As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

Hoshinoya Tokyo, a traditional ryokan in Otemachi, has announced the New Year’s Kabuki Plan, a two-day, one-night stay from January 5 until January 7, 2023. During the Edo Period, citizens enjoyed watching Kabuki plays during the New Year’s holidays, often sipping tea at connected teahouses. This event will invite visitors to experience what this was like, complete with traditional food and decorations.

Watching Kabuki was a chic way for those in Edo to ring in the new year. Theater teahouses were also a popular gathering place–along with arranging tickets, the teahouses offered plot notes, tea, sweets, boxed lunches, snacks, and other drinks.*

*Hiroshi Fujita, Yoshihide Tomizawa (2012) / The Updated Kabuki Dictionary, Kashiwa Shobo

Relax Before Enjoying Tea and a Play

Guests are invited to relax in the Ochanoma (Living Room) Lounge, decorated to look like a traditional teahouse with fans, ukiyo-e prints, and formal curtains. Hanabiramochi, or rice cakes with flower petals, will be served with green tea. These rice cakes are said to date back to the New Year’s tradition of eating hard foods like daikon and rice cakes in the hopes of prolonging one’s life. Characterized by its curious burdock root aroma, the cakes are sweetened with white miso bean paste. 

Enjoy a Post-Viewing Mont Blanc Shaped like Soba with Sweet Dessert Wine

At theater teahouses in the Edo period, sake, snacks, and desserts were served one after another. During this special event, a menu inspired by this practice and prepared by Hoshinoya Tokyo Executive Chef Noriyuki Hamada will be served! Soba noodles were often served after a play in the past. Inspired by this tradition, Mont Blanc made with chestnut paste and sponge cake will be served up to look like this popular dish. Paired with a dessert wine aged in oak barrels, the sweet will be served in a traditional lacquerware basket. In addition, the dish will be paired with Wasabi Pralines, Shichimi Meringue, and Ginger Pate de Fruits. 

Take a Rickshaw to the Kabuki-za Theater

Guests will be taken on an Edo-style tour on their way to the Kabuki-za Theater. Passing through the Nihonbashi area, the first stop will be the Fukutoku Shrine. It’s said that Hidetada Tokugawa paid a visit to and praised the shrine on New Year’s Day in 1614. The next shrine on the docket, Hodo Inari Jinja, was enshrined in Edo Castle during the Edo period to protect the heir to the Tokugawa family. It’s said that the shrine provides blessings for child rearing, matchmaking, and business prosperity. 

This tour will provide a more elegant way to explore Tokyo as guests enjoy exposition from their chauffeur. To make the rickshaw ride even more enjoyable, guests can rent kimonos for an extra charge.

Would you like to take a step back in time this New Year?

The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

From November 11, 2022 until August 2023, Izu Granpal Park in Shizuoka Prefecture will host the 8th Izu Kogen Grand Illumination event!

The Izu Kogen Grand Illumination was ranked #1 in the Walker+National Illumination Ranking for six consecutive years and is beloved by visitors of all ages. This isn’t just a collection of pretty lights–the Grand Illumination also includes a number of hands-on experiences for everyone to enjoy.

In 2021, the event won first place in the Ninth Illumination Awards for the second year in a row. Known as Japan’s first ‘hands-on illumination experience,’ the park has continued to evolve year after year, adding more attractions and finding its unique style. These attractions include a zip line through the lights, Dinosaur Go-Karts, and more.

This year, the Flower Lantern Area and Sweets Lantern Area have been completely redesigned and upgraded to be even more three-dimensional and colorful. Come enjoy this incredible world of lights and have some fun with the whole family!

Shin Yokohama Prince Hotel will be offering a special room and collaboration menu inspired by the popular anime series The Vampire Dies in No Time from September 22 until November 30, 2022. Reservations will open on the hotel’s official website starting September 12 at 1:00 PM. 

