Sanrio Characters, Representatives of Japanese Pop Culture, Gather in Kyoto

09.October.2022 | SPOT

The 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii will be held at the Kyoto City KYOCERA Museum of Art from October 7 until December 11, 2022. Cinnamoroll, the grand prize winner of the 2022 Sanrio Character Awards, visited the event on opening day, and second place winner Pompompurin visited on October 8. 

 

The exhibition itself traces the long and storied history of Sanrio, as the company celebrated its 60th anniversary in 2020. Guests will be able to learn more about ‘kawaii culture,’ something that has since garnered worldwide attention and become massively popular with audiences around the globe. Fans of specific Sanrio characters will be able to see how each was designed, and rare drawings and products will be on display.


Visitors will be able to trace how Sanrio developed each character’s personality and style over time, and will surely see how the company placed major importance on communication with audiences. Sanrio’s characters continue to transcend time, popular with people of all ages.

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    ©Go Nagai/Dynamic Planning Illustration by K.Ochi

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