Classic and cute: “Blue & Willow – Japan Vintage Market-” online shop introduces antiques to modern culture.

25.September.2017 | FASHION

A fusion of Japanese “classic” (shibui) and “cute” (kawaii) makes “Shibukawa”. “Shibukawa” items are popular these days. The cute and classic fashion research web shop “Blue & Willow – Japan Vintage Market –” has now opened!


This website sells antique items that have a value in modern lifestyle. Their new concept is to create antique items that harmonise with “the lifestyle of today”. As a result, a fusion of “classic” and “modern” was born.

 

  • The main focus for this online shop is not the time period and the reputation of the creator, but the vintage effect used to create the image of an antique item, or an unsold item that was once lying in a warehouse. This stock is perfect to introduce new values into modern lifestyle. These items generally give the image of something from the past or are items that show the value of of its famous creator. “Blue & Willow” focuses on these item’s value of use in modern lifestyle. This is completely different to other antique shops up until now. This is where antique meets modern culture.

 

  • Each item is given a sentence suggesting a unique and specific way to enjoy the item. Without knowing, you will want to adopt one of these antique items to use it in the suggested manner! This new approach will allow you to see the fun in dead stock and antique items.

You will encounter many rare bowls that you have never seen before on the website. These items trigger nostalgia and have a mysterious appeal.

 

 

 

◼︎Information

Blue&Willow – Japan Vintage Market –

Official store: https://bandw.theshop.jp/ 

Japan Shibukawa research website: http://www.shibukawalab.com/index.html

RELATED ENTRIES

  • Vintage Furniture Exhibition ‘Life in Art: Tokyo Modernism 2022’ to Open at Three Venues Including MUJI HOTEL GINZA

    17.February.2022 | FASHION / SPOT

    Ryohin Keikaku, which operates the interior design brand IDÉE, will open the ‘Life in Art: Tokyo Modernism 2022’ exhibition from February 25 until April 10, 2022. Vintage stores and galleries from all over Japan that deal mainly with furniture from the 1940s to 1960s will come together to introduce audiences to exquisite designs from around the world. Shinichiro Nakahara and Takahiro Goko have organized the exhibition in an effort to spread the word about modern design in the golden age. The exhibition will be held in three parts, beginning with a showing at ATELIER MUJI GINZA and continuing to an auction at IDÉE Tokyo. The final exhibition will be held at MUJI HOTEL GINZA.   Modernism GalleryThis exhibition is composed of items from a number of unique galleries and stores. Intended to promote the beauty of mid-century vintage furniture and interior design, each piece will be introduced alongside stories from the original designers.    Modernism Auction #ChairsStore owners, creators, and artists participating in TOKYO MODERNISM 2022 will be auctioning off a selection of unique chairs during this unique event.   Modernism ShowAbout 30 galleries and vintage shops from around Japan will transform the guest rooms on the 7th and 8th floors of MUJI HOTEL GINZA into stores for this special show. This is the main event and will gather together masterpieces of modern design from the United States, Brazil, Scandinavia, and Japan.