Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

About COJI-COJI BABY

“A snooze on the moon…

From childhood to the faraway future, 

Coji-Coji is always cozy-cozy.

Such a valuable life.

Grow together with your baby.

Snuggle up with your family. 

Be there to relax with those you love. 

Spend irreplaceable time together.

After all of these desires and thoughts came together,

COJI-COJI BABY was born.”

Product Release Information

Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

Coji-Coji Costume Romper: ¥9,900

COJI-COJI BABY Fair Now Open!

Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

HELLO KITTY SHOW BOX, a theater and restaurant offering Hello Kitty-themed shows and meals on Awaji Island, and HELLO KITTY APPLE HOUSE, an apple-shaped observation theater based on the popular character’s home, are both currently holding the Apple Halloween 2022 event until October 31! 

Guests can enjoy a mystery-solving event and some adorable photo spots inspired by apples and the Halloween season. By solving certain riddles, visitors will be rewarded with candy!

Come have fun this Halloween with Hello Kitty, friends, and family!

Started in October, the New Show ‘HELLO KITTY THE PARTIES’ Gets Rave Reviews

HELLO KITTY THE PARTIES, a new show at the theater and restaurant HELLO KITTY SHOW BOX, will run until December 30, 2022. The show features a new theme each month and currently features a jazz band.

October’s theme is Happy Halloween Party, and visitors can listen to a number of famous songs while enjoying tasty and healthy dishes packed with autumn flavors. At the end of the performance, a meet and greet with Hello Kitty will be held. November’s theme will be Hello Kitty’s Birthday Party, while December will focus on a Christmas Party!

Starting September 3, Keio Plaza Hotel Tama will offer a special dinner and dessert buffet inspired by the Sanrio characters Hello Kitty and Wish Me Mell. The adorable event will take place at the Jurin restaurant on the 4th floor, and guests will be able to enjoy some cute dishes and desserts inspired by the character’s gratitude. The event will run until October 30 and will only be held on weekends and holidays. 

The restaurant’s patissier has designed a collection of sweet dishes based on the two characters, from strawberry shortcakes inspired by Wish Me Mell’s outfit to pastel-colored cakes and rainbow jello. Cream-filled fruit sandwiches cut to look like Hello Kitty’s face are sure to offer guests the perfect photo op! For those wanting something savory, over 15 dishes will be available, including roast beef, pasta and cheese, curry, and more.

Special seats including large stuffed animal versions of Hello Kitty and Wish Me Mell will be available, limited to two tables per day.

Come enjoy a relaxing meal with these two adorable characters!

Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.

Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!

Purchase Bonus

「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.

Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)

Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)

Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)

Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab

Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods

Chiikawa Land Osaka Umeda Limited Edition Goods

Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.

The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?

©nagano / chiikawa committee

Yoshikitty, a character formed in collaboration between Hello Kitty and rock legend YOSHIKI, is being featured in an adorable new collection! Items in the Moon Pastel collection are now available to preorder at the Asunaro Online Store and the yoshikitty Online Shop.

Yoshikitty first debuted in 2009 as a collaboration between YOSHIKI of X JAPAN and Sanrio’s popular character Hello Kitty. These new plushies were inspired by YOSHIKI’s hairstyle when he first debuted and his classic purple eyeshadow.

Since the character’s creation, over 10 different designs have been released. The Pastel Moon Series is a first, showing a different side to the usual grungy rock ‘n roll vibe. No one expected a fluffy unicorn yoshikitty with such soft colors!

Medium Plush : ¥5,800 (Tax Included) / Large Plushie: ¥8,800 (Tax Included)

Colorful Charm (Chain not included) : ¥1,100 (Tax Included)

The collection includes two plush toys, a mascot keychain, a colorful charm, and two reusable bags. Will you be snagging anything?

ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L630897   

ⓒ 2022 Japan Music Agency Co., Ltd.

Yoshikitty, a character formed in collaboration between Hello Kitty and rock legend YOSHIKI, now has an online shop!

Yoshikitty first debuted in 2009 as a collaboration between YOSHIKI of X JAPAN and Sanrio’s popular character Hello Kitty. The character’s first goods collection sold out immediately, with additional items also selling out online the same day. Yoshikitty’s popularity isn’t limited only to Japan, with global fans also anxious to snag some of this sought-after merchandise.

Since 2015, Yoshikitty has been nominated for the Sanrio Character Awards, rising in popularity year after year and keeping up with other beloved Sanrio personalities.

To commemorate the eighth consecutive year of her appearance in the Sanrio Character Awards, the Yoshikitty Online Shop has opened its doors. Fans can now purchase a number of exclusive items whenever they please!

Opening Announcement Video

https://www.youtube.com/watch?v=YFDArLVYAuw

Pouch (3 colors: Purple, Red, Blue): ¥2,600 each (Tax Included)

Cushion (3 colors: Purple, Red, Gray):  ¥4,400 each (Tax Included)

To celebrate the shop’s opening, a new collection of lace goods is on sale now, featuring the character alongside roses and musical notes in elegant black lace. Items available include pouches, tote bags, and plenty of other goods perfect for both everyday use and formal occasions.

