As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

From December 1 until December 25, guests at Hyatt Centric Ginza will be able to see the first-ever Christmas tree designed by the social advocacy group HERALBONY. The Light-Hearted ART TREE will welcome guests to the 4F library and lounge area, and the tree lighting ceremony will be streamed on Instagram live.

It’s no surprise that the hotel is collaborating with HERALBONY again–from May to November of this year, the HERALBONY ART ROOM was open for guests to enjoy. This is the first time that the unit is designing a Christmas tree, and the piece is inspired by one of their most iconic pieces of art–Yukihito Okabe’s Hoo! Hey! Visitors of all ages can enjoy this beautiful piece, filled with color and sure to bring joy.

Along with the tree, the showcase and lounge will also be decorated in a number of HERALBONY pieces. Come enjoy the Christmas season in this one-of-a-kind space!

Matsuzaki Shoten will hold a special collaboration event between Ginza’s Matsuzaki Senbei and Cat’s ISSUE starting on August 6, 2022. The Cat’s Festival 2022 will be an incredible event for cat lovers, and guests will be able to grab some special hand towels and bowls produced exclusively for the festival. In addition, there will be an exhibition of works by Ayako Ishiguro, a picture book artist associated with Cat’s ISSUE.

Ginza’s Matsuzaki Senbei x Cat’s ISSUE

This Japanese-style hand towel features illustrations of unique cats based on the concept color of Matsuzaki Shoten, the main Matsuzaki Senbei shop in Ginza.

Ginza’s Matsuzaki Senbei x Cat’s ISSUE

Matsuzaki Senbei’s flagship product has been decorated with cat illustrations, each painted by hand. During the event, customers can choose four of their favorite pieces from a total of nine different patterns and pack them in a box wrapped with beautiful paper with a special design.  Guests can also purchase these goods separately. 

Collaboration with Ayako Ishiguro, a Picture Book Artist Specializing in Monster Art

This comical cat scroll created by Ayako Ishiguro will be on display during the exhibition. Hand towels made in collaboration with Ishiguro will also be on sale. These have previously been sold to huge fanfare.

If you love cats and classic Japanese art, this is the event for you!

On July 18, the upscale teppanyaki and yakiniku restaurant Honten Yamashina opened a new location in Ginza! The hybrid restaurant has taken over the entire top floor of GINZA PLACE, which is directly connected to Ginza Station. Overlooking the Ginza 4-chome intersection, it’s a gorgeous place to enjoy some authentic Japanese cuisine. 

Honten Yamashina mainly uses fully-matured Omi beef, the highest grade available among Shiga Prefecture’s top-tier beef, from Okazaki Farm. The cows are allowed to fatten for a considerable amount of time and live stress-free lives for over 40 months. Less than 1% of all Wagyu cattle are shipped after 24 months of age, and this delectable meat is characterized by its sharp taste and fattiness. 

Luxurious Wagyu and Sea Urchin Sushi

Early Summer Plate to Enjoy with Seasonal Flowers

Selected Extra-thick Beef Tongue Steak Made with Refined Attention to Detail

Grilled Spiny Lobster Made on a Charcoal Grill

The Playful Yamashina Wagyu Slider

Melt-in-your-mouth Sweet Amala Tomato (Vegetable of the Day)

Hand-selected Omi Beef Steak

Truffle Omurice

Japanese-style Teppanyaki

Guests can enjoy authentic Japanese teppanyaki cuisine with a modern twist. While sitting at the contour, visitors will enjoy a live performance by Taku Osada, a teppanyaki chef with over 20 years of experience.  

The wide variety of meat can be enjoyed in a number of different ways, whether it be raw, grilled, stewed, or properly cooked. From tongue and rump to filet and sirloin, you won’t leave hungry. Visitors can also enjoy seafood and seasonal Japanese vegetables along with their meat, and the flowers and leaves that adorn each plate will change depending on the time of year.

In addition to rare teppanyaki dishes like skirt steak and 3cm-thick beef tongue, Honten Yamashina also offers some playful dishes such as sliders. As the temperature differs on different parts of the steel cooking plate, each item can be cooked to a temperature that maximizes its specific flavor. Honten Yamashina also has a massive cellar housin over 1,000 bottles of wine and hard-to-find spirits. 

Japanese-style Yakiniku

For those looking for a more private experience, guests can enjoy yakiniku in a completely separate room. Each private room has a grill that will cook meat to the perfect temperature, and only at Honten Yamashina can you enjoy fully-matured Omi beef. The signature cutlet sandwich is made with chateaubriand cooked at a low temperature and deep-fried in a thin batter, then served on crispy bread with a soft, fluffy interior.

Teppanyaki and yakiniku are typically thought of as meat-based dishes, but the restaurant can accommodate vegetarian guests if contacted in advance. 

