where the toppings are already chosen, is super popular, but you can also customise to your liking - there are 10 cones and 3 soft creams to choose from as well as 13 different toppings. The most popular item on the menu is the "Unicorn" (￥1,200), a magical delight wrapped in pastel coloured cotton candy and milk soft cream. This one promises a new kind of sensation for the taste buds!
Full Details: http://www.moshimoshi-nippon.jp/55526/2
■Information
Eddy’s Ice Cream
Address: Eddy’s Ice Cream 1F, 4 Chome-26-28 Jingumae, Shibuya, Tokyo (住所：東京都渋谷区 神宮前4-26-28 1F)
Opening Hours: 11:00-20:00
Closed: No fixed holidays
TEL: 03-6438-9742
Access: 10 minutes’ walk from Harajuku Station via the JR Line / 8 minutes’ walk from Meiji Jingumae Station via Tokyo Metro
Official Homepage: http://eddysicecream.jp/Roll Ice Cream Factory
This unique rolled ice cream is mixed together with liquid ice cream and other ingredients on a cool plate. You can order from the regular menu or customise your own. The shop's recommendation is the "Cookie Monster"! Not only can you take great pictures of the finished ice cream piece itself, but also the process as it is made in front of you.
Full Details: http://www.moshimoshi-nippon.jp/57051
■Information
ROLL ICE CREAM FACTORY
Address: Just harajuku 1st floor, 4-28-12 Jingumae, Shibuya-ku, Tokyo
Phone Number: 03-3470-0227
Closing Dates: No scheduled holidays
Open time: 10:00-21:00
Official Homepage: http://rollicecreamfactory.com/Nanaya (Aoyama Branch)
Nanaya sells luxurious gelato made using matcha sourced from Fujieda in Shizuoka. It offers seven varying levels of matcha intensity – level 1 begins with a more moderately sweeter flavour, but as you progress up the scale to level 7 the flavour of the matcha becomes richer and deeper. The no. 7 gelato is the most popular item and claims to be the most matcha intense flavoured ice cream in the world. It uses matcha that received an award from the Minister of Agriculture, Forestry and Fisheries. It boasts a deeply rich and bitter matcha flavour inside which lies a hint of refreshing sweetness.
Full Details: http://www.moshimoshi-nippon.jp/58538
■Information
Nanaya Aoyama
Address: Nanaya 1F, 2-7-12 Shibuya, Shibuya-ku, Tokyo
Tel: 03-6427-9008
Hours: 11:00〜19:00
Closed: Tuesdays (but open on Tuesdays when it’s a national holiday)
Website: http://nanaya-matcha.comMatcha Café Maiko
The same matcha - just imported from Hawaii! "MATCHA Stand MAIKO" has been in business in Hawaii since July 2016, and it has made its way to Omotesando in Japan. Matcha Café Maiko uses the highest quality matcha produced in "Harimaen," a tea brand from Uji in Kyoto, aka the birthplace of Japanese tea. The matcha-flavored soft served ice cream of Matcha Café Maiko extracts the umami and texture of matcha to the fullest, meaning you can enjoy a matcha soft ice cream unlike any other!
Full Details: http://www.moshimoshi-nippon.jp/47577
■Information
“Matcha Café Maiko – Omotesando”
Address: B1 of GYRE, 5-10-1, Jingumae, Shibuyaku, Tokyo
Open: 11:00-20:00
Website: http://www.matchacafe-maiko.jp/
"MATCHA Stand MAIKO"
Address: 2310 Kuhio Ave. #143 Honolulu, HI 96815
TEL: (808) 369-8031
Open: 11:30-21:00 ※Time in Hawaii
Website: http://www.matchacafe-maiko.com/"Milk" - Fresh Cream Specialty Shop
When "Milk" opened in Shibuya it was a roaring success, bringing in 30,000 people in the first month. Fresh cream usually plays the supporting role of sitting on top of something like pancake, but "Milk" promotes it to the lead role by drawing out its flavour to the fullest. "Milk" serves a range of sweets with the fresh cream as the main acts, including "Milky Cream Chiffon Cake" (￥780), "Milky Soft Cream" (￥540), "Milky Soft Parfait" (￥780), and more. The shop is only open for a limited period, so don't miss out.
