The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

■FOOD & DRINK

During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

<10/19~10/22 Exclusive Menu>
Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

<10/26~10/31 Exclusive Menu>
Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
French Fries with Monster Dip: ¥700 (Tax Included)

Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

■GOODS

New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

■EXPERIENCE

During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

■PHOTO SPOT

At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

To commemorate the 20th anniversary of Rilakkuma and his adorable friends, the Rilakkuma 20th Anniversary Cafe will open in Omotesando, Tokyo from March 9 until April 16, 2023. You’ll want to come and spend a peaceful time looking back at two decades of everyone’s favorite lazy bear!

The menu features colorful and festive dishes inspired by Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma. The characters express their thanks for 20 successful years, and fans can enjoy floats topped with Rilakkuma and friends wearing ribbons and topped with ice cream, a jelly soda inspired by Chairoikoguma and his friends in the honey forest, and a hot drink inspired by Rilakkuma’s favorite pudding.

Menu

Rilakkuma’s Honey Mustard Hamburger

コリラックマのクリームパスタ

Korilakkuma’s Cream Pasta

Kiiroitori’s Egg Burger

Chairoikoguma’s Cheese Curry　

Rilakkuma and Friend’s Celebratory Cake

Congratulatory Flower Parfait

You Can Choose♪ Rilakkuma and Friends Mini Ice Cream

You Can Choose♪ Rilakkuma and Friends Floats　

Honey Forest Jelly Soda

Relaxing Pudding Drink

Take-Out Drink Bottle

Original Merch

Acrylic Clip (7 varieties, random)

Acrylic Keychain (5 varieties, random)

Mini-Bottle / Muddler with Charm (4 varieties)

Lunch Tote / Drawstring Bag

Acrylic Stand with Clip / Cork Coaster

Stuffed Animal

In addition, the cafe will offer original goods, special offers, and a Twitter campaign to celebrate Rilakkuma’s 20th anniversary.

Come enjoy the elaborate original menu and goods while sharing memories at this limited time themed cafe!

©2023 San-X Co., Ltd. All Rights Reserved.

Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

◆About the FRUITS ZIPPER Valentine Pop-Up Shop

When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

◆Member Appearance Planned on Valentine’s Day

On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

FRUITS ZIPPER Pop-Up Shop Exclusive Goods

Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)

Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)

Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）

The Kirby Cafe has announced a warm and tasty new winter menu! New items will be available from November 17, 2022 until February 28, 2023, and are sure to warm up fans of the beloved video game series.

Menu

Winter Kirby Burger & Pasta with Powdered Snow Cheese (30th Anniversary Version)

Winter Waddle Dee Burger & Pasta with Powdered Snow Cheese

Waddle Dee’s Dreamy White Stew

Chef Kawasaki’s Winter Hors d’oeuvres with Roast Beef

Transform! Carby Cake

Kirby’s Dream Ricotta Pancake

Whispy Woods Blessed Tart

Elfilin’s Twinkle☆Frozen Drink

The Winter 2022 menu offers a variety of adorable and tasty menu items featuring Kirby and his friends all dressed up for the colder months. From a burger and pasta set to piping hot stew and fluffy ricotta pancakes, there’s sure to be something for every taste. 

The Carby cake, inspired by Kirby’s special transformation in the recent game Kirby and the Forgotten Land, has been reimagined in a winter version. Fans won’t want to miss out!

This winter, come enjoy plenty of Kirby-inspired treats while you can!

©Nintendo / HAL Laboratory, Inc.

The online sake shop KURAND is now selling TIGER & BARNABY SPARKLING, a special sparkling sake made in collaboration with the TIGER & BUNNY 2 anime series. 

TIGER & BARNABY SPARKLING is a sparkling sake that will surprise customers with its delicate bubbles and light flavor. The label features an outline of the city of Sternbild, the setting of TIGER & BUNNY, and each bottle will be delivered in a decorated box. This is perfect for Christmas and New Year’s celebrations!

Those who purchase TIGER & BARNABY SPARKLING will receive a TIGER & BARNABY Champagne Stopper as a gift. The bubbliness of this sake is sure to impress, so kick back and relax with friends and family this holiday season with a few glasses of this limited-edition goodness.