The Vampire Dies in No Time follows the hilarious adventures of the vampire Draluc and the vampire hunter Ronaldo. Set in the city of Shin-Yokohama, it makes sense that this collaboration would be taking place!

Original Goods

Collaboration Menu

Guests and fans of the series will be able to enjoy a fully-decorated room and collaboration menu inspired by characters from the popular anime series.

The concept room, located on an upper floor overlooking the Shin-Yokohama cityscape, is decorated with illustrations of Draluc, Ronaldo, and other characters. The guest-only goods feature newly-drawn illustrations. 

Sweets plates and drinks will be served at the restaurant on the top floor of the hotel. Guests can enjoy desserts shaped like Ronaldo’s red hat and Draluc’s ashes, so don’t miss it!

©盆ノ木至（秋田書店）／製作委員会すぐ死ぬ

Art subscription service Casie is collaborating with HOTEL SHE, KYOTO! A special art exhibition titled GALLERY HOTEL SHE, will be held from September 17 until October 16, inviting guests to enjoy the once-in-a-lifetime experience of staying in a gallery overnight!

During the event period, guests of HOTEL SHE, KYOTO will be able to select their favorite piece of artwork from an on-site gallery. The piece will then be hung in their guestroom, and visitors can spend the night appreciating it at their own pace. This is a great way to learn more about art appreciation, and guests can enjoy discussing the art world with their friends and family. 

“Although we may view art in museums and other venues, it is rare to have the opportunity to select and display a work of art of our own choice,” the project description reads. “Through this unique experience, we aim to provide guests the chance to actively engage with art and inspire them to make art a part of their daily life going forward.”

Starting on August 11, Chibi Maruko-chan Land in Shizuoka will begin a series of events in collaboration with Rascal the Raccoon! Exclusive merchandise will be on sale during the event period, so fans of either franchise won’t want to miss out.

Rascal has come to play in the world of Chibi Maruko-chan! Nakano-san is a little afraid of the animal, but Rascal tries to calm him down. This adorable imagery is everywhere, and everyone’s favorite raccoon meets a ton of popular characters from the Maruko-chan anime and manga series, so be sure to take a look!

On opening day, Maruko and Rascal will greet guests at the entrance. A photo session will be available for guests with admission tickets on a first-come, first-served basis.

For a limited time only, the projection mapping area in the park will host a Chibi Maruko-chan Carnival dance event with Maruko and Rascal!

Merch at a Glance

Medical Diary Cover: ¥550 / Pen: ¥550 / Mechanical Pencil: ¥550 / Clear Folder: ¥385

Wet Tissue Pack (2 varieties): ¥550 each / Mini Towel: ¥880 /
Hand Sanitizer Spray: ¥880 / Acrylic Stand: ¥1,430

*Sample Image

A campaign is also underway at Chibi Maruko-chan Land. Those spending ¥2,000 or more on Maruko goods or collaboration goods will receive an original sticker while supplies last.

Come have fun with Maruko and Rascal during this special event!

From July 22 until August 21, fans of the adorable character Chiikawa will want to visit Shizuoka PARCO! The Chiikawa Chinese Restaurant and Drink Stand will be offering up some themed dishes for a limited time.

Original Menu at a Glance

Cream Soda with Winning Lottery Number

Otter’s Iced Cocoa

Hot Spring Style Hot Apricot Milk with Marshmallows

Chestnut Manju Alcohol-Free Drink

Chiikawa Meat Bun

Bonus for Drink Orders: Original Cafe Coaster (17 varieties)

Original Goods at a Glance

Mini Glass

Clear Folder

Acrylic Smartphone Ring

Silicon Ice Tray

Drawstring Bag

T-Shirt / Meat Bun

Goods Purchase Bonus

The Chiikawa Chinese Restaurant is a collaborative cafe project featuring a Chinese-inspired menu and newly-drawn illustrations. This cafe was a huge hit in Tokyo in the past, and those who missed out will have another chance to enter the world of this popular character!