Full Details: http://www.moshimoshi-nippon.jp/54370
■Information
"Milk" - Fresh Cream Specialty Shop (生クリーム専門店 ミルク)
Popup Shop in Harajuku Justin
Opening date: August 3rd ※Takeout available from August 10th
Address: Harajuku JUSTIN Gingumae 3-25-18 Shibuya-ku Tokyo
Open: 11:00-18:00（※JUSTIN’s normal business hour starts from 18:00）
Takeout specialty shop in LUMINE EST Shinjuku
Opening date: August 20th, 2017
Address: LUMINE EST 1F Shinjuku 3-38-1 Shinjuku-ku Tokyo
Open: 11:00-22:00 （10:30-21:30 on weekends and holidays）
Official Website: http://www.opefac.com/milk/sorama
Affogato (￥550), a definite recommendation to those people who find normal ice cream a tad bit boring. It's made with rich wholesome ice cream that melts its way into strong coffee. Even people who aren't adjusted to coffee can enjoy this one. What's more is that "sorama" is a café situated away from the hustle and bustle of the busy streets of Harajuku where time flows calmer, allowing you to take a breather. It's a place where you can enjoy more "grown-up" ice cream.
Full Details: http://www.moshimoshi-nippon.jp/32960
■Information
sorama gallery+coffee
1-12-6 Dohi Bldg., Jingumae, Shibuya-ku, Tokyo
TEL: 03-3423-2370
OPEN: 9:30～11:00/12:00～19:00 (Closed: Mondays, Tuesdays, National Holidays)
Homepage: http://sorama.tokyo/coffee/
coisof（コイソフ）
Ice cream and dairy specialists "Morinaga Milk Industry" teamed up with "GOMAYA KUKI," a store specialising in sesame ice cream, to open the soft serve ice cream shop "coisof." Their sesame ice creams strive to stand superior to ice creams all over the world and are topped with colourful "oiri," a traditional candy from Kagawa prefecture that brings good luck. Once you have one you won't be able to stop!
Full Details: http://www.moshimoshi-nippon.jp/54778
■Information
Coisof (コイソフ)
Address：OZ Harajuku Building 1st floor, 1-8-24, Jingu-mae, Shibuya, Tokyo
Open: 10:00-20;00
Telephone number: 070-1185-1309
【Select Menu Items】
・Coi soft (white) ￥600 (tax included)
・Coi soft (mix) ￥600 (tax included)
・Coi soft (black) ￥600 (tax included)
GOMAYA KUKI Website: http://gomayakuki.jp/
Harajuku - the home of the "kawaii" culture. Know you know some of its most photogenic ice cream shops. So what are you waiting for? Have your fill♡
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Writer: Ellie
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A “zoo” beside a Harajuku Denki Shokai ?! An ice cream store, “Dobutsuen” which use the motifs of animals was opened
“Dobutsuen” which sells cute animal-shaped ice cream under the theme of “the smallest zoo of the world” was opened on the 23rd of September.Each item is 500 yen! Below are the items which are suitable to be uploaded on your SNS. Buta (strawberry) Buhtaro (5oo yen / tax included) Panda (cookie and cream) Runrun (5oo yen / tax included) Zou (soda) Umeko (5oo yen / tax included) Koara (Vanilla) Ocean Hiroko (5oo yen / tax included) Tora (blueberry cheese cake) Eijikun (5oo yen / tax included) 3 Biki no Kobuta (random flavor) (1,000 yen / tax included) Why not try these cute animal-shaped ice creams after drinking Denkyu Soda. ■Information Dobutsuen Address: 150-0001, B1F 3-20-10, Jingumae, Shibuyaku, Tokyo TEL: 03-6434-5074 Business hours: 11:00 to 19:00 URL：https://twitter.com/__doubutsuenn
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KAWAII LAB.’s New Program ‘KAWAII LAB.’s Road to Being Super KAWAII’ Begins, KAWAII LAB. to Hold 3rd Anniversary Performance
Idol project KAWAII LAB. kicked off its new program, KAWAII LAB’s Road to Being Super KAWAII, on TV Asahi’s official YouTube channel ‘Douga, Hajimetemimashita.’ KAWAII LAB. groups FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, and CUTIE STREET will participate in the program, featuring projects that transcend group boundaries. In addition, a special third anniversary performance, KAWAII LAB. 3rd Anniversary Special LIVE ‘Watashitachino Ichiban Kawaiitokoro,’ will take place on February 22, 2025 at K Arena Yokoyama. All KAWAII LAB. groups will perform, including a mixed unit performance exclusively for the event. Tickets are now available for pre-order. A collaboration cafe will be held at the EX Garden Cafe in the atrium on the first floor of TV Asahi’s headquarters from November 14 until December 26 to celebrate the start of the new program and the KAWAII LAB. special live performance at K Arena Yokohama. Visitors can enjoy food and drinks inspired by each group in the decorated restaurant, and original goods will also be available. [Member Comments] FRUITS ZIPPER: Yui Sakurai “I’m so happy to start a new program with all of KAWAII LAB. We’ll keep updating ourselves to become super KAWAII! We hope to make this a weekly program that everyone who watches will enjoy.” CANDY TUNE: Nanako Ogawa “When I heard about this project for the first time, I was happy & surprised! Every member of KAWAII LAB is so charming, and I hope that we can convey that through this program. I want to do my best so that everyone who watches this program will love it!” SWEET STEADY: Nagisa Shoji “I’m very happy and looking forward to the start of this new program! I haven't been able to talk a lot with members from other groups yet, so I’ll be happy to take part in a lot of girl's talk on this show. I’ll do my best to make sure everyone enjoys the show!” CUTIE STREET: Emiru Kawamoto “I’m nervous about starting this new program, but I want to make it something that will cheer up the people watching! We had a lot of fun and laughed so much during the first recording, so we’ll be sure to bring smiles to everyone's faces.”Information
<Program Information>
Title: KAWAII LAB’s Road to Being Super KAWAII (KAWAII LAB. no Chou Kawaii he no Michi)
Where to Watch: TV Asahi’s Official YouTube channel ‘Douga, Hajimetemimashita’
Airing: Tuesdays at 18:00
URL: https://youtu.be/t3GSdL9njZY<Performance Information>
KAWAII LAB. 3rd Anniversary Special LIVE ‘Watashitachino Ichiban Kawaiitokoro’
Date: February 22, 2025
Time: Doors open 13:00 / Show starts 15:00
Venue: K Arena Yokohama (Kanagawa Prefecture)Tickets: Favorite Member Ticket *with bonus limited edition goods: ￥15,000 (Tax Included) General Ticket: ￥8,000 (Tax Included)
Details: https://kawaiilab.asobisystem.com/
<Collaboration Cafe Information>
Collaboration Period: November 14 – December 26, 2024
Venue: TV Asahi Headquarters 1st Floor Atrium – EX Garden Cafe (Tokyo)
Details: https://kawaiilab.asobisystem.com/news/detail/35577
Reservations: https://lin.ee/YSaxp7V -
Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku
The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP - Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku. KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators. The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.■FOOD & DRINK
During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese. The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.<10/19~10/22 Exclusive Menu> Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO <10/26~10/31 Exclusive Menu> Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included) French Fries with Monster Dip: ¥700 (Tax Included) Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape] ■GOODS
New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs! In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.■EXPERIENCE
During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.■PHOTO SPOT
At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku! Information
KAWAII MONSTER SHOP – Colorful Halloween
Running: October 19, 2023 – October 22, 2023/ October 26, 2023 – October 31,2023
Open: 12:00〜19:00
Venue: ASOBIFACTORY（3-21-8, Jingumae, Shibuya, Tokyo)
Access: 7 minutes walk from JR Harajuku Station, 5 minutes walk from Tokyo Metro Meiji-jingumae StationBe sure to follow where the pop-up shop will appear in the future!
Interested companies are welcome to contact us.
Learn more about KAWAII MONSTER CAFE here
https://asobisystem.com/brand/kawaiimonstercafe/ -
On May 31, the idol group IDOLATER released its 11th single, Aimai Silhouette. Unlike the group’s more mature love songs released in the past, this new track is packed with cuteness and a fresh sound.