The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

 “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads. 

The 13th iteration of the BT21 Cafe will open at six venues in five cities around Japan. Fans in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo will want to visit this exclusive event titled ~MAGICAL TIME~. The first cafe opens in Shibuya on November 3. In celebration of BT21’s 5th anniversary, this special cafe is filled with joy and excitement and aims to give fans the best possible experience.

Cafe Menu

Magical Tea Time Set

Food Plate

Food Plate (7 varieties)

Dessert Plate

Dessert Plate (7 varieties)

Drinks

Magical Milk Tea

Black Tea

Iced Coffee / Hot Coffee

Original Goods

Acrylic Keychain (7 varieties, Random)

Acrylic Clip (7 varieties, Random)

Satin Sticker (7 varieties)

Clear Folder (2 varieties)

Handkerchief (7 varieties)

Tote Bag

Mug

Masking Tape / Balloon on a Stick

Dolomite Coaster (2 varieties) / Mirror (2 varieties)

[Online Store Exclusive] Acrylic Keychain (7 varieties, Random)

The cafe’s new menu includes afternoon tea, perfect for warming the body and soul during the cold winter months. The colorful food items and desserts are sure to be a hit on social media, and fans will enjoy the Magical Milk Tea and other dishes inspired by the popular BT21 characters.

In addition to new merchandise and bonuses featuring newly-drawn art, a photo spot will welcome guests to the cafe and invite them to celebrate this five-year milestone. 

Why not take a break from everyday life to enjoy a magical time with these cute characters?

©BT21

Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

About COJI-COJI BABY

“A snooze on the moon…

From childhood to the faraway future, 

Coji-Coji is always cozy-cozy.

Such a valuable life.

Grow together with your baby.

Snuggle up with your family. 

Be there to relax with those you love. 

Spend irreplaceable time together.

After all of these desires and thoughts came together,

COJI-COJI BABY was born.”

Product Release Information

Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

Coji-Coji Costume Romper: ¥9,900

COJI-COJI BABY Fair Now Open!

Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

Shiragiku Sake Brewery will release a special sake made exclusively to mix with soda water on October 1, 2022. The beverage will be available in Okayama Prefecture.

The company’s interest in creating a new sake culture led them to develop &Soda, a delicious sake made to be mixed with soda. This may be helpful for those who don’t know much about sake, or who may feel intimidated by the many different types. Being able to mix it with soda will make sake drinking feel more casual. 

Sake Made Exclusively for Mixing with Soda Water, ‘&Soda’

“Many people may like to mix sake with soda water or drink it on the rocks. By doing this, however, a nice sake may lose its flavor, and the drinker might be wasting a nice sake for the sake of a more easy-drinking beverage. &Soda was made exclusively to be mixed. Using Asahi Rice, a specialty in Okayama Prefecture, and water from the brewery, we’ve created a sake that has the proper aroma and sweetness. These characteristics will come through even after being mixed! The alcohol content has been increased to 18 percent, and the package will make the product easy to find and understand,” a statement from the brewery reads.

For more information on how to enjoy &Soda, please see the special website below!

Japan’s largest sake event, TOKYO SAKE FESTIVAL 2022, will run from October 4 until October 6 at the Shinjuku Sumitomo Building’s Triangle Square.

The event’s aim is to make sake more mainstream around the world, with the first festival taking place in 2020. Tokyo Sake Festival blends sake with entertainment, showing off the very best of Japanese culture to those who may be new to craft sake. For the third year, former NMB48 member Yui Takano will serve as ambassador. Takano is known for leaving her idol career to manage the sake specialty store Yui Sake Shop. 

Tokyo Sake Festival 2022 is bringing together forty carefully selected sake breweries from around Japan, including Inoue Seikichi, winner of the Champion Sake award at IWC 2022. Tonoike Sake Brewery, winner of Kura Master 2022’s President’s Award, will also be in attendance. The full lineup can be found on the official website.

Popular influencers and artists from Raphael to BOYS AND MEN and Ukon Takafuji will take the stage during the event, so be sure to swing by if you’re a fan of Japanese spirits!