“ASICS tiger” × “BEAMS” × “mita sneakers!” Dreamy collaborative items were released.
24.September.2017 | FASHION
A sports life style brand “ASICS tiger” will release collaborative items with one of the most famous select shop in Japan “BEAMS” and a sneaker shop which sells sneakers to the world from Ueno, Tokyo “mita sneakers!”
The collaborative items include shoes and apparel items (four items in total) and all of the items are created based on the motif of “velour sukajan” (Japanese jacket with lots of stitches).
A delicately colored pair of shoes “GEL-LYTE III” is made of navy-colored velour and has stitched illustrations of dragons and the letters “Japan” in an original font, on both heel parts.
With regards to their apparel items, they are selling a long-sleeve T-shirt with an original graphic of a dragon illustrated on both sleeves and a hoody and pants made of navy velour.
Why don’t you enjoy the sporty autumn season with these rare triple collaborated items!?
Triple collaboration SOUVENIR JACKET
Release date: September 16th, 2017 (Sat.)
Available stores: “ASICS TIGER Osaka Shinsaibashi” “ASICSTIGER Daikanyama Pop Up Store (Onitsuka Tiger Daikanyama Corner Space),” “ASICS Tiger Online Store,” “BEAMS JAPAN,” “mita sneakers.”
♦Shoes “GEL-LYTE III”
Price: 17,000 yen (tax not included)
Color: navy × navy × cream
Size: 4.0 inch to 6.5 incn, 7.5 inch to 10.0 inch, 11.0 inch to 12.5 inch(size increase – every 0.5 inches), 14.0 inch
♦Apparel
・Hoody / navy / 15,800 yen (tax not included)
・Pants / navy / 14,800 yen (tax not included)
・Long sleeve T-shirt / navy, white / 6,500 yen (tax not included)
Size: S, M, L / Asics tiger original size
Official website: asicstiger.com
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Licaxxx Appears in KINGS with BEAMS SPORTS Concept Video
17.January.2023 | FASHION
Musical artist Licaxxx can be seen in KINGS with BEAMS SPORTS, a special concept movie made to promote the collaboration between BEAMS SPORTS and the Ryukyu Golden Kings, a B. League professional basketball team.
This project aims to expand the community surrounding both collaborators. BEAMS SPORTS creates opportunities for people to become more familiar with the positive energy generated by modern sports culture while the Ryukyu Golden Kings is known for celebrating the people and culture of Okinawa.
The concept video was planned and supervised by 92, a member of the artist collective GReeeeN. The star-studded cast includes Kabuki actor Matsuya Onoe and other basketball enthusiasts.
KINGS with BEAMS SPORTS
<Comment from Planner and Supervising Director GReeeeN’s 92>
“I want to share my home of Okinawa with both Japan and the world.
The concept of this video is one of hope. I want the appeal of basketball to merge with tons of other cultures.
I’m thrilled to be able to show my own take on historical backgrounds and culture in this new way!”<Comment from Licaxxx>
“There are so many musical artists who love basketball! But when compared to overseas fans, they’re much quieter and less open about it. I’m sure they blend in pretty well courtside. (Laugh)
I hope everyone enjoys wearing these fashionable original items while cheering as hard as you can!”Information
KINGS with BEAMS SPORTS
Starring:
Matsuya Onoe
Licaxxx
REG☆STYLE (YUI, KEITA JUMPROCK)
FLY DIGGERZ (K-SK)
SHOHEY
Ryo Hagihara (BEAMS Creative)
Ryujin DensetsuPlanning/Direction:
92 (GReeeeN)
<BEAMS SPORTS> -
Report: The Successful Second Tabekko Doubutsu Cafe Stand in Omotesando
The second Tabekko Doubutsu Cafe Stand event opened in Omotesando on November 1, 2022. Paying homage to the classic snack first released in 1978, the cafe features a number of tasty snacks inspired by the thin animal-shaped cookies popular around the world.
This second event will run through January 9, 2023. Reservations are required, and many dates were completely sold out prior to the event’s start date, particularly on weekends. We decided to visit, anxious to see what the fuss is all about.
