ASOBISYSTEM to Launch CityPop Tokyo NFT Project

12.October.2022 | ANIME&GAME / FASHION

ASOBISYSTEM is set to launch an NFT Project named “CityPop Tokyo” to revolutionize the entertainment industry. The project is being refined by ASOBISYSTEM, UPBOND, and Kingdom Labs, and is seeking to create a breakthrough in the standard NFT business model. ASOBISYSTEM is a leading Japanese artist management and entertainment production company. The CityPop Tokyo NFTs are “virtual models” that can be used for cultural, fashion, and multimedia projects. This innovative project aims to spread Japanese culture to a global audience through Web 3.0 technology and by reimagining the utility of NFTs.

CityPop is a music genre that was born in Japan during the 1970s and 1980s and subsequently became popular among global millennials and Gen-Z. CityPop is strongly influenced by Western melodies and infuses a wide range of musical styles, including soft rock, R&B, Funk and Boogie. The CityPop Tokyo NFT project will issue a total of 1,984 unique NFT collectibles. Each NFT will be a stylized anime character drawn by Natsumi Sato, and users will be able to generate content, backstories, and help build their NFT characters into virtual models.

As an intersection of art, technology, and entertainment, “CityPop Tokyo” will revolutionize both the business model and utilities for NFTs. Each user will be encouraged to help develop their NFT characters into fashion models and cultural influencers. Through user-generated content and ASOBISYSTEM’s partnerships in both entertainment and media, new “virtual models” and “virtual stars” can be created.

CityPop Tokyo aims to showcase how NFTs can be utilized to create the next generation of “virtual stars” to reshape the global entertainment scene.

 

 

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    ■METAVERSE’S GOT TALENT

    The METAVERSE is powered by project partner GEMIE, Asia’s leading entertainment metaverse built around fan culture which act as the virtual hub to bridge the gap between celebrities and fans through virtual experiences and utility-focused NFTs. Users worldwide can participate in the decision making process of the show via the GEMIE metavese. Through this project, we will work to reaffirm the usefulness of Web 3.0 technology and NFT; and further promote Japanese culture to people worldwide. More details will be available soon, please stay tuned for updates.