BG, an apparel brand directed by Toua, has officially launched. The online store began accepting orders on September 7, 2023.
The name ‘BG’ stands for ‘Borderless Gradation,’ implying that the brand’s creations represent freedom without boundaries. Buyers can expect unisex items with a playful and modern touch.
<CONCEPT>
No matter your age or your gender,
empower yourself just the way you are.
As sure as your heart beats, always keep your curiosity.
Make today the best day of your life.
RELATED ENTRIES
-
On August 10, the apparel brand tiit tokyo released a short film titled ESCAPE starring model and talent Nagomi.
The film comes prior to tiit tokyo’s first solo pop-up shop at Shibuya PARCO, scheduled to open on August 24. The final scene of the film was filmed at Shibuya PARCO and features the location’s classic symbol–a neon ‘P.’
The story follows a woman who lives a strictly controlled life who, after witnessing an incredible scene, begins planning her escape and a new beginning. Nagomi plays the main character, a female vampire.
ESCAPE was written and directed by fashion event director and filmmaker Hajime Tsuda, who previously worked on the film Daughters. The creative director for tiit tokyo, Sho Iwata, served as fashion director.
『
ESCAPE (Part One)
*Part Two will be released on August 22
Information
ESCAPE (tiit tokyo Short Movie)
Release Date: August 10, 2023 (Part One) / August 22 (Part Two)
Where to Watch: tiit tokyo’s Official Instagram / YouTube
Writer / Director: Hajime Tsuda
Starring: Nagomi
Fashion Director: Sho Iwata (tiit tokyo)
tiit tokyo Official Site
-
Licaxxx and Yutaro are currently appearing in a new ad for Meta Rubber, a new series of products from Mandom’s ‘Gatsby’ hair styling brand. A total of nine cast members from all areas of the entertainment world appear in the ad, from voice actors and video creators to idols and DJs. The video features the song Kororon by the popular artist Eve. Be sure to check out the ad for a glimpse into the Meta Rubber lineup, which aims to transcend standard hair styling techniques.
Information
Cast:
kemio (Video Creator)
Mizuho Habu (Artist, Sakurazaka46)
Keito Kimura (Performer, FANTASTICS)
Subaru Kimura (Voice Actor)
Yamato Inoue (Model/DJ)
Shuichiro (Video Creator)
Licaxxx (DJ)
Yutaro (Actor)
Tensei Saito (Model/Younger Song Director)Official Site
https://www.gatsby.jp/product/hairstyling/meta-rubber/ -
Jimmy Choo has announced a new collection to commemorate the 30th anniversary of the internationally beloved Sailor Moon series.
Feminine style and power are important themes in Sailor Moon, and these inspiring elements are incorporated into Jimmy Choo’s beautiful shoes and accessories. The collection will include items inspired by Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Luna. These superheroines created by Naoko Takeuchi are ready to take the main stage, and there’s no doubt that fans around the world will be clamoring to get their hands on these items next week.
Sailor Moon boots/ VARENNE QUAD XS
Sailor Mercury ankle boots
Sailor Mars patent pumps
Sailor Jupiter boots
Sailor Venus platform pumps
Each pair of shoes comes in a specific color inspired by one main character, instantly recognizable to fans. This collection was inspired by the limited-edition custom-made Sailor Moon boots released last year, with a pair shown off at the Sailor Moon Museum in Roppongi. With Jimmy Choo's signature kick heel, Sailor Moon's iconic crescent moon jewel, and bright pink all-over crystal embellishment, the boots unite the worlds of Sailor Moon and Jimmy Choo and give off some serious feminine energy.
Items in this exclusive collection will be available to purchase worldwide on Valentine’s Day, February 14. Major Jimmy Choo flagship stores will also be decorated in Sailor Moon style, and the collection’s limited-edition packaging will shimmer in the colors of the rainbow. In addition to fashion, Jimmy Choo has also collaborated with DJ Honey Dijon to create two remix tracks inspired by Sailor Moon.
If you grew up with Sailor Moon, you’ll want at least one pair of these stylish shoes!
Information
JIMMY CHOO x PRETTY GUARDIAN SAILOR MOON COLLABORATION
Worldwide Release Date: February 14, 2023
Japan Release Date: February 15, 2023
http://www.jimmychoo.jp/ -
The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23. This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more. Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.
Standard Edition (Cover: Nagisa Saito)
Another Edition (Cover: FRUITS ZIPPER)
Information
Zipper 2022-2023 Winter Issue
Release Date: December 23, 2022
Price: ¥700
Publisher: DONUTS
Publishing Company: ShodenshaAvailable at bookstores nationwide and online
Amazon
・通常版
・anotehr editionOfficial Site
https://www.zipper.jp/ -
WADE, known as the virtual artist behind LINE FRIENDS, has announced that he will participate in the 2022 A/W collection as the first virtual model for the global street fashion brand ©SAINT Mxxxxxx. The campaign video includes music produced by WADE himself and was released on August 22. WADE is a DJ and producer whose creative activities transcend genre. He continuously inspires artists around the world to pursue different fields and to stay open-minded, earning him a large fanbase. Previously, WADE participated as a virtual artist for a Leica photo exhibition in Korea and has also worked extensively on the PEACEMINUSONE x Nike KWONDO 1 F&F Special Shoe Box and Air Max 1 x Kashina Won-Ang campaigns. WADE × ©SAINT Mxxxxxx
©SAINT Mxxxxxx was co-founded by Yuta Hosokawa, the designer behind READYMADE, a company that upcycles vintage military fabrics and transforms them into new and fashionable items, along with American visual artist Cali Thornhill. The company is known for its artistic graphics and vintage feel. For this collaboration, WADE acts as the first ever virtual model for ©SAINT Mxxxxxx and the music producer for the unique campaign video. WADE and ©SAINT Mxxxxxxxx share a common respect for diversity and a desire to break away from stereotypes. Anyone who feels similarly shouldn’t miss out on this unique collab! ©SAINT Mxxxxxx official Information
WADE × ©SAINT Mxxxxxx
©SAINT Mxxxxxx Official Instagram: https://www.instagram.com/saint_mx6_official/
WADE Official Instagram: https://www.instagram.com/worldwide.wade/
-
DONUTS and ASOBISYSTEM will begin reprinting the legendary fashion magazine Zipper starting March 23, 2022! The commemorative first issue will feature girls group BiSH on the cover, and the girls will also take center stage in a six-page special feature. The first feature will feature plenty of what Zipper is known for–Harajuku street photography. The magazine is filled with unique talents who are looking towards the future of Tokyo’s style. The theme, simply put, is “I decide what’s fashionable!” The grand prize winner of the Zipper model audition will also be announced in the first issue. Seven finalists were selected via a live streaming audition and a professional photo shoot. The winner will work as a Zipper model for a full year.
Information
Zipper
Zipper Model Audition Finalists
https://www.zipper.jp/news/news-20220217Official Site: https://www.zipper.jp/