Upon my arrival on Thursday, November 16, I wondered if the intimate space of the Amsterdam Bar & Hall in downtown St. Paul, Minnesota would be able to contain the massive personalities of ATARASHII GAKKO! The four members never hold back–either on or off the stage, it seems–and as fans began to arrive en masse, it was clear that the Twin Cities wasn’t lacking a fanbase for the dance-vocal group currently taking the world by storm.

Just under three weeks prior, ATARASHII GAKKO! had performed for a whopping 8,000 fans at their first arena concert, held at the famed Tokyo Metropolitan Gymnasium. Now, they were preparing to walk out to a crowd of only a few hundred, most with cocktails in hand and lyrics memorized. The majority of the concertgoers seemed more than passingly familiar with the group, though a few bewildered onlookers couldn’t possibly have been prepared for what the night would bring. Needless to say, although the stage was quaint, the concert was anything but. None of the members’ usual energy had diminished, and despite this being the final stop on the U.S. portion of the tour, there wasn’t a hint of fatigue to be found during the hour-long set.

The show was sold out weeks in advance, and plenty of eager fans equipped with glowsticks and wearing the group’s signature socks rushed toward the stage to secure the best spot. Other attendees swarmed the merch booth, eager for a hoodie or bag to show their pride.

For the show to be standing room only was a boon–it’s unlikely anyone in the audience could have remained seated once the four girls appeared following the intro, quickly leading into the high-energy number Seishun wo Kirisaku Hado. Fans were instantly chanting in unison, responding eagerly as Suzuka addressed the room, her enthusiasm bordering on contagious.

Nine years after its formation, ATARASHII GAKKO! Recently announced that the group would be making its Kouhaku debut at this December’s 74th Kouhaku Uta Gassen. The New Year’s Eve staple features performances from the most popular musical acts of the year, proving that the group has found its footing both domestically and abroad.

Fans swatted balloons around and jumped in time to the beat as saisyu jinrui, one of the group’s older songs, began to a sea of applause. Suzuka, Rin, Mizyu, and Kanon didn’t seem phased to hear the largely American audience singing along in Japanese, though their appreciation and joy were palpable as they moved in perfect unison. CANDY and The Edge followed, with the members taking turns asking the audience to raise their hands or clap along. Anyone who wasn’t already a fan was likely converted by the commanding energy sweeping the room, making it impossible not to move along.

During the MC portion, the members showed off their English, asking the audience “do you know Seishun?” They explained that it means “to live your life to the fullest,” and quickly invited the audience to celebrate this important idea. Throughout the show, they would often initiate a call and response, teaching those assembled a few words in Japanese and expressing their interest in returning to America for another tour in the future. Given how quickly the tickets sold out this time around, the sky’s the limit for concerts in the future.
In January, ATARASHII GAKKO! will perform at Nippon Budokan for the first time, ushering in a new era of popularity for the four members. It makes me wonder what massive U.S. venues may someday play home to another of their unforgettable shows. Madison Square Garden? Radio City Music Hall? The Hollywood Bowl?

As the question “Suki?” rang out, the crowd cheered, as Suki Lie has become a fan favorite since its release earlier this year. The girl’s choreography, as usual, was a highlight of the show, with Fantastico and the Yohji Igarashi remix of Pineapple Kryptonite quickly sending the audience into a rhythmic frenzy.

Just in front of me, I watched a couple mimic the vast majority of moves in perfect unison, taking time to laugh and joke when they failed to hit the mark. That’s the essence of ATARASHII GAKKO!–fun. The group represents ‘fun’ in its purest form, asking fans to recall the freedom of youth and to reach out to grasp it one more time, without fear of failure or embarrassment. Dance as if no one is watching, sing along in a language you cannot understand, and dress up in a school uniform despite being in your upper 30s. Why not?

