Craft beer subscription service Otomoni opened orders for a new Tsundere-themed Hazy IPA on November 15, 2022. The beer has a sweetness level that changes on its temperature and was brewed as part of the 15th installment of the JAPANESE BEER ODYSSEY, which aims to share aspects of both traditional and modern Japanese culture through craft beer.For better or worse, Japan’s otaku culture is now a major part of the country’s appeal to people around the world.   Japan’s video game and anime market is now legendary around the globe, and millions flock to the country each year to become more immersed in its popular culture. Just look at the annual Comiket event–over 700,000 visitors attend each year! To celebrate the upcoming Comiket, a new beer has been brewed that pays homage to modern otaku culture. The Tsundere Hazy IPA is perfect for otaku who love a little challenge when it comes to their love life.   Brewed with NOMCRAFT Brewing in Wakayama Prefecture, the Tsundere Hazy IPA features two distinct flavors, each coming out more strongly depending on the beer’s temperature.  When poured, the beer has a very tropical aroma, and when ice-cold, it’s more refreshing and less sweet.  As the temperature of the beer rises, the smell becomes more fruity and strong, with the smell of hibiscus certain to make your mouth water. Whether you like bitter or sweet, this may be the perfect beer for you.    Would you try this tsundere-themed beer? 

Aki Rosenthal, a popular member of the Hololive VTuber collective, has teamed up with Hansharo Beer in Izu to create a tasty new brew. Called ‘Good Job Again Today,’ this is the perfect beverage to enjoy after a long day. Sales will begin on August 25, 2022. The beer is fermented with champagne yeast and colored by malt to resemble rosé wine. Aki Rosenthal, a well-known beer lover herself, was involved in the creation of the beer, and the talent hopes that it will make workers’ lives a little easier and more enjoyable. Even those who don’t typically like beer might like this slightly fruity taste, so be sure to give it a try if you can!  

Aki Rosenthal

A girl who traveled from a different universe. She has hyper curiosity and manages to reach out to all sorts of things. Her trademark pigtails float due to some sort of supernatural power. Character Design: Azumiu Akitake @akitake_a YouTube: https://www.youtube.com/channel/UCFTLzh12_nrtzqBPsTCqenA Twitter: https://twitter.com/akirosenthal

Sankt Gallen Taproom, a bar directly owned by the original Sankt Gallen microbrewery, has begun selling special menu items to commemorate the 40th anniversary of Honatsugi MYLORD until March 31, 2022. Since ancient times, black cats have been a symbol of prosperous business, and fittingly, the new menu features a black cat motif.    The 40th-anniversary beer, Congratulations Nya~ England IPA, is a New England IPA-style beer, a style that originated in the New England region of the eastern United States. The orange-yellow liquid was inspired by the eyes of a black cat glowing in the dark. The adorable cat ear burger buns are baked at the city's Good Aging Store. The black color is made by adding unsweetened black cocoa to the flour.  

Fujisan Product, a company that specializes in making Mount Fuji-themed food and beverages, has released a gorgeous blue beer in partnership with distributor Millex Japan and Far Yeast Brewing, an award-winning craft brewery. The refreshing product is being sold mainly through department stores.    After plenty of trial and error, the drink now resembles a snow-capped mountain when poured into the appropriate glass. The blue color comes from Spirulina and blueberry, and the beer contains natural water from Mount Fuji.

UNITED ARROWS has released its first craft beer in collaboration with Be Easy Brewing, located in Hirosaki City, Aomori Prefecture. The brew is available at the UNITED ARROWS BOTTLE SHOP, which sells select alcoholic beverages from both Japan and abroad. ‘Apple Pie Ala Mode’ went on sale starting January 2 at the UA BAR on the first floor of the UNITED ARROWS Harajuku flagship store, H BEAUTY AND YOUTH, and the California General Store.    Be Easy Brewing offers a selection of unique and constantly changing beers using ingredients found in Aomori like apples, strawberries and Tsugaru rice. From IPAs to wheat ales, the company is always experimenting with different styles. This strange collaboration was born after UNITED ARROWS expressed a fascination with the high quality and incredible taste of Be Easy Brewing’s beers.   ‘Apple Pie Ala Mode’ is a Berliner Weisse with a slightly sour taste combining apple juice, cinnamon, and vanilla. 

The Ginza Lion Building, built in 1934, has been officially recognized as a registered Tangible Cultural Property.

On April 8, 1934, a beer hall was opened on the first floor of the building. The interiors were lavish and incredible for the time, and were admired by citizenry and architects alike. During the war, many beer halls were destroyed by air raids or torn down for evacuation, but this location in Ginza survived and was seized in September 1945. It was then made into a beer hall exclusively for the Occupation Forces. In 1952, the site was made available to the public again.

 

Lion Beer Hall 7-chome / Present Day

Lion Beer Hall 7-chome / Original Construction Completed

Lion Beer Hall 7-chome / Present Day

Lion Beer Hall 7-chome / Original Construction Completed

Large Glass Mosaic Mural at the Bar

Lion Beer Hall 7-chome / Store Interior

Lighting with Grape Motif

Lighting with Beer Foam Motif

The red brick walls of the restaurant are meant to resemble the Earth bearing a rich harvest

A pillar made to look like barley

 

The banquet hall on the 6th floor of the building, Ginza Classic Hall, was once used as a conference room and is currently used as a party venue. The interior hasn’t changed much since its establishment, and guests enjoy the historical setting as they knock back a few brews. Ginza Lion Beer Hall celebrated its 87th anniversary on April 8, 2021.

The interior concept of the hall is ‘fertility and harvest,’ and the Lion was built with the intention of being the ‘best building in the world, and a representative beer hall in Japan that will last for generations to come.’