©️ 2022 SANRIO CO., LTD. APPROVAL NO.L630057    

©️ 2022 Japan Music Agency Co., Ltd.

Sanrio has announced the Hello Kitty SDG series of products, scheduled to release on March 25, 2022. The designs for the series were developed in collaboration with the United Nations with the aim of spreading knowledge about Sustainable Development Goals (SDGs) throughout the world. These items will be available at Sanrio stores, in department stores, and online.

The Hello Kitty SDGs series features a lineup of goods made from environmentally friendly materials. These items are perfect for daily use, and all were designed to raise awareness of SDGs and the global environment with Hello Kitty in the office, at school, and at home.

Merchandise at a Glance

Tote Bag: ¥2,750

Each Tote Bag is made of 100% organic cotton canvas.

Clear Folder: ¥594

Made of recycled polypropylene.

Mug: ¥1,980

Each mug is made of recyclable materials.

Neck Strap: ¥1,980

Recycled PET bottles were used to create this product.

In September 2018, Hello Kitty launched her own YouTube channel to promote peace and harmony around the world.

As of March 16, Hello Kitty has uploaded 27 videos, so be sure to watch them all!

©‘21、’22 SANRIO　著作（株）サンリオ

New items from the Hello Kitty Museum Art Collection, a series in which Sanrio’s popular character Hello Kitty collaborates with a number of classic masterpieces, are now available at the Asunarosha Online Shop!

Hello Kitty Reimagined in 7 Iconic Paintings

・The Scream – Edvard Munch
・Mona Lisa – Leonardo da Vinci
・The Milkmaid – Johannes Vermeer
・The Fifer – Edouard Manet
・Woman with a Parasol – Claude Monet
・Portrait of Mademoiselle Irene Cahen d’Anvers – Pierre-Auguste Renoir
・The Green Dancer – Edgar Degas

Merchandise

Sliding Puzzle (3 varieties)

Cube Puzzle

Picture Frame Magnets (5 varieties)

Stickers (7 varieties)

Mini Mascot Stickers

Scratch Art (Pack of 10)

The Hello Kitty Museum Art Collection transforms Hello Kitty into famous masterpieces that everyone has seen before. The first collaboration in 2013 saw the popular character in Edvard Munch’s The Scream and was a massive hit! Which piece of art is your favorite?

Ⓒ 2022 SANRIO CO., LTD. Ⓛ

Cotomono Marche’s original brand ‘BUTTON&CUFFLINKS’ has released a selection of earrings and brooches inspired by popular Sanrio characters! These are available online and at select Cotomono Marche stores. 

The accessories are inspired by Hello Kitty, Cinnamoroll, Pompompurin, My Melody, Kuromi, and Little Twin Stars, and are perfect for Sanrio fans of any age. 

Earrings: ¥2,750 (Tax Included) / Brooch: ¥1,650 (Tax Included)

Hello Kitty debuted in 1974 and continues to captivate fans around the world. The character peeking out from behind an apple is an original design for the collaboration. 

Pompompurin and Cinnamoroll have been transformed into adorable accessories, while My Melody and Kuromi are featured in two different color palettes: seasonal pastel or vivid. 

The Little Twin Stars accessories are perfect for wearing with a friend, with a different character on each ear!

On February 22, Hello Kitty released her first collaboration video with the popular YouTube channel Mochimaru Diary, which currently has over 1.6 million subscribers!

Mochimaru Diary follows the uneventful life of Mochimaru, a Scottish Fold, whose life is documented by his owner. The collaboration was planned as a celebration of Cat Day, which takes place in Japan on February 22. 

In the video, Hello Kitty talks passionately about the 10 most adorable things about Mochimaru. Be sure to give it a watch!

Hello Kitty is a Mega-fan?! Video Highlights and Screencaps

Comment from Hello Kitty

I’ve been such a big fan of Mochimaru for so long, I can’t believe we finally get to collab~

We had a super happy day talking about all the things Mochi likes!

I’m a little embarrassed to be THIS excited, but I’m just so happy to bring everyone this video for Cat Day!

Give it a watch for me! ♡

©’22 SANRIO　S/F・G　著作（株）サンリオ

A number of Kiddyland stores, including those in Harajuku and Osaka Umeda, will hold a limited-time event featuring Kanahei’s popular character Ne-Ne-Neko from February 19 until March 27, 2022. 

Purchase Bonus

Kittyland Exclusive Goods

This will be the first time the event has been held in two years, and fans of the adorable characters can pick up some limited-time merch! Fan-favorites Piske and Usagi will make appearances as well. 

©kanahei / TXCOM

Kiddy Land will start selling a new series of Disney cat-themed merchandise! These will be on sale at 10 Disney Avenue locations nationwide and 17 Kiddy Land locations starting February 19, 2022.

Goods

Every year in Japan, February 22 is ‘Cat Day.’ This makes this month the perfect time for a cat collaboration, and fans of Gideon from Pinocchio, Lucifer from Cinderella, and the Cheshire Cat from Alice in Wonderland are in for a treat! 

Which Disney cat is your favorite?

©Disney