As expected, the entire building shook as fans marched along during the group’s newest release Tokyo Calling. It had been enough of a warm-up, and as each of the girls placed a hand behind their heads, Otona Blue, the group’s magnum opus, rang out to a sea of screams. The track has amassed an incredible response on TikTok over the past year; this, despite being released way back in 2020. ATARASHII GAKKO! performed the song on THE FIRST TAKE, with the YouTube video now sitting at 50 million views. Everyone likely woke up with a sore neck after mimicking the classic choreography during the chorus.

After the explosive energy of WOO! GO! and NAINAINAI, the girls began to say their goodbyes, asking their fans to visit Japan someday and promising to return to St. Paul sometime in the future. Exiting the stage, they returned only a few minutes later after the audience demanded an encore, this time dressed more casually and eager to chat with a few fans at the front, one of whom was holding up a skilled drawing of Suzuka. The singer accepted the gift gladly, with other fans handing bouquets to the other members. As the lights in the venue brightened, the group snapped a few photos with the audience, creating the perfect keepsake for such a perfect night.

No one wanted such an energetic time to end, and the group knew just how to bid farewell to America–with the lively rock track Free Your Mind. The venue became a sea of clapping hands, and the concert came to a close on the highest possible note.

With a performance at Kouhaku fast approaching and their first-ever Budokan show only two months away, it’s almost certain that ATARASHII GAKKO! will return to the U.S. in the future. Until then, American fans will continue to support these four powerhouses from afar, eager for the day we meet–and dance–again.

Report: Carley Garcia

 

USA

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ATARASHII GAKKO! 新しい学校のリーダーズ(@japan_leaders)がシェアした投稿

After releasing the new MANINGEN EP on August 16, the members of ATARASHII GAKKO! announced that they would embark on their first overseas tour, ATARASHII GAKKO! The SEISHUN Tour, this November.

The group’s song OTONABLUE has reached an astounding 3.1 billion views on TikTok, winning the TikTok Trending Award for the first half of 2023 with over 14 million followers on the social media site. ATARASHII GAKKO! performed in New York in May and at the Head in the Clouds festival in Los Angeles in July, continuing to make headlines. Their tour will kick off at the Fonda Theater in Los Angeles and continue for 10 shows across North America, Hong Kong, and Bangkok.

Before embarking on their global tour, the group will perform a solo show at the Tokyo Metropolitan Gymnasium on October 29. Tickets sold out quickly, and the group’s more dedicated fans can’t wait for the rare opportunity to see ATARASHII GAKKO! perform solo in Japan.

Idol group FRUITS ZIPPER will embark on its first nationwide tour, FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-, this September.

FRUITS ZIPPER has been climbing to the top of the idol scene at a breakneck pace. Their first overseas solo performance in Taiwan was recently a huge success, and tickets for their first anniversary live shows at Toyosu PIT in Tokyo and Namba Hatch in Osaka in May sold out immediately after going on sale.

The tour will begin with a concert in Osaka on September 3, followed by performances in Aichi, Fukuoka, Hiroshima, Hokkaido, and Kanagawa. Tickets for the presale lottery are now on sale for members of the KAWAII LAB fan club.

FRUITS ZIPPER’s single Watashino Ichiban Kawaiitokoro, released last year, has inspired over 700 million related videos on TikTok, while the music video has been viewed over 10 million times. Keep an eye on their activities in the near future!

Kyary Pamyu Pamyu will embark on her world tour POPPP in May, performing in seven cities around the world. Trackmaker and DJ Moe Shop, a leader in the world of Future Funk, will appear as the opening act for three U.S. tour dates.

Moe Shop’s unique fusion of French house music and Japanese pop and club tunes has earned the artist over 26 million views per year on YouTube and over 31 million views per year on Spotify, making them one of the most popular electronic music artists around the globe. The artist has gone on record to say that they have been largely influenced by Yasutaka Nakata, Kyary Pamyu Pamyu’s producer, and their addictive sound is making waves in both Japan and abroad.

To celebrate this incredible collaboration, a playlist of songs selected by Moe Shop is now available on Spotify. Be sure to give it a listen!