We were first shocked to see the popular animals enjoying oden! Original goods featuring the characters enjoying the quintessential Japanese winter dish are only available at the cafe. From acrylic keychains to figures, visitors can snag some adorable merchandise to commemorate their trip to the exclusive event. Why not snag some items that would be useful on a daily basis, like a notebook or an apron?
For food, visitors can snag a special Oden Set and Chinese Dumplings, both perfect for the winter. The oden features popular ingredients like egg, daikon, fish cake, and mochikinchaku, each branded with the popular animal characters. Drinks include soy milk, green tea milk, and milk tea.
In addition to the exclusive Lion Cake which is limited to 25 servings a day, guests can find chocolate bananas and other sweets on the menu, including a Sweets Set limited to those reserving special seats at the venue. For every ¥1,000 spent on food and drink items, customers will receive one Tabekko Doubutsu trading card!
The exhibition space is a must-see for fans of this legendary snack, filled with rare works including an adorable and very colorful print of every animal holding a bowl of oden. Of course, a photo spot has been set up for visitors to take some prime shots for social media!
Don’t miss the animal meet and greet, which is making its triumphant return from the last event! Visitors can interact with different animals on different days, so check the official Twitter page (@tabekko_cafe) for the schedule and more information! The number of visitors per day is limited, so make a reservation as early as you can.
Come enjoy these heartwarming treats while you have the opportunity!
Information
Tabekko Doubutsu Cafe Stand Omotesando
Running: November 1, 2022 – January 9, 2023 *Reservation required
Closed: December 28, 2022 – January 3, 2023
Hours: 11:00 – 19:00
Address: SPAGHETTI Cultural Space 1F
5-3-13 Jingumae, Shibuya-ku, Tokyo
Closest Station: Omotesando
Reservations: https://t.livepocket.jp/p/tabekko_omotesando
Official Twitter: @tabekko_cafe https://twitter.com/tabekko_cafe
*Please see the official Twitter page for the latest information! -
Luxury Brand Burberry Collaborates with Manga Series Blue Period on Original Story
18.August.2022 | ANIME&GAME / FASHION
Burberry has announced a collaboration with the popular art manga Blue Period! The unlikely pair will team up on an original story featuring a new character Lola, who is an anthropomorphic version of Burberry’s iconic Lola bag designed by Riccardo Tisci. This original story booklet will be gifted exclusively to visitors to Burberry stores nationwide starting August 20, 2022. Fans can also enjoy the digital version on Burberry.com.
This story depicts the emotional journey of Yatoria Yaguchi and Ryuji Ayukawa as they meet and are progressively more influenced by Lola. Hachitaro is inspired by Lola’s boldness, inner strength, purity, and free self-expression, and is inspired to free himself from everything external and internal holding him back.
To commemorate this partnership, a special wallpaper featuring an illustration by Tsubasa Yamaguchi, the author of Blue Period, will be available exclusively from Burberry’s official LINE account starting on the first day of the collab. The Burberry Omotesando takeover event will also run through September 5, so come enjoy a fashionable manga world!
©Tsubasa Yamaguchi/Kodansha
Information
Burberry Omotesando Takeover
Running: August 20 – September 5, 2022
Venue: Burberry Omotesando
Hours: 11:00-20:00
*Original Story Booklets are only available in limited quantities.
Details: https://jp.burberry.com/c/collaborations/blue-period-anime/ -
Masquerade-Inspired Halloween Sweets Buffet Opens in Omotesando
The Strings Omotesando will hold the Violet Masquerade sweets buffet at GRAMERCY HOUSE, a banquet venue on the second floor, on select dates from September 7 until October 27, 2022.
Guests can enjoy a selection of desserts featuring chestnuts, grapes, and other autumn treats in calming violet space. Why not come enjoy the feel of a masquerade while eating your fill of sugary delights?
The event will feature jewel-like tarts lavishly decorated with figs and grapes, strawberry cheesecake inspired by a courtly flower garden, and lemon mousse shaped like a fanciful headdress. The buffet itself will be decorated with masks and glittering ornaments.
The buffet will also include lunch with a lineup of savory dishes such as spiced grilled chicken, black curry made with charcoal, and purple sweet potato potage.
