A cool “kendama (Japanese cup-and-ball game)” created by KENDAMA TOHOKU and KROM from Denmark was released.
BEAMS started a project called KENDAMA TOHOKU which was created under the theme of “creating business and news continuously in the devastated areas of the Tohoku Earthquake and released a collaborative kendama with KROM (a kendama brand created by the professional kendama player in Denmark” called “KROM×BEAMS O.K. Kendama for KENDAMA TOHOKU.”
The theme which the creative director of BEAMS Magoshi Minami presented was “Okiagari Koboshi (small monk that does not fall).” Thorkild May, the founder and CCO of KROM designed the swinging face of the koboshi using the third smiley face that his creative team designed.
The spirit of Okiagari Koboshi which regains one’s feet no matter how many times it falls over inspired the creative team so the words which represent the spirt of Okiari Koboshi is illustrated in the product.
The kendama is the latest high speck model of KROM and is made of hard maple wood. The ball of the kendama is lacquered with a special material. The tip of the kendama is thin and the plate of the kendama is big and has a hole so that the kendama is very easy to use.
The small Okiagari Koboshi that comes with kendama is an Aizu Hariko created by “Nozawa Mingei,” a folk-art maker. KROM’s design of the third smiley face which was also used in the kendama and it was depicted by the artisan Nozawa Mingei. The collaborative product with KENDAMA TOHOKU “Okiagari Koboshi” is very cute.
As a donation to the charity organization, Higashi Nihon Daishinsai Fukushima Kodomo Kifukin, $3 (US) (per kendama / from KROM) and 55 yen (per one Okiagari Koboshi / from Nozawa Mingei) will be given to the foundation.
■Information
KROM X BEAMS O.K. Kendama for KENDAMA TOHOKU
Price (Japan) : 6,480 yen (tax included)
Set content: one kendama ＋ one Okiagari Koboshi
Colors: kendama / red / blue, Okiagari Koboshi red / mint / gold
Available stores
・Yahoo! Japan Fukko Department / KENDAMA TOHOKUshop
https://store.shopping.yahoo.co.jp/kendamatohoku/
・BEAMS official online shop
http://www.beams.co.jp/brand/003390/
・KROM Online Shop（the price of the product differs according to the shipping area）
https://kromkendama.com/
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Musical artist Licaxxx can be seen in KINGS with BEAMS SPORTS, a special concept movie made to promote the collaboration between BEAMS SPORTS and the Ryukyu Golden Kings, a B. League professional basketball team. This project aims to expand the community surrounding both collaborators. BEAMS SPORTS creates opportunities for people to become more familiar with the positive energy generated by modern sports culture while the Ryukyu Golden Kings is known for celebrating the people and culture of Okinawa. The concept video was planned and supervised by 92, a member of the artist collective GReeeeN. The star-studded cast includes Kabuki actor Matsuya Onoe and other basketball enthusiasts. KINGS with BEAMS SPORTS
<Comment from Planner and Supervising Director GReeeeN’s 92> “I want to share my home of Okinawa with both Japan and the world. The concept of this video is one of hope. I want the appeal of basketball to merge with tons of other cultures. I’m thrilled to be able to show my own take on historical backgrounds and culture in this new way!” <Comment from Licaxxx> “There are so many musical artists who love basketball! But when compared to overseas fans, they’re much quieter and less open about it. I’m sure they blend in pretty well courtside. (Laugh) I hope everyone enjoys wearing these fashionable original items while cheering as hard as you can!” Information
KINGS with BEAMS SPORTS
Starring:
Matsuya Onoe
Licaxxx
REG☆STYLE (YUI, KEITA JUMPROCK)
FLY DIGGERZ (K-SK)
SHOHEY
Ryo Hagihara (BEAMS Creative)
Ryujin DensetsuPlanning/Direction:
92 (GReeeeN)
<BEAMS SPORTS> -
BEAMS MUSIC FESTIVAL 2022 ‘BE FES!’ will be held at Zepp concert halls in Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka from July 5 to August 10, 2022. The artist lineup and performance venues have been partially changed following the event’s postponement. The lineup will include a variety of unique artists that are all up-and-coming in the Japanese music scene, and the official T-shirts that were previously available for preorder are now available to order again at the BEAMS online store.
Areas around the venue will also offer events, and the BEAMS HAPPY TICKET will be available for guests to enjoy. The ticket is part of a collaboration with restaurants and shops in the area recommended by BEAMS staff. The festival will be livestreamed so that those unable to attend the venues in person will still be able to enjoy! BEAMS is a company that loves music and wants to bring happiness to the people of the world with the power of music. Who are you most excited to see perform? Information
BEAMS MUSIC FESTIVAL 2022 ‘BE FES!!’
Dates/Locations/Times:
① July 5, 2022
Zepp Osaka Bayside
Doors Open 17:30, Show Starts 18:30, Show Ends 21:30
②2022年7月13日（水）
Zepp Nagoya
Doors Open 17:30, Show Starts 18:30, Show Ends 21:30
③2022年7月21日（木）
Zepp Sapporo
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30
④2022年8月2日（火）
Zepp Fukuoka
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30
⑤2022年8月10日（水）
Zepp Haneda（TOKYO）
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30Performers
Osaka: Nobelbright｜chilldspot ｜nishina｜Saki Misaka
Nagoya: Nulbarich｜D.A.N.｜BIM｜mitsume
Sapporo: Tamio Okuda｜Takuma (TAKUMA/10-FEET)｜ ReN
Fukuoka: OKAMOTO’S ｜ Saucy Dog ｜ w.o.d.
Haneda: Tokyo Ska Paradise Orchestra / Guest: Takao Tajima (Original Love)Details: https://www.beams.co.jp/special/befes/2022/
Ticket Preorders Open: March 31 – April 17 at 23:59
Tickets: https://w.pia.jp/s/befes22ofs/Official T-shirt: https://www.beams.co.jp/tag/top_211124_beams/
Streaming Channel: https://www.beams.co.jp/special/befes/2022/
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BEAMS COUTURE, a BEAMS label focused on upcycling and handmade items, has teamed up with sweets brand RURU MARY’S for a special apparel collaboration collection.
Dress
Knit Sweater
Bag (Large)
Bag (Small)
Pouch
Chocolate Sable
The iconic floral illustrations used in RURU MARY’S packaging appear throughout the collection. The tote bag and pouch are made of insulating material, perfect for carrying chocolates! Each item also comes with a tag featuring a special rose sticker.Information
RURU MARY’S ×BEAMS COUTURE
Running until February 14, 2022
Where to Buy: 44 locations nationwide
BEAMS Official Online Shop: https://www.beams.co.jp/beamscouture/ -
BEAMS Japan has collaborated with 13 businesses to develop nearly 100 unique products to highlight the wonders of Aomori Prefecture. Under the title ‘BEAMS EYE on AOMORI,’ these products are now available to purchase from the BEAMS Official Online Store. They will be available at the BEAMS Japan shop in Shinjuku starting January 19, 2022. BEAMS EYE on AOMORI Products at a Glance
BEAMS Japan travelled to Aomori to search for inspiration and to learn more about the prefecture famous for its blue skies and apple orchards. The areas rich nature and traditions come to life in this new line of merchandise, so why not enjoy some of these products for yourself? Information
BEAMS EYE on AOMORI
Running: December 20, 2021 – February 22, 2022
Where to Buy:
BEAMS Japan (3-32-6 Shinjuku, Shinjuku-ku, Tokyo)
January 19 – February 22, 2022
Hours: 11:00-20:00 *Hours are subject to change.
BEAMS Official Online Shop
December 20, 2021 – February 22, 2022
https://www.beams.co.jp/tag/211220_BJ_01/BEAMS Japan Taipei Pop-Up Shop
February 8 – February 22, 2022
Address: Taiwan Eslite Life Nanshi Store 1F, 14 Nanjing West Road, Zhongshan, Taipei
Special Website: https://www.beams.co.jp/special/teamjapan/aomori2/ -
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Okayama prefecture is known for its mild climate and nature. BEAMS Japan has developed 81 unique products, with some highlighting the denim creation in the region and others showcasing local crafts. As Okayama is closely associated with Momotaro, a figure out of Japanese folklore, peaches are very prominent in the region and can be seen in a number of these special products. Selected products from the collection will be available at the Taipei location from February 24 until March 13, 2022. Although travel has been made incredibly difficult during the pandemic, this pop-up shop was made possible by Okayama prefecture and BEAMS Japan. Information
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Running: December 22, 2021 – January 25, 2022
Location: BEAMS Japan (3-32-6 Shinjuku, Shinjuku-ku, Tokyo)
Special Site: https://www.beams.co.jp/special/teamjapan/okayama/
BEAMS Official Online Shop: https://www.beams.co.jp/tag/211222_BJ_01/ （BEAMS JAPAN）BEAMS Japan Pop-Up Store Taipei
Running: February 24 – March 13, 2022
Address: 340 Fujin St, Songshan District, Taipei, Taiwan
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Ryusenji no Yu is a chain of bath facilities throughout Japan, offering saunas, bedrock baths, and artificial hot springs. Saunas are surprisingly popular throughout the country, and recently, a beverage called Oropo has been called the perfect drink to enjoy after sitting in the heat. A mixture of the vitamin drink Oronamin C and sports drink Pocari Sweat, it’s a perfect blend to refuel after all that sweating.
The Nagoya Moriyama location will begin selling Oropo-branded goods by BEAMS starting September 16! Merchandise sold in the odd collaboration will include mugs featuring markings to help mix the perfect amount of Oronamin C and Pocari Sweat to make the ultimate Oropo. T-shirts with pop-up store character Oropo-kun are already the talk of social media. Those who purchase a certain amount of goods will be given a bonus sticker. As expected, Oropo will be served during the campaign, along with Oropo Shaved Ice, created by the queen of shaved ice Asako Harada! Information
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On sale until September 26, 2021
Where to Buy: Ryusenji no Yu – Nagoya Moriyama Location
Official Site：https://www.ryusenjinoyu.com/