The collaboration menu includes three kinds of cream soda with a winning lottery stick, iced cocoa similar to a strawberry parfait, and other items to enjoy the world of Chiikawa. Guests can also purchase goods featuring illustrations of Chiikawa, Hachiware, and Usagi in Chinese costumes.

Come have a tasty snack and a refreshing drink while you grab some limited Chiikawa merch!

©nagano / chiikawa committee

The globally popular slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ.

Set in Yamanashi and Shizuoka Prefectures, Laid-Back Camp is a relaxing series following a group of high school girls going camping and enjoying their daily lives. The original comic has sold over 7 million copies, and the series has helped people around the world destress. In 2018, the first anime series premiered, inspiring a spin-off Room Camp in 2020 and a second season in 2021. An animated film will arrive in theaters on July 1, 2022.

The series has announced a collaboration with Yamanashi and Shizuoka prefectures, which are both depicted in the work, as well as JR Central. The ‘Laid-Back Camp Dramatic Puzzle Solving Game: Two Treasure Maps and a Trip Down Memory Lane’ event will run from July 1 until August 31, 2022. The Rin Route will begin in Kofu and the Nadeshiko Route will start in Shizuoka. Participants will receive a small gift for completing each route.

In conjunction with the event, JR Central will sell special Laid-Back Camp one-day round-trip tickets, and a collaboration train will be decorated with illustrations from the series.

The poster for the event shows new illustrations of Rin and Nadeshiko made by Green House, the illustrators behind Bikkuriman. These illustrations will also appear on a variety of original goods!

When Japan opens again, how would you like to journey through these beautiful areas?

©あfろ・芳文社／野外活動委員会

The Grand Prince Hotel Takanawa in Tokyo will offer a special suite inspired by the upcoming Toshio Suzuki Studio Ghibli Exhibition from July 1 until August 31, 2022. This will include tickets to the exhibition, which will take place at Warehouse Terrada in Shinagawa from July 1 until September 7. 

Toshio Suzuki, a producer at Studio Ghibli, has worked with both Hayao Miyazaki and Isao Takahata on a number of beloved masterpieces. The exhibition will feature a large bookshelf housing 8,800 of Suzuki’s publications and favorite tomes. Many of these were published before Suzuki joined Studio Ghibli, and guests are invited to see how the producer was inspired to join the legendary studio after working as an editor at a manga magazine. To commemorate the exhibition’s opening, this special suite is filled with books written by Suzuki along with other books that visitors may enjoy during their relaxing stay. 

In the suite, guests will find a list of 106 books that influenced Suzuki the most. This list will be available to take home. Visitors will also find reproductions of Suzuki’s calligraphy. 

©TS ©Studio Ghibli

Banyan Tree Group, one of the world’s leading independent hospitality groups, held the grand opening of Galleria Nijo Castle Kyoto, on Friday, June 17, 2022. This is the first of the group’s hotels to open in Japan.

Hotel Exterior

Located south of Nijo Castle, a World Heritage Site, and named after the beautiful winter flower, Galleria Nijo Castle Kyoto is a small, modern, and minimalist luxury hotel that offers simple guests a chance to recharge themselves.

Wellbeing Room

For the grand opening, a new Wellbeing Room has been opened where visitors can experience quiet meditation.

Visitors can stroll through nearby gardens, temples, and shrines, take a tour of Kyoto’s many historical sites, or spend time in the Wellbeing Room meditating or practicing yoga to recharge their batteries away from the hustle and bustle of everyday life.

The French Restaurant Singular will also offer up healthy and tasty meals with a focus on local ingredients and producers.

Enjoy a visit to Kyoto in this peaceful space perfect for resting both body and soul.

Mizu to Takumi, a company associated with the Toyama West Tourism Promotion Association, has teamed up with SKYTREK to offer guests a once-in-a-lifetime chance to visit the area via private jet. Reservations for the incredible experience began on June 17, 2022.

Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.

Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines.

After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time.

Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region.

Come enjoy a trip to Toyama with a whole new perspective!