Snow Miku has teamed up with Sanrio’s popular character Kuromi to promote the beautiful prefecture of Hokkaido! A new collection of goods went on sale starting December 14, 2022. 

Goods

Clear Folder

Pen with Clip

Mini Sign Board

Mini Towel (Set of 2)

Pin

Framed Magnet with Stand

Sticker

T-Shirt

Tapestry

Acrylic Stand

Acrylic Keychain

Rubber Keychain

Silver Foil 2-Layer Magnet

Snow Miku debuted during the Sapporo Snow Festival in 2010 when an incredible snow sculpture of Hatsune Miku was unveiled. Ever since then, Snow Miku festivals have popped up in Hokkaido each winter, and the character dons costumes designed by popular internet creators.

Kuromi is back this year, with Miku’s outfit dyed black and tons of adorable art featuring the rock ‘n roll character. The life-size version of Miku was designed by illustrator PiPi, and the chibi character was designed by illustrator Yoi. Between Miku’s cute idol energy and Kuromi’s edginess, this is the perfect collab for all audiences!

The items are available in two versions: Day, featuring Hokkaido’s beautiful landscapes covered in snow, and Night, featuring twinkling winter lights. 

Don’t miss out on these exclusive items!

The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!

Pastel, a sweets brand known for its smooth pudding, has announced a collaboration with the Sanrio characters My Melody and Kuromi! Fans can snag some tasty treats from September 1 to October 31, 2022.

This year’s collaboration is based on a sweet circus. Fall is full of wonderful events like Halloween, and the company is ready to celebrate with these colorful desserts.

New items include limited edition puddings featuring illustrations of My Melody and Kuromi and sweet and sour treats made with strawberries that will crackle and pops in your mouth!

My Melody Mini Pudding: ¥430 (Tax Included)

Left 2 Puddings: September 1 – September 30 / Right 2 Puddings: October 1 – October 30, 2022

Kuromi Mini Pudding: ¥430 (Tax Included)

Left 2 Puddings: September 1 – September 30 / Right 2 Puddings: October 1 – October 30, 2022

Pastel’s original mini puddings are topped with whipped cream and finished with a My Melody illustration in cocoa powder. Enjoy the smooth texture and soft whipped cream!

My Melody’s Merry-go-Round Pudding: ¥600 (Tax Included)
Top: September 1 – September 30 / Bottom: October 1 – October 30, 2022

This exclusive pudding was inspired by My Melody. Smooth pudding is topped with sponge cake and diced strawberries, sweet and sour strawberry cream, and colorful marshmallows.

Kuromi’s Circus Pudding: ¥600 (Tax Included)

Top: September 1 – September 30 / Bottom: October 1 – October 30, 2022

Smooth chocolate pudding is accented with raspberry sauce and finished with fluffy cream. This treat is perfect for fall, and the chocolate that crackles in your mouth is sure to amaze and delight!

Come enjoy some autumn sweets decorated with your favorite Sanrio characters!

© 2022 SANRIO CO., LTD.　APPROVAL NO. L632735

*AEON Mall Shin-Rifu South Building, AEON Mall Okazaki, and THE OUTLETS HIROSHIMA will only offer mini-puddings of each character.
*All images are sample images.

The results are in! The annual Sanrio Character Award tallies millions of votes to discover which of the company’s 450 characters is the fan favorite for the year. In 2022, nearly 26.5 million people cast their vote, totaling up to 124% of last year’s turnout.

Taking the top spot for the third year in a row is Cinnamoroll, almost reaching 3 million votes. The character is celebrating his 20th anniversary this year, so it’s fitting that he should take home the trophy!

Pompompurin came in second. The adorable dog has been in the top three for the past eight years and managed to rack up nearly 2.4 million votes. Surprisingly, Kuromi came in third, surpassing her rival My Melody for the first time ever. This was also the first time in the history of the competition that Kuromi has ranked in the top three.

Hangyodon ranked eighth, becoming the first new character in the top ten in 34 years. The fish character has been seeing increased popularity over the past year. 

All rankings are available to view on the official website, so be sure to take a look to find out where your favorite sits!

©’22 SANRIO　　S/D·G　　S/F·G　　SP-M　　著作　（株）サンリオ

Cotomono Marche’s original brand ‘BUTTON&CUFFLINKS’ has released a selection of earrings and brooches inspired by popular Sanrio characters! These are available online and at select Cotomono Marche stores. 

The accessories are inspired by Hello Kitty, Cinnamoroll, Pompompurin, My Melody, Kuromi, and Little Twin Stars, and are perfect for Sanrio fans of any age. 