When Japan opens up to tourism, will you be visiting this incredible restaurant in the heart of Tokyo?

The second exhibition for the popular manga, novel, and anime series That Time I Got Reincarnated as a Slime will open at Matsuya Ginza on July 21. With over 30 million copies in print, the series has become massively popular both in Japan and abroad, and an anime film is scheduled to release this November. 

The exhibition will be open until August 9, 2022, and is then scheduled to begin a regional tour.

Certain scenes from the highly-anticipated upcoming film will be shown exclusively at the exhibition. Those who are having trouble waiting until November won’t want to miss this rare chance!

During the previous exhibition, guests were able to enter a lottery to win a signboard autographed by Miho Okasaki, the voice of Rimuru. Due to the large number of entries, prizes for the second lottery are even more incredible!

The following autographs, which were previously displayed during the last exhibition, will be given away to some lucky fans. More details are available on the official Twitter page!

Signboard autographed by That Time I Reincarnated as a Slime author Fuse / Signboard autographed by Tenchura! That Time I Reincarnated as a Slime author Fuse / Signboard autographed by That Time I Got Reincarnated as a Slime: Trinity in Tempest artist Tae Tono / Signboard autographed by That Time I Got Reincarnated as a Slime: The Ways of the Monster Nation author Sho Okagiri / Signboard autographed by That Time I Got Reincarnated (Again!) as a Workaholic Slime illustrator Shizuku Akechi / Signboard autographed by The Slime Diaries: That Time I Got Reincarnated as a Slime artist Shiba

*Prizes are awarded at random. 

The SPYxFAMILY pop-up shop, first held inside Tokyo Station’s Character Street in April, will be coming to Matsuya Ginza from June 29 until July 12, 2022. 

Limited edition merchandise will be making a return, each featuring exclusive illustrations that saw huge popularity at the Tokyo Station event. Guests will also be able to purchase eight new items!

The lineup includes a rubber coin case (3 varieties, random), a clear multi-use pouch (3 varieties, random), an acrylic keychain featuring Anya, a Peanuts T-shirt with a new Anya illustration, and a mug. Each item is accented with Anya’s pink hair, adding to the cute factor.

Bonus Sticker

Bonus Cooling Towel

Goods

Customers spending ¥3,300 or more at the pop-up shop will receive a bonus sticker. Those spending ¥5,500 can choose between a mug or a cooling towel!

©遠藤達哉／集英社・SPY×FAMILY製作委員会  

Luxury hotel W Osaka will be offering ‘ICHIGO AFTERNOON TEA – Dressed up for Spring,’ a special menu inspired by the fashion duo AMIAYA, from April 1 until May 31, 2022. The menu items will be available at the Living Room area on the hotel’s third floor.

W Osaka Fashion Ambassador AMIAYA

ICHIGO AFTERNOON TEA – Dressed up for Spring

LIVING ROOM

The event will utilize some of the popular strawberry dishes currently popular at the hotel, but will also include some raspberries and orange sweets. Some dishes will be decorated with flower petals, inspired by the vivid fashion of W Osaka’s fashion ambassador AMIAYA. The twins have attracted worldwide attention as models and DJs, and they celebrated their first anniversary on March 16. 

Savory options include a Quiche with Sakura Shrimp and Spring Cabbage and Caramelized Onion and Chevre Cheese plate. Guests can enjoy a total of 12 items prepared by the W Osaka chef team, all displayed on a beautiful afternoon tea stand. Each menu comes with a welcome drink and free refills for tea and coffee.

From April 2 until April 22, Ginza Tsutaya Books will be holding a 5th-anniversary exhibition featuring art by three young female artists! These creators specialize in drawing girls, and the event will ask one question: what is ‘Kawaii?’ The artists featured are Amane Ishii, Azusa Nozawa, and Yumi Nagata. 

These three artists have captured the spotlight with their unique styles. Ishii prefers oil painting, Nozawa has a style perfect for manga, and Nagata specializes in more Japanese-style paintings. Those who planned the exhibition noted that the reason these three artists have become so popular stems from how they depict cuteness–they don’t try to conform to society’s idea of ‘cute,’ but rather depict what they themselves consider to be cute.

Many motifs in Ishii’s works are based on the artist’s personal experiences, many stemming from childhood. Her unique characters are sure to grab your attention, and although her pieces are two-dimensional, the linework almost makes them seem 3D. 

For Nozawa, ‘cute’ is the most important element found in her works. She often uses pastels, and something about the way she draws her characters is nostalgic, harkening back to purikura filters and manga characters of the early 2000s. Her unique worldview and nostalgic characters amount to truly one-of-a-kind pieces.

The girls appearing in Nagata’s pieces are projections of herself. She draws the clothes she would like to wear and the poses she’d love to strike! Pursuing her idea of ‘cuteness’ with traditional Japanese techniques and paints, she often includes polka dots in her works, which are a feminine symbol. 