Information
Aimai Silhouette – IDOLATER (Digital Single)
Release Date: May 31, 2023
Streaming URL: https://kawaiilab.lnk.to/aimaisilhouette
Available on all major music download and streaming sites -
IDOLATER, the idol group from KAWAII LAB., released their new single, Before the endroll.IDOLATER is celebrating their 4th anniversary since their debut as a group. The group has been active as a five-member group consisting of Yukino Fushiki, Ayu Okuda, and Kurumi Tsukishiro, with the addition of Ririka Satsuki and Fuka Oishi, since April 2022.This song is a powerful declaration of their determination to continue advancing towards the future, expressing the various emotions they have accumulated so far as their driving force, including the loneliness and frustration that they have shouldered while running as idols, as well as their gratitude towards those who have supported them.
Information
Before the Endroll – IDOLATER
Release Date: April 22, 2023Streaming Links:https://ssm.lnk.to/Beforetheendroll
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The NFT project City Pop TOKYO is inspired, fittingly, by City Pop, a music genre from Japan that is immensely popular worldwide, particularly among Gen Z. Now, the project is collaborating with the incredibly popular idol group FRUITS ZIPPER! Starting at the end of April, Legendary NFTs inspired by the members of FRUITS ZIPPER will be released sequentially as part of the City Pop TOKYO NFT collection. These collaborative NFTs feature rare designs that are unique among the other characters in the City Pop TOKYO NFT collection and were drawn by Natsumi Sato, the illustrator who oversaw character design for the collection. This collaboration will commemorate the release of City Pop TOKYO's main collection, which will be available starting at the end of April. City Pop TOKYO will allow both NFT holders and non-holders to participate in new character development through a series of Twitter posts after the main NFT collection is sold. Characters will level up by earning training points when they post on Twitter, which will also be reflected in their NFT properties. The final ranking will be based on level, and a subsequent audition will be held, with winners being invited to join ASOBISYSTEM as new talents. For this collaboration, the wildly popular FRUITS ZIPPER is sure to bring some new excitement to this incredible project.
Information
<Collaboration Details>
●Seven FRUITS ZIPPER NFTs inspired by the group’s members will be added to the City Pop TOKYO collection as Legendary NFTs.
● Legendary NFTs were created by Natsumi Sato, the illustrator behind City Pop Tokyo. Each special edition release has its own unique parts.
● Unlike standard collections, Legendary NFTs will be sold via auction.Available: April 19 at 21:00 ~ April 20 at 21:00
Amount Available: 7
Price: To be determined at auctionBelow are the NFT designs. Illustrations will be sent to auction winners as NFTs.
<Special Benefits for Legendary NFT Holders>
● One NFT airdrop from City Pop TOKYO’s main NFT collection
● Easier to accumulate XP points when developing characters on Twitter
● A 3D model from the Gemie Metaverse (Design to be selected from airdrops from the main collection)
●NFT airdrops of future collections (details to be announced as soon as the collections are available)
*Legendary NFTs cannot participate in the promotional game or audition.
*The images and designs of the characters may be used by the FRUITS ZIPPER and its members during their activities.About City Pop TOKYO
City Pop TOKYO plans to release 1984 original NFTs based on City Pop, a music genre from Japan that is immensely popular worldwide, particularly among Gen Z. The project’s characters are featured in trendy outfits and makeup representing symbolic fashion styles in Japan, such as GAL, SHOWA, and REIWA. After the NFTs are sold out, they can be registered as talents with ASOBISYSTEM and entered into the METAVERSE’S GOT TALENT NFT talent audition using Twitter! Successful entries will be invited to have full-fledged virtual careers, appearing in ads and releasing music. Community members can participate in surveys and vote on songs and other releases, coming together to help develop new talent.Through this project, City Pop TOKYO will work to reaffirm the usefulness of Web 3.0 technology and NFT and further promote Japanese culture to people worldwide.
・Website: https://www.city-pop.tokyo/
・Twitter: @CityPopTokyoNFT
・Discord: https://www.city-pop.tokyo/<Participating Businesses>
Kingdom Labs
Kingdom Labs is a venture studio that aims to support and invest in projects in the gaming and toC areas within the Web 3.0 domain. The company provides consistent support to entrepreneurs building innovative business models across various industries, from planning to execution. One of the company’s key strategies is to partner with large companies that are expanding their business to Web 3.0 or that exist in a different area but hope to create Web 3.0 services. Kingdom Labs takes a unique, multi-disciplinary approach to maximize the interests of investors and partners, leverage its global team, and to grow its global portfolio and investment experience. The company also operates the world-renowned NFT collection Monkey Kingdom.Representative: CSO Maurice Ng
URL: https://www.kingdomlabs.com/UPBOND Inc.