Earrings: ¥2,750 (Tax Included) / Brooch: ¥1,650 (Tax Included)

Hello Kitty debuted in 1974 and continues to captivate fans around the world. The character peeking out from behind an apple is an original design for the collaboration. 

Pompompurin and Cinnamoroll have been transformed into adorable accessories, while My Melody and Kuromi are featured in two different color palettes: seasonal pastel or vivid. 

The Little Twin Stars accessories are perfect for wearing with a friend, with a different character on each ear!

MINI SOF, a shop specializing in soft-serve ice cream since 1980, is now offering products in collaboration with the popular Sanrio character My Melody! A limited number of sweets and goodies will be available until January 31, 2022, with New Year grab bags containing special coupons for sale until January 9, 2022.

W Rich Soft-Serve Ice Cream

My Melody Collaboration Campaign

2022 Lucky Bag

Blanket

Desktop Calendar

Tote Bag

Soft-Serve Vanilla Ice Cream (with Strawberries and Chocolate) with Original Glass

Pink

Purple

Double Rich Strawberry Waffle Cone Soft-Serve with My Melody Collaboration Sleeve

Sleeve Design 1

Sleeve Design 2

Sleeve Design 3

Double Rich Strawberry Shortcake

My Melody Original Pouch

Design 1

Design 2

My Melody Original Keychain

Acrylic Keychain Design 1

Acrylic Keychain Design 2

Participating Characters

My Melody

Kuromi

My Sweet Piano

Don Quixote is now selling a new collection of interior goods perfect for gamer girls! The My Melody and Kuromi collaboration is a part of ‘Don Quixote x Sanrio Characters,’ and these goods can be found nationwide.

The number of girls playing video games is on the rise thanks to more interest in e-sports and more free time at home. Girls with computers love to decorate their PC space, and this new collection is perfect for those wanting some sassy Sanrio flare. Merch includes a gaming chair, neck pillows for comfort, and fuzzy rugs to liven up any space.

*Product images are examples only. The final products may differ. 

Kuromi is taking over the fashion headquarters of Japan! The #WorldKuromificationProject x SHIBUYA109 Autumn Campaign featuring My Melody’s punk rival is currently underway until November 21, 2021!

Original Apparel

Novelties

Kuromi Pop-up Shop: Let the #WorldKuromification Process Begin!

Sticker

Mask Case

Decorations

Sculpture

Kuromi came up with the #WorldKuromificationProject to inspire people to become their best possible selves. It’s also a way to create more ‘Kuromies’: what Kuromi calls her fans. SHIBUYA109, a hotspot for trending fashion and new styles, is the perfect spot for the character to help people find themselves through fashion and pop culture. 

During the event period, the famous building will be decorated from top to bottom in Kuromi swag, and original collaboration goods with popular brands will be available for pre-sale. A pop-up store will be selling unique Kuromi items, so don’t miss out on these before they disappear! A campaign will also be held to give away tickets to Sanrio Puroland, and visitors will discover plenty of photo spots and other surprises as they explore SHIBUYA109. 

The Hello Kitty Japan DiverCity Tokyo Plaza shop is about to be taken over by Kuromi! Located on the second floor of the complex, the store will be transformed into a new concept shop starting October 8, 2021, until January 10, 2022. 

Limited-Time Sweets

Limited-Time Event Merchandise

Photo Signature

Photo Spot

Kuromi is the rival of My Melody and is popular among Gen-Z for her punk style and mischievous attitude. The character will cast her spell on the store as a prank, and will completely strip the location of all of its pink and red coloring, replacing it with a monotone look. 

Along with the new decorations, certain goods and sweets will only be available during the event period. A photo spot will be open for a limited time, along with a Sanrio Purikura machine imported from Korea for the first time! DiverCity will decorate the entrance and interior of the building to celebrate the event as well, so don’t miss out!

ⓒ 2021 SANRIO CO.,LTD  著作：㈱サンリオ

My Melody’s rival Kuromi is back for another collaboration with Tower Records! 26 participating locations will begin selling the second round of original merchandise on October 14, with preorders now open! The items will also be available to purchase from the Tower Records online store. 

Kuromi made her debut in 2005 and is a popular Sanrio character for those who want something less cute and more punk. This collaboration is fitting, as Kuromi’s birthday is on Halloween!

