Since the start of their career, electro-pop duo CAPSULE has utilized virtual studios in the production of their music. Now, a new world has been created using VRChat, one of the world’s largest social VR platforms, to bring the world of CAPSULE’s latest album, METRO PULSE, to life. Along this exciting announcement also came the news that the duo would hold a virtual concert titled CAPSULE Live in VRCHAT “METRO PULSE” on August 5.

In a virtual world that transcends the limitations of reality, the members of CAPSULE have been transformed into avatars to share their latest Synthwave and city pop album METRO PULSE. Fans are invited to use this opportunity to experience the world of CAPSULE in an entirely new way. The duo continues to lead the Japanese electro scene.

The overall production of this live performance will be handled by ANNIN, a joint production of Activ8, the company behind the legendary VTuber Kizuna AI, and ASOBISYSTEM. Additionally, the concert will be produced by ReeznD, who has experience in live-action music videos and XR live performances. Kinu, who previously performed at the SANRIO Virtual Festival, will supervise the production.

■Stroll around the CAPSULE HOUSE, seen in CAPSULE’s music video, in VR

The venue for the virtual concert is CAPSULE HOUSE, a special world in VRChat. The CAPSULE HOUSE, seen in the pair’s music video, has been recreated, and as you go deeper into the house, the door to the live performance venue will appear. The CAPSULE HOUSE is open to the public now, and can be visited by logging in to VRChat. Be sure to pay close attention to the countless gimmicks scattered around the house!

<Comment from CAPSULE>

“We’re looking forward to sharing our latest work, METRO PULSE, in a new way. We’ll see you all at the CAPSULE HOUSE in VRChat.”

■Official Concert T-Shirts to be available

To commemorate the virtual live event, CAPSULE’s first e-commerce site has also been opened. The first item to be made available will be an official T-shirt.

ShowMinorSavage, a new unit formed by BMSG’s Aile The Shota along with SOTA and MANATO from BE:FIRST, have released their first EP! ShowMinorSavage was added to all major streaming services on February 22, 2023.

The three artists met at a BMSG audition and immediately hit it off, sharing similar musical backgrounds and interests. Unsurprisingly, they formed ShowMinorSavage soon after.

Their unit name comes from their intention to transform minor acts in the music scene into major acts, showing how savage they can be. Their first EP was created with this idea very much in mind.

ShowMinorSavage / SUPER ICY (Prod. Chaki Zulu) -Music Video-

The EP features the first songs produced under the group name ShowMinorSavage, including No Cap Navy, a song sampled from SKY-HI’s Nanairo Holiday created by the three members, and Thinkin’ bout you, a dope hip-hop track expressing the member’s love and featuring a vocal loop by TRILL DYNASTY. The groovy and extremely danceable song SUPER ICY was produced by Chaki Zulu.

The major debut of ShowMinorSavage is sure to create waves in the music scene, and you won’t want to miss it!

SKY-HI and NTV have announced a new major project titled D.U.N.K. -DANCE UNIVERSE NEVER KILLED-. The large-scale project aims to promote SKY-HI and other Japanese vocal and dance groups around the world.

The project will be broadcast on YouTube and other video streaming platforms and fans can expect content other forms of media content as well. D.U.N.K. will feature exciting content that blends music and dance along with conversations with artists, behind-the-scenes extras, and collaborative ventures.

The project will start on February 1, 2023 on NTV with an interview with SKY-HI about the project’s launch and a few chats with participating artists. This will be followed by a large-scale live event over three days on March 5, March 11, and March 12 featuring a lineup of incredible artists.

The theme song D.U.N.K. will be released on all streaming services on February 3, 2023. The track promises to be a killer tune that will make all of Japan dance and will inspire people to follow their dreams. With straightforward lyrics, impressive rap, and emotional vocals, get ready to tune in to this track early next month!

On December 11 and 12, SKY-HI held solo concerts at Toyosu PIT to celebrate the group’s first album, THE DEBUT. The event, Round A Ground Special 2022, was a hit with fans, and a live video of the new song MISSION has now been released on SKY-HI’s YouTube channel.

MISSION (Round A Ground Special 2022 ｰBirthday Eveｰ December 11, 2022 at Toyosu PIT)

MISSION is being used as the theme song for MISSIONx2, an audition documentary show following BMSG’s attempts to find members of MAZZEL, a new 8-member boy band. SKY-HI’s trackmaker, SOURCEKEY, composed the track.

The powerful lyrics inspire listeners to pursue the best version of themselves. There’s no doubt that MAZZEL will be a group to watch.

Audition Documentary Show MISSIONx2, Ep.01 / Prologue -BMSG Trainees-

MISSIONx2 is now available to watch on the official BMSG YouTube channel.

A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

Goods at a Glance

This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. 

“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. 

This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”

The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website. 

The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!

From September 9 until November 1, Sanrio Puroland is celebrating the spookiest season of the year with the Puro Halloween event. On the first day of the event, guests immediately showed up to enjoy the new additions to the park, including the light show, Halloween photo spot, and an exclusive food menu filled with autumn flavors. 