UPBOND offers Wallet, which easily allows customers to manage their assets and connect to many Web 3.0 services. Its non-custodial wallet enables general consumers to easily engage with Web 3.0 marketplaces and allows enterprises to obtain customer information with its decentralized identity solution. UPBOND works with top-notch Japanese corporates to bring their business into this new frontier while also updating customer relationships.Representative: Director Takashi Mizuoka
Head Office: 6-31-15 Jingumae, Shibuya-ku, Tokyo (8F)
URL: https://www.upbond.ioGEMIE
GEMIE is an Asian entertainment-focused metaverse platform inspired by fan culture. The company aims to help artists achieve their full potential by providing them with the tools, resources, and opportunities they need to reach their goals and allowing them to interact with fans from all over the world without limitations.
Comment: “Instead of holding a talent show by region or country, why don’t we do it in the metaverse so there won’t be any geographical locations – you will be surprised how many talented artists who are worth a shot are scattered in our everyday life!”Representative: Co-founder John Fung
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Idol group FRUITS ZIPPER will embark on its first nationwide tour, FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-, this September. FRUITS ZIPPER has been climbing to the top of the idol scene at a breakneck pace. Their first overseas solo performance in Taiwan was recently a huge success, and tickets for their first anniversary live shows at Toyosu PIT in Tokyo and Namba Hatch in Osaka in May sold out immediately after going on sale. The tour will begin with a concert in Osaka on September 3, followed by performances in Aichi, Fukuoka, Hiroshima, Hokkaido, and Kanagawa. Tickets for the presale lottery are now on sale for members of the KAWAII LAB fan club. FRUITS ZIPPER’s single Watashino Ichiban Kawaiitokoro, released last year, has inspired over 700 million related videos on TikTok, while the music video has been viewed over 10 million times. Keep an eye on their activities in the near future!
Information
FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-
Date: September 3, 2023
Venue: Zepp Namba / Osaka
Time: Doors open at 16:00 / Show starts at 17:00
Contact: Kyodo Information – 0570-200-888Date: September 5, 2023
Venue: Zepp Nagoya / Aichi
Time: Doors open at 17:30 / Show starts at 18:30
Contact: Sunday Folk Promotion – 052-320-9100 (12:00～18:00)Date: September 8, 2023
Venue: Zepp Fukuoka / Fukuoka
Time: Doors open at 17:30 / Show starts at 18:30
Contact: Kyodo West Japan – 0570-09-2424 (11:00～15:00 / Closed on Sundays and Holidays)Date: September 10, 2023
Venue: BLUE LIVE HIROSHIMA / Hiroshima
Time: Doors open at 16:00 / Show starts at 17:00
Contact: YUMEBANCHI (Hiroshima) – 082-249-3571 (Weekdays 12:00~17:00)Date: September 13, 2023
Venue: PENNY LANE24 / Hokkaido
Time: Doors open at 17:30 / Show starts at 18:30
Contact: Mount Alive – 011-623-6555Date: September 16, 2023
Venue: KT Zepp Yokohama / Kanagawa
Time: Doors open at 16:00 / Show starts at 17:00
Contact: HOT STUFF PROMOTION – 050-5211-6077 (Weekdays 12:00~18:00)[Tickets]
VIP Standing: ¥16,500 (Including Tax, excluding drinks)
miniVIP Standing: ¥7,700 (Including Tax, excluding drinks)
General Standing: ¥5,500 (Including Tax, excluding drinks)
2F Reserved Seat: ¥5,500 (Including Tax, excluding drinks)
*Available tickets for Hiroshima and Hokkaido are VIP and General Standing onlyKAWAII LAB. Fan Club Presale Tickets (Lottery)
Entry Period: April 10 at 21:00 ~ April 17 at 23:59
URL: https://kawaiilab.asobisystem.com/
*Up to 2 tickets available per person per showNew information will be announced on the official FRUITS ZIPPER social media pages when available.