Visitors showing up to the buffet wearing violet will receive an original purple mocktail called Fancy Violet. Why not come for a girls’ night out or a family dinner this Halloween season?
Information
Violet Masquerade Sweets Buffet
Running: September 7 – October 27, 2022
*On select dates only. These dates will be announced on the website.
*Weekdays only.
Venue: GRAMERCY HOUSE / The Strings Omotesando 2F
Hours: 12:00-14:00 *120-minute seatingsDetails / Reservations: https://www.strings-hotel.jp/omotesando/event/sweetsbuffet/#next
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Popular Snack Tabekko Doubutsu Inspires Collaboration Cafe in Omotesando
A new concept cafe for the popular snack Tabekko Doubutsu will be opening in Omotesando for a limited time, from July 5 until August 21. The snack is similar to animal crackers in the west, though these little creatures are a little cuter.
Korean-style Macaron Set
Tabekko Doubutsu Cafe – Omotesando Goods Set (4 varieties)
Tabekko Doubutsu Cafe – Omotesando Mini Drawstring Pouch (9 varieties)
Tabekko Doubutsu has been hugely popular with young children and adults alike since the snack was first released in 1978. Guests visiting the collaboration cafe can enjoy themed sweets and new merchandise along with a special photo spot perfect for social media!
Information
Tabekko Doubutsu Cafe Omotesando
Running: July 5 – August 21, 2022 *Reservations required
Hours: 11:00-19:00
Venue: 5-3-13 Jingumae, Shibuya, Tokyo (1F)Reservations: https://www.tablecheck.com/shops/tabekko-cafe/reserve
Official Site: https://twitter.com/tabekko_cafe
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Fendi and Harajuku Omotesando Keyaki-kai Collaborate on #FendiTsunaguOmotesando Art Project
Italian luxury fashion brand Fendi has teamed up with Harajuku Omotesando Keyaki-kai on a new street art project! ‘TSUNAGU – Omotesando Street Art Project’ was unveiled on April 29, 2022.
The project, which aims to improve the city’s scenery and share positive messages, is on display in Omotesando, a popular area with young people. The canvas is the formal site of the Oriental Bazaar, an iconic part of Omotesando for over four decades. Under the theme of ‘hope,’ three young artists will be displaying their artwork in a massive temporary enclosure on the site. Hopefully, Japan really will open tourism soon so that guests from around the world can enjoy these inspiring pieces!
The first piece of art was unveiled on April 29 and was drawn by Dai Tamura, a young Japanese artist who has attracted worldwide attention after becoming an illustrator for the NBA. The dynamic and powerful compositions vividly depict endangered animals and plants alongside delicate flowers to symbolize hope for the futures of these beautiful creatures.
Be sure to keep an eye out for the next installation coming soon!Information
TSUNAGU – Omotesando Street Art Project
Location: Oriental Bazaar Former Site
Address: 5-9-13 Jingumae, Shibuya-ku, Tokyo
Official Site: http://www.fendi.com
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Idol Group Shiritsu Ebisu Chugaku to Open One-Day ‘Ebisen Cafe’ in Omotesando
The popular idol group Shuritsu Ebisu Chugaku will open a one-day-only cafe in Omotesando on May 1, 2022! The location will open in conjunction with CookpadTV, which hosts the popular show ‘Shiritsu Ebisu Culinary Institute.’
The members of Shiritsu Ebisu Chugaku are passionate about cooking, making this the perfect project. Since October 2021, the girls have streamed their cooking stories and ideas on CookpadLive, and now, they’re ready to put their hearts and souls into each and every item on this cafe menu. Visitors will also be able to purchase original merchandise on-site and see some of the member’s costumes!
Reservations for the cookpadLive Ebisen cafe are required, and the lottery for reservations is open now. Some of the menu items and original goods offered at the cafe are also available for purchase on cookpadLive’s official E-commerce site, so don’t worry if you aren’t able to attend in person on May 1!The cookpadLive Ebisen Cafe will feature a special lunch time, dinner time, and cafe time. The nine members of Shiritsu Ebisu Chugaku will appear in three teams for each session.
