A cute café to upload on your Instagram! “MY LITTLE PONY” café will open in Harajuku

28.September.2017 | FOOD / SPOT

“MY LITTLE PONY”and “Sweets Paradaise”located in Harajuku, will collaborate and open a limited 25-day café (October 7th,(Sat.) 2017 to

the 31st (Tues.)) called, “MY LITTLE PONY Pinkish Café.” They will also collaborate with shops popular with teenagers and release limited clothing and goods whitch will for sure add color to the Harajuku Halloween scene.

Of the characters that appear in MY LITTLE PONY there are three types; Pony type, Unicorn type and Pegasus type. On each of their rear ends is a different mark called a “cutie mark.” Each mark represents such traits as “faithfulness,” “laughing face” and “trust.”

There are 13 different original and fun menu items such as the pink-colored, “Pinkie Pie,”the purple-colored “Twilight Sparkle”which change color on the drinks and desserts. There is the item titled, “Rainbow Dash Cotton-cloud-candy Soda” where cloud-like cotton candy floats on soda and it looks like the Pegasus – “Rainbow Dash”with a rainbow-colored tail is riding on the clouds. Then there is the item titled, “Twilight Magical Ice Parfait”where it looks like Twilight Sparkle’s tail and face can be seen between the purple sweet potato ice.

All these items are great material for Instagram uploading.

If you add ¥200 to your purchase you will be given a Pinkie Pie chopstick rest called, “souvenir chopstick rest.”You can also purchase a mug cup used to serve the café latte in and the cushions decorating the shop in addition to a can badge which has the same illustration as the MY LITTLE PONY latte art.

Furthermore, to commemorate the opening of this café, on the opening day from 11:30 the first 100 customers will be given a pink-colored “MY LITTLE PONY “light bulb” soda”as a gift.

 

Not only will there be menu items with the motif of MY LITTLE PONY but you can look like a MY LITTLE PONY yourself by putting on some MY LITTLE PONY sunglasses and you can take a photo in front of the MY LITTLE PONY character Instagram panel. Moreover, you can use the free photo props and take photos. A “must do” to make your Halloween season version Instagram a bright and colorful one.

In addition to the opening of the “MY LITTLE PONY Pinkish Café,”first-ever fashion items which have been made in collaboration with brands which are hugely popular with teenage girls will be debuted. At the apparel brand store, “PINK-latte” located on the 1st floor of the café, tops, pouches and accessories which match this fall-winter season and illustrated with MY LITTLE PONY designs will be sold. At “PONEYCOMB Tokyo,” famous for its character illustrated clothing and sundry goods, they will debut 30 newly designed items including parkas and tote bags.

At one of the world’s biggest accessory stores, “claire’s”Harajuku store, accessories such as earrings and necklaces highlighting 6 MY LITTLE PONY characters, will be sold.

 

At KIDDY LAND’s Harajuku store, a time-limited MY LITTLE PONY store will be opened (third time this year). They will be selling bag charms, iPhone cases and other limited items.

All sorts of activities will help to ginger up the MY LITTLE PONY campaign. Some of those activities include the following. At MY LITTLE PONY Pinkish Café they will lend for free photo props. At PINK-latte their window display will incorporate MY LITTLE PONY characters. At KIDDY LAND Harajuku they will set up a Twilight character greeting panel so you can take photos in front of this panel. Furthermore, at 10 different places in the Harajuku area, MY LITTLE PONY collaborative art works by up-and-coming Japanese artist will be displayed. Numerous photo spots will spring up in the Harajuku area so don’t miss this chance to snap your very own photo.

 

Furthermore, by going around the six rally points centering around “MY LITTLE PONY Pinkish Café,”you will be given some original stickers. If you are able to collect all six stickers you will be given a heart-shaped balloon at KIDDY LAND Harajuku.

 

【Six sticker rally places】

1.    MY LITTLE PONY Pinkish Cafe(Pinkie Pie’s sticker)

2.    PINK-latte(Fluttershy’s sticker)

3.    PONEYCOMB Tokyo(Rainbow Dash’s sticker)

4.    claire’s Harajuku Takeshita street shop(Rarity’s sticker)

5.    THANK YOU MART(Applejack’s sticker)

6.    KIDDY LAND Harajuku shop(Twilight Sparkle’s sticker)

 

Why not enjoy some fun photo spots at this collaborative event called MY LITTLE PONY!

 

■Information

▶︎MY LITTLE PONY Pinkish Cafe

Opening period:October 7th to 31st ,2017

Place:Harajuku Takeshita Street, SOLADO 3rd floor “Sweets Paradise”

※You can order 「MY LITTLE PONY Pinkish Café」food and drink menu if you pay for “Sweets Paradise”fee. ¥1,530(adult), ¥860(child)

 

▶︎MY LITTLE PONY Twilight Halloween Castle

Opening period:October 7th to 20th , 2017

Place:KIDDY LAND in Harajuku, KIDDY LAND in Osaka, Umeda East shop

※ For more information, please check out the MY LITTLE PONY website.

 

▶︎PINK-latte × MY LITTLE PONY

Opening time:October 7th, 2017

Place:Harajuku Takeshita street, SOLADO 1st floor “PINK-latte”

 

▶︎PONEYCOMB × MY LITTLE PONY

Opening time:October 7th, 2017

Place:Harajuku Takeshita street, Harajuku ALTA 1st floor “Poneycomb”

 

▶︎claire’s × MY LITTLE PONY POP-UP STORE

Opening period:October 7th to 22nd, 2017

Place:Harajuku ALTA 1st floor entrance space

 

▶︎MY LITTLE PONY Tokyo Art Gallery

Opening period:October 7th to 29th, 2017

Place:10 places in Harajuku area

 

▶︎MY LITTLE PONY STICLER RALLY

Opening period:October 7th to 31st , 2017

Place:6 shops in Harajuku area

 

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