【Spotify】Kyary Pamyu Pamyu meets Moe Shop

The Kyary Pamyu Pamyu World Tour 2023, titled POPPP, will begin this May!

This will be the singer’s first world tour in five years, as last year’s planned international tour was canceled. Kyary will perform in six cities–New York, Los Angeles, Madrid, Barcelona, Paris, and London. The Spain shows will take place during the massive Primavera Sound music festival.

In 2022, Kyary Pamyu Pamyu performed as the final act on the Gobi Stage at Coachella, the world’s largest music festival held in Indio, California. The artist received accolades from both the American audience and viewers from around the world. This year, Kyary is continuing to attract attention as the first Japanese solo artist to be featured in Global Spin, an original showcase of artists from around the world made by the Recording Academy in the U.S., the organizer of the Grammy Awards.

ShowMinorSavage, a new unit formed by BMSG’s Aile The Shota along with SOTA and MANATO from BE:FIRST, have released their first EP! ShowMinorSavage was added to all major streaming services on February 22, 2023.

The three artists met at a BMSG audition and immediately hit it off, sharing similar musical backgrounds and interests. Unsurprisingly, they formed ShowMinorSavage soon after.

Their unit name comes from their intention to transform minor acts in the music scene into major acts, showing how savage they can be. Their first EP was created with this idea very much in mind.

ShowMinorSavage / SUPER ICY (Prod. Chaki Zulu) -Music Video-

The EP features the first songs produced under the group name ShowMinorSavage, including No Cap Navy, a song sampled from SKY-HI’s Nanairo Holiday created by the three members, and Thinkin’ bout you, a dope hip-hop track expressing the member’s love and featuring a vocal loop by TRILL DYNASTY. The groovy and extremely danceable song SUPER ICY was produced by Chaki Zulu.

The major debut of ShowMinorSavage is sure to create waves in the music scene, and you won’t want to miss it!

Born in Niigata and living in London, international singer-songwriter Rina Sawayama released her second album Hold The Girl on September 16, 2022. Her Japan-based Hold The Girl Tour saw successful shows in Nagoya, Osaka, and Tokyo, with Sawayama generating plenty of buzz. During the final show on the tour, the singer surprised the audience with a cover of Hikaru Utada’s hit songFirst Love. The video of this incredible performance is now available to watch on YouTube!

First Love – Rina Sawayama (Hikaru Utada Cover, Tokyo Garden Theatre)

Prior to the Tokyo show, Sawayama took to Instagram, posting a comment for fans. “Since this is the biggest show I’ve ever done, I think I should cover a special Japanese track to commemorate the event,” she said. The singer had previously asked fans to share the songs they’d most like to see performed.

“Without this artist and without this song, I probably wouldn’t have become a musician or an artist. I heard this track when I was around six years old, and I remember dancing for my parents who were sitting on the sofa. This artist also celebrated her 40th birthday yesterday. This is my first cover, but I think it’s the perfect way to commemorate this special event. Please enjoy,” Sawayama concluded.

The audience responded to this surprise with a chorus of excitement, and this was surely an unforgettable night for many fans.

Rina is currently on the Hold The Girl Tour in Europe. At the end of March, she will make her Hollywood debut in the fourth John Wickmovie.

The popular boy band BE:FIRST has released the music video for the new song Boom Boom Back on YouTube.

Boom Boom Back – BE: FIRST (Music Video)

This is BE:FIRST’s first new song in five months. The hybrid hip-hop dance number is effortlessly unique, with the music video showing off each of the member’s personalities as they wander Shibuya.

The video brings to life the Shibuya of the 2000s, combining both dramatic shots and dance shots, the latter of which are shot on a Shibuya-inspired stage. With a mix of 90s flavor, 2000s teen beats, and a splash of modern styling, this track is sure to be a hit with fans.

The video was produced by a team of talented creators, including director Kensaku Kakimoto, known for his short film Parasite in Love, Shiho Etori, an active editor, and Satomi Inagaki, who is currently active in commercials and documentaries.