Information
cookpadLive Ebisen Cafe
Address: cookpadLive cafe Omotesando
Open: May 1, 2022
Hours:
Lunch 12:30 – 13:30
Cafe 16:00 – 17:00
Dinner 19:30 – 20:30
Reservations: https://fortune-cookie.cookpad-tv.com/events/86/lotteries/yPvScr
E-commerce Site: https://cookpadtv.stores.jp/ -
BEAMS MUSIC FESTIVAL 2022 ‘BE FES!’ will be held at Zepp concert halls in Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka from July 5 to August 10, 2022.
The artist lineup and performance venues have been partially changed following the event’s postponement. The lineup will include a variety of unique artists that are all up-and-coming in the Japanese music scene, and the official T-shirts that were previously available for preorder are now available to order again at the BEAMS online store.
Areas around the venue will also offer events, and the BEAMS HAPPY TICKET will be available for guests to enjoy. The ticket is part of a collaboration with restaurants and shops in the area recommended by BEAMS staff.
The festival will be livestreamed so that those unable to attend the venues in person will still be able to enjoy!
BEAMS is a company that loves music and wants to bring happiness to the people of the world with the power of music. Who are you most excited to see perform?Information
BEAMS MUSIC FESTIVAL 2022 ‘BE FES!!’
Dates/Locations/Times:
① July 5, 2022
Zepp Osaka Bayside
Doors Open 17:30, Show Starts 18:30, Show Ends 21:30
②2022年7月13日(水)
Zepp Nagoya
Doors Open 17:30, Show Starts 18:30, Show Ends 21:30
③2022年7月21日(木)
Zepp Sapporo
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30
④2022年8月2日(火)
Zepp Fukuoka
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30
⑤2022年8月10日(水)
Zepp Haneda(TOKYO)
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30Performers
Osaka: Nobelbright|chilldspot |nishina|Saki Misaka
Nagoya: Nulbarich|D.A.N.|BIM|mitsume
Sapporo: Tamio Okuda|Takuma (TAKUMA/10-FEET)| ReN
Fukuoka: OKAMOTO’S | Saucy Dog | w.o.d.
Haneda: Tokyo Ska Paradise Orchestra / Guest: Takao Tajima (Original Love)Details: https://www.beams.co.jp/special/befes/2022/
Ticket Preorders Open: March 31 – April 17 at 23:59
Tickets: https://w.pia.jp/s/befes22ofs/Official T-shirt: https://www.beams.co.jp/tag/top_211124_beams/
Streaming Channel: https://www.beams.co.jp/special/befes/2022/
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THE STRINGS Omotesando Offering Cherry Blossom & Strawberry Afternoon Tea for Take-Out
The ZelkovA Cake Boutique at the wedding venue THE STRINGS Omotesando is offering a Cherry Blossom & Strawberry Afternoon Tea set to-go from March 3 until April 26! How would you like to experience an authentic afternoon tea experience from the comfort of your own home?
Mini Afternoon Tea Set
The original take-out box can be displayed on a table in a standard three-tier afternoon tea format. Each set contains a number of spring-inspired sweets including a tasty Mont Blanc with strawberries and a tiramisu made with sponge cake soaked in strawberry extract and layered with cherry blossom mascarpone cream. The savory menu also includes pink strawberry sandwiches with shrimp and cabbage.
Two kinds of tea from the luxury Singapore tea brand TWG will be included in the set, and a mini afternoon tea set with seven types of sweets will also be available for purchase.
Information
STRINGS Take-Out Cherry & Strawberry Afternoon Tea
Available: March 3 – April 26, 2022 *Reservations required at least 5 days prior.
Location: ZelkovA Cake Boutique 1F
Details/Reservations: https://www.strings-hotel.jp/omotesando/restaurant/takeout/info/zelkova-aft.html#next -
Third Installment of Popular ‘cookpadLive Attack on Titan’ Collaboration to Open in Tokyo and Osaka
22.February.2022 | ANIME&GAME / FOOD / SPOT
CookpadTV is continuing to hold AniCook events, using anime and manga to make cooking more fun. A new collaboration with Attack on Titan is here, following two very successful tie-ups in the past. The cookpadLive Titan Festival Vol. 3 event will begin on March 17, 2022, and will be based on the theme of the character’s memories. A lottery for entry is now open, and guests can look forward to tons of exclusive items only on sale at each venue and online during the event period.
Food
That Day’s Determination…Carbonara Hamburger / That Day’s Vow…Genoa Chicken Fricassee/Unyielding Will…Risotto Rice Croquettes
Desserts
The Courage to Believe…Mont Blanc Roll/Qualities of a Leader…Brownie Parfait/That Day’s Sunset…Orange Cream Pancake
Drinks
Menu Order Bonus
Titan Festival Vol.3 Exclusive Goods
B-SIDE LABEL Collaboration Exclusive Goods
The event will take place in Omotesando in Tokyo and Shinsaibashi PARCO in Osaka. The collaboration menu expresses the character’s worldview during The Final Season, and the limited-edition merchandise will feature newly drawn illustrations of Eren and his friends as they march towards the series’ highly-anticipated end.
Along with newly-drawn illustrations, the collaboration project will also include goods made along with B-SIDE LABEL, a pop art group. Look forward to it!
©諫山創・講談社/「進撃の巨人」The Final Season製作委員会
Information
cookpadLive Titan Festival Vol. 3
Location:
cookpadLive cafe Omotesando
Address: Ao Building 3F (3-11-7 Kitaaoyama, Minato-ku, Tokyo)
Running: March 17 – April 17, 2022
Hours: 11:00-21:00cookpadLivecafe Shinsaibashi
Address: Shinsaibashi PARCO 5F (1-8-3 Shinsaibashisuji, Chuo-ku, Osaka)
Running: March 17 – April 17, 2022
Hours: 10:00-20:00 -
Artist Mai Yoneyama Opens Exhibition at ZeroBase Omotesando
10.February.2022 | ANIME&GAME / SPOT
Animator and illustrator Mai Yonoyama has opened a solo exhibition at ZeroBase Omotesando from February 10 until February 14, 2022. The exhibition will show off her new work ‘printemps’ for the first time, and 30 other unique works will be on display. Some will be on sale as well, and guests will be able to see ‘00:00:00,’ which was exhibited at the ‘START ART FAIR 2021’ in London last year.
Merchandise featuring popular motifs from the artist’s works will be on sale during the exhibition. Certain exhibited works will be sold on the special webshop in extremely limited quantities.
Comment from Mai Yoneyama
I’m pleased to announce that I will be holding a solo exhibition in cooperation with Credit Saison. All of my past and recent works will be on display, and I hope that you’ll be able to see and feel the value of my art.
My new work is also the first in a series of seasonally-themed pieces. Enjoy the image of a plant budding and filling the world with a lovely scent.
Information
YONEYAMA MAI ARCHIVES’ EXHIBITION “ING”
Running: February 10 – February 14, 2022
Hours: 11:00-20:00
Address: ZeroBase Omotesando (3-5-22 Kita-Aoyama, Minato-ku, Tokyo)
Entry: Free / Reservations required for specific dates and times (Same-day reservations possible if space is available)
Reservations: https://www.maiyoneyama.art/exhibition
Artwork Sales:
Special Shop Page: https://www.maiyoneyama.art/shop
STOREE SAISON: https://www.saisoncard.maiyoneyama.art
Official Site: https://www.maiyoneyama.art/exhibition
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Sweets Brand RURU MARY’S Collaborates with BEAMS COUTURE for Apparel Collection
BEAMS COUTURE, a BEAMS label focused on upcycling and handmade items, has teamed up with sweets brand RURU MARY’S for a special apparel collaboration collection.
Dress
Knit Sweater
Bag (Large)
Bag (Small)
Pouch
Chocolate Sable
The iconic floral illustrations used in RURU MARY’S packaging appear throughout the collection. The tote bag and pouch are made of insulating material, perfect for carrying chocolates! Each item also comes with a tag featuring a special rose sticker.
Information
RURU MARY’S ×BEAMS COUTURE
Running until February 14, 2022
Where to Buy: 44 locations nationwide
BEAMS Official Online Shop: https://www.beams.co.jp/beamscouture/