The theme of this year’s event is the popular Halloween phrase “Trick or Treat!” Popular Sanrio characters are all dressed up in spooky costumes, with each joining Team Trick or Team Treat!

First Set of Seasonal Goods (Costume ver.)

Light Show

At Puro Village, guests can see the incredible Trick or Treat light show, perfect for getting into the Halloween mood!

Fairyland Theater will present the new ‘Let’s Trick or Treat’ stage show as well, with Hello Kitty and Dear Daniel dressed in new costumes as they dance and play games with each other.

Special Greeting

‘Vampire Butler Cafe ~Broken Rules~’ Immersive Horror Experience

Along with these new shows, those looking for a fright can visit the Vampire Butler Cafe, Puroland’s first immersive horror show featuring handsome actors dressed as vampires. This will only be open after Puroland closes, and only on select dates. Younger children can also enjoy a special candy-catching event sure to excite!

Starting October 1, a Halloween version of the Mewkledreamy March stage show will wow audiences. Everyone’s favorite characters Mew, Peko, and Su will appear in new costumes, so don’t miss it!

Limited Time Food Menu

Limited Time Photo Spot

In the Rainbow Hall on the third floor, guests can take pictures a bright orange and purple photo spot. In the Character Food Court on the first floor, new menu items are available, served on decorated tables. The limited food menu offers everything from Meatball Curry to a Luxurious Sweet Potato Parfait. If you like autumn treats, be sure to enjoy while taking some pictures to post on social media!

Come enjoy the Halloween season with your favorite Sanrio characters, and don’t forget to say “Trick or Treat!” 

© 2022 SANRIO CO., LTD. TOKYO, JAPAN MMP,TX 著作 株式会社サンリオ

On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll. 

A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag. 

Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.

New Products

Mascot Keychain (4 varieties): ¥1,980 each

Each mascot keychain shows a popular Sanrio character dressed in popular Gyaru fashion.

Accessory Case with Hole for Strap (4 varieties): ¥1,100 each 

Hair Clip (4 varieties): ¥990 (Set of 2)

Pouch: ¥2,420

Secret Strap (8 varieties): ¥880 each

Each comes with a strap. The Cell phone can be opened and closed.

*Secret Straps are sold in a blind box.

The handmade donut shop Floresta will be offering some adorable Pochacco and Pekkle donuts from September 10 until September 30, 2022. Customers can snag them at Floresta locations and the online store.

Floresta specializes in donuts made from all-natural ingredients, and these adorable collaboration donuts are sure to put a smile on Sanrio fans’ faces!

These donuts are made with Floresta’s special white chocolate mixed with strawberry powder and pumpkin powder. Not overly sweet, these goodies will suit anyone’s palate.

Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Many customers have said that the natural taste is totally different from that of standard donuts, so why not give it a try with family or friends?

To commemorate the 5th anniversary of Sanrio’s avatar app Hello Sweet Days, a cafe collaboration with Sanrio Characters Honey Toast Cafe in Yokohama, the Pompompurin Cafe in Harajuku, and the Cinnamoroll Cafe in Shinjuku will begin on August 20, 2022. This is the first collaboration to take place at all three stores at once.

Collaboration Cafe

Each location will offer a different collaborative drink for a limited time only. Those who purchase these tasty beverages or show the Hello Sweet Days app screen to the staff will receive exclusive goods while supplies last! Music from the app will be played in each cafe, so be sure to check it out!

Collaboration Drinks

Exclusive Merch

Limited-Time Event

The Sugoroku Event is a popular part of the Hello Sweet Days app. This year’s event will begin on August 21 and will take a look at the history of the app, given that it is celebrating its 5th anniversary. Players will be able to take look back on past additions and earn a variety of special rewards!

Running: August 21 – August 30 at 23:59

The Smile Festival SNS Contest will also be going on, inviting fans to participate to win Sanrio goods. More details on how to submit an entry are available on the app. 

There will be many other special events and campaigns both inside and outside the app during the month of August to celebrate the 5th anniversary, so keep an eye out for more!

Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L633389　Ⓒcocone

Starting September 3, Keio Plaza Hotel Tama will offer a special dinner and dessert buffet inspired by the Sanrio characters Hello Kitty and Wish Me Mell. The adorable event will take place at the Jurin restaurant on the 4th floor, and guests will be able to enjoy some cute dishes and desserts inspired by the character’s gratitude. The event will run until October 30 and will only be held on weekends and holidays. 

The restaurant’s patissier has designed a collection of sweet dishes based on the two characters, from strawberry shortcakes inspired by Wish Me Mell’s outfit to pastel-colored cakes and rainbow jello. Cream-filled fruit sandwiches cut to look like Hello Kitty’s face are sure to offer guests the perfect photo op! For those wanting something savory, over 15 dishes will be available, including roast beef, pasta and cheese, curry, and more.

Special seats including large stuffed animal versions of Hello Kitty and Wish Me Mell will be available, limited to two tables per day.

Come enjoy a relaxing meal with these two adorable characters!