Products Available In-Store and Online

Acrylic Keychain

Pins

Mascot Keychain

Towel

Clear Folder, Set of 2

Pouch

Cushion

Bucket Hat

Acrylic Stand

Acrylic Stand

Acrylic Stand

Acrylic Stand

Acrylic Stand

Acrylic Stand

Products Available at Shibuya and Shinjuku Stores and Online

T-Shirt

Long Sleeve T-Shirt

The first collaboration between Kuromi and Tower Records came in 2020 and saw products flying off the shelves. Be sure to preorder the items you like before they’re gone!

Sanrio announced the final results and winners of the 36th Sanrio Character Ranking, an annual event where fans vote for their favourite Sanrio character to see who is the most popular. A total of 21,346,750 votes were submitted for 2021.

2021 Sanrio Character Ranking: General Ranking

Comments from the Winners

1st Place: Cinnamoroll
“I’m going to treasure this feeling forever! Thank you all for your support!♪”

2nd Place: Pompompurin
“Thanks so much for cheering me on!♡ I’m so grateful for all the love!”

3rd Place: Pochacco
“I can’t believe I got 3rd again this year! It’s thanks to all your support! I’m going to try hard next year too!”

2021 Sanrio Character Ranking: Collaboration Category

This year sees Cinnamoroll take the top spot for the second year in a row. In the first round-up of announcements, Cinnamoroll was already at number one, but in the second round-up he dipped to 2nd place. That didn’t stop him however as after gaining over 2.3 million votes, he grabbed that shiny crown once again. Pompompurin, who is celebrating his 25th anniversary this year, came in 2nd again, and Pochacco in 3rd again. Hello Kitty, who ranked 5th last year, came in 6th place this year – a place she kept since the second round-up. SHOW BY ROCK!! who will commemorate her 10th anniversary next year came in 8th once again. Kuromi, who received much love from overseas fans this year, climbed from last year’s 7th to 5th this year, making it the first time she has clocked in the Top 5 spot in 11 years. Cogimyun came in 10th after coming in 13th last year, making it her first time in the Top 10.

The Collaboration Category, which began in 2013, saw 27 entrees from different businesses and creators. Popular creators Azuki and Hapidanbui took 1st place this year.

Sanrio has announced that the announcement ceremony for the winner of the 2021 Sanrio Character Ranking will take place in collaboration with Tokyo Girls Collection (TGC), a semi-annual fashion festival in Tokyo, on June 8. The event will be streamed live on Hello Kitty and TCG’s respective LINE accounts, as well as Sanrio’s official YouTube account, so that more people can tune in to this year’s announcement and see which of Sanrio’s characters will take the crown.

80 characters are participating in this year’s Sanrio Character Ranking which will be announced in order from 80 to 1. This year also sees the return of the sub-award categories including Collaboration. Hosting the event as MC is tarento and actress Nao Asahi and the Japanese comedy duo Wagyu ga Tsutome.

But the winner announcement is not the only event scheduled for 2021’s ranking. Since this time is a collaboration with TGC, there will be a fashion runway where popular models will show off their looks, a live performance with JO1 and the Sanrio characters, a rap battle, and more.

Fashion Runway: Famous models display the Sanrio character aesthetic

On the fashion stage, a line-up of well-known Japanese models will serve fashion inspired by Sanrio’s most famous characters including My Melody, Kuromi, Little Twin Stars, and Pompompurin.

Marie Iitoyo and Maika Yamamoto will use a real-time composite photography system as they dress up as the adorable My Melody and her rival Kuromi. Serving the dreamy star-filled world of Kiki and Lala are Kaane and Sakura Saiga, Yoshiaki & Michi, and Rikariko. For the Pompompurin section, which is themed on the golden retriever’s daily life, we have Nana Kato, Ami Komuro, Natsuki Deguchi, Sachi Fujii, and Roy. But that’s not all as Sakachin, Yuki Higashihara, and Reina, who won the LINE LIVE auditions to appear on this year’s fashion runway, will also appear.

A heated rap battle between the Sanrio characters

In the rap battle, KIRIMI-chan, Kuromi, Kogimyun, and Pompompurin will go head to head against special guests Tsukasa Saito of comedy duo Trendy Angel and Yuriyan Retriever. 

The Sanrio cast join music artists for a concert

The adorable Cinnamoroll, who is also expanding his work as an idol, will perform alongside JO1, while Hello Kitty will sing with singer-songwriter Sonoko Inoue.

A new virtual experience using the latest technology

Japanese digital advertising company CyberAgent, who produced virtual events and 3DCG content, will be using the latest in 3DCG and XR tech to blur the lines between reality and the virtual space with an interactive experience, such as people’s comments on social media and the video displaying in real time, and more.