Namie Amuro will be featured on the front cover and in the Fashion Story section of the October 2018 edition of VOGUE JAPAN which goes on sale from August 28.

Well-established photography duo Luigi & Iango are responsible for snapping these shots of the Queen of Japanese Pop. She is clad and cool in Saint Laurent’s 2018 fall and winter collection. This is the first monochrome front cover page in VOGUE JAPAN since the July 2001 edition – 17 years ago.

The new edition also comes with a special Namie Amuro poster and features an interview with her as she looks back over her 25-year career as a music artist, discussing topics from music to live shows since her debut.

Namie Amuro fans won’t want to miss out on this exclusive edition.

Namie Amuro recently announced her second collaboration with H&M to release a new fall fashion collection as part of her final fashion campaign before her retirement this September.

Before the collection drops on August 21 a behind-the-scenes video has been released featuring Namie Amuro’s photoshoot for the collection. It’s available for a limited time until September 16. Additionally, an exhibition is currently being held at H&M branches throughout Japan showcasing visuals and portraits of the collection. A special shopping bag has also been announced to be in development as with her previous collaboration.

The behind-the-scenes footage is available on H&M’s official YouTube page and in H&M Magazine. We get to see the fierce fashion queen in action with her calm, chic and composed facial expression and arsenal of poses as she shows off numerous styles.

MY HERO Necklace: ¥1,299

A limited edition necklace will also launch alongside the collection at H&M on August 21 bearing the words “My Hero,” a message of thanks from fans to Namie Amuro who has supported women for such a long time. They are limited to one per person on the release date and are available at Japanese branches only and not online.

Namie Amuro H&M Interview

Q: This is your second collaboration. Sales have been announced to take place in China and South Korea too, so it’s reaching to a lot of people overseas. How do you feel about that?

I received a huge reaction from all my fans with the last campaign. There’s been a desire for it on tour across Asia including China, and of course Japan, so I hope to deliver it to even more people through this second collaboration.

Q: What was a happy moment with the last H&M campaign?

I went to the H&M in Shinsaibashi branch during my Osaka tour. When I approached the shop there was already a sign up reading “Namie Amuro x H&M,” and I was happy to see that the campaign had finally become a reality.

The limited edition special shopping bag will be available at 82 H&M branches in Japan (excludingH&M Ebisu Bridge Men’s and H&M The Outlet Hiroshima) as well as in South Korea, Hong Kong, China, Macau and Taiwan. One bag is receivable per person for those who buy select merchandise during this campaign.

The first Namie Amuro x H&M collection launched back in April this year. H&M sent Amuro a letter which was published in Japanese newspapers. The comments on their appreciation for the model garnered much attention on social media and online news sources. As a result, the brand are once again joining hands with Amuro before her retirement.

Namie Amuro will hold a final fashion campaign in Japan for her retirement. In the run up the campaign, all the campaign visuals and portraits have been made public and will be posted on billboards in Japan. The first collaboration was held in Japan, Hong Kong, Macau and Taiwan. The second collaboration will extend the line to include China and South Korea, totalling up to 600 stores in total.

The new introductions to the collection includes essential wares for the fall season imbued with a glamour and mode that anyone can get behind. You can’t go wrong with any of these items as they can be used for many occasions, offering a range of beige and monotone colours.

The tailored suit setup features iconic pad shoulders and straps which add an elegance to the overall cool style.

The beige top combined with denim jeans is a basic co-ord that when combined with a belt of the same colour emphasises the waistline, increasing that feminine vibe.

Wearing a trench coat―an autumn classic―with a simple t-shirt and jeans offers a dramatic, eye-catching look.

The Namie Amuro x H&M collection visuals can now be seen at H&M stores in Shibuya, Harajuku, Matsuzakaya Nagoya, Kyoto, and Hiroshima, as well as Ebisu Bridge from August 16.

As with the first collaboration, Namie Amuro’s music will be playing at various displays at each store. The songs have been specially selected to fit the collaboration.

The ALL TIME BEST Project is a project set up by KOSÉ to celebrate Namie Amuro, whose existence has given strength and courage to women everywhere.

Namie Amuro has been selected to promote the third new product from the popular cosmetic series Visee – their Color Impact Liquid Liner.

This is the first time Namie Amuro has worked with Visee as the face for their commercials in 20 years, the first being back in 1997. At the time, girls who yearned to have the same make-up as her filled the streets, and became known as Amura’s (アムラー) i.e. young girls who imitate the style of Namie Amuro. Blue eyeliner was one of the looks especially popular with Amura’s.

Fast forward to almost 20 years today, and the colour decorating Amuro’s eyes now is a light pink, which gives an energetic, spicy and sexy transparent look. It’s different from back in the day and instead cute in a more devilish way. It’s also faithful to her as a person today.

The new product to go on sale is the Color Impact Liquid Liner, solid one-brush colours which serve to give your eyes a striking look.Because it’s easy to draw with thanks to the thinness of the brush, as well as its durability, you can draw everything from intricate lines to cat lines without it smudging. In addition to the 6 standard colours, there’s also limited edition orange and khaki too.

The ALL TIME BEST Project website will continue to release lots of content about Namie Amuro until the day of her retirement in September. Be sure to check it out.

Namie Amuro has spread strength and courage to fellow females with her way of living. Looking back at her influence, a project titled NAMIE AMURO × KOSÉ ALL TIME BEST Project has been set up to give thanks to her.

Namie Amuro has worked as a partner with KOSÉ for over 20 years, giving dreams and hope to women through cosmetics. With her retirement scheduled for September this year, this collaborative project for Amuro began on March 1 as a way for people to express their gratitude to her through messages.

The second message commercial will be released simultaneously across Japan on April 20 under the title “I wanted to become all of you” (Minna, anata ni naritakatta).

The commercial begins with cuts of Amuro at 19 years old when she appeared in her first ad for KOSÉ. It will cover all of her best beauty cuts through her teenage years, 20s, 30s and 40s, showcasing the eternal and unchanging Namie Amuro who has transcended generations.

The song used in the video is her latest song In Two which was included on her all-time greatest hits record Finally which released back in November last year and made double platinum. Together with the great tempo and rhythm of the song, you can see Namie Amuro from the past to the present.

Namie Amuro will retire on September 16 this year. Until then, there’s lots planted for the NAMIE AMURO × KOSÉ ALL TIME BEST Project. Be sure to check the links below if you’re interested.

Namie Amuro who has been actively working as a singer/performer for 25 years recently announced that she will retire in about a year. Her new single “Finally” will become the theme song of the news program “NEWS ZERO.”

The announcement was made on the 26^th of September when “NEWS ZERO” was on air. The single is not released yet but it will become the theme song of the program starting in October.

“Finally” will be included in her “best album” (same title).

Although the content of her “best album” – “Finally” has not yet been announced, the album already has marked the 1^st place on EC ranking sites for CD rankings such as on Amazon.

For those of you who want to listen to her new single you must check out “NEWS ZERO.”

Namie Amuro finished her 100^th concert in her national tour titled, “namie amuro LIVE STYLE 2016-2017”at Osaka/ORIX THEATER on the 3^rd of May (Wed).   Of all her tours to date, this was the most-ever number of concerts per tour she has done. Amuro’s live concerts are well known for their stoic performances that consists of only singing and dancing and no talking, and the tickets always sell out quickly. It is famous that the tickets are very difficult to obtain.

On May 3rd, she held her 100^th and last concert of the tour which was held in 40 places nation wide, to an audience of about 260 thousand people in total. The venue was packed with lucky fans who obtained the premium ticket to this concert.

Aside from the high-quality dance performance with the dancers, the six movable towers located at the back of the set gathered much attention. The towers contained LED lights and stage lights and they were programmed to synchronize with the concert performance. Various patterns were shown such as when the 3 towers came together they formed t large screens.

While performing “Hide & Seek” which is included in the album “PLAY”in the middle of the concert, a huge screen split, rotated and turned into illumination lamps and Amuro’s image was displayed. In addition, while performing “Hands On Me” included in the album “FEEL,” motion-captured CG dancers were displayed and they danced together with Amuro. While performing the hit tune “Mint,” the music video of “Mint” was broadcast on three screen and the content of the music video and the performance on the stage were synchronized. The precisely calculated stage was a sight to see.

While performing “Hero” which was the biggest hit in 2016, Amuro held a microphone to the audience and everybody sang along with her. In the medium numbers such as “Baby Don’t Cry,”Amuro waved her hands to the audience and the venue was filled with warm atmosphere.

Amuro commented “I am happy that I was ablet to finish my first time 100 concerts without a problem. Performing in halls enabled me to enjoy the show with my fans.

Also, a LIVE DVD & Blu-ray which includes 27 songs including, “Hero,” “Mint” and“Dear Diary / Fighter,”the theme song for the movie, “Death Note – Light up the NEW world,”was released on the same day as her final concert. For all those who attended her final concert and for all those who were unable to attend, I recommend viewing this DVD and experiencing Amuro’s premium stage.

Amuro is going to release the single “Just You and I,” the theme song of Nihon Television’s Wednesday drama “Hahani Naru.” on the16^th and 17^th of September. This is the day her 25^th anniversary since debut live concert titled, “namie amuro 25th ANNIVERSARY LIVE in OKINAWA” is going to be held. Keep you sights on Amuro’s new activities this year.

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Related article：Namie Amuro’s ongoing hall tour to get DVD & Blu-ray releases!