The addictive choreography was created by KAITA and KAZ the FIRE, choreographers who have been attracting attention on TikTok and Instagram with their #BBB Challenge.

Boom Boom Back was released digitally on February 13, 2023. The song is already appearing on a number of major charts, topping the iTunes Overall Song Ranking and the LINE MUSIC Real-time Song Top 100. Major streaming sites are also holding listening campaigns, so be sure to check them out.

This is BE:FIRST’s first music video in quite a while, so be sure to give it a watch!

FRUITS ZIPPER held the final performance of FRUITS ZIPPER 1st LIVE TOUR 2023 -WINTER- ♡BE AT THE HEART♡ on February 12, 2023 at LINE CUBE SHIBUYA.

FRUITS ZIPPER debuted on April 24, 2022. The group’s song Watashino Ichiban Kawaiitokoro skyrocketed in popularity after its release on April 29 of last year, becoming a huge hit on TikTok and one of the most popular tracks in the idol world.

Much like the numerous festivals FRUITS ZIPPER appeared in during the summer of 2022, as soon as the concert ended, the idol fans packed into the venue quickly dispersed as if a storm had come through.

The group’s first tour was announced in October 2022. The announcement that there would be a male-only show and a female-only show was a surprise to many female fans, and two weeks later it was announced that the Osaka venue would be changed to Namba Hatch due to huge ticket sales. Soon after, it was announced that the tour finale would be held at LINE CUBE SHIBUYA.

The difficulty of organizing a tour for a new idol group and attracting fans seemed clear, but the shows at LINE CUBE SHIBUYA and Namba Hatch managed to sell out well before the tour began, creating a ton of buzz in the idol world.

LINE CUBE SHIBUYA was close to overflowing, and the live soundtrack was created by trackmaker YUC’e for this tour. As the live title ♡BE AT THE HEART♡ suggests, the emotion and excitement in the venue continued to grow with every heartbeat.

Following the opening track, FRUITS ZIPPER appeared on stage to perform the song RADIO GALAXY, also by YUC’e. The tour finale opened with this beloved track that perfectly expresses the group’s NEW KAWAII concept.

Following this, the group performed the new song Welcome to the ♡ Furuppa!, a track that introduces each member. Performed for the first time on this tour, it’s a great way to open a concert and get the audience hyped and up to speed.

The members introduced themselves during the MC, expressing their thoughts about the concert and sharing their gratitude to the packed house. While the members were nervous, Karen Matsumoto was smiling as usual. “I’ll do my best,” she said with a smile.

Following the MC, the group continued with well-known tracks like Kimi no Akarui Mirai wo Oikakete, skyfeelan, Re→TRY & FLY, and We are Frontier.

After a video was played, Yui Sakurai’s solo part in the song Sekai wa Kimi kara Hajimaru drew the audience’s attention to the stage. Performed during this tour, the song Zutto, Zutto, Zutto shared FRUITS ZIPPER’s kawaii vibe.

During the next MC statement, FRUITS ZIPPER began a special corner seen on Atsumare☆Furuppa!, a stream available once a month on OPENREC.tv to subscribers only. Titled ‘The Valentine’s Day Heart-Pounding Phrase Contest,’ the members shared their most romantic and heartwarming lines with the audience. For those who were unable to attend the show, be sure to tune into Atsumare☆Furuppa!

As the concert continued, the audience waved their towels in the air along with Furefure Summer! and Kanpeki shugi de☆, both staples at FRUITS ZIPPER live shows. The group’s anthem Watashino Ichiban Kawaiitokoro began to play, summoning heart-shaped messages to fall from the ceiling and rain down on fans.

The final song performed was Happy Chocolate, which was just released on February 1. The song was created to become a standard Valentine’s Day track for Gen Z and has already become a smash hit on TikTok.

FRUITS ZIPPER appeared on stage for an encore following seemingly endless clapping. The members took turns chatting about anything on their minds, with many of the girls shedding some well-earned tears. “From Harajuku to the world! Please continue to follow us,” Luna Nakagawa cried out to the crowd.

For the encore, the group performed the never-before-heard song Cho Medetai Song ~Konna ni Shiawase de Iinokana?~ (The Super Joyful Song ~Is It Okay to Be This Happy?~), created by Yamamoto Sho and Gento Miyano.

The tour’s finale concluded with a second performance of Happy Chocolate.

During the last MC, the members announced that they would be holding a solo concert in Taiwan. An official fan club for KAWAII LAB. was also announced, along with a FRUITS ZIPPER first anniversary concert to be held on May 4 at Toyosu PIT and on May 26 at Namba Hatch.

After this tour finale at LINE CLUB SHIBUYA and the group’s first-anniversary concert announcements, I could only think one thing–” It’s only been a year?!”

It’s clear that FRUITS ZIPPER is only getting started. Be sure to follow them as they continue to take the idol world by storm in 2023.

Text: Mizuki Hasegawa

Photo: Yuuna Yoshimori

FRUITS ZIPPER 1st Anniversary Photo Book

Tokyo News, the publisher of B.L.T and other popular TV magazines, will release a photobook celebrating the first anniversary of FRUITS ZIPPER on April 24, 2023!

FRUITS ZIPPER is a 7-member idol group that debuted in April 2022 under the concept “from Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro became a massive hit on TikTok, pulling in over 600 million views. Having become incredibly popular, the group’s first solo tour in Tokyo, Nagoya, and Osaka in February sold out at all venues, including LINE CUBE SHIBUYA and Namba Hatch. A photobook commemorating the first year of FRUITS ZIPPER will be on sale in April.

FRUITS ZIPPER Live in Taiwan 2023

Having amassed a global audience, BAND-MAID is starting off 2023 in the best possible way. The group performed their largest-ever concert, BAND-MAID TOKYO GARDEN THEATER OKYUJI, on January 9. Soon after, they announced a domestic and overseas tour set to begin in March 2023.

BAND-MAID’s 10th-anniversary tour will commence with a show in Kumamoto on March 23 and will then travel to 20 cities around Japan for a total of 23 performances. The legendary finale will take place at Yokohama Arena on November 26, marking the largest-ever solo performance for the band. In May and August, the girls will tour the U.S. and appear at a number of major festivals. More details will be announced soon.

The sold-out TOKYO GARDEN THEATER performance is also available to stream. Tickets are now available through February 8 and fans around the world are welcome to enjoy this
incredible show from the comfort of their own home!

To commemorate BAND-MAID’s 10th anniversary, a high-resolution stream of all works
after the group’s transfer to Pony Canyon will be available on streaming sites starting January 10.

Atarashii Gakko! will hold solo concerts at Zepp venues in Tokyo and Osaka in April and May of 2023.

These performances will be held almost a year after the girls held their solo concert at Zepp DiverCity in Tokyo last May. This year’s events will be held at Zepp Osaka Bayside on April 30 and Zepp Shinjuku in Tokyo on May 2.

ATARASHII GAKKO! – HANAKO (Official Music Video)

ATARASHII GAKKO! – Pineapple Kryptonite (Official Music Video)

The 360 Reality Audio and Dolby Atmos versions of BE:FIRST’s first album BE:1 are now available on all major streaming services. The album was first released on August 31 and managed to chart extremely high, instantly becoming a massive hit. 360 Reality Audio uses Sony’s 360 impresive stereoscopic sound technology, allowing sound to pour in from all directions. This allows music lovers to experience their favorite songs in three-dimensions, making it feel as if they were at a live concert. 

The group’s first album BE:1 contains 15 songs from various genres, including BE:FIRST’s debut song Gifted. It also includes Bye-Good-Bye, which has been streamed more than 100 million times, and Scream, which took the top spot on the Billboard Japan Overall Song Chart JAPAN HOT 100. The album includes a total of 15 songs, many from different genres, so if you haven’t listened, this is the best way to do so!