The exhibition will feature two of Ishii’s oil paintings and 13 drawings, the first time such a large number of drawings have been shown all at once. In addition, three of Nozawa’s new portrait series will be on display, along with nine of Nagata’s works. 

‘Kawaii’ is one of the most prominent keywords found in contemporary Japanese culture. What does it mean to you?

Sony Park Mini, a tiny experimental art space in Ginza, is going to hold fans over until Ginza Sony Park opens in 2024. 

Sony Park Mini is located in a small 3.5 square meter space on B1F of the Nishiginza parking lot adjacent to Ginza Sony Park, which is currently under construction. The concept of the space is to “hold events that highlight local artists.”

More than 30 experimental programs will be held throughout the year highlighting unique creators and artists from all backgrounds including music, film, art, food, fashion, and shopping. Depending on which programs are popular, the project may extend to other cities. 

The first event, ‘Ayatake Exaki presents None Session,’ will run from March 23 until April 5, 2022, and will feature the musician and his piano.

Program Schedule
1: March 23 – April 5, 2022 / Ayatake Ezaki (Musical Artist)
2: April 6 – April 19, 2022 / Takuro Tamayama (Contemporary Artist)
3: April 20 – May 2, 2022 / Chiaki Kadota (Painter)
4: May 3 – May 16, 2022 / Neo Sora (Film Director), Aiko Masubuchi (Film Curator)
*The period of these events is subject to change. Any changes will be announced on Sony Park Mini social media accounts.

The Nishiginza Parking Lot Coffee shop, located inside Sony Park Mini, will offer a lineup of drinks made from carefully selected coffee beans. Vegan donuts and cookies made with natural ingredients will also be available.

AMIAYA, a twin fashion unit representing Tokyo and signed to ASOBISYSTEM, is diving into the Metaverse! MetaTokyo is teaming up with the models to create NFT photography, open a digital pop-up museum, and provide wearable items for fans’ avatars. The collaboration is an official installation for Metaverse Fashion Week held on the global metaverse platform Decentraland. The event began on March 24, 2022.

‘AMIAYA x STREET TOKYO FASHION 2021ss’ takes center stage in this collaboration. The photobook was made with popular street snap magazine STREET with photos taken by editor-in-chief Shoichi Aoki. The two models are seen wearing the latest Tokyo fashion on the streets of Harajuku and other areas of Japan’s capital city. The company is intent on promoting local culture and fashion worldwide as part of the ‘Web 3.0 Era.’

SPACE, a pop-up museum built on land owned by MetaTokyo in Decentraland, is now highlighting the AMIAYA and STREET collaboration with an immersive photo exhibition. Fans can also snag AMIAYA-themed wearables for their avatars.

Photos from the AMIAYA x STREET collab are now available as NFTs on OpenSea, the world’s largest NFT marketplace. A total of 330 unique items will be available, so don’t miss out!

The book store BOOKMARC, owned by Marc Jacobs, will host a new photo exhibition featuring the fashion unit AMIAYA. The pink-haired twins have attracted worldwide attention as fashion icons representing Tokyo style. The event is being sponsored by the fashion magazine STREET, which has been disseminating street fashion since 1985. The event is running until March 30, 2022. 

AMIAYA x STREET TOKYO FASHION 2021 Spring/Summer is a photo collection showing off the newest trends modeled by AMIAYA with the help of STREET Magazine.

AMIAYA have been active as a models since their teenage years, and these photographs taken by STREET editor-in-chief Shoichi Aoki prove that they have many successful years ahead of them.

The adorable Sylvanian Families characters are the subject of a new food-inspired exhibition at Matsuya Ginza in Tokyo! Until March 21, guests can enjoy tons of new merchandise for sale at the event space.

Key Visual

Sylvanian Families is a line of collectible animals made of flocked plastic, originally released in Japan in 1985. Made to place inside dollhouses, these little creatures have remained popular in over 70 countries since release. Over 200 million units have been sold over the years.

Key Illustration

The theme of this event is ‘delicious time,’ and guests can find adorable sets featuring popular characters cooking meals, preparing desserts, and baking cakes. 

“A Delicious, Happy Life” Photo: Keigo Morii

Ash Mimi “The Fairy’s Mysterious Sweets Shop” 

“Delicious Times with Friends in the Forest” Japan Dollhouse Association

In addition to panels and photos of unique combinations featured on social media, the exhibition features the first public showing of works by members of the Japan Dollhouse Association. A large photo spot also makes guests feel as though they’ve entered the world of Sylvanian Families!

[Only for Sale at the Venue] Baby Trio (Bakery) *Price to be Decided

A special store on-site will sell original merchandise, including dolls and illustrations. A limited number of special goods vouchers are also on sale for a short time, and guests exchanging one will